Apple AATCe Creative Contest 2010 - Winners

Apple Inc.

The Creative Talent Contest 2010 is a pan-European competition organised by Apple for all AATCe Students in Europe. Winners created a film or song using Final Cut Studio or Logic Studio, and had their projects reviewed by an international panel of creative professionals.

  • 3 minutes 34 seconds
    1st Place (audio): "Playgirl"
    Sam Eads: "Playgirl" was recorded using Logic Pro 8 and used live instruments including percussion, guitars, bass, violins, cello and vocals. The main challenge faced was mixing the track, due to the large amount of harmonic ranges that quite easily clash. The original tracks were recorded in Sam’s bedroom/studio and all of the plugins on Logic made recording the instruments and making a first rough mix incredibly enjoyable and easy. The message of the song is to watch out for girlfriends/boyfriends who always think the grass is greener on the other side.
    2 July 2010, 2:00 am
  • 4 minutes 37 seconds
    1st Place (video): "Virginie"
    Elke Sengier: The source of inspiration for the documentary "Virginie" is Sengier’s best friend and her family. She wanted to make something useful that contributed to the debate on drugs, addiction and how rehabilitation is treated in Belgium. Final Cut Pro was used for all the editing and effects including the speed changes and colorisation work.
    2 July 2010, 2:00 am
  • 5 minutes 10 seconds
    2nd Place (audio): "Rends Toi"
    Stéphane Rombi: The text of "Rends Toi" written by Carole Masseport is what inspired Stéphane to write this song. Using his Duesenberg guitar and Logic 9, he created the track experimenting with the Ultrabeat, channel script settings and several MIDI instruments. The song speaks about the difficulty of living and how as a fragile witness to our world we sometimes take a pessimistic view of life and people.
    2 July 2010, 2:00 am
  • 1 minute 11 seconds
    2nd Place (video): "Plastique Fantastique"
    Benjamin Baudet: "Plastique Fantastique" used motion capture over the duration of one week to create the detailed animation of plastic throughout a house. Baudet hopes to show the beautiful properties of plastic as a material and the important part it plays in our lives as consumers. Final Cut Pro was used to add all the numeric frames together and create the final edit of the animation.
    2 July 2010, 2:00 am
  • 3 minutes 20 seconds
    3rd Place (audio): "Coat"
    Talking Timber: "Coat" is a time-line through a year, from the cold month of February to the warm summer months. Darren Martin used Logic 9 plugins, pre-sets and mastering to achieve the final track. Instruments included acoustic guitars, bass and didgeridoo. The song ends in summer on a sunny day, which Darren says for him inspires creating music.
    2 July 2010, 2:00 am
  • 3 minutes 28 seconds
    3rd Place (video): "Untitled"
    Chris Turner: In a world that is increasingly over populated and fast paced, "Untitled" takes the time to document those moments that tend to be overlooked or missed due to routine. Turner attempts to capture de-populated spaces with beauty and an almost poetry-like style. Objects in their environments left behind represent an imprint of human activity. Whoever occupied these spaces are not present, but their presence is surely felt. Final Cut Pro was used for the edit along with the 3 way color corrector to help balance the shots to match.
    2 July 2010, 2:00 am
  • 3 minutes 42 seconds
    4th Place (audio): "Looking This Cool"
    Atli Steinarsson: For "Looking This Cool" Atli started out with Ultrabeat in Logic to create the foundation drum track and set the tempo before recording the guitar into the mix. He then tried to explore as much of the application as possible to bring the song up to another level, including EQ, compressors, limiters, reverb units, delays and the occasional distortion. At the end of the day the song is one that people should want to play when they feel good or when they want to feel good.
    2 July 2010, 2:00 am
  • 4 minutes 46 seconds
    4th Place (video): "The Black Queen"
    Kirill Pavlov: "The Black Queen" is the result of an international student film project between St. Petersburg State University of Film and TV (Russia) and Ciudad De La Luz Estudios (Spain). Nereah Marceu acted as second director on the shoot. Each team of students was given 10 days for production and the theme of "chess" to help them outline their narrative. The film was shot in Alicante, Spain and edited completely on Final Cut Pro.
    2 July 2010, 2:00 am
  • 2 minutes 52 seconds
    5th Place (audio): "Return"
    Jack Phillips: Jack The lyrics for "Return" are about tigers being hunted and becoming extinct. The chorus references 'crown' and 'throne' to describe the fall of the king of the jungle. Phillips used many different aspects of Logic in creating the song, including sampling with the EXS 24. Most of the percussive sounds were recorded using his Macbook Pro's inbuilt microphone, and created by tapping keys on the keyboard, or using the mac itself as a drum.
    2 July 2010, 2:00 am
  • 1 minute
    5th Place (video): "Chimerical"
    José Antonio Gil: Existence of a world beyond the reality that we live is the primary message of "Chimerical". The new Final Cut Studio was used to carry out all the editing, color correction and DVD authoring of the project. In particular iChat Theater was useful in coordinating the efforts of the VFX team and the editor.
    2 July 2010, 2:00 am
  • 3 minutes 2 seconds
    6th Place (audio): "Education"
    Cian Finn: "Education" takes its instrumental inspiration from a mix of Reggae, Hip-Hop and Dub step. Cian started with drums, then added piano and bass before finally placing original lyrics over the music. The EXS sampler was used in Logic to create the bass line and set guide levels for the tracks as they were developed. Finally, effects and processing were applied when the track was finished. The message of the song is one of praise towards the education of people and its benefits.
    2 July 2010, 2:00 am
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