When AI POCs shine in isolation… but struggle at enterprise scale. Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap. Matt unpacks real challenges: * Why AI POCs look flawless alone but break under production pressures * What separates "working demos" from trusted, adopted enterprise systems * How context, culture, and edge cases redefine "good" across markets Don't miss Matt's practical playbook for scaling AI across markets, functions, and those tricky edge cases. A must for any enterprise leader!

In this first episode of The Cultural Intelligence Series, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust. Marina helps us unpack: - Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate - The real-world risks of one-size-fits-all communication across markets - What leaders must rethink to ensure their global strategies truly resonate across cultures 💡 Don’t miss Marina’s recipe for cultural confidence, blending curiosity, empathy and local insight into every decision. A powerful start to our series on Cultural Intelligence.

This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections. On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in Porto), Joy Ngaphu (Senior Associate Language Specialist for African languages), & Jen Jooste (Talent Manager based in Cape Town). Together, they share powerful insights on: • How AI can put less-spread languages on the global map • Adapting communication styles based on context/age • Why governments are racing to catch up with tech • Why local-feeling apps often win in local markets P.S. Joy's greeting rituals in Xhosa blew our minds! Don't miss this part! Happy International Women's Day! 👩‍💻 👩‍💻 👩‍💻

Is studio-free dubbing really around the corner? AI voices are improving fast. But can they truly replace actors – and should they? In our latest Globally Speaking Podcast episode, Michael Wayne (Head of Media & Entertainment at RWS) and Justin Beaudin (Founder & CEO of Adapt) come together to separate what’s possible from what’s pure hype. They unpack: * Where synthetic voices really work * Where they still fail * And what it’ll take to realistically rival traditional dubbing Hear why “one-click magic” isn’t real, and get some insights on how to create dubs that scale fast, stay true to your brand and actually sound right. If you’re weighing up AI vs human dubbing, or figuring out how to combine both in real workflows, this episode is for you. P.S. Don’t miss Justin’s brilliant “layer cake” breakdown of the AI stack – plus the quick-fire round where both guests tackle the tough questions.

Did you know 92% of IP professionals plan to try AI, yet 79% cite accuracy as a top barrier? Generative AI is reshaping the IP world, but are today’s tools truly delivering? In this new episode of the Globally Speaking podcast, we dive into the findings of RWS’s “Ahead of the Game” survey, unpacking how IP professionals are using AI today, where it falls short, and what needs to change. RWS CEO of Protect, James Lacey, sits down with RWS Protect Head of Innovation, Anthony Brennand, to explore how the IP industry, which has been externally characterised as conservative, is rapidly adopting AI while remaining risk averse. They discuss IP team expectations, the essential role of human expertise, and some key data-backed insights: * 92% of respondents intend to try AI solutions, with 55% already testing multiple tools * IP teams anticipate 20–30% of workflows fully automated by AI, 40–60% enhanced, and 20–30% remaining human-led * Top barriers: accuracy/reliability (79%) and security/data protection (62%) * High satisfaction with IP translation tools; low marks for patent drafting solutions Get your free copy of the “Ahead of the Game” IP survey report: https://www.rws.com/intellectual-property-solutions/resources/why-its-time-for-ip-to-think-bigger-with-ai/

Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report! AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide. Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you’re leading a localization team or shaping strategy, this episode is packed with actionable insights: * How AI and automation are reinventing workflows * Innovative ways to tackle budget pressures * The changing roles of LSPs and corporate teams * How to build trust in AI-powered localization Don’t miss practical tips to adapt and thrive in a fast-evolving industry. Grab your free copy of the TTI report: [https://www.rws.com/about/translation-technology-insights/ ](https://www.rws.com/about/translation-technology-insights/) Dive back into the "Riding the AI shockwave report": [https://www.rws.com/about/riding-the-ai-shockwave/](https://www.rws.com/about/riding-the-ai-shockwave/ "https\://www.rws.com/about/riding-the-ai-shockwave/")

Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM). Tomas shares real-life examples, from using Gemini to plan Amsterdam getaways to tapping Claude Sonnet for smarter coding and explains why the secret to AI success lies in continuous benchmarking and clever prompt engineering. Together, they discuss insights from our TrainAI [LLM Synthetic Data Generation Study](https://www.rws.com/artificial-intelligence/train-ai-data-services/llm-synthetic-data-gen-study/), revealing that no single model tops every task or language. Their key advice? The smartest AI strategy starts with knowing your goals, testing with care, and trusting human expertise to ensure quality, context, and business alignment before automation takes over.

Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast. Our host, Stuart Davison, Creative Director at RWS, sits down with creative colleagues at RWS, Sukhi Jhitta, James Marshall, and Silvia Sánchez Fernandez, to uncover how global brands can craft campaigns that truly connect across cultures. You'll hear how they see AI stepping in as a creative partner, helping to speed things up while keeping human authenticity at the heart of emotionally rich campaigns. Our team will even share some behind-the-scenes stories from their time at Cannes Lions 2025. Their key advice? Harness the power of storytelling and involve local experts early. Doing so is essential not only for building authenticity but also for successfully navigating today's complex global challenges.

We’re excited to unveil our brand-new Globally Speaking identity! Experience it firsthand in our latest episode! This time, our host Matt Hardy sits down with Gil Hetz, VP of AI at aiOla, to explore the rise of voice as the future of human–machine interaction. Why is speech becoming the go-to interface? Because it’s faster, more natural, and simply more practical, especially when your hands are full, whether you’re on a factory floor or in a busy retail space. Gil reveals how aiOla’s technology is breaking barriers on multiple fronts. It seamlessly handles accents, background noise, and real-time processing, making voice interactions smooth and reliable, in any environment. This innovation is already powering real-world scenarios and boosting productivity and safety where it matters most. Whether you’re in tech, operations, or just curious about what's next, this episode is your front-row seat to the voice revolution. Learn more about shaping the future with on-device processing and multilingual models - and building machines that don’t just understand speech but act on it.

Ready to rethink creativity in the age of AI? Step into our latest episode of the Globally Speaking Podcast, where host Çetin Amirak welcomes Dirk Simpson, Transcreation Lead at Accenture Song, for a compelling exploration of how artificial intelligence is rewriting the rules of creativity and brand storytelling worldwide. Dirk offers a behind-the-scenes look at how brands connect with people across languages, cultures, and continents. While AI unlocks new levels of personalization, it also raises big questions about authenticity, emotional impact, and cultural sensitivity. Together, Çetin and Dirk dig into the evolving relationship between human creativity and machine intelligence, showing how brands can harness AI’s speed and efficiency without losing the cultural nuance and human touch that make brand stories magical. Drawing on real-world examples, including the reinvention of iconic campaigns like Coca-Cola’s ‘The Holiday Magic is Coming’, they dive into the risks and opportunities for brands navigating this new era. How do you keep stories authentic when algorithms are in the mix? Can AI ever match the emotional spark of a great idea? Tune in for bold insights, fresh perspectives, and actionable advice to help your brand’s stories resonate in a world where creativity and technology go hand in hand.

In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences. James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content. In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process. Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.