What is it all for? | Intentional Creative Business Podcast

Jason Zook

We’re Jason and Caroline Zook, a husband and wife team running two businesses together and trying to live out our version of a good life in the process. In this business podcast, we share with you advice and conversations that will help you grow your online business with more intention, creativity, and keep you rooted in your own values as you pursue your goals.

  • 18 minutes 35 seconds
    Our first app of 2026 launches... tomorrow!

    It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.

    This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work in a browser. OOF.

    Today it finally clicked! And I can't believe how fast and smooth SceneRoll feels to go from an audio file and B-roll clips to a finished vertical video!

    Tomorrow we go live with a usage-based credit model and an exciting multiplier bonus for early buyers. Hope you'll check out SceneRoll.com and grab some credits!

    24 March 2026, 8:55 pm
  • 12 minutes 18 seconds
    Caroline's first solo unfiltered episode 🙈

    Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...

    • We're both more excited about business than we've been in years 
    • Leaning into AI with curiosity instead of fear has been one of the best decisions we've made
    • Going back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)
    • Walking away from WAIM Unlimited after 8 years was a leap of faith, but it wasn't a growth edge anymore
    • Role split: I'm leading content/design (vibecoding.to, Instagram, TikTok, UI for SceneRoll + Teachery), Jason's leading product
    • Found a fun NotebookLM → Canva workflow for reels
    • Leon at 6 months is the best stage yet, her personality emerging, smiles, laughs

    Honestly might be the happiest I've ever been, trying to soak it in and stay present instead of disappearing into the laptop!

    13 March 2026, 2:16 pm
  • 13 minutes 25 seconds
    I haven't been this excited in... 17 years 😳

    Unfiltered episode recorded on a Sunday walk while Leon naps:

    • Haven't felt this excited about building since iWearYourShirt in 2009
    • Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)
    • Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-published
    • Also built a content digest that turns voice memos into tweets and newsletters that sound like me
    • Made my first real commit to Teachery's codebase! WOW!
    • The tension: endless ideas, not enough hours, still wanting to be a present dad

    Prediction: 2026 creative output will be 10-30x any previous year. Does it feel that way to you too?

    9 March 2026, 12:28 pm
  • 19 minutes 1 second
    Unfiltered thoughts from Jason about Teachery

    Trying a new thing with our podcast! We're going to record and release unfiltered episodes.

    On my walk this morning I had some thoughts about Teachery I wanted to share:

    • Where the business started
    • The main 3 evolutions Teachery has had
    • The big ah-ha moments in 2025 that reignited my passion for Teachery
    • The next version of Teachery I'm stoked about (v4.0)
    • The first BIG financial goal I've set for Teachery in a lonnnnnng time!

    Hope you enjoy and look for more of these episodes from each of us soon 👍👍.

    22 January 2026, 10:55 am
  • 19 minutes 44 seconds
    257 - We’re back! As parents! Update + a look ahead…

    After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.


    We talk about:

    • Life with baby Leon and what surprised us most in the early months
    • How stepping away from WAIM Unlimited and work impacted us
    • What’s happening with Teachery and why it’s entering a new chapter
    • Two very different paths we’re considering for what we build next—and why we’re torn
    • Why clarity still comes from action, not overthinking

    This episode is part catch-up, part behind-the-scenes, and part open-ended invitation to follow along as we figure out what the next iteration of our work looks like in 2026.


    🔗 Leave a comment: https://youtu.be/cbKe5NAzzUE

    5 January 2026, 4:24 pm
  • 1 hour 12 minutes
    256 - Last ep before baby! What pregnancy has been like…

    In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.


    We also chatted about:

    • How we’ve prepared financially for baby
    • What it’s been like stepping back from WAIM
    • Some of the more emotional, unexpected shifts we’ve experienced

    Plus, a few questions about what work and childcare might look like and the baby’s future citizenship in Portugal.

    12 August 2025, 10:17 am
  • 1 hour 10 minutes
    255 - Our Final WAIM Launch: The FULL Recap...

    We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.


    In this episode, we’re going to cover:

    • What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and more
    • A surprise takeaway about boosting IG Reels
    • The total revenue, MRR, and where we spent money
    • Honest reflections on marketing, momentum, and managing real life during a major launch

    If you’re curious about what went into a “final launch” of a signature program, the tactics, the lessons, and everything we did to beat our high goal this one is for you.


    ***

    🚀 Want bigger launches with less stress? Our Calm Launch Formula program can help you plan your next launch in LESS than 2 hours! Sales emails, sales copy, pre-marketing, bonuses, your entire plan ready to go in just ONE sitting. Use code podcastsarecool to get 50% off at wanderingaimfully.com/deal 


    ⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co


    💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter 

    10 July 2025, 12:00 pm
  • 17 minutes 32 seconds
    254 - Real-time FINAL launch update (3 of 3, Jason only)

    This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


    As of recording this FINAL installment, we have just 12 hours left in the launch 😱.


    You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day. 


    🔗 Track our daily sales: https://sales.waim.co
    💻 See the coaching session tool: https://preview.waim.co (expires when launch ends)


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    23 June 2025, 7:16 pm
  • 41 minutes 55 seconds
    253 - 10 most common questions we get asked

    Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.

    We cover:

    • How to increase sales without feeling pushy
    • How to get clarity on what you're building and who it's for
    • How to overcome fear and self-doubt
    • …and 7 more honest, practical questions that we think every solopreneur asks themselves at some point!

    Whether you're considering WAIM Unlimited or just want some grounded guidance, this episode is packed with the real stuff.


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    19 June 2025, 12:00 pm
  • 23 minutes 7 seconds
    252 - Real-time FINAL launch update (2 of 3, Jason only)

    This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.


    As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.)


    You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a death in the family 😢.


    Hope you enjoy this and we'll share one more real-time update episode on the last day of the launch.


    🔗 Track our daily sales: https://sales.waim.co


    👉 Get all the details on our final launch of WAIM Unlimited: https://waim.co

    17 June 2025, 2:35 pm
  • 32 minutes 31 seconds
    251 - The 3 human skills you need to be building in an AI content world

    With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.

    So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever:

    • Storytelling: The shift from tip-based to narrative-driven content, and why holding attention is now a superpower
    • Transparency & Building in Public: Why your lived experience (even failures!) is your best differentiator in the age of generic content
    • Personality & Weirdness: As sameness increases, novelty becomes magnetic and showing up imperfectly is your edge

    If you’ve been wondering how to stay relevant (and energized!) as AI transforms everything, we hope this chat offers a grounded, creative direction to move forward with.

    🤠 If you want to join us for the years to come and get an inside look at how we're continuing to build calm creator businesses during the wave of AI, learn more about WAIM Unlimited: https://waim.co

    12 June 2025, 12:00 pm
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