• Watch Full Video Episode
• Importance of Transparency (00:02:18)
• Joe Marconi on Readiness (00:03:13)
• Succession Planning (00:05:16)
• Successor Challenges (00:06:40)
• Selling Experience (00:08:11)
• Valuation Discussion (00:09:51)
• Multiple Valuation Explanation (00:10:37)
• Advice on Business Preparation (00:12:18)
• Challenges of Selling a Business (00:13:23)
• Cultural Implications of Cash Transactions (00:14:43)
• Building Generational Wealth (00:16:25)
• Understanding Succession Planning (00:17:03)
• Emergency Plans in Business (00:20:37)
• Importance of Professional Advisors (00:22:34)
• Emotional Impact of Selling a Business (00:28:43)
• Contracts for Key Employees (00:32:05)
• Transparency in Hiring (00:33:07)
• Interview Questions for Potential Hires (00:34:15)
• Structuring Business Sales (00:35:38)
• Maintaining a Business Plan (00:37:12)
• Dealing with Tire Kickers (00:38:04)
• Evaluating Business Offers (00:39:19)
• Importance of Clean Financials (00:40:22)
• Value of Independence in Business (00:41:21)
• Goals for Business Sellability (00:42:32)
• Preparation for Selling (00:43:08)
• Maximizing Business Value (00:43:54)
• Purpose and Succession Planning (00:45:26)

Thanks to our partners, NAPA TRACS and Promotive

Managing your cash flow can feel overwhelming, but the Profit First system offers a fresh approach to organizing your finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the pros, cons, and practical applications of Profit First for auto repair shops. Whether you’re new to the system or looking to refine your cash management strategy, this episode is packed with actionable insights.

Key Takeaways:

• What is Profit First? Learn the basic framework of allocating revenue into multiple bank accounts to better manage cash flow.
• Benefits of Profit First: Understand how it can help you get a clear picture of your cash flow and improve financial decision-making.
• Challenges to Watch For: Discover why overcomplicating allocations or starting with too many accounts can hinder success.
• Practical Implementation: Hunt shares a simple three-account system tailored to auto repair --shops for effective cash management.
• Expert Tips: Adapt the system to your business size and goals, and avoid common pitfalls that lead to failure.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.

You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.

Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified

Network of shops are trusted by millions of customers each month. Learn more at

RepairPal.com/shops

Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA

https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation

https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)

Show Notes with Timestamps

• Introduction to the Episode (00:00:01)  Brian introduces the podcast and sets the theme about podcast hosts not having all the answers.
• Inspiration from Mike Allen's Post (00:00:10)  Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving.
• Brian's Insecurities as a Host (00:01:15)  Brian shares his personal insecurities regarding his role as a podcast host and influencer.
• Critique of Influencers (00:02:26)  Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences.
• Sharing Personal Experiences (00:03:33)  Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert.
• Struggles with Advice-Giving (00:04:36)  Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts.
• Imposter Syndrome (00:05:37)  Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices.
• Going Against Popular Opinion (00:06:46)  Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives.
• Sponsor Promotion: RepairPal (00:08:54)  Brian promotes RepairPal and its benefits for auto repair shops seeking new customers.
• Sponsor Promotion: App Fueled (00:09:55)  Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses.
• Rewarding Success Stories (00:10:59)  Brian shares the rewarding experience of hearing success stories from listeners implementing his advice.
• Discernment in Advice-Giving (00:12:03)  Brian advises listeners to discern the credibility of advice from various influencers and podcasters.
• Conclusion and Reflection (00:13:10)  Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Thanks to our Partner, NAPA Autotech

Matt Fanslow discusses lessons learned from children's movies. He uses films like The Sandlot, Ratatouille, and Bee Movie to illustrate principles applicable to managing an auto repair shop, such as team building, recognizing employee potential, and appreciating the value of all tasks. The overarching message emphasizes that fostering passion, providing adequate tools, and creating a supportive environment are essential for building a successful and productive team. Fanslow encourages listeners to find valuable insights in everyday sources, including children's movies.

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: [email protected]
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

• Watch Full Video Episode
• Empower Automotive Name Change (00:01:40)
• Transition from Dealership to Independent Shop (00:02:52)
• Employee Retention and Culture Shift (00:03:28)
• Perception of Independent Shops (00:05:40)
• Marketing Challenges (00:08:30)
• Wage Comparisons (00:10:01)
• Warranty Work Impact (00:11:55)
• Management Culture Differences (00:12:53)
• Key Performance Indicators (00:14:15)
• Customer Service Focus (00:14:49)
• Comfort with Aftermarket Parts (00:21:19)
• Quality Suppliers Discussion (00:22:00)
• Transition to Independent Service Center (00:22:33)
• Marketing Strategies for 2025 (00:23:40)
• Population and Market Insights of Traverse City (00:26:56)
• Impact of Remote Work on Local Economy (00:28:35)
• Networking for Hiring (00:30:12)

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

In today’s episode, Craig dives into an acronym that’s deceptively simple yet surprisingly difficult to master—KISS: “Keep It Simple, Stupid!” We explore the challenges of simplifying communication, especially in specialized industries like auto repair, where jargon can create barriers rather than build trust.  

Join us as we examine why breaking complex ideas into plain language is a critical skill for professionals, advisors, and leaders. 

Plus, don’t miss our Word of the Day: Esoteric! We’ll unpack its meaning and reflect on why keeping your message inclusive and relatable matters.

Watch Full Video Episode

Key Takeaways:

• KISS in Communication: Simplifying your message ensures understanding, builds trust, and fosters influence.
• The Pitfall of Jargon: Industry-specific language often excludes clients and hinders communication.
• Practical Examples: We discuss areas in the shop we can focus on simplification.

Quote of the Episode:

"If you can't explain it simply, you don't understand it well enough." – Albert Einstein

Segment Breakdown:

1. Introduction: Why the auto repair industry is full of acronyms and why KISS stands out.
2. Word of the Day: Esoteric—what it means and how it relates to communication.
3. Challenges in Communication: Overcomplicating explanations in professional settings. Breaking down technical terms for clients.
4. Personal Reflections: Early lessons in the KISS principle from mentors and experiences, including Toastmasters.
5. Practical Tip: Strategies for simplifying communication in daily interactions.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: [email protected]
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

• Watch Full Video Episode
• MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/
• Understanding Branding vs. Marketing (00:03:02)
• The Role of a Brand Steward (00:04:47)
• The Impact of Strong Branding (00:05:04)
• The Art of Communication in Branding (00:06:58)
• User Experience in Branding (00:09:33)
• Building Trust Through Reporting (00:10:58)
• Creative Presentation of Company Achievements (00:11:26)
• Authenticity in Branding (00:13:09)
• Using Stock Imagery Effectively (00:14:09)
• The Importance of Direct Mail (00:20:22)
• The Importance of Long-Term Advertising (21:32)
• Branding for All Makes and Models (21:44)
• Innovative Advertising Strategies (22:59)
• Avoiding Discount-Driven Marketing (24:10)
• Educating Customers on Service Quality (25:21)
• Creative Risks in Advertising (27:15)
• Highlighting Female Talent in Branding (29:13)
• The Power of Strong Visuals (30:08)
• Teaching Design Principles (30:31)
• Real-World Applications in Design Education (32:33)
• The Value of Good Design (35:03)
• Investing in Quality Branding (36:15)

Thanks to our partners, NAPA TRACS and Promotive

Setting the right goals for your auto repair shop can make or break your business's success. In this episode of Business by the Numbers, Hunt breaks down the critical differences between sales goals and profit goals, and why efficiency is key. Learn actionable strategies to align your team's targets with your financial objectives for a successful 2025.

• Why setting profit goals is more important than focusing on sales goals.
• How to calculate labor and sales targets that align with your desired profit.
• Strategies for increasing efficiency without overwhelming your team.
• The importance of understanding your breakpoints in labor, facilities, and service advisors.
• Actionable steps to create a growth plan tailored to your shop's specific needs.

Thanks to our partner, NAPA TRACS

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.

From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.

Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

Show Notes with Timestamps

• Introduction to the Episode (00:00:01)  The host introduces the podcast and the topic of slowing down in auto repair business ownership.
• Discussion of New Features (00:00:46)  The speakers mention the potential of live streaming their podcast on Facebook.
• The Importance of Slowing Down (00:01:59)  The co-host emphasizes that slowing down doesn't mean being lazy or complacent.
• Target Audience Clarification (00:02:16)  The host clarifies that the episode is not for new business owners who are still growing.
• Personal Experiences with Surgery (00:05:30)  Kim shares her experience of recovery after back surgery and the need for slowing down.
• Planning for Recovery (00:06:56)  Kim discusses the importance of planning and preparing for recovery from her surgery.
• Building Trust in the Team (00:09:59)  Kim reflects on how stepping back built confidence in her team and their abilities.
• Easing Back into Work (00:12:33)  Kim talks about her gradual return to work and the importance of giving herself grace.
• Avoiding Extreme Situations (00:13:25)  The host encourages listeners not to wait for extreme situations like surgery to slow down.
• The Importance of Slowing Down (00:14:32)  Kim discusses the brutal nature of automotive conference seasons and the need for downtime.
• Personal Time and Routine (00:15:25)  Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation.
• Work-Life Balance for Entrepreneurs (00:16:14)  Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day.
• Freedom of Time and Finances (00:18:22)  Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time.
• Daily Slow Time (00:18:38)  Brian talks about integrating intentional slow time into daily routines, even during work trips.
• One Minute Pause Technique (00:19:28)  Brian introduces a one-minute pause app for quick moments of mindfulness during busy days.
• Creating Healthy Leadership (00:20:30)  Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams.
• Encouragement to Slow Down (00:21:25)  Kim encourages listeners to consider slowing down and reflects on building a supportive team.
• Conclusion and Thanks (00:22:29)  Kim and Brian thank their sponsors and invite listeners to tune in next week.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Thanks to our Partner, NAPA Autotech

Matt Fanslow shares a story about a mother illustrating the concept of "negative gatekeeping." He connects this to the automotive industry, where subtle criticism of competitors can erode trust and damage customer relationships.

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: [email protected]
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

• Watch Full Video Episode
• Training on the Show Floor (00:00:06)
• Importance of Calibration (00:01:50)
• Interview with Carl Schneider (00:02:34)
• Live Demonstrations of Calibration (00:03:17)
• Advancements in Calibration Technology (00:04:29)
• Liability in Calibration (00:06:04)
• Terminology in Calibration (00:07:01)
• Industry Awareness of ADAS (00:08:09)
• Importance of Reading Manuals (00:09:50)
• Customer Education on Calibration (00:13:34)
• Simplifying ADAS Calibration (00:15:32)
• Advancements in Equipment (00:16:08)
• Importance of ADAS Calibration (00:16:45)
• Finding ADAS Solutions (00:17:07)
• Space Requirements for ADAS (00:17:17)
• Equipment Adaptability (00:17:35)
• Lighting Considerations (00:18:04)