Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

Tune in to learn:

• (4:07) Demand Generation Insights
• (5:05) Importance of Pipeline Funnels
• (8:17) State of B2B Demand Generation
• (9:43) The Role of Segmentation
• (11:07) Accountability in Marketing
• (14:20) Industries Served by Redwood Software
• (15:51) Automation Maturity Assessment
• (18:14) Impactful Automation Projects
• (20:22) Cloud Transformation Initiatives
• (21:31) Financial Close Process Improvements
• (22:06) Democratization of Automation
• (24:37) AI Integration in Automation
• (26:20)Future of Automation and AI
• (29:07) Team Dynamics and Leadership
• (33:36) Building High-Performing Teams
• (38:28) Sales and Marketing Alignment
• (40:51) Accountability Between CMO and CRO
• (42:38) Final Thoughts and Advice
• (43:37) Lightning Round 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.

Tune in to learn:

• How AI is revolutionizing marketing strategies and workflows.
• Why developers are key tastemakers for AI technology.
• How AI is becoming integral to daily marketing operations. 
• Why connecting users with technology is a key marketing strategy.
• The ways AI agents are transforming how businesses operate and engage with customers.
• Why productivity has significantly increased due to AI tools.
• Why upskilling teams in AI literacy is crucial for organizational success.

Mentions:

• Notebook LLM

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

Tune in to learn

• How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.
• Why data management and compliance are critical for businesses preparing for funding
• How a fractional CMO can help bridge the gap between investors and marketing teams
• Why defining a clear scope of work is crucial for successful fractional engagements
• How AI can streamline operations and enhance marketing strategies

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.

Tune in to learn:

• Why feedback is essential for growth, even if it feels uncomfortable.
• How AI is transforming marketing, but why caution is needed to avoid over-reliance.
• How personalization at scale is now achievable with AI tools.
• Ways advisors can provide valuable perspective and support to C-suite leaders.
• How the landscape of marketing is changing.
• Why hyper growth is often driven by product quality rather than marketing alone.
• How AI's impact on consumer behavior is reshaping traditional marketing models.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. 

Tune in to hear about:

• Navigating Career Challenges and Prioritizing Self-Care
• The Power of Authentic Leadership
• Overcoming Challenges with Resilience and Grit
• Inspiring and Guiding Others in Their Careers
• Aligning Marketing with Business Strategy
• Collaboration as a Non-Negotiable Principle
• Getting Out from Behind the Desk
• The Underpinning of Modern Businesses
• The Future of Cloud Marketing

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Keri McGhee, CMO of Attentive, discusses the role of finance in marketing, staying current with new tech trends, the balance between AI and human touch, the blurring lines between B2B and B2C marketing, and building high-performing teams. She also emphasizes the importance of putting the customer first and being the voice of the customer in all marketing strategies.

Tune in to learn:

• The Role of a CMO and the Importance of Storytelling
• Balancing Short-Term Results and Long-Term Brand Building
• Building Trust with the C-suite and ELT
• Connecting with Key Roles in the Industry
• Staying Current with Tech Trends
• The Importance of Personalization and Emotional Connection
• Balancing AI and Human Touch
• Using AI in Marketing
• Building High-Performing Teams

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

 On this episode, John Korpics, Executive Creative Director at Harvard Business Review, discusses his unique career path, the importance of visual storytelling in business publishing, and the role of AI in enhancing creative processes. He emphasizes the need for engaging content that resonates with diverse audiences and shares insights on navigating complex topics while maintaining brand identity. John also offers valuable advice for aspiring creative directors, highlighting the significance of collaboration and design thinking in achieving success.

Key Insights:

• The balance between short-form and long-form content is crucial for audience engagement.
• The need for a design thinking approach in creative roles.
• The selective nature of HBR's content ensures high-quality, research-based articles.
• Understanding audience needs is key to effective storytelling.
• The significance of collaboration within creative teams.
• How the popularity of topics like Gen AI reflects current audience interests.
• Why creatives should focus on contributing to a larger purpose.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.

Tune in to learn:

• Why operational CMOs who can measure the ROI of their marketing efforts are essential in today's business landscape.
• How to create cost-effective campaigns that yield significant results.
• Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.
• Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.
• The importance of metrics and data to track website performance, engagement rates, and brand visibility.
• Why a strong brand relies on transparency, trustworthiness, and responsible security.
• Why finding the right balance between AI tools and human touch is essential for effective marketing.
• The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Aruna Ravichandran, SVP and Chief Customer and Marketing Officer for WebEx by Cisco, discusses the importance of being a customer-obsessed CMO and leveraging data and analytics to drive customer-centric strategies. She also emphasizes the power of personalized marketing and how AI is being integrated into Cisco's solutions to enhance productivity and customer service.

Tune in to learn:

• The Importance of Having a Culture of Inclusivity
• How You Can Be Leveraging Data and Analytics for Customer-Centric Strategies
• Ways To Engage High-Value Prospects and C-Suite Executives
• Why ABM is Becoming Increasingly Important
• Why Customer Obsession And Leveraging Customer Relationships Are Key To Cisco's Marketing Strategy
• How AI is Integrated Into Cisco's Solutions To Enhance Productivity And Customer Service

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.

Tune in to learn:

• Why marketing organizations should treat themselves as media companies and become content producers and creators.
• How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.
• Why each organization requires a unique approach, and relying on a playbook may not be effective.
• Why educating and informing customers about the benefits of AI and real-time data is crucial.
• How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Udi Ledergor, Chief Evangelist at Gong, discusses the use of AI in marketing and sales and highlights the utility of AI in the C-suite, particularly in analyzing sales pitches and measuring their impact on business metrics. Udii also emphasizes the importance of shifting from ownership to stewardship in marketing, and he discusses the need for aligning internal and external branding by living the company's values and creating a consistent customer experience.

Tune in to learn:

• The Limitations of AI in Creating Marketing Content
• The Utility of AI in the C-Suite
• How to Foster Collaboration in Marketing
• Why Aligning Internal and External Branding for a Consistent Customer Experience is Important
• How to Turn Dissatisfied Customers into Raving Fans
• Why Being Different is Better than Being Better
• The Future of Revenue Intelligence

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.