The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

The Business Marketing Podcast for Search, Social & Mobile Marketing

  • 24 minutes 48 seconds
    How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
    In today’s episode of 'The Agents of Change,' we’re joined by Carolyn Beaudoin, the creative mind behind Boxcar Agency's success. As a messaging strategist and conversion copywriter, Carolyn has revolutionized how subscription businesses communicate, tackling the complex challenge of engaging multiple audience segments with her innovative Hybrid One Reader approach. Today, she’ll share her secrets on crafting messages that resonate across diverse groups, enhancing engagement and driving long-term revenue. Don’t miss out on these game-changing insights that could redefine your marketing strategies! https://www.theagentsofchange.com/532
    1 May 2024, 6:00 am
  • 25 minutes 46 seconds
    Staying On Top of Google’s Algorithmic Changes with Adam Di Frisco
    Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your SEO strategy across various SERP features. https://www.theagentsofchange.com/531 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024
    17 April 2024, 6:00 am
  • 34 minutes 59 seconds
    Choice Hacking: Drive Sales Through Simplicity with Jen Clinehens
    Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adidas, unravels the essence of buyer psychology, the magic of productizing services, and the power of the Winston Star framework. Tune in and transform your approach to creating captivating and effective customer experiences. https://www.theagentsofchange.com/530 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024
    10 April 2024, 6:00 am
  • 41 minutes 36 seconds
    How to Set Your Prices with Melina Palmer
    In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light on its significance as well as some strategies to consider. https://www.theagentsofchange.com/529 Register for our free-to-attend Digital Marketing Summit: https://www.theagentsofchange.com/summit April 24 - 26, 2024
    3 April 2024, 6:00 am
  • 39 minutes 54 seconds
    Unlocking Your Customer’s Mind: Behavioral Science Secrets with Richard Shotton

    In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights into marketing strategies and consumer engagement. Tune in to uncover the psychological underpinnings that can revolutionize your marketing approach! https://www.theagentsofchange.com/528

    Grab your seat now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

    Thank you emailtooltester! https://www.emailtooltester.com

    27 March 2024, 2:25 am
  • 29 minutes 25 seconds
    The Power of E-Commerce Personalization with Dr. Kyle Allison

    In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways we can create human connections with our own customers. https://www.theagentsofchange.com/527 Register now for our Digital Marketing Summit: https://www.theagentsofchange.com/summit

    20 March 2024, 1:14 am
  • 26 minutes 26 seconds
    Differentiate Your Content with Joe Zappa

    Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving into content creation.

    Discover how to differentiate your company, resonate with your audience, and elevate your business with Joe's expert advice. https://www.theagentsofchange.com/526

     

    Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit

    Pre-Register now: https://www.theagentsofchange.com/summit/register 

    13 March 2024, 10:00 am
  • 31 minutes 24 seconds
    Leveraging YouTube for B2B Marketing with Janet Mesh
    Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact. https://www.theagentsofchange.com/525 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
    6 March 2024, 7:00 am
  • 27 minutes 26 seconds
    Supercharge Your Landing Pages with the CUB Framework – Pierce Ujjainwalla
    Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and actionable strategies to improve conversion rates. Tune in to transform your landing pages into powerful tools for business growth. https://www.theagentsofchange.com/524 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
    28 February 2024, 7:00 am
  • 24 minutes 43 seconds
    How to Make Things Easy for Your Customers with Roman BuriÄŤ
    Rich Brooks is joined by Roman BuriÄŤ, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives deep into the psychology behind customer actions and offers practical tips for businesses to streamline their processes for better online lead generation and customer success. https://www.theagentsofchange.com/523 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register
    21 February 2024, 7:00 am
  • 36 minutes 13 seconds
    Copywriting with AI and EI (Emotional Intelligence) with Nick Usborne
    In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing more emotional intelligence, storytelling, and human elements, which AI cannot replicate. He argues that while AI significantly enhances productivity and creativity, the unique touch of EI makes content stand out. https://www.theagentsofchange.com/522 Learn more about our Digital Marketing Summit: https://www.theagentsofchange.com/summit Pre-Register now: https://www.theagentsofchange.com/summit/register Learn more about sponsorships: https://www.theagentsofchange.com/summit/sponsors
    14 February 2024, 7:00 am
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