The “Scaling New Heights” podcast is designed for accountants and other business advisors, providing professionals with year-round access to some of the key training from our annual Scaling New Heights conference. Each weekly broadcast includes an interview with a featured guest who is either a past Scaling New Heights presenter or a presenter we’ve recruited for an upcoming conference.
On this episode, Joe and Heather dive into the major trends and challenges shaping 2025 for accounting professionals. They discuss the growing impact of artificial intelligence, policy shifts under the new U.S. presidency, and evolving business models in the industry.
Recommended Reading:
TV and Movie Quotes:
Book Segment:
The Woodard Report article:
Thank you to our show sponsor, Zoho!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode, Joe and Heather explore key insights from the 2024 AICPA CAS Benchmark Survey, highlighting the evolution of CPA and non-credentialed practices post-COVID, including growth trends, advisory services, and the increasing role of technology.
TV and Movie Quote: Heather quoted Deadpool (so the entire quote is effectively redacted due to language) and Joe quoted X-Men: Days of Future Past
Book Quote: Your Best Year Ever by Michael Hyatt
The Woodard Report article highlighted during the show: ADHD: Beyond the Stereotypes in the Workplace
Thank you to our show sponsor, Zoho!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode, Heather speaks with Allanté Collier, founder of Streamline and Scale, about leveraging AI to boost efficiency and scalability in small businesses. They discuss practical ways AI can handle repetitive tasks, enhance marketing strategies, and streamline operations to free up time for growth and creativity.
Thank you to our show sponsor, Zoho!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode, Joe and Heather explore the sudden closure and acquisition of Bench, the venture-backed bookkeeping and accounting firm, diving into its implications for the accounting industry, private equity, and an AI-driven future. They also discuss the challenges of balancing client-focused service with profit motives, highlight key takeaways from Andy Stanley's book Better Decisions, Fewer Regrets, and share their favorite quotes and social media insights of the week.
Thank you to our show sponsor, Zoho!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode Heather speaks with Deborah Defer, Director of CAS Consulting at Woodard, about the transformative role of artificial intelligence in the accounting industry. They explore Deborah's extensive career journey, her insights from attending the Digital CPA conference, and the exponential growth in AI adoption. Most importantly, they talk about the importance of blending technology with human expertise.
Thank you to our show sponsor, Zoho!
Learn more about the show and our sponsors at Woodard.com/podcast
In this episode, Joe Woodard talks to Ron Baker about the concept of moral injury as a more accurate explanation for what is often misdiagnosed as burnout, especially in the accounting and medical professions. They explore how moral injury arises when professionals face systemic or situational pressures that force them to act against their deeply held beliefs, creating anxiety and dissatisfaction. This issue is more profound than the surface-level symptoms of burnout and is rooted in the disconnect between the transactional nature of modern work environments and the purpose-driven calling many professionals feel.
You can learn more about Ron Baker at TheSoulOfEnterprise.com and Verasage.com
Thank you to our show sponsor, Truewind!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode, Heather Satterley interviews Danielle Bornowski, the CEO of DQB Strategies, who is a marketing strategist helping business owners make smart marketing decisions that don't feel like slimy sales. Danielle believes that customer reviews are an unsung hero in marketing that can do a lot to help people grow their business. For professional firms, they help to document the customer journey and inform services, which in turn, allows accounting pros to provide a unique experience and set themselves apart from everyone else.
From DBQ Strategies, here is a copy-and-paste template you can use to ask for customer reviews:
Thank you to our show sponsor, Truewind!
Learn more about the show and our sponsors at Woodard.com/podcast
On this episode, Joe Woodard and Heather Satterley discuss the recent U.S. election. They focus on how business advisors, leaders, and individuals can manage political shifts in a way that prioritizes understanding, respect, and stability within professional and personal relationships.
As always, the Woodard organization remains apolitical and fosters an internal environment where varying perspectives can thrive.
Books mentioned during this episode:
Thank you to our show sponsor, Truewind!
Learn more about the show and our sponsors at Woodard.com/podcast
On this show, Heather Satterley speaks with Candy Bellau about her personal journey in the accounting industry, touching on resilience, pricing, and the power of community. Candy shares valuable insights from her experiences, especially on overcoming business struggles, and offers guidance for accountants facing similar challenges. Some of the wide ranging topics discussed in this episode:
Thank you to our show sponsor!
Learn more about the show and our sponsors at Woodard.com/podcast
On this show, Heather and Joe discuss the Intuit "Tax Breakup" advertising campaign and the industry reaction. Here are some important links for this special edition of the Woodard Report Podcast:
Thank you to our show sponsor!
Learn more about the show and our sponsors at Woodard.com/podcast
On this show, Joe Woodard speaks with Jina Etienne about reimagining and redefining Diversity, Equity, and Inclusion (DEI), as well as exploring its broader implications beyond common perceptions.
Jina is CEO of Etienne Consulting, LLC. She is a consultant, coach, facilitator, and speaker on inclusivity and belonging. Jina's work can be found at Etienne Consulting where her mission is to shatter unseen barriers.
Additional work from Jina:
Thank you to our show sponsor!
Learn more about the show and our sponsors at Woodard.com/podcast
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