• Watch Full Video Episode
• 'The Language of Commitment: Will Speaking the Language of Commitment Make You Richer, Smarter, and Better Looking?'
• Dan Molloy's transition to the automotive repair business (00:03:01) Dan Molloy shares the story of how he transitioned from the telecommunications industry.
• Obtaining funding for the automotive business (00:04:23) Dan explains how he obtained funding for the automotive repair business and the real estate involved in the deal.
• The impact of language and communication (00:08:02) The profound impact of language and communication on commerce and personal results.
• The six possible moves in communication (00:09:17) The concept of six possible moves in communication and how it transformed his perspective on life.
• The evolution of personal growth (00:11:12) Personal growth and reinvention in different decades of life.
• The concept of the future and commitment (00:13:29) The concept of the future, the significance of living in the present, and the distinction between goals and commitments.
• Leadership, commitment, and invention (00:15:44) The importance of commitment in leadership, business, and sales, and the role of inventing the future.
• The start of the segment (00:16:29) The communication business and hidden metrics in the auto repair industry.
• Moving the numbers (00:18:04) Discussion on how to steer business numbers and the importance of language in doing so.
• Communication as the only tool (00:18:16) The significance of language in communication, teaching, training, and customer interactions.
• Communication standards (00:18:45) The absence of effective communication standards and its impact on business.
• The importance of analyzing language (00:22:06) The significance of analyzing language in business.
• Building trust and credibility (00:24:31) The importance of building trust, credibility, and relationships through language.
• The act of declaring (00:25:52) The significance of making declarations and how they invent the future in business conversations.
• Commitment making rate (00:28:17) The concept of commitment making rate and its importance in effective communication.
• AI and Human Analysis in Conversations (00:38:13) Explanation of using AI and human analysis to assess conversations and the importance of speech acts in communication.
• Success Story: Commitment-Based Operation (00:39:50) An example of a business's transformation from information-based to commitment-based operation and its impact on success and growth.
• Customer Relationship and Commitment (00:41:37) Discussion of the importance of relationship-building and commitment in customer interactions and problem-solving.

• Watch Full Video Episode
• Supply Chain Resilience and Whiplash (00:02:41) Discussion on the unique demand contraction and subsequent supply chain adjustments due to the COVID-19 pandemic.
• Quality and Fill Rate Issues in the Industry (00:05:44) Reports of decreased quality and high defect rates in automotive parts, as well as challenges related to supply chain disruptions and limited delivery services.
• Steps to Ensure Proper Installation and Quality Control (00:09:20) Use of QR codes and training videos to ensure proper installation, labor claim reimbursement programs, and the importance of minimizing comebacks through quality control measures.
• Challenges in Addressing Quality Issues (00:14:29) Discussion on the complexity of the supply chain, the need for quality parts, and the challenges in identifying and addressing part failures and defects.
• Cataloging and Product Quality (00:15:51) Discussion on the importance of cataloging products correctly and the impact of catalog errors on product performance.
• Supply Chain Logistics (00:19:26) Challenges and opportunities related to cataloging systems, data accuracy, and supply chain management.
• Predictive Modeling and Assortments (00:28:29) The use of data for predictive modeling and assortment recommendations at the store and distribution center levels.
• Data Sharing and Tracking (00:30:41) The challenges and variations in tracking and sharing data across different systems and trading partners.
• The supply chain management challenge (00:31:38) Discussion on using cross-referencing to identify supply chain gaps and the need for distributor approval.
• Impact of demand fluctuations (00:32:44) The impact of erratic demand changes and consumer confidence on the automotive industry.
• Adapting to market changes (00:34:46) Discussion on adapting to demand changes due to weather, election cycles, and marketing strategies.
• Predictive analytics and supply chain adjustments (00:35:36) Exploring the use of predictive tools and data, including weather, election cycles, and global conflicts, to adjust supply templates.
• Challenges in supply chain disruptions (00:36:35) The ripple effect of global conflicts and shortages in rubber products affecting supply chain resilience.
• Industry challenges and solutions (00:37:27) Acknowledging the complexity of the industry and the need for tolerance and collaboration to address challenges.

Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.

• Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.

• Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.

• Team Communication: The importance of setting clear financial goals and maintaining transparency to motivate your team.

• Actionable Financial Advice: Step-by-step guidance on setting sales and profit targets based on your gross profit percentage.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book: Download Here

Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

1. My Facebook Ads are showing to people way outside of my service area (not set up right)
2. My social media doesn’t seem to be providing a return on investment (Junk smm)
3. I never see my Google Ads when I search for my business (low budget)
4. I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi)
5. My website is too slow (pictures too big or cheap hosting)
6. My website doesn’t come up when people search for mechanic near me (stock content)
7. I get lots of leads but they don’t turn into customers (Your SA sucks)
8. My marketing looks like every other shop’s marketing (are you talking to your marketers?)
9. The shop is slow. It’s time to turn our marketing back on. (never stop marketing)

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Matt Fanslow and guest Margaret Light tackle the subject of pornography and its effects on relationships. They discuss the challenges of addressing porn use, the avoidance of the topic in relationships, and the importance of open, respectful communication. They explore the emotional regulation aspect of pornography, the influence of media on sexual expectations, and the need for comprehensive sexual education. The conversation also covers ethical porn consumption, the impact of porn on relational dynamics, and the benefits of seeking therapy for related issues.

Margaret Light, Marriage & Family Therapist, MA, LMFT, [email protected], Equilibrium Therapy and Services

Show Notes

• Professional language debate (00:03:15) Margaret Light discusses the professional debate around the language and terminology used in the field of pornography addiction.
• Impact of pornography on sexual health and education (00:07:43) 
• Unrealistic expectations and objectification (00:08:29) 
• Warning signs of problematic pornography use (00:11:06) 
• Ethical considerations of paying for porn (00:13:55) 
• Dependency on porn for sexual activity (00:17:48) 
• Acceptable use of pornography (00:19:23) 
• The impact of hiding porn (00:19:37) 
• Understanding relational problems (00:20:06) 
• Individual perspective on porn use (00:20:53) 
• Shame and embarrassment associated with porn (00:21:28) 
• Pornography as an emotion regulation tool (00:23:29)
• Expanding coping skills (00:25:00)
• Neuroplasticity and brain rewiring (00:29:25) 
• Realistic expectations for change (00:30:34) 
• The impact of content on user preferences (00:35:17) 
• Media influence on body image and fantasies (00:36:51) 
• Porn Industry and Inclusive Content (00:38:51) 
• Adolescent Education on Pornography (00:39:27) 
• Mainstream Influence and Adolescent Expectations (00:41:10) 
• Accessibility and Social Acceptance (00:43:32) 
• Algorithmic Influence and Content Consumption (00:45:27) 
• Relational Dynamics and Pornography Use (00:55:42) 
• Relational Skills in Addressing Pornography (00:59:16) 
• Ethical Use of Pornography (01:00:22) 
• Demonstrating Care and Consideration (01:03:15) 
• Seeking Therapy for Relationship Issues (01:04:22) 

Thanks to our Partner, NAPA Autotech napaautotech.com

Email Matt: [email protected]

Diagnosing the Aftermarket A - Z YouTube Channel HERE

Aftermarket Radio Network: https://aftermarketradionetwork.com/

• Giuliano's immigration to the United States and entry into Ford (00:06:15) Giuliano's immigration to the United States, his struggle to find work, and his eventual entry into the Ford Motor Company.
• Giuliano's work at Ford and the creation of the Mustang (00:19:39) Giuliano's work at Ford, the skills required for clay sculptors, and the creation of the iconic 1964 Ford Mustang.
• Inside the Ford Design Center (00:23:25) Giuliano's description of the Ford Design Center, the use of hot clay, and his work in different studios.
• The Mustang Design (00:24:01) Discussion of the design process and key individuals involved in creating the 1964 Ford Mustang.
• Clay Sculpting Process (00:25:29) Explanation of the industrial clay used, its application, and the physical toll of sculpting.
• Selecting the Design (00:26:49) Anecdote about the selection of the 1964 Mustang's design and the involvement of key figures.
• Father of the Mustang (00:28:03) Exploration of Lee Iacocca's role and significance in the creation of the Mustang.
• Engineering and Marketing (00:30:09) Discussion of the technical considerations and marketing strategies for the Mustang.
• Legacy and Impact (00:32:41) Reflection on the Mustang's introduction and its long-lasting impact on car culture.
• Passion for the Mustang (00:33:19) Giuliano Zuccato' s personal experiences and interactions with Mustang enthusiasts.
• Innovative Model Making (00:41:41) Development of new model-making techniques and their impact on car design.
• Work Beyond Ford (00:43:50) Giuliano Zuccato' s involvement in the creation of other vehicles and his post-Ford career.
• Icon Productions (00:46:43) Giuliano Zuccato' s current endeavors with icon productions and inspiring others through his experiences.
• Inspirational Message for Inmates (00:47:46) Giuliano's outreach to inmates, sharing his story of resilience and hope.
• Keeping the Spirit Young (00:49:41) Discussion on maintaining a youthful spirit and living in the moment.
• Ten-Year Business Plan (00:51:32) Giuliano's aspirations for a film about his life and the Mustang, and a possible Broadway musical.
• Connecting with the Arts (00:54:11) Giuliano's involvement in music and the arts, including hosting singing events at his home.
• Inspiring Others and Future Plans (00:55:21) Giuliano's efforts to inspire and help others, including plans to visit VA hospitals and organize a caravan.
• Funding and Technology (00:57:31) Discussion about funding mechanisms and Giuliano's proficiency in technology.
• Route 66 Dream (01:01:22) Giuliano's dream of organizing a caravan of Mustangs to visit VA hospitals along Route 66.
• Meeting Car Legends (01:02:30) Giuliano's interactions with Carroll Shelby and his work on Shelby Mustang editions.
• Gratitude and Farewell (01:03:44) Giuliano expresses gratitude and bids farewell.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.

Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.

Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.

Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.

Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.

Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.

Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.

Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.

Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.

Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.

Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.

Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.

Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.

Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

• Watch Full Video Episode
• Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
• Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
• Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
• Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
• Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
• Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
• Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
• Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
• Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
• Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
• Family Involvement (00:22:14) Sherwood's family involvement in his business.
• Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
• Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
• Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
• Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
• Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
• Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
• Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
• Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of integrity in candidates.
• Learning from Hiring Mistakes (00:41:50) Sherwood and Carm discuss the importance of learning from hiring mistakes and the need to evolve in the hiring process.

• Watch Full Video Episode
• Definition of Dyslexia (00:01:59) Discussion on the definition of dyslexia and its importance for individuals in the automotive industry.
• Strengths of People with Dyslexia (00:09:45) Dr. Nicole Ofiesh explains the strengths inherent in people with dyslexia, such as visual spatial abilities and creative thinking.
• Training Challenges (00:10:04) Bill Greeno discusses the challenges of providing hands-on training for individuals with dyslexia and the preference for visual and kinesthetic learning.
• Strategies for Supporting Employees with Dyslexia (00:11:36) Dr. Nicole Ofiesh suggests strategies for supporting employees with dyslexia in educational settings, including providing reading support and using text-to-speech software.
• Awareness and Insights for Employers (00:15:33) The need for awareness among training companies and trainers about dyslexia and the importance of accommodating diverse learning styles.
• Personal Experience with Dyslexia (00:16:32) Bill Greeno shares his personal experience with dyslexia and the importance of teaching to different learning styles, regardless of dyslexia.
• The definition of dyslexia (00:20:21) Dr. Nicole explains dyslexia as a reading and processing challenge affecting the sequence and sounds of symbols.
• Strengths of individuals with dyslexia (00:22:15) Dr. Nicole highlights the extraordinary problem-solving and mechanical abilities of individuals with dyslexia.
• Training challenges and strategies for dyslexic employees (00:23:30) Dr. Nicole discusses the importance of empowering individuals to be independent learners and suggests techniques such as study buddies and listening while reading.
• The stigma of listening as reading (00:27:09) The speakers discuss the stigma surrounding listening as a form of reading and the need to overcome it.
• Closed captioning and universal design for learning (00:30:30) Dr. Nicole explains the significance of closed captioning as a universally beneficial tool and advocates for rethinking traditional notions of reading.
• Assessing and accommodating dyslexic employees (00:33:57) The conversation delves into the importance of assessing individual learning needs and offering a variety of learning methods to accommodate dyslexic employees.
• The importance of books and learning (00:36:42) Discussion on the significance of books and learning for personal and professional growth.
• Challenges in technical classes for mechanics (00:37:47) Exploring the difficulties faced in technical classes and the benefits of having information available in advance.
• Embracing dyslexia in the workplace (00:38:52) Encouraging employers and peers to support individuals with dyslexia and turn it into a strength.
• Acknowledging dyslexia and promoting understanding (00:40:21) Expressing gratitude for the discussion on dyslexia and emphasizing the need to embrace and understand it in the automotive industry.

On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts.

• Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for your wallet and business this year, especially when it comes to interest rates.

• Tax Talk and Government Spending: Hunt explains the proposed wealth tax and what the latest federal budget might mean for us. There’s a lot of talk about balancing the budget without raising taxes too much, and we'll explore what that could look like.

• Capital Gains and Your Money: We take a closer look at potential hikes in capital gains taxes and how these could affect your investments and long-term financial planning.

• Understanding the Numbers: Inflation, GDP... these terms get thrown around a lot. We’ll unpack what they really mean for the economy and for us as workers and business owners.

Thanks to our partners, NAPA TRACS and Promotive

Did you know that NAPA TRACS has onsite training plus six days a week support?

It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.

Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com

It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Get a copy of my Book: Download Here

Aftermarket Radio Network

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

• Reasons Google will suspend your GBP
• Adding Keywords to Your Business Name
• Using PO boxes or virtual office addresses
• Using your home address for a service area business - mobile mechanics
• Making major changes to your information - name, address, phone number
• Adding Reviews - Talk about RV Masters Recent experience
• Spam Reviews
• Two businesses sharing an address - same with phone number
• A competitor reported you 
• Dandy Review Removal: Negative review removal using AI
• They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.
• It is a 12 month contract - not monthly
• Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.
• Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.
• New AI Optimization services: Boost Ninja: 
• Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing
• Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]