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Maximizing Ecommerce

Kevin Sanderson

Are you building an ecommerce business? Each Thursday, Kevin Sanderson shares what he has learned going from a full-time corporate job to being an independent, full-time ecommerce entrepreneur. Follow along as Kevin shares what he has learned selling on Amazon in eight different countries and brings on subject matter experts to help you build an ecommerce business that you can be proud of.

  • 38 minutes 19 seconds
    Setting Up for Profitable Success with Tyler Jefcoat, Ep. #160

    As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year.

    When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers.

    After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant.

     

    Connect with Tyler

    Connect with Kevin

    29 December 2022, 3:00 pm
  • 45 minutes
    Options to Successfully Manage PPC Costs with Michael Erickson Facchin, Ep. #159

    Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits.

    The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities).

    In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.

     

    Connect with Michael

     

    Connect with Kevin

    26 December 2022, 10:00 am
  • 32 minutes 36 seconds
    Optimal Pricing Strategies with Ali Babul, Ep. #158

    Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price).

    The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.

     

    Connect with Ali

     

    Connect with Kevin

     

    22 December 2022, 10:00 am
  • 36 minutes 39 seconds
    Recurring Revenue in Ecommerce with John Roman, Ep. #157

    One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue.

    If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.

     

    Connect with John

     

    Connect with Kevin

    2 December 2022, 10:00 am
  • 42 minutes 18 seconds
    Scaling with Wholesale AND Own Brand on Amazon with Shawn and Lovely Padgett, Ep. #156

    In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online.

    They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale.

    If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs.

    Connect with Kevin

    24 November 2022, 10:00 am
  • 48 minutes 20 seconds
    Scaling to 7-Figures on Amazon with Aparna Dubey, Ep. #155

    I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half.  She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.

     

    Connect with Aparna

     

    Connect with Kevin

    17 November 2022, 10:00 am
  • 29 minutes 56 seconds
    Growing with Wholesale Bundles with Kristin Ostrander, Ep. #154

    One of the hardest parts of selling on Amazon is figuring out what to sell.  Many people think that you must fall either in the brand owner or the reseller camp.  On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discuss how she basically mixes the best of both worlds using wholesale bundles.

    If you are looking for ways to find more products to sell (or new ways to offer the products you already sell), you will want to check out this episode.

     

    Connect with Kristin

     

    Connect with Kevin

    11 November 2022, 10:00 am
  • 42 minutes 24 seconds
    Merchant Fulfilled Prime (FBA Alternatives) with Manish Chowdhary, Ep. #153

    Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory.  Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by half (or more).

    This has made looking into additional fulfillment options more important.  I had the opportunity to be on a panel about inventory and logistics at Surge Summit with my guest, Manish Chowdhary.

    Manish runs a network of warehouses that can provide seller-fulfilled prime and could be a great potential option for some sellers.  At the time we recorded this episode, we didn’t know Amazon was going to cut inventory restock levels as much as they did…

     

    Connect with Manish

    Connect with Kevin

    3 November 2022, 9:00 am
  • 52 minutes 24 seconds
    Growing to Multiple 7-Figures with David Schomer and Ken Wilson, Ep #152

    On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates.  I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “Did they both fire the man?”

     

    Connect with Ken and David

    Connect with Kevin

    6 October 2022, 9:00 am
  • 34 minutes 51 seconds
    Using Airtable to Manage Your Business with Barak Almog, Ep #151

    One of my favorite tools is Airtable.  It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications.  Pretty much if there is not an existing software tool to do something you want, you can find a way to do it in Airtable.

    In this episode, we welcome Barak Almog from Seller Frame to the podcast because he is an absolute whiz with Airtable.  We geeked out on Airtable, but if you are a beginner to this software tool, don’t let our enthusiasm intimidate you.  It is a simple program to use!

     

    Connect with Barak

    Connect with Kevin

    3 October 2022, 9:00 am
  • 47 minutes 7 seconds
    Data Driven Ways to Find Profitable Products in 2022 with Izabella Ritz, Ep #150

    As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools.

    That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products.  Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.

     

    Connect with Izabella

    Connect with Kevin

    22 September 2022, 9:00 am
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