Standing out in the auto repair industry takes more than just great service—it’s about creating an experience that keeps clients coming back. In today’s episode, we’re exploring how to brand your shop as a Concierge Auto Repair Shop, offering high-end, personalized service that goes far beyond the typical repair visit.

I’m your host, Brian Walker, and I’ll walk you through the strategies to elevate your shop’s reputation, attract the right customers, and deliver unforgettable service. From perfecting your shop’s appearance to embracing “white-glove” customer care, you’ll learn how to build a business that feels exclusive, premium, and worth talking about.

If you’ve ever wondered how to stop attracting vehicles that don’t fit your vision or how to cater to clients who value exceptional care, this episode is for you. With inspiration from brands like Disney and the Ritz-Carlton, we’ll uncover what it takes to turn your shop into a place that wows clients at every turn.

Let’s rethink the way auto repair is done and discover how to make every client interaction extraordinary. Ready? Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Episode 108 With Michael Doherty

https://www.youtube.com/@BuckleysAutoCare - Greg Buckley 

https://www.youtube.com/@fixingcars - Charlie's Foreign Car Service 

https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans

Show Notes with Timestamps

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Thanks to our Partner, NAPA Autotech

Matt Fanslow discusses his experience with a student from a local school who came to job shadow. This encounter highlights the challenges of training newcomers to the automotive repair profession, especially those lacking basic mechanical knowledge. Matt reflects on the student's unpreparedness and the broader issues within automotive education. He emphasizes the need for extended training programs and proper mentorship to adequately prepare individuals for careers as automotive technicians.

Show Notes

• Job Shadowing Experience (00:01:19)
• Student's Attire and Demeanor (00:02:32)
• Tour of the Shop (00:03:39)
• Understanding the Complexity of Automotive Work (00:05:09)
• Student's Lack of Mechanical Background (00:07:24)
• Pathways to Becoming a Technician (00:11:38)
• Challenges in Training Duration (00:12:39)
• Tools and Basic Knowledge Required (00:13:51)
• Complexity of Troubleshooting (00:15:15)
• Educational System's Demands (00:16:25)
• Need for Extended Training Programs (00:17:58)
• Challenges in Automotive Training (00:20:06)
• Changing Backgrounds of New Entrants (00:21:07)
• Shift in Learning Environments (00:22:28)
• Expectations and Frustration in Training (00:25:01)
• Encouraging Job Shadowing (00:26:07)

"Ask Us Anything!" with Matt Fanslow and Brin Kline

📆 Save the Date: Thursday, December 19th, 2024

🕒 Time: 8:00 PM EST

Register Here: https://streamyard.com/watch/M3JjMR53s5Ct

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: [email protected]
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

• Watch Full Video Episode
• MACS Training Event & Trade Show, Jan 30 - Feb 1, Orlando, FL: https://macsmobileairclimate.org/
• Keynote Speaker Experience (00:00:31)
• Dynamic Working Relationship (00:01:04)
• Organizational Skills (00:01:12)
• Event Planning Insights (00:03:00)
• Female Representation in Industry (00:04:14)
• Interviewing CEOs (00:05:44)
• Shopping Adventures (00:07:00)
• Learning from Each Other (00:08:18)
• Wardrobe Organization (00:09:22)
• Mother-Daughter Mentorship (00:11:21)
• Dressing for Success (00:14:52)
• Work-Life Balance (00:15:52)
• Reflection on Life Milestones (16:42)
• Residual COVID Discussions (16:54)
• Therapy and Self-Care (19:10)
• Solo Vacation Experience (19:40)
• Mother-Daughter Working Dynamics (20:58)
• Surprise Birthday Party (22:10)
• Superpowers of Joy and Incognito (24:14)
• Communication Styles and Energy (25:51)
• Public Speaking Aspirations (28:25)
• Dynamic Duo Relationship (30:17)
• Evolution of Working Together (31:48)
• Naming Roombas (33:10)

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound

In this episode - host Craig O’Neill goes further into the topic of public speaking anxiety.

Familiar guest, Evan Wisner is back again with additional insights into Imposter Syndrome - which plagues the mind of experts in any field - particularly when they are called on to speak up!

In addition to touching on elements of the Dunning Krueger effect - there is a debate which (probably remains unsettled - you’ll have to decide!) on whether speakers should introduce themselves along with their credentials when beginning a speech or presentation.  Or perhaps is it enough that you are you, and you are there, and you have something to share. 

Evan highlights the balance of your focus and that confidence is not always an indicator of knowledge and knowledge does not always bring about confidence.

This episode will reassure you and provide helpful advice such as keeping things simple, and remembering that positive self-talk and the ability to accept (genuine) positive feedback are skills that can help you overcome this component of fear.

Most important - and again harkening back to episode 018 - Craig reminds Speak Up Listeners that stories are the things people remember most - and your stories are something only YOU can bring to the stage.

This is another enjoyable conversation between Evan and Craig with many takeaways. 

• Watch the YouTube Video
• Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Contact Information

• Email Craig O'Neill: [email protected]
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching provides an in-depth exploration of managing parts costs in auto repair businesses, a critical aspect of maintaining profitability and efficiency. He begins by outlining effective strategies for handling core returns, which are essential for recouping costs and maintaining good relationships with suppliers. Chris emphasizes the importance of having a systematic approach to managing new part returns, ensuring that any defective or unnecessary parts are returned promptly to avoid unnecessary expenses.

Furthermore, Chris highlights the significance of a well-organized receiving process. By implementing clear procedures and assigning accountability, auto repair shops can minimize errors and streamline operations. This organized approach not only reduces costs but also enhances the overall workflow within the shop.

In addition to parts management, Chris discusses the often-overlooked area of shop supplies. He stresses the need for careful monitoring and management of these supplies to prevent waste and ensure that they contribute positively to the shop's bottom line. Implementing a structured parts matrix is another key strategy Chris recommends. This matrix helps in setting appropriate pricing levels for parts, ensuring that the shop remains competitive while also maintaining healthy profit margins.

Chris also underscores the necessity of regularly evaluating these processes. By doing so, auto repair businesses can adapt to market trends and inflation, ensuring that their strategies remain effective and relevant in a constantly changing industry landscape.

Sponsored by Shop Marketing Pros, the episode also highlights the critical role of effective marketing strategies for auto repair shops. Chris points out that in addition to managing costs, attracting and retaining customers through strategic marketing is vital for the long-term success of any auto repair business. The sponsorship by Shop Marketing Pros serves as a reminder of the interconnectedness of operational efficiency and marketing prowess in driving business growth.

Introduction to Parts Management (00:00:11)

• Coach Chris Cotton introduces the importance of managing parts costs in auto repair shops.

Core Returns Importance (00:02:13)

• Discusses the significance of tracking core returns to avoid losing money on refundable deposits.

New Part Returns Management (00:04:40)

• Explains how to manage new part returns to minimize errors and losses.

Receiving Process for Parts (00:07:57)

• Emphasizes the need for an organized receiving process to prevent mix-ups and errors.

Shop Supplies Overview (00:10:49)

• Highlights the importance of shop supplies in parts costs and how to manage them effectively.

Parts Matrix Implementation (00:14:28)

• Discusses the necessity of using a structured parts matrix for pricing and profitability.

Regular Evaluation of Processes (00:16:45)

• Encourages regular evaluation of parts processes to ensure efficiency and adaptability in the business.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

• Watch Full Video Episode
• Matt Fanslow: Another ASE Rant [E091]: https://mattfanslow.captivate.fm/episode/091
• Matt Fanslow: ASE Renewal App Rant [E105]: https://mattfanslow.captivate.fm/episode/105
• Dave Johnson's Background (00:01:17)
• ASE Certification Benefits (00:03:41)
• Importance of Technician Competency (00:07:21)
• Credentialing vs. Certification (00:11:20)
• Insurance and Certification Concerns (00:17:20)
• Legal Implications of Certification (00:19:02)
• ASE certification and insurance risk (00:20:57)
• Impact of natural disasters on insurance (00:21:23)
• Liability and technician competency (00:22:20)
• John Eagle case implications (00:23:01)
• Voluntary certification significance (00:24:49)
• Legal defensibility of credentials (00:25:38)
• Proficiency in technician training (00:26:44)
• Insurance benefits of certification (00:28:37)
• Industry collaboration for standards (00:30:29)
• Continuing education challenges (00:35:12)
• Renewal app for ongoing learning (00:37:05)
• Microlearning in Training (00:40:10)
• Personal Growth Through Learning (00:40:47)
• AI in Automotive Interviews (00:41:04)
• Credentialing Challenges (00:42:06)
• Call for Industry Improvement (00:42:43)

• Watch Full Video Episode
• Institute Summit, February 6th-8th, 2025, in Amelia Island, Florida: https://www.wearetheinstitute.com/summit
• Call Handling Process (00:02:14)
• Continuous Education vs. Training (00:04:25)
• Understanding Customer Communication (00:05:38)
• Conversion Rates and Call Handling (00:07:42)
• Complacency in Communication (00:09:10)
• Sentiment Analysis (00:09:37)
• Predictive Indicators (00:11:16)
• Coaching Service Advisors (00:12:42)
• Using Transcripts for Review (00:14:33)
• Talk Time Metrics (00:15:51)
• The Importance of Asking for Sales (00:20:08)
• Encouraging Customer Engagement (00:20:27)
• Shifting Mindsets to 'Say Yes' (00:21:09)
• Client Advocate Concept (00:22:25)
• Utilizing Coaching and Training (00:24:08)
• Time Efficiency in Call Coaching (00:25:05)
• First Impressions Matter (00:28:16)
• Impact of Communication on Sales Growth (00:29:36)
• Digital Communication Platforms (00:31:02)
• Business Continuity Planning (00:32:39)
• Technology's Role in Customer Relationships (00:34:31)
• Understanding Call Handling Expectations (00:35:42)
• Emotional Overtones in Feedback (00:36:39)
• Creating Training Opportunities (00:36:56)
• Defining Success in Call Handling (00:37:32)

Thanks to our partners, NAPA TRACS and Promotive

End-of-year chaos is here, and Hunt’s been busy diving into webinars, questions, and updates on some big topics like the BOI report, interest rates, and the infamous Employee Retention Tax Credit (ERTC). In this episode, Hunt breaks down what’s happening, what you need to know, and what you should (or shouldn’t) do before heading into 2024.

Here’s What You’ll Learn in This Episode:

• BOI Report (Beneficial Ownership Information): This rule was meant to track down shady business practices, but now it’s tangled in legal challenges and paused—for now. Already filed? You’re good. Haven’t filed? You’ve got choices. Hunt explains the pros and cons of sitting tight or filing now.
• Interest Rates and the Economy: Rates are dropping, but what does that actually mean? Hunt explains why “good news is bad news” for the economy and what’s expected for borrowing costs, CDs, and savings rates in 2024.
• Key dates to watch for financial reports that could shake things up (spoiler alert: December 11th and 12th are big ones).
• ERTC: Still Alive, but Barely: The IRS is drowning in a mountain of unprocessed claims—think years of delays.
• What to do if you’re still waiting on your ERTC money and why you shouldn’t count your chickens (or your tax credit) just yet.
• Learn more about how to fill out the BOI Report here: https://youtu.be/5pP1b_IzbSY

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

Thanks to our partner, Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shop’s success. In this episode, we’re joined by Jeremy Glassco, founder of AppFueled, an innovative tool designed to disrupt customer behavior and redefine loyalty in auto repair.

You might think AppFueled is just another CRM, but it’s actually so much more. Today, we’ll explore how its features—from branded call centers to custom loyalty programs—are setting new standards for customer experience. We’ll also dig into what it means to “disrupt” customer behavior in a way that keeps your clients coming back to your shop instead of drifting to the competition.

Whether you're new to customer relationship tools or already running a CRM, we think you’ll find something valuable in today’s episode. Let’s dive in!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.

Lagniappe (Books, Links, Other Podcasts, etc)

Appfueled.com - Appfueled 

https://shopmarketingpros.com/ep-106-part-2-customer-retention-series-service-advisor-role/ - Customer Retention Series – Service Advisor Role

How To Get In Touch with the Guest

https://appfueled.com/jeremy - Jeremy Glassco

Show Notes with Timestamps

• Introduction and Guest Introduction (00:00:01)  Brian Walker introduces the podcast and guest Jeremy Glassco, highlighting the episode's focus on App Fueled.
• App Fueled Origins (00:02:07)  Jeremy explains the initial concept of App Fueled and its evolution from a website builder to a CRM tool.
• Stubbornness and Evolution (00:03:08)  Jeremy shares personal anecdotes about his journey and the challenges faced while developing App Fueled.
• Freedom of Entrepreneurship (00:04:44)  Jeremy discusses the freedom and hard work involved in owning a business and the values learned from his upbringing.
• Veterans' Appreciation (00:05:54)  Brian and Jeremy express gratitude for veterans, emphasizing the sacrifices made for freedom.
• Misconceptions about App Fueled (00:06:30)  Brian clarifies misconceptions regarding App Fueled, noting it’s more than just an app for shops.
• Full-Featured CRM Discussion (00:07:10)  Jeremy highlights App Fueled's capabilities as a comprehensive CRM, including unique features not found elsewhere.
• Background of Refer a Car LLC (00:08:06)  Jeremy recounts the founding of Refer a Car LLC and its initial mission to connect youth groups with auto repair shops.
• Community Engagement Through Fundraising (00:09:35)  Jeremy discusses the successful fundraising initiative that connected local youth groups with auto repair shops.
• Referral Program Development (00:10:25)  Jeremy explains the integration of a referral program into App Fueled, enhancing customer engagement and loyalty.
• Mission Statement (00:12:05)  Jeremy concludes with the mission of App Fueled: to disrupt consumer behavior for repeat business.
• Introduction to Consumer Behavior (00:12:59)  Discussion on how consumer decisions are made quickly, often before engaging with the service.
• The Importance of Customer Engagement (00:13:58)  Exploration of strategies to engage customers who may decide not to return.
• Loyalty Ladder Concept (00:14:54)  Introduction of a loyalty ladder to enhance customer retention through multiple touchpoints.
• Rewards Program Insights (00:16:23)  Comparison between traditional rewards programs and the customizable options offered by App Fueled.
• Creative Marketing Ideas (00:17:10)  Highlighting innovative strategies from shops to enhance customer engagement and loyalty.
• Industry Comparison (00:20:18)  Discussion on the effectiveness of apps in various industries compared to the auto repair sector.
• Consumer Expectations (00:21:14)  Questioning whether the auto repair industry meets customer expectations for service engagement.
• Communication Preferences (00:23:09)  Debate on the best methods for shops to communicate with customers beyond traditional means.
• The Role of Technology in Marketing (00:24:30)  Emphasis on how technology can provide a competitive advantage in customer communication.
• Controversial Success Stories (00:26:11)  Acknowledgment of successful shops using innovative strategies, including call centers, to boost sales.
• Call Center Integration (00:27:19)  Discussion on the call center feature of App Fueled and its benefits for auto repair shops.
• Omnichannel Communication (00:27:26)  Explains the importance of omnichannel strategies in customer engagement and how App Fueled implements them.
• Reviving Phone Communication (00:28:59)  Jeremy shares insights on the significance of phone communication in customer relationships.
• Designated Caller IDs (00:30:27)  Introduction of designated caller IDs for staff to improve customer recognition and call tracking.
• Impact of AI on Communication (00:30:39)  Discussion on how AI will affect phone call responses and customer engagement.
• Branded Calling Feature (00:31:23)  Explains the branded calling feature, enhancing customer identification during calls.
• Pre-booking Strategies (00:32:40)  Jeremy introduces pre-booking concepts for improving customer follow-up and appointment scheduling.
• Creating Customer Experiences (00:33:27)  The importance of delivering promised services to enhance customer satisfaction in the auto repair industry.
• Note-Taking in CRM (00:34:24)  Discussion on the need for effective note-taking in CRMs to manage customer relationships better.
• Building Relationships (00:36:09)  Importance of personal relationships in service industries and how to achieve them.
• Disrupting Consumer Behavior (00:38:14)  Jeremy elaborates on the concept of disrupting consumer behavior to enhance customer engagement.
• Creating Customer Paths (00:39:32)  The need for distinct customer paths to encourage proactive engagement and loyalty.
• Enticing App Downloads (00:39:49)  Strategies for encouraging customers to download the shop's app as part of engagement efforts.
• Understanding Membership Programs (00:41:08)  Discussion on the importance of pricing strategies and customer engagement in membership programs.
• The Value of Customer Convenience (00:42:35)  Exploration of how customers value convenience and are willing to pay more for it.
• Engagement and Customer Behavior (00:42:57)  Insight into how customer engagement affects rebate programs and overall satisfaction.
• Pricing Strategies and Customer Choices (00:43:42)  Debate on the fairness of pricing strategies and allowing customers to decide their value.
• Challenges with Membership Pricing (00:45:40)  Discussion on misconceptions around pricing memberships and the reality of customer willingness to pay.
• Trends in Customer Relationship Management (00:47:26)  Insights into upcoming trends in technology and customer relationship management in the auto repair industry.
• Consumer Saturation and Technology (00:48:44)  Analysis of how consumer saturation affects technology adoption and customer engagement strategies.
• Branding and Communication Channels (00:49:31)  Emphasis on the importance of branding in communication channels to enhance customer retention.
• Getting Customers to Engage (00:50:23)  Strategies for encouraging customers to engage with apps and services while they are in the shop.
• Connecting with Jeremy Glassco (00:51:14)  Information on how listeners can connect with Jeremy for insights on App Fueled.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Thanks to our Partner, NAPA Autotech

Matt Fanslow draws leadership lessons from King Théoden of Rohan in "The Lord of the Rings: The Two Towers." Matt explores themes of trust, fear, and alliances, paralleling Théoden's journey with the challenges faced by shop owners and leaders in the automotive industry. He emphasizes the importance of trusting the right advisors, seeking support, and fostering collaboration. By reflecting on Théoden’s transformation and battles, Matt provides valuable insights on effective leadership, resilience, and the power of unity in overcoming adversity.

Show Notes

• Théoden's Condition (00:02:41)
• Trust and Leadership (00:04:11)
• Gandalf's Return (00:05:38)
• Théoden's Struggles (00:06:55)
• The Threat from Sauron (00:08:15)
• Historical Comforts (00:09:34)
• Rebuilding Alliances (00:11:54)
• Facing Business Challenges (00:13:01)
• Helm's Deep as a Safe Haven (00:14:08)
• The Arrival of Allies (00:15:15)
• Role of Employees in Alliances (00:16:36)
• Impenetrability of Helm's Deep (00:18:05)
• The Rallying Call (00:20:24)
• The Burden of Leadership (00:21:35)
• Competition as a Catalyst (00:22:38)
• The Charge to Gondor (00:23:47)
• Motivational Speeches (00:25:10)
• The Price of Honor (00:26:26)
• Contentment in Leadership (00:27:28)
• Striving for Belonging (00:28:40)

"Ask Us Anything!" with Matt Fanslow and Brin Kline

📆 Save the Date: Thursday, December 19th, 2024

🕒 Time: 8:00 PM EST

Register Here: https://streamyard.com/watch/M3JjMR53s5Ct

Thanks to our Partner, NAPA Autotech

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Contact Information

• Email Matt: [email protected]
• Diagnosing the Aftermarket A - Z YouTube Channel

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

• Watch Full Video Episode
• Self-Awareness Focus (00:01:06)
• The Challenge of Self-Assessment (00:02:55)
• Looking in the Mirror (00:03:08)
• Defining True Intentions (00:04:25)
• Identifying Deeper Commitments (00:05:02)
• Assessing Results (00:06:19)
• The Price of Not Changing (00:07:58)
• Mediocrity and Legacy (00:09:19)
• Positive Possibilities (00:10:42)
• Transformative Questions (00:11:55)
• The Importance of Coaching (00:14:37)
• Misconceptions About Coaching (00:15:03)
• 360-Degree Perspective (00:16:05)
• Experiential Training Overview (00:18:02)
• Communication Styles and Emotions (00:21:42)
• The Need to Be Right (00:24:54)
• Embracing Responsibility (00:27:06)
• Ego and Learning (00:29:04)
• Managing Ego in Leadership (00:31:28)
• Intuition and Leadership (00:33:19)
• Finding Confidence Through Self-Awareness (00:35:23)
• The Compassionate Samurai Concept (00:36:09)
• Sunglasses of Belief Systems (00:38:23)
• Compassion and Leadership (00:41:08)
• Finding Support for Self-Awareness (00:41:57)
• Diverse Modalities for Change (00:42:38)
• Fixing the Client First (00:44:25)