• Brown-Forman restructures leadership and operations for $70M cost savings
• Rebecca Jago departs The Last Drop Distillers after 10+ years
• TTB expands standards of fill for wine and spirits containers
• Landry’s Inc. files trademark infringement lawsuit against Landry Distillery
• Kentucky corn farmers receive $2.8M initiative for regenerative practices
• Silverbelly Whiskey welcomes Mattie Jackson as Master Blender
• Heritage Distilling launches IPO and embraces Bitcoin for payments
• Yellowstone Bourbon named official partner of Ragnar Relay 2025
• InvestBev and Saga Spirits partner on 8-figure barrel financing deal
• Scottish Minister highlights whisky trade importance to US President Trump
• Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish
• Woodford Reserve Double Double Oaked Bourbon goes national at $199.99
• Old Forester releases 1910 Extra Old limited edition for $65
• Support this podcast on Patreon

• The Bourbon Boom in Louisville
• Michael Fetter's Journey in Tourism
• Marketing Louisville as a Bourbon Destination
• Challenges in Hotel Capacity and Air Travel
• Future of Bourbon Tourism and Direct Flights
• \The Birth of Bourbon Country
• Marketing Bourbon Tourism
• Funding and Economic Impact of Tourism
• Balancing Bourbon and Derby Tourism
• The Role of Influencers in Tourism
• Support this podcast on Patreon

• InvestBev Credit & Rare Character Whiskey
• Redwood Empire Acquires Savage & Cooke
• Glencairn Legal Action
• Give 270 Charity Raffle
• Fireball Flo Turns 106
• Log Still Trinity Blend
• WhistlePig Alcohol-Free Cocktail
• October London Bourbon Collaboration with Mr. and Mrs. Bourbon
• Jack Daniel’s Distillery Series #14
• Old Forester 1924 Returns
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• Reflection on predictions from 2024 and admissions of mistakes
• Anticipated impacts of government regulations on the bourbon landscape
• The trend of flavored whiskies appealing to a younger demographic
• Expectations for IJW's potential new brand launch
• Increased scrutiny on alcohol marketing and compliance challenges
• The influential role of TikTok in bourbon narratives
• Predictions on a revival of age-stated products and craft distilling innovations
• Support this podcast on Patreon

Subscribe to Behind The Pursuit: From Bourbon to Brand

I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.

We hit on:

• The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
• Simplifying product terminology can help consumers understand offerings better.
• The new packaging aims to stand out on shelves and attract attention.
• Managing product volumes with continually changing target dates.
• Future product strategies include diversifying proof offerings.
• More future developments coming in 2025.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [email protected].

• The Art of Bourbon Hunting Etiquette
• Concerns for the Future of Bourbon
• Cardinal Sins of Bourbon Hunting
• Building Relationships with Liquor Stores
• Distillery Release Strategies
• Building Relationships in Bourbon Hunting
• Hacking in Bourbon Releases
• The Changing Landscape of Bourbon Hunting
• Support this podcast on Patreon