Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

Develop beyond the image in your career and in your life! Hosted by photographer, marketer, public speaker and storyteller James Patrick, this weekly podcast is made for photographers, graphic designers, illustrators, artists and creatives who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image!

  • 11 minutes 58 seconds
    How to Price Creative Services

    Let’s have a conversation about how you can be pricing your photo services. 

    “Pricing as a creative is hard.”

    IN THIS EPISODE

    • Determining what you should be charging. 

    • 3 pillars that will guide you as you price your services.

    • The questions you need to answer before pricing your services. 

    • Establishing the creative and economic value. 

    • Determining the opportunity value. 

    • Why there is no standard rate. 

    We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    2 May 2024, 7:01 pm
  • 14 minutes 8 seconds
    BTI #580: Why the Algorithm Hates You

    Why the Algorithm Hates You

    Hosted by: James Patrick

    Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. 

    Let’s dive into in this episode. 

     

    “It was already daunting to begin with and it seems to have only gotten more daunting. ”

    IN THIS EPISODE

    • What content is working right now. 

    • What content isn’t working right now. 

    • How our attention span affects the type of content we will consume. 

    • How the instagram app guides us through content now. 

    • 3 types of content you can produce. 

    • What type of content you must lead with now in order to grab your audience’s attention. 

    • Getting your content to be shared and land on the explore page. 

    • Things to focus on to improve your content.  

    We are 1 month out from our 10th annual Get Published Live event!  Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    19 April 2024, 2:51 pm
  • 8 minutes 23 seconds
    BTI # 579: Red Flag Requests for Clients

    Red Flag Requests for Clients

    Hosted by: James Patrick

    I’ve fallen for some pretty dumb requests as a photographer. 

     

    In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. 

    “You are not required to work for less to help someone else make more.”

    IN THIS EPISODE

    • Things James has fallen for in the past. 

    • Red flag statements and the translations of what they actually mean. 

    • Why you shouldn’t move forward rental clients say any of these things to you. 

    • The one thing to take from this episode. 

    Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    2 April 2024, 3:49 pm
  • 11 minutes 43 seconds
    BTI # 578: Dealing with Excuses

    Dealing with Excuses

    Hosted by: James Patrick

    People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. 

     

    Let’s talk about dealing with excuses in today’s episode. 

    “What does that say about your confidence in your product or service?”

    IN THIS EPISODE

    • Diving into the excuses and what they actually mean. 

    • The narrative we tell ourselves when people tell us no. 

    • The truth behind the excuses. 

    • Why tricky language and clever sales scripts is not the answer. 

    • How to actually make sales. 

    Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    27 March 2024, 3:38 pm
  • 16 minutes 43 seconds
    BTI # 577: What to Charge and How to Set Your Rates

    What to Charge and How to Set Your Rates

    Hosted by: James Patrick

    My most profitable years in business were not the years that I made the most money.

     

    In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. 

    “Not every hour you’re working in the week, you’re actually making money.”

    IN THIS EPISODE

    • What information you need to know before setting your rates. 

    • Real examples of business costs.

    • How to calculate the time you will be available to work in one year. 

    • How to calculate the hourly rate you need to make in order to hit your goal.

    • Overhead hours and billable hours.

    • How to hit your goals and set a budget you can actually achieve. 

    Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    20 March 2024, 3:17 pm
  • 11 minutes 29 seconds
    BTI # 576: Really Bad Pitch

    Really Bad Pitch 

    Hosted by: James Patrick

    I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. 

    “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.”

    IN THIS EPISODE

    • The key to finding a good guest. 

    • Why the length of a pitch matters. 

    • What you must have in your pitch in order to be seriously considered. 

    • How to craft a good follow up.

    • What not to say in a follow up email. 

    • The importance of considering the mutual benefit. 

    Learn how to land and leverage media features at Get Published Live: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    15 March 2024, 3:52 pm
  • 8 minutes 44 seconds
    BTI #575: Photo Scam to Watch Out For

    Photo Scam to Watch Out For

    Hosted by: James Patrick

    There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode.

    “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,”

    IN THIS EPISODE

    • How the scam starts.

    • An example of a recent scam someone tried on James.

    • What the scammers try to do to you and how.

    • The different sites scammers are utilizing to scam people.

    Get Published: https://getpublishedlive.com/

    Apply to IconRefined Magazine: https://iconrefined.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    6 March 2024, 4:14 pm
  • 48 minutes 29 seconds
    BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett

    Be the Perfect Podcast Guest with Ella Lucas-Averett

    Hosted by: James Patrick

    There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. 

     

    In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience. 

    “In order to stand out, in order to cut through the noise, you need to be excellent.”

    IN THIS EPISODE

    • How Ella got started in podcasting. 

    • Things the best speakers in the world do. 

    • Why focusing on the outcome you’re going to create for the listener is vital. 

    • Things to ask a podcast host before being a guest. 

    • Why losing podcast listeners is more detrimental than other social media platforms. 

    • Do you have to air a bad episode?

    • Sending your outline ahead of time. 

    • How to be in the top 2% in the industry.

    • Capitalizing on your investment. 

    • The power of repurposing podcast interviews. 

    Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/

    Connect with Ella 

    A Better Podcast Handout HERE

    Instagram: @onairwithella

     

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    28 February 2024, 3:14 pm
  • 11 minutes 9 seconds
    BTI # 573: Getting Rejected to Speak on Stage

    Getting Rejected to Speak on Stage

    Hosted by: James Patrick

    I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. 

    “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.”

    IN THIS EPISODE

    • Why it’s important for James to share this experience. 

    • The most effective way of getting new leads from your target audience. 

    • How to create a proper submission.

    • What you can do when you receive a rejection. 

    • Putting forth the best effort you can. 

    Last week of pre-sale for Get Published Live! All details & tickets here: https://getpublishedlive.com/

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

     

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    27 February 2024, 8:44 pm
  • 11 minutes 4 seconds
    BTI # 572: Avoid Being Taken Advantage of in Business

    Avoid Being Taken Advantage of in Business 

    Hosted by: James Patrick

    Do you ever get the sense that someone is trying to take advantage of your business?

     

    In this episode, we’re going to talk about how to spot it and how to respond to it. 

    “You are not required to deal with someone’s emotional immaturity.”

    IN THIS EPISODE

    • Red flags to look out for when doing business. 

    • Why you need to get all the details.

    • The importance of making sure you have your contracts signed before moving forward. 

    • Specific things to say in these situations.  

    • How to respond in a professional way and establish boundaries. 

    • Trusting your intuition. 

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    23 February 2024, 4:21 pm
  • 8 minutes 38 seconds
    BTI # 571: The Software Every Entrepreneur Needs

    The Software Every Entrepreneur Needs

    Hosted by: James Patrick

    I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. 

    “What is the best software for…?” “What is the thing you use for…?” 

    Regardless of what the question was, I have an answer for you in today’s episode. 

     

    “The best one to use is the one you’re using right now.”

    IN THIS EPISODE

    • Why entrepreneurs are asking for input on this specific topic.

    • Finding what works for you. 

    • What you should do instead of asking for input. 

    • How simple it is to switch platforms. 

    • Utilizing free trials.  

    • Why you don’t need other peoples opinions. 

    Connect with James 

    Website: jamespatrick.com

    Instagram: @jpatrickphoto

    Share this podcast with a friend and remember to leave a 5-star review! 

    For more, visit jamespatrick.com

    13 February 2024, 3:51 pm
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