Scaling New Heights Podcast: Cutting Edge Training For Small Business Advisors

Woodard Events

The “Scaling New Heights” podcast is designed for accountants and other business advisors, providing professionals with year-round access to some of the key training from our annual Scaling New Heights conference. Each weekly broadcast includes an interview with a featured guest who is either a past Scaling New Heights presenter or a presenter we’ve recruited for an upcoming conference.

  • 44 minutes 54 seconds
    Episode 107 - 5 Things We Must Watch Closely in 2025 - The Woodard Report Podcast

    On this episode, Joe and Heather dive into the major trends and challenges shaping 2025 for accounting professionals. They discuss the growing impact of artificial intelligence, policy shifts under the new U.S. presidency, and evolving business models in the industry. 

    Recommended Reading:

    TV and Movie Quotes:

    • From Heather: RuPaul's Drag Race
    • From Joe: The Most Reluctant Convert

    Book Segment:

    The Woodard Report article:

    Thank you to our show sponsor, Zoho!

    • Zoho is a unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that values your privacy.

    Learn more about the show and our sponsors at Woodard.com/podcast

    29 January 2025, 5:30 pm
  • 40 minutes 40 seconds
    Episode 106 - 5 Things Practitioners Need to Focus on in 2025 - The Woodard Report Podcast

    On this episode, Joe and Heather explore key insights from the 2024 AICPA CAS Benchmark Survey, highlighting the evolution of CPA and non-credentialed practices post-COVID, including growth trends, advisory services, and the increasing role of technology.

    TV and Movie Quote: Heather quoted Deadpool (so the entire quote is effectively redacted due to language) and Joe quoted X-Men: Days of Future Past

    Book Quote: Your Best Year Ever by Michael Hyatt

    The Woodard Report article highlighted during the show: ADHD: Beyond the Stereotypes in the Workplace

    Thank you to our show sponsor, Zoho!

    • Zoho is a unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that values your privacy.

    Learn more about the show and our sponsors at Woodard.com/podcast

    22 January 2025, 5:30 pm
  • 31 minutes 20 seconds
    Episode 105 - AI and Efficiency: Transforming Business One Task at a Time - The Woodard Report Podcast

    On this episode, Heather speaks with Allanté Collier, founder of Streamline and Scale, about leveraging AI to boost efficiency and scalability in small businesses. They discuss practical ways AI can handle repetitive tasks, enhance marketing strategies, and streamline operations to free up time for growth and creativity. 

    Thank you to our show sponsor, Zoho!

    • Zoho is a unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that values your privacy.

    Learn more about the show and our sponsors at Woodard.com/podcast

    15 January 2025, 5:30 pm
  • 37 minutes 1 second
    Episode 104 - Bench, Business, and Better Decisions - The Woodard Report Podcast

    On this episode, Joe and Heather explore the sudden closure and acquisition of Bench, the venture-backed bookkeeping and accounting firm, diving into its implications for the accounting industry, private equity, and an AI-driven future. They also discuss the challenges of balancing client-focused service with profit motives, highlight key takeaways from Andy Stanley's book Better Decisions, Fewer Regrets, and share their favorite quotes and social media insights of the week.

    • More about Bench
    • TV/Movie quote of the week — Dune: Prophecy
    • Book of the week — Better Decisions, Fewer Regrets by Andy Stanley

    Thank you to our show sponsor, Zoho!

    • Zoho is a unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that values your privacy.

    Learn more about the show and our sponsors at Woodard.com/podcast

    8 January 2025, 5:30 pm
  • 32 minutes 45 seconds
    Episode 103 - AI in Accounting: Transforming the Future with Deborah Defer - The Woodard Report Podcast

    On this episode Heather speaks with Deborah Defer, Director of CAS Consulting at Woodard, about the transformative role of artificial intelligence in the accounting industry. They explore Deborah's extensive career journey, her insights from attending the Digital CPA conference, and the exponential growth in AI adoption. Most importantly, they talk about the importance of blending technology with human expertise.

    Thank you to our show sponsor, Zoho!

    • Zoho is a unique and powerful software suite to transform the way you work. Designed for businesses of all sizes, built by a company that values your privacy.

    Learn more about the show and our sponsors at Woodard.com/podcast

    23 December 2024, 3:30 pm
  • 39 minutes 55 seconds
    Episode 102 - Is it burnout or moral injury? An interview with Ron Baker - The Woodard Report Podcast

    In this episode, Joe Woodard talks to Ron Baker about the concept of moral injury as a more accurate explanation for what is often misdiagnosed as burnout, especially in the accounting and medical professions. They explore how moral injury arises when professionals face systemic or situational pressures that force them to act against their deeply held beliefs, creating anxiety and dissatisfaction. This issue is more profound than the surface-level symptoms of burnout and is rooted in the disconnect between the transactional nature of modern work environments and the purpose-driven calling many professionals feel.

    You can learn more about Ron Baker at TheSoulOfEnterprise.com and Verasage.com

    Thank you to our show sponsor, Truewind!

    • Truewind is a next generation AI-powered accounting platform. Adhering to the highest standards of data security, Truewind’s close management platform automates routine tasks and finishes your monthly close with time to spare.

    Learn more about the show and our sponsors at Woodard.com/podcast

    7 December 2024, 2:59 pm
  • 31 minutes 36 seconds
    Episode 101 - Interview with Danielle Bornowski - The Woodard Report Podcast

    On this episode, Heather Satterley interviews Danielle Bornowski, the CEO of DQB Strategies, who is a marketing strategist helping business owners make smart marketing decisions that don't feel like slimy sales. Danielle believes that customer reviews are an unsung hero in marketing that can do a lot to help people grow their business. For professional firms, they help to document the customer journey and inform services, which in turn, allows accounting pros to provide a unique experience and set themselves apart from everyone else.

    From DBQ Strategies, here is a copy-and-paste template you can use to ask for customer reviews:

    Thank you to our show sponsor, Truewind!

    • Truewind is a next generation AI-powered accounting platform. Adhering to the highest standards of data security, Truewind’s close management platform automates routine tasks and finishes your monthly close with time to spare.

    Learn more about the show and our sponsors at Woodard.com/podcast

    18 November 2024, 5:30 pm
  • 24 minutes 53 seconds
    Episode 100 - Special Edition: The US Election - The Woodard Report Podcast

    On this episode, Joe Woodard and Heather Satterley discuss the recent U.S. election. They focus on how business advisors, leaders, and individuals can manage political shifts in a way that prioritizes understanding, respect, and stability within professional and personal relationships.

    As always, the Woodard organization remains apolitical and fosters an internal environment where varying perspectives can thrive.

    Books mentioned during this episode:

    Thank you to our show sponsor, Truewind!

    • Truewind is a next generation AI-powered accounting platform. Adhering to the highest standards of data security, Truewind’s close management platform automates routine tasks and finishes your monthly close with time to spare.

    Learn more about the show and our sponsors at Woodard.com/podcast

    13 November 2024, 5:30 pm
  • 31 minutes 40 seconds
    Episode 99 - Interview with Candy Bellau - The Woodard Report Podcast

    On this show, Heather Satterley speaks with Candy Bellau about her personal journey in the accounting industry, touching on resilience, pricing, and the power of community. Candy shares valuable insights from her experiences, especially on overcoming business struggles, and offers guidance for accountants facing similar challenges. Some of the wide ranging topics discussed in this episode:

    • Candy's Career Background
    • Building Resilience
    • Community Support
    • Overcoming Pricing Struggles
    • Importance of Mindset
    • Creating a Positive Work Environment
    • Practical Advice for Accountants

    Thank you to our show sponsor!

    • Rightworks — All your accounting apps, unified in the cloud

    Learn more about the show and our sponsors at Woodard.com/podcast

    30 October 2024, 4:30 pm
  • 36 minutes 53 seconds
    Episode 98 - Special Edition: The Intuit "Tax Breakup" - The Woodard Report Podcast

    On this show, Heather and Joe discuss the Intuit "Tax Breakup" advertising campaign and the industry reaction. Here are some important links for this special edition of the Woodard Report Podcast:

    Thank you to our show sponsor!

    • Rightworks — All your accounting apps, unified in the cloud

    Learn more about the show and our sponsors at Woodard.com/podcast

    23 October 2024, 4:30 pm
  • 42 minutes 26 seconds
    Episode 97 - Interview with Jina Etienne - The Woodard Report Podcast

    On this show, Joe Woodard speaks with Jina Etienne about reimagining and redefining Diversity, Equity, and Inclusion (DEI), as well as exploring its broader implications beyond common perceptions. 

    Jina is CEO of Etienne Consulting, LLC. She is a consultant, coach, facilitator, and speaker on inclusivity and belonging. Jina's work can be found at Etienne Consulting where her mission is to shatter unseen barriers.

    Additional work from Jina:

    Thank you to our show sponsor!

    • Rightworks — All your accounting apps, unified in the cloud

    Learn more about the show and our sponsors at Woodard.com/podcast

    16 October 2024, 4:30 pm
  • More Episodes? Get the App
© MoonFM 2025. All rights reserved.