Looking to boost your win rates?

It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.

And you can’t just rely on your CRM alone.

Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate. 

As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.

Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.

Building relationships with experienced sales reps is key to enablement. 

In turn, when reps feel that investment in their role, they will create a more consistent customer journey, leading to more revenue.

How's that for an easy formula to follow?

@Devon McDermott, Head of Enablement at @Dandy and a razzle-dazzle enablement leader with a proven track record enabling colleagues, clients, and partners, sat down with us to share the efficiency of leaders highlighting their reps and serving from the back row themselves.

Devon's insights will improve your strategy, efficiency, and growth, regardless of your enabling experience.

Resources: Forrester & Gartner

All companies want long-term success, but do they know what it takes to actually achieve it?

First, start with leaders who remember their humanity, humility, and kindness.

Next, understand that creativity is key and one-size-fits-all approaches fail. All inbound and outbound sales methods must be tailored.

Our guest on today’s show, @Dan Fougere, Director of @HomesForOurTroops and former Chief Revenue Officer of @Datadog, has perfected both of these steps. He’s here to share his journey and reveal how innovative cultures that yield and foster outcomes will thrive. 

Resources: Boston Consulting Group & Forrester Research 

When you are enthusiastic and receptive to feedback, excellent conversations occur.

And according to @Chris Degnan, Chief Revenue Officer at @Snowflake Computing, conflict in the workplace can be constructive rather than destructive when it's delivered in a respectful, curious way.

Imagine that!

But you don’t have to just imagine it—you can live in that world.

"The Humility Essential for Success: You're part of that rocket ship, but you're not the rocket ship," says Degnan.

He stressed the importance of maintaining humility, regardless of position, which will create an open, feedback-friendly culture. And that’s an environment that will cause people to stick around.

Resources: Harvard Business Review

Are you looking for the perfect marriage between technology and human intuition?

Sales executives who use new methods and technologies in their job procedures will see an increase in efficiency and productivity…

…as long as they don’t overlook the human intuition piece. 

Our guest, @Rajesh Bhattad, Former Head of RevOps Strategy & Solutions at @RevSure AI, shares his take on how to welcome the technology change, introduce AI, and determine how RevOps can use it to its fullest potential—all with an involvement of human touch.

Whether it's generative AI or RevOps, we’ve got to embrace change to grow.

Resources: McKinsey & Company

Interested in taking your sales approach back to the basics?

This time-tested recipe is still effective…

1. Don’t overcomplicate things
2. Weave storytelling into your sales strategy
3. Fully understand the “why” behind your products and services

From his experience in door-to-door sales to building an outbound call center and starting his own consultancy, our guest Jason Bay shares his experience in using these simple, approachable tactics in sales that make the customer feel good and understood. As the founder and CEO of Outbound Squad and the owner of Jason Bay Consulting, he successfully assists sales teams in converting total strangers into paying clients.

Selling executives will learn about human stories and how a compelling "why" behind their projects, as Jason's tips, are sure to boost team performance and results.

Resources: SAGE Encyclopedia of Communication Research Methods

Interested in finding that sweet spot where data literacy and narrative fluency meet?

It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too.

Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's beliefs.

Therefore, using facts to promote a new approach isn't always the best option.

We had the honor of sitting down with @Michael Lewis, the well-known financial journalist and publisher of many New York Times bestselling books, and @Amit Bendov, CEO and Co-Founder of @Gong.io., who both know that stories help us make sense of the world. They also know that when algorithms and AI join the ring, we will still depend on humans interpreting what data can't. 

Listen to this episode for tips on thriving with a healthy balance of data literacy and story fluency.

Resources: Marketing Words Blog, Search Engine Watch, & RAIN Group, 2020

We’re hearing it from sales reps and even some sales leaders: enough of the juggling act regarding sales tools.

Your sales force won't be able to perform at their best if they have to use too many different systems at once.

Our guest, Kyle Lacy, CMO of Jellyfish and former SVP of Marketing at Seismic, shares his thoughts on how too many apps and systems can get in the way of rep’s selling.

Kyle has extensive expertise in the rapidly expanding software sector, making him an expert at generating results and making an impression that lasts. But even though software offers amazing benefits in terms of efficiency, he challenges us to consider: When your tech stack becomes too complex or top-heavy, what happens?

Numerous studies show that a salesperson's output and efficiency suffer when they try to sell too many different things simultaneously. 

Let’s see how Kyle suggests reps approach this…

Resources: Salesforce & McKinsey

Marketing frames the message and story that sales reps receive as they go out into the wild.

But also…salespeople must actively engage with the market and produce leads, not only relying on marketing.

It’s a both/and situation.

We sat down with @Jyllene Miller, President of Jyllene Miller Enterprises and a globally acclaimed two-time Female Executive of the Year award-winner. She shared her thoughts about the close link between selling and advertising and how they can benefit from each other if they trust each other.

Additionally, she puts emphasis on the idea that each participant can gain from the other's experiences and insights. The healthier professionals are in mind and body, the better they will show up for each other on the job.

Resources: Centers for Disease Control and Prevention

If at first you don’t succeed…audit the heck out of your processes.

Leigh Ann Harris, Senior Vice President, Demand Services, North America Cloud Infrastructure at Oracle, joins Corrina to share her goldmine of insights from her experience leading 500+ outbound BDRs. Also, hear her passionate stance on how data and AI can block out your competition and maximize lead quality.

Resource: https://www.gong.io/blog/sales-artificial-intelligence/**

Making choices that are in the best interest of the buyer rather than the vendor is what a successful sales approach is all about.

That’s how Carole Mahoney, Founder of @Unbound Growth and author of the book Buyer First, has become a ringleader in sales growth. Spending time getting to know a buyer's preferred method of communication, asking insightful questions, and actively listening can go a long way toward establishing rapport and closing sales.

Listen here to learn how doing your homework and taking the time to invest in business relationships really matters.

Resources: LinkedIn & HubSpot