In this episode, I discuss the importance of setting realistic expectations when aiming for growth in membership businesses.

Learn why ambitious membership owners need to ground big goals in practical reality and logistics, and how to avoid banking on "moonshot" opportunities.

I also share valuable insights on the philosophy of marginal gains and the impact of achieving ambitious goals on a business trajectory.

In this episode:

- How can membership businesses ensure their growth goals are grounded in practical reality and logistics?

- What are the potential pitfalls of focusing solely on ambitious, game-changing opportunities for growth?

- How does a measured, steady approach to growing memberships contribute to sustained success?

- What are the key considerations in setting realistic expectations for growth in online memberships?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss whether membership businesses should prevent canceled members from ever rejoining.

While not commonplace, it's a practice that does exist! But is it worth considering?

I delve into the reasons behind this concept and how it can be detrimental to the growth and success of a membership business.

In this episode:

- Why would a membership businesses prevent canceled members from rejoining?

- What are the main drawbacks of preventing canceled members from rejoining your membership?

- How do cancellations fit into the member lifecycle and why do most membership owners view them the wrong way?

- What is the importance of member lifetime value and how does it relate to the handling of canceled members?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode, I discuss the challenges faced by membership owners as their business grows and the day-to-day operations become more complex.

Join me as I provide practical tips on how to intentionally become less hands-on in a membership business without compromising the quality and value of the member experience.

In this episode:

- How can membership owners become less hands-on in the day-to-day operations as their business grows?

- What are the key steps in growing a reliable team and delegating key tasks to empower the team?

- In what ways can processes be streamlined and automated to make operations more efficient?

- How can membership owners create self-serve resources for their members to foster a culture of self-sufficiency within the community?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss the common mistakes made with the closed door membership model, and why it may not be the one-size-fits-all solution it's often made out to be.

From neglecting existing members to the dangers of overhyping, we explore the potential pitfalls of this fringe membership strategy.

In this episode:

- Why is focusing solely on launch promotions a mistake when using the closed door membership model?

- What are the common mistakes and misconceptions around implementing a closed door membership model?

- Key differences between closed-door and open-door membership models, and how might they impact member retention and community energy

- What are the drawbacks and dangers of employing scarcity in marketing, especially within a closed door membership model?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss 5 ways membership owners can stay ahead of the competition and keep their membership business at the forefront of their industry.

From soliciting member feedback to tapping into the wealth of opportunity in their own community, I explore practical tips to ensure that membership owners remain relevant and responsive to their audience's needs.

In this episode:

- How can membership owners actively solicit and utilize member feedback to stay ahead of the competition?

- What are the benefits of being active in one's own community as a membership owner?

- How can membership owners keep their expertise sharp by remaining practitioners in their field?

- Why is it important for membership owners to look outside their industry and join other memberships?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss the 4 essential last-minute checks EVERYONE needs to do before launching a new membership website.

These checks are crucial to ensure a smooth and successful launch without any unforeseen hiccups - so skip this episode at your peril!

In this episode:

- How can you prepare your website host for a membership site launch to handle potential traffic spikes?

- Why is it important to inform payment processors in advance of a membership launch, and what should be communicated to them?

- What are the crucial steps to ensure the seamless functionality of the purchase process and member access before launching a membership?

- Why is it important to consider world events before launching a membership, and how can it impact the success of the launch?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I delve into the challenge of member retention in an increasingly busy world.

Listen in to learn practical tips for membership business owners to address the common reason for members leaving due to lack of time to utilize their membership effectively.

I'm sharing my top strategies to streamline content, enhance member experience, leverage community support, and adapt to member feedback.

In this episode:

• What can membership business owners do when members leave due to lack of time to use the membership?
• How can membership content be streamlined to cater to busy members?
• What are the strategies to make your membership easier to consume for members with hectic schedules?
• How can membership owners harness the power of accountability, community, and member feedback to adapt and improve member experiences?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

When people think about launching a membership, they think about the day that they finally open their doors for the very first time and welcome their first crop of new members.

It's a big deal!

However that grand opening isn't the only opportunity you have to launch...

There are different launch types for each stage of your business, depending on how far along you are in the membership site creation process, or what you might need your members to do to help get your product ready for market.

Listen in for a full breakdown of the 6 different launch strategies you can use at various stages of your membership journey... 

Essential Learning Points:

• Validating your membership idea by running a pilot program
• The difference between launch strategy for open memberships vs closed door
• How to generate seed money to help you develop your membership idea
• The best way to reduce the stress of a big launch and ease yourself into the membership model

Important Links & Mentions:

• When the closed door membership makes sense
• Jeff Walker's book, Launch
• Creating an MVP for your membership
• The lean live launch strategy
• Membership Academy
• The Membership Guys Facebook Group

Key Quotes:

“Your big launch event will usually be a week or two, where you're doing lots of promotional marketing activity to get as many eyeballs as possible on your launch – in the hopes that you'll get that influx of initial members.”

 “The beta launch can be extremely useful for helping you to ensure that you are in absolute top shape, or as close as you can get to top shape, before you open the doors to your membership. And, it has the great side effect of also ensuring that you already have people there in your community.”

“If you know you need a little bit of a softer entry into the world of running an online membership, then a soft launch can work for you.”

The new year is upon us and for most membership owners this is likely to be a time where you are looking ahead to what you want to achieve with your business this year.

And I’m willing to bet good money that growing and improving your membership is one of your aims. Or at least it should be!

So with that in mind we're kicking off 2024 by taking a look at the 5 steps that you can take today to plan your year and ensure you achieve your membership goals.

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

And just like that, another year is almost over!

How was your 2023?

After missing last year due to the podcast being on hiatus, we're reviving our festive tradition of wrapping the year up by taking a look back at some of the fantastic episodes of the Membership Geeks Podcast, counting down the top 10 most downloaded episodes of 2022-2023.

Thanks to each and every one of you for your continued support of the show – here's to even more membership awesomeness in 2024!

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

In this episode of the Membership Geeks Podcast, I discuss 3 essential strategies for generating member sales from your email list.

I delve into the importance of initial follow-up sequences, ongoing nurture emails, and dedicated promotional campaigns, providing valuable insights on how to effectively leverage your email list for membership sales.

Key takeaways:

• How can initial follow-up sequences be utilized to generate membership sales from an email list?
• What are the best practices for creating ongoing nurture emails to cultivate relationships and drive member sales?
• How can dedicated promotional campaigns and evergreen email automations be leveraged to boost membership sales?
• What resources and tools are available for membership owners to enhance their email marketing and drive sales from their email list?

Thank You For Listening

We really appreciate you choosing to listen to us and for supporting the podcast.

We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!

Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.