We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you advice and conversations that will help you grow your online business with more intention, creativity, and keep you rooted in your own values as you pursue your goals.
It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.
This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF.
Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video!
Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits!
Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...
Honestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!
Unfiltered episode recorded on a Sunday walk while Leon naps:
Prediction: 2026 creative output will be 10-30x any previous year. Does it feel that way to you too?
Trying a new thing with our podcast! We're going to record and release unfiltered episodes.
On my walk this morning I had some thoughts about Teachery I wanted to share:
Hope you enjoy and look for more of these episodes from each of us soon 👍👍.
After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.
We talk about:
This episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026.
🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE
In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.
We also chatted about:
Plus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.
We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.
In this episode, we’re going to cover:
If you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you.
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This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.
As of recording this FINAL installment, we have just 12 hours left in the launch 😱.
You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day.
🔗 Track our daily sales: https://sales.waim.co
💻 See the coaching session tool: https://preview.waim.co (expires when launch ends)
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.
We cover:
Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff.
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.
As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.)
You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a death in the family 😢.
Hope you enjoy this and we'll share one more real-time update episode on the last day of the launch.
🔗 Track our daily sales: https://sales.waim.co
👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co
With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.
So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever:
If you’ve been wondering how to stay relevant (and energized!) as AI transforms everything, we hope this chat offers a grounded, creative direction to move forward with.
🤠 If you want to join us for the years to come and get an inside look at how we're continuing to build calm creator businesses during the wave of AI, learn more about WAIM Unlimited: https://waim.co