The Korean Beauty Show Podcast

The Korean Beauty Show Podcast

Lauren Lee

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

24 minutes 14 seconds

Trending Korean Makeup - Worth It or Not?
When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you.

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say.

Access Full Show Notes: Here

CONNECT WITH ME
Products Mentioned in this Episode
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.
See omnystudio.com/listener for privacy information.
13 November 2024, 5:00 pm
24 minutes 56 seconds

K-Beauty vs Top Trending Global Beauty
Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.

Access Full Show Notes: Here

CONNECT WITH ME
K-Beauty News
- Korea surpasses France as the top exporter of beauty products to the US this year:
- Gelato Glaze Lip Mask wins Prevention Best of Beauty Award
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world?

K-Beauty to Try:

Product mentioned:
- VDL Cover Stain Perfecting Foundation
Recommendation of the Week

Dr Rachel Ho
See omnystudio.com/listener for privacy information.
1 November 2024, 3:05 am
29 minutes 30 seconds

Is Korean Beauty Natural?
We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion.

Access Full Show Notes for this Episode: Here

CONNECT WITH ME
EPISODE SUMMARY
- Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea
- How brands and products become certified as “natural” and/or “organic” in Korea
- Why the Korean beauty industry isn’t happy with the current regime
- Proposed changes in 2024 and future of the natural / organic industry
- Is Natural Beauty better?
- Issues with the natural beauty category
See omnystudio.com/listener for privacy information.
17 October 2024, 4:23 am
28 minutes 4 seconds

Microneedling in a Bottle - Scam?
On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations.

Access Full Show Notes: Here

CONNECT WITH ME
K-Beauty News: Microneedling in a Bottle - Scam?

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS").

Tune in for the full discussion.

Question of the Week: Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops?

Product discussed: Jung Sae Mool Essential Mool Cream

New Product Releases
- Jelly Ko Dewy Glaze Toner Refill
- Jelly Ko White Truffle Souffle Serum Refill
- Jelly Ko Be Jelly Overnight Dream Serum Refill
Tune in for the discussion on why we’re focusing on refills

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations

Products mentioned:
1. 1. Essence / Toner: Dewy Glaze Toner
  2. Serums:
- Jelly Ko Be Jelly Overnight Dream Serum
- Jelly Ko White Truffle Souffle Serum
- Equlib Eau Briller Serum
- Zeroid Intensive Hydrating Ampoule
1. 1. Oil: Equlib Le Noir Face Oil
  2. Moisturiser:
- Bubble Tea Steam Cream
- Zeroid Intensive Cream MD
1. 1. Occlusive:
- Cherry Blossom Sleeping Mask
1. 1. Avene Cicalfate
See omnystudio.com/listener for privacy information.
9 October 2024, 5:00 pm
35 minutes 12 seconds

How I Built My K-Beauty Businesses
On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets. Plus, what’s next for the Korean beauty industry?

CONNECT WITH ME
EPISODE SUMMARY
- - From Law to K-Beauty: An Unexpected Path
  - Building a K-Beauty Empire
- K-Beauty Fan Following
- The Trends
- Competition in the market
- Looking ahead
- Wrap up
Watch the Episode: On YouTube
See omnystudio.com/listener for privacy information.
3 October 2024, 2:04 am
25 minutes 5 seconds

Dodgy K-Beauty Marketing Tactics
In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant.

Access Full Show Notes: Here

CONNECT WITH ME
EPISODE SUMMARY
1. Glass Skin Ads
2. Brands Covertly Infiltrating Online Communities to Advertise Products
3. Deceptive and Unfair Marketing Claims
4. Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations
Access Full Show Notes for this Episode here
See omnystudio.com/listener for privacy information.
28 August 2024, 5:00 pm
26 minutes 32 seconds

The Business of K-Beauty
On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko.

CONNECT WITH ME
Access Full Show Notes for this Episode here

K-Beauty News Headlines
- Shinsegae Acquires AMUSE
  - What this means for the Shingsegae portfolio
  - How this acquisition is different from past brand acquisitions
  - What this tells us about global expansion plans among Korea’s top conglomerates
- Update on What’s Going On at STYLE STORY and Jelly Ko
Recommendation of the Week: ZEROID Derma Shield Cream MD 50g SPF50+ PA++++
See omnystudio.com/listener for privacy information.
14 August 2024, 5:00 pm
39 minutes 51 seconds

Top K-Beauty Trends at the Cosmo Beauty Expo
If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo.

CONNECT WITH ME
Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo

Topics Covered in this Expo
- At Home Beauty Devices
- Nail salon tech
- Pimple Patches
- Pad style products
- Diet pills and systems
- Custom skincare
- Top Trending Ingredients
- Hair and scalp care
- K-Beauty Brands attending the Expo
- Who would I recommend the Cosmo Beauty Expo to?
See omnystudio.com/listener for privacy information.
12 June 2024, 5:00 pm
37 minutes 36 seconds

Best Glass Skin Products in 2024
If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!

Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024

CONNECT WITH ME
Best Glass Skin Products in 2024 - the Essence

Products mentioned:
- COSRX Advanced Snail 96 Mucin Power Essence
- Mixsoon's Bean Essence
Best Glass Skin Products in 2024 - the Toner

Product mentioned:
- Jelly Ko Dewy Glaze Toner
Best Glass Skin Products in 2024 - the Clay Masks

Product mentioned:
- Subi's Holo Dream Mask & Brush
Best Glass Skin Products in 2024 - the Serum

Product mentioned:
- Tosowoong Aqua Ampoule Ampoule
Best Glass Skin Products in 2024 - The Moisturiser

Product mentioned:
- Jelly Ko Bubble Tea Steam Cream
See omnystudio.com/listener for privacy information.
25 March 2024, 11:06 pm
20 minutes 55 seconds

Sephora Pulls Out of Korea
In this week’s news headlines we’ve got a new beauty buzzword for 2024 and which popular international retailer is pulling out of Korea and why? Stick around to find out on episode 242 of the Korean Beauty Show podcast.

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/sephora-pulls-out-of-korea

CONNECT WITH ME
K-Beauty News
- Sephora Pulls Out of Korea
- "Peptide" is a Keyword for the Beauty Industry in 2024
Question of the Week: Do the melting collagen masks really work? New Korean Beauty Product Reviews
- Purito Cica Clearing BB Cream
- Dr Jart Cicapair Color Correcting Cream
Recommendation of the Week:

If you've been searching for Jelly Ko's 3 most popular products - our sleeping mask, moisturiser and toner - you'll notice they're out of stock. We've been overwhelmed by orders after our mask took home the Best of Beauty Awards last year.

Sign up for the notifications to be notified when the products are back in stock so you don't miss out on them!
See omnystudio.com/listener for privacy information.
20 March 2024, 6:44 am
28 minutes 31 seconds

Korean Beauty Products You May Not Have Heard Of
From makeup spatulas, to sun patches, tone creams, aegyosal pens and more, on this episode of the Korean Beauty Show podcast we’re doing a round up of some of the Korean beauty products you may not have heard of before.

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of

CONNECT WITH ME
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/korean-beauty-products-you-may-not-have-heard-of

Korean Beauty products you may not have heard of: Makeup Spatulas

Products mentioned: Makeup Spatula

Korean Beauty products you may not have heard of: Tone Up Creams

Product mentioned: Heimish Artless Glow Base

Korean Beauty products you may not have heard of: Hair coloured powders

Korean Beauty products you may not have heard of: Cushion foundations

Korean Beauty products you may not have heard of: Aegyosal pens (애교살)

Korean beauty products you may not have heard of: Circle coloured contact lens

Korean beauty products you may not have heard of: Gommage peeling gels

Product Mentioned: Beauty of Joseon Apricot Peeling Gel

Korean beauty products you may not have heard of: Adhesive sun patches
See omnystudio.com/listener for privacy information.
11 March 2024, 11:29 pm
More Episodes? Get the App

About The Korean Beauty Show Podcast

Links

Listeners Also Subscribed To

Your feedback is valuable to us. Should you encounter any bugs, glitches, lack of functionality or other problems, please email us on [email protected] or join Moon.FM Telegram Group where you can talk directly to the dev team who are happy to answer any queries.