Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will hear about how Lucrezia Bisignani, founder of Kukua, is empowering children of the 21st century through educational entertainment:

• The resilience and belief required to endure the pivots that come with founding a startup.
• The value of having a learning obsession and how to keep challenging yourself.
• How opportunities sometimes arise from leads that seemed unpromising.
• The importance of warm introductions to potential investors and how to pitch.
• Lucrezia’s relationship with failure and willingness to fail big while trying to win big.
• How important it is to have a supportive community for developing self-belief.
• Realizing that fear is always present as an entrepreneur; learning to overcome it.
• The role of networks and mentors and how to nurture these relationships.
• How to stay motivated and endure the challenges of entrepreneurship.
• It is often the hardest choices that lead to the greatest rewards.

“I have a great relationship with failure. I am ready to fail big because I want to win big.” — @LucreziaBisi [32:42]

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit www.somethingventuredinc.com  or @somethingventuredkidsandteens on Instagram. 

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will hear about how Dr. Michael Ecker, principal of Calavera Hills Middle School, is building a purpose and meaning driven educational institution:

• How to address fears that are commonly experienced by school-going children. 
• Approaches to helping children deal with mental health struggles.
• What engagement means in the school context and why it is so important.
• Conditions necessary for intrinsic drive: purpose, autonomy, mastery.
• Setting up conditions for kids to learn innovation and problem-solving.
• Why it’s important to educate children about career choices from a young age. 
• Laying the groundwork for kids to grow into brave entrepreneurs.
• How to be happy and fulfilled by aligning your values with your actions.
• An action plan for overcoming self-doubt and making an idea into a reality.
• The role of confidence and courage in a fulfilled life and successful career.
• Educating children about the possibilities that are open to their future selves.

“Students are likely to be more engaged and more happy, even when they’re being challenged and even when they’re failing, if they’re working to some goal that’s bigger than themselves.” — @PrincipalEcker [35:55]

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit www.somethingventuredinc.com  or @somethingventuredkidsandteens on Instagram. 

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will hear about how Olivia Jin and Irene Chung built an educational craft business when they were high school students:

• How to focus on building your business while handling other responsibilities.
• Working out clear roles for your team based on their strengths.
• How to keep team motivation up with equity incentives and commitment contracts.
• Stepping up leadership practices using a check-in process and weekly meetings.
• An approach to designing quick, efficient, and effective team huddles. 
• Setting up leadership structures that are realistic based on your time availability
• Making sure team members feel valued by using team shoutouts and more.
• Facing up to difficult but necessary conversations with problematic team members.

“The best action plan is the action plan that you’re actually going to do.” — Amy Selbach [20:04]

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

If you have a kid, teen, or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit www.somethingventuredinc.com  or @somethingventuredkidsandteens on Instagram. 

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will hear about how Olivia Jin and Irene Chung built an educational craft business when they were high school students:

• How to start a business that raises awareness about social issues using art as a tool.
• Overcoming scary challenges while starting a business such as asking for help.
• Fears that teens, Irene and Olivia, have had along their journey as founders, and how they have overcome these.
• Realizing that things you thought were scary aren’t as bad once you confront them.
• Summoning courage by drawing on past success and the likelihood of best-case outcomes.
• Remembering not to delay when taking the first steps of starting a business.
• How to tell the difference between constructive feedback and criticism.
• Tips for successful business branding: have a clear strategy and take action on it!

“Educraft is an art kit company that focuses on raising social awareness, and by social awareness I mean informing ourselves about current issues that are going on while fostering an artistic environment.” — Irene Chung [03:18]

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

If you have a kid, teen or young adult who needs a safe space to reach their potential and develop a growth and entrepreneurial mindset through 1 to 1 or group coaching, visit www.somethingventuredinc.com  or @somethingventuredkidsandteens on instagram. 

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn these key insights:

• Why fear matters.
• The four critical steps we need to take to flip the script on fear!
• The invaluable tools we need to leverage in order to create lasting, powerful, courageous habits.
• The most important aspect of gathering courage and overcoming fear.

“Fear is a primary motivator for human behavior. And if it’s one of our top motivators for behavior, we need to understand it very well and we need to understand what our motivation is.” — Amy Selbach

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn these key insights from business coach, Luisa Zhou:

• Her moments of insane courage and how they completely changed the trajectory of her business!
• What Luisa did to continually show up to her business and put her best foot forward.
• The fears she had to overcome as she approached six figures in sales.
• The core of what got her from zero sales to a couple hundred thousand in just a few months!
• How to overcome niche-phobia.
• Key strategies to grow your audience massively!

“If you don’t aim for these opportunities, no one’s going to give them to you. You have to go out there and put yourself in front of them.” — Luisa Zhou

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn these key insights from Joe Kudla, the founder of Vuori:

• Joe gives his advice on the top three fear entrepreneurs and business owners face.
• The #1 important aspect of building a strong brand and business!
• How to act in moments of uncertainty or fear.
• The importance of leveraging community.
• And the initial steps you should take in building out a highly successful brand!

“If you have an intention set in your mind and you’re committed to this intention, people will just start showing up in your life and it’s up to you to have the awareness to recognize when those doors open.” — Joe Kudla

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn these key insights from Catherine Gore, the President of Biossance:

• Catherine shares the #1 skill you need to have to propel you forward in any career, business, or leadership role!
• Her two-step process for accessing courage and overcoming fear
• The three keys to building a strong brand in any category!
• How to differentiate yourself (even when it seems like everyone else is doing the exact same thing as you)

“Whether it’s a process opportunity or a team opportunity or a collaboration opportunity … be the change you want to see in the world!” — Catherine Gore

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn these key insights from Shawna Dalton, an entrepreneur who built a multi-million dollar children’s apparel line on her own, from scratch:

• How Shawna walked away from a secure job to jumping with both feet into a brand she was building from scratch!
• Powerful lessons she learned from the challenges she faced
• Shawna’s tips for entrepreneurs looking to build their own product or apparel-based business
• What completely flipped the switch in the number of sales she was making!
• The power of having a brand story and what that did for her business

“As I started telling my recycling story, people started writing me orders. … [That] was a moment that changed my business because I went from being a designer … to realizing that when I told my story … my product sold itself.” — Shawna Dalton

👉What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



👩Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

❤️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Hi Everyone! If you are listening to this podcast you are someone who is interested in courageous living and building a life and brand on your own terms. This podcast will give practical tips and tricks on how to act with MORE courage in your life and business.

In this episode, you will learn from Sara Kalke, a top-selling REALTOR® and Entrepreneur:

• The important groundwork that Sara did in order to be able to make six figures from a $250 ad spend!

• The EXACT format she used to launch her incredible six-figure online course and what ultimately helped it gain traction!

• The most valuable advice she’s ever received that SAVED her business from an unsuccessful launch!

• The THREE questions all entrepreneurs should ask themselves before launching their online course or business

“If you’re an entrepreneur, you have to learn how to be a salesperson. You have to understand human psychology and you can never underestimate the power of your network.” — Sara Kalke

What is YOUR STORY? And how can it help the world? I have created an amazing resource to help you tell it. Download this FREE “One Hour Brand Story Planner” at  Amyselbach.com/brandstory



Attn Entrepreneurs: I have a PRIVATE Facebook Group just for you! It’s for business owners and executives who want to take MORE courageous action in their lives and companies. Facebook.com/groups/566662193688590/

️I would be so grateful if you could subscribe and leave a review for my Podcast on Apple Podcasts or wherever you listen.

Are we connected on Instagram? Please follow me at instagram.com/amyselbach and let me know so I can follow YOU too!

Lastly, If you want help starting a business or building your brand visit Amyselbach.com and book a free discovery call with me!

Full Show notes and resources for this episode can be found at Amyselbach.com/20secondsofinsanecouragepodcast/

Amy’s guest today is Adam Hiner! Adam is the co-founder of Boochcraft, an alcoholic kombucha company based in San Diego, California, that is creating REAL impact in the world!

Although Adam has had a food and beverage background, prior to Boochcraft he had never launched a B to C consumer retail brand — or built an entire brewery for that matter! And a new category in the beverage market is no small feat!

In this interview, Adam talks about the inner-knowing that he had that launched Boochcraft, what it is like to pioneer a brand new beverage category in California, and how he tested and validated the concept before he launched. He also talks about his threshold of tolerance for risk and what takes courage for him. Amy and Adam also dive into the grit and determination that it takes to commit to your product and values and not compromise on your commitment to your customers. Many brands compromise their values when it becomes cheaper to source certain ingredients or materials — but Boochcraft has remained true to their values since they launched which has led to some incredible results you’ll have to tune in to hear!

Key Takeaways

[:50] About today’s guest!

[2:28] Amy welcomes Adam to the podcast.

[2:58] Adam speaks about what led him and his partners to launch Boochcraft.

[4:05] Adam shares a time he acted on 20 seconds of insane courage in his business and how it changed his trajectory.

[5:19] How did Adam and his partners in Boochcraft come together?

[6:41] Why did all three co-founders have so much faith in launching their company?

[8:52] What was their first step in starting the business?

[10:19] What happened when they started talking to retailers? And what some of the feedback that they first got?

[13:10] Adam shares an incredibly pivotal step in their business around their commitment to quality for their customers.

[17:45] Adam speaks about the parts of his business that require courage.

[19:42] Adam shares their process for making crucial decisions around their business.

[24:20] How does Adam feel his threshold of tolerance for risk is? And does he feel it has grown, like a muscle, over time?

[25:23] Has Adam’s high tolerance for risk ever betrayed him? And how did he bounce back?

[26:42] How Adam deciphers between the gut feelings that will lead to good decisions vs. bad decisions.

[28:37] Adam’s advice to entrepreneurs who are fearful of failure.

[29:28] How have intuition and inner guidance played a role in Adam’s life? And have these practices been something he has had to work on and evolve or do they come more naturally for him?

[30:32] Adam shares how he works his intuition and inner guidance practices into his busy life schedule.

[31:18] Adam provides some invaluable tips for others looking to build a brand in the food and beverage industry! He also touches on how they built such a loyal fanbase around their brand.

[33:01] Adam speaks about their process for interacting with their customers and receiving customer feedback.

[34:32] If Adam had to pick one thing that he felt really launched Boochcraft forward as a brand, what would it be?

[38:10] Adam’s tips for entrepreneurs who want to build a strong brand of their own.

[40:40] How do Adam and his team make sure that their values are communicated to their customer base?

[43:36] Adam shares the one thing he would change if he could go back to when he first started his business.

[45:10] Amy thanks Adam for joining the podcast.

[45:29] Where to get your hands on Boochcraft!

[46:37] What is Adam’s favorite flavor of Boochcraft?

Key Highlights:

• How Boochcraft helped pioneer a new beverage category
• How Adam KNEW a retailer like Wholefoods would buy their product
• Adam shares a great story around their commitment to brand values
• How “Sociocracy” has transformed their team
• The steps to creating a strong brand and a loyal tribe

Mentioned in this Episode:

Boochcraft

Sociocracy

Crucial Conversations Tools for Talking When Stakes Are High, by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Connect with my Guest!

Adam Hiner’s LinkedIn

Adam’s Instagram: @Adam.Hiner

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

For more episodes, visit our Libsyn page or listen on iTunes!