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Retail management and marketing - for iPad/Mac/PC

How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool.

  • 6 minutes 23 seconds
    Store operations
    A look at how stores plan and operate, focussing on Waterstone's and Clarks.
    10 June 2011, 5:40 am
  • Transcript -- Store operations
    Transcript -- A look at how stores plan and operate, focussing on Waterstone's and Clarks.
    10 June 2011, 5:40 am
  • 7 minutes 17 seconds
    Bar code technology
    Looking at the increase and benefits of online shopping and barcode technology.
    10 June 2011, 5:39 am
  • Transcript -- Bar code technology
    Transcript -- Looking at the increase and benefits of online shopping and barcode technology.
    10 June 2011, 5:39 am
  • 6 minutes 19 seconds
    The impact of marketing
    The importance of marketing and communication.
    10 June 2011, 5:38 am
  • Transcript -- The impact of marketing
    Transcript -- The importance of marketing and communication.
    10 June 2011, 5:38 am
  • 7 minutes 38 seconds
    The agency and the message
    This video looks at how agencies help companies to raise awareness of their brand and promotions.
    10 June 2011, 5:37 am
  • Transcript -- The agency and the message
    Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions.
    10 June 2011, 5:37 am
  • 8 minutes 3 seconds
    Online retail marketing
    An online entrepreneur challenges the existing state of high street retail.
    10 June 2011, 5:36 am
  • Transcript -- Online retail marketing
    Transcript -- An online entrepreneur challenges the existing state of high street retail.
    10 June 2011, 5:36 am
  • 8 minutes 36 seconds
    Building a brand
    How should a retailer go about building their brand, and what is meant by 'a brand'?
    10 June 2011, 5:35 am
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About Retail management and marketing - for iPad/Mac/PC
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