Client retention. Zzzzzzz

Sexy? No. Necessary? Absolutely. 

In this episode of the Fitnesspreneur’s Life podcast, Alex Armstrong and I hopped on the mic to jam on proven strategies to boost member retention.

I know what you’re thinking: I want new leads, V. 

Listen, leads are important, but retention is the freakin’ lifeblood of your business.

No, it’s not sexy, new, or cutting-edge. But the ridiculously simple nuggets shared below can exponentially increase your retention. Imagine the impact that will have on your bottom line.

Do yourself a favor. Jump over and listen to this month’s podcast to stop losing members (and money) and start maximizing your member retention…and profit!

Cheers,

V

In this episode The FitnessPreneurs's Life Show I had Nicole Spencer, creator of the Authentic Conversions.

Now check this out. What is authentic conversions about?

It's about how to build powerful connections so you grow organically, get more referrals, retain more clients and dramatically increase your revenue with integrity and authenticity.

Who doesn't want that?

Below is the transcript of the whole episode so if you’re like me, you like skimming along with a pen or highlighter so you can underline the key pieces you need.

But, just in case you’re one of those give me the Cliff Notes version I got a quick hit list of…

How to Create Authentic Conversions That Lead to More Money By Simply Having More Authentic Conversations.

Here they are, you ready?

What are authentic conversations when it comes to your business, content, emails, posting, etc.

1. Being vulnerable and transparent and not trying to portray this image of perfection.
2. Fully disclosing the things that are hardest to share for yourself.
3. Not doing what everyone else is doing also because everyone is sharing fitness advice and tips and everyone is sharing nutrition stuff.
4. Being controversial and calling out things
5. Being clear on the things that you stand for and against.
6. Being polarizing and not being afraid of upsetting people.
7. Not giving a crap about negative feedback and things like that.
8. Actually looking to say I am for some people and I am not for other people and that's okay.
9. Saying what's on your heart and mind so you can attract the people that you want.

So many people avoid this because they are afraid of repel marketing. Repel marketing is where you create a distinct message and voice that keeps the people you don’t want out, and draws the people you do want in.

You don’t need everyone to build a lucrative income, you just need the right people.

You're goal in business it too always keep finding your right people so that you can build a tribe and be at the center of that and then serve that audience well.

If you do that you will grow a business you love. With people you love. With a bank account you love.

Now enjoy the podcast and dig into it!

I had Matt Walrath, from BeyondMacros.com on the Fitnesspreneur’s Life Show.

Matt went from busy CrossFit trainer to owner of BeyondMacros by using 4 smart steps that took him from offline to online. Listen in on how he did it in this month’s episode.

Australian legend Jono Petrohilos, the man behind Fitness Education Online and host of the Bootcamp Blueprint, recently joined me from Down Under to reveal exactly how he’s built a revenue-generating empire through Facebook Groups.

The fitness superstar has developed a handful of secret strategies and tactics that have thousands hooked on his Groups... but there’s more.

He’s mastered the seemingly impossible process of nurturing these Group members into loyal, paying subscribers … and he even unveiled the step-by-step process he uses to do this.

If you think Facebook Groups aren’t what they once were, you’re wrong. Jono’s doing it and he’s doing it big. Strap in for his modern tactics and strategies to turn Facebook Groups into cold, hard cash...

Guides, Google, coaching, and courses will only get you so far. If you want an online business that delivers on your dreams, there are 5 secret traits you must have to push through plateaus and unlock elite levels of success in the age of the entrepreneur.

Are you getting less than what you deserve because you’re struggling to figure out the make more money game?

I see so many people living on the edge of their finances, always in the paycheck grind, the end of month is there enough money madness.

Why the heck aren’t they just learning how to make more money. I know I wasn’t taught this in school. There was no make money courses I could register for. Church never taught me. My parents did the best they can. My bosses didn’t care to share their secrets.

I figured it out by studying others.

It’s why I get fired up to share 3 simple ways you can go earn more in this month’s Fitnesspreneur’s Life podcast so you can…

...change your financial situation and live with confidence each month

...banish money fears,

...create e a safe and secure home for your family.

Wondering if you need a website for your online business? The truth might surprise you. Find out what you actually need before you invest thousands into a brand new website.

Would you like to see more money in your pocket? What about a business that has more raving fans and people getting the results you promise?

Yes, right?

Well, then sit back and enjoy this month’s podcast with my guest Scott Rawcliffe, because it all started with a conversation, a little too much wine (is there such a thing?), and some winery experiences that turned into 9 money-making lessons for you.

Recently I had PopSugar Host, Anna Renderer on my podcast, and we talked about how she made her transition from in-house personal trainer and studio manager to host of a show online and built her own brand with time freedom.

Check it out, she shares a few smart tips on how to get started transitioning your business online.

Like many of us, Anna started out trading dollars for hours. And she made many mistakes on her way to building an online business.

She created some DVD programs hoping to make some extra money on the side. And ended up with a garage full of DVD’s.

Then thanks to YouTube videos she became the host for PopSugar.

And as much as you think that was the dream, it wasn’t.

It’s when she built her own online brand, that her whole life changed.

Listen in.

Don’t change your programs, instead, change your marketing.

Did your face just frowned?

Bare with me!

What if you could avoid that salesy kind of marketing and make it more user friendly?

Would you love doing it?

Friendly marketing starts with the understanding that marketing is really about nurturing a relationship and adding value over time. Here’s a marketing truth that Dave White, my guest on this episode of Fitnesspreneur’s Life Show shared with me:

“The most dangerous myth that you can have, or the most dangerous belief that you can have about marketing is that people are ready to buy from you right now.”

Here’s a quick tip to grow your business and be more of the Go To Authority in your niche: Make a list of the problems your audience is struggling with and go create content for that with a call to action to a landing page where you can capture the lead. Marketing hasn’t changed.   We just have more tools.   We have new ways of getting in front of our audience.   Your job is to focus on the content the leads people to know, like and trust you enough to buy! Then go optimize how it gets out to the world and get seen.