Lady Startup Academy

Mamamia Podcasts

So you’ve launched your very own business. But you’ve still got 1001 questions like, how do I get more customers? Should I be on TikTok? What do I actually need on my website? Join CEO and Co-Founder of Hero Packaging, Anaita Sarkar for a business class that’ll give you everything you need to know to grow your business.

  • 8 minutes 12 seconds
    Our Best Tips For Your Tax Return

    Tax time, it's something we all dread and probably try not to think about.

    But with June 30 around the corner, unfortunately it's time to start thinking about our taxes and how we can do more efficiently. 

    On today's episode Anaita shares with us her best tips for any business starting out at tax time, she shares the resources and programs she relies on and how to stay on top of your books all year round. 

    THE END BITS 

    Subscribe to Mamamia

    You can find out how to how to register you business on www.ladystartup.com

    Trying to determine if you're business is considered a hobby or a business? Head to www.ato.go.au

    You can find the ATO's Small Business Tax Time Toolkit at www.ato.gov.au

    For Bookkeeping we recommend myob and xero 

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    13 June 2022, 8:00 pm
  • 9 minutes 50 seconds
    How To Pull Off A Product Launch

    What's the best way to launch a product? 

    Should you go all out guns blazing or slowly introduce it your customers? Choosing the best type launch for your business is personal. But getting it right is the hard part. 

    Thankfully, Anaita share's her best kept secrets for successfully launching a new product she unpacks how to know what's right for your business and how to go about it. 

    THE END BITS 

    Join our email marketing course online www.ladystartup.com/courses/email-marketing

    Looking for Project management tools? Try monday.com/ or asana.com/ 

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    6 June 2022, 8:00 pm
  • 6 minutes 42 seconds
    Why A Virtual Assistant Will Save You Time & Money

    A virtual assistant.

    You've probably heard of them, but have no idea how they actually work. 

    On today's episode Anaita tackles why a virtual assistant could transform your business for the better. She walks us through how to find one, how to assign tasks and what a reasonable rate is. 

    THE END BITS 

    Check out our Virtual Assistant Job Description on www.etsy.com.au 

    Join the Lady Startup Lounge Group on www.facebook.com

    You can find Virtual Assistants in the Philippines on www.onlinejobs.ph/ 

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    30 May 2022, 8:00 pm
  • 6 minutes 58 seconds
    How Go-To Nailed A Price Increase

    Price increases are inevitable.

    But nailing them, well that's the tricky part. 

    On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business.

    Plus, she shares with us three ways to hike up prices without killing sales. 

    THE END BITS 

    You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    23 May 2022, 8:00 pm
  • 8 minutes 41 seconds
    The Parts Of Your Business You Can Save On

    When you're starting out it can feel like you're burning money.

    So are there any parts of your business that you can afford to save on? 

    In today's episode Anaita walks us through the three ways startups can save cash. Plus we reached out to the Lady Startup village for their best savings hacks. 

    THE END BITS 

    Listen back to our episode on influencer marketing on www.mamamia.com.au

    You can find the our 30 Minute Perfect PR Pitch on www.ladystartup.com

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    16 May 2022, 8:00 pm
  • 7 minutes 49 seconds
    How To Go Viral On TikTok

    TikTok isn't just about dancing. 

    In 2022 over 66% of TikTok users are over the age of 18 and on average they open the app 16 times a day. 

    Being an early adaptor is key to get your business out there on any new platform. But understandably starting out on TikTok can be really daunting. 

    On today's episode Anaita shares her tips for going viral on TikTok, how to plan your content and the key to getting your business on the fyp. 

    THE END BITS 

    Our 30 Day Content Calendar can be found at www.ladystartup.com/pages/content-calendar 

    And you can follow Lady Startup on TikTok here and Anaita here.

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    9 May 2022, 8:00 pm
  • 7 minutes 39 seconds
    Influencer Marketing 101

    How do you get the most out of your influencer marketing? 

    Do you have lots of success with gifted campaigns? Or do you prefer to go through an agency? 

    Deciding what's right for your business is really tricky, which is why on today's episode Anaita breaks down three different types of influencer marketing on offer.

    Plus she shares her own experiences and what's really worked for her business. 

    THE END BITS 

    Our full guide for working with influencers can be found on www.ladystartup.com.au

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    2 May 2022, 8:00 pm
  • 8 minutes 50 seconds
    How To Make The Damn Thing

    Okay so you've got an idea for a product, but how do you even get it made? 

    Do you contact manufacturers? Do you need to make a prototype? and how much does it all cost? 

    On today's episode Anaita walks us through the five steps and questions you need to consider when it comes to manufacturing. 

    Plus she'll help you decide what is right for your business! 

    THE END BITS 

    If you're having trouble deciding if you want to manufacture on or off shore visit www.ladystartup.com for more details! 

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Audio Production: Madeline Joannou 

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    25 April 2022, 8:00 pm
  • 6 minutes 20 seconds
    .com or .com.au: Does It Really Matter?

    Okay so you've got your business idea and you want to make a website, but do you secure the .com.au? or the .com? or both? 

    In today's episode Anaita walks us through how to make a trustworthy and easy to find website. 

    She shares what she learnt when she built her website for Hero Packaging, how to secure a domain and what not to do with your website suffixes.  

    THE END BITS 

    If you liked today's episode and want to learn more about starting your business check out the Lady Startup Academy Rocket Plan! 

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    18 April 2022, 8:00 pm
  • 8 minutes 40 seconds
    So You Want To Grow Your Business? Here’s How

    School is now in session! 

    So you want to grow your business but aren't quite sure how to go about? 

    In today's episode Anaita walks us through the difference between growing and scaling and what you need to do to expand your business. 

    She takes us through how to test interest for your product, what you need to consider before scaling up and how to prepare for growth. 

    THE END BITS 

    You can listen to Anaita's Lady Startup Story online now at Mamamia.com.au

    What to learn more about growing your business? Sign up to the Rocket Plan!

    CREDIT 

    Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging

    Producer: Mikayla Floriano & Susannah Makin

    Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses

    Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider 

    Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups 

    Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp 

    For more Lady Startup in your ears, listen to Shazzy Hunt interview inpsirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/

    Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts 

    Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] 

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    11 April 2022, 8:00 pm
  • 1 minute 15 seconds
    A New Kind Of Business Class Is Coming...

    Join Anaita Sarkar for a business class that’ll give you everything you need to know to grow your business.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    7 April 2022, 11:46 pm
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