Launching new music today (3/13) has me contemplating the future of this podcast. Should I keep going or would you rather just “Read Me Out?” Give a listen and let me know. The song is now in all streaming platforms:

• Streaming Links: https://michaelboezi.com/read-me-out
• Support: https://michaelboezi.com/support

Intro/outro excerpted from: Read Me Out | Michael Boezi
Release date: 3/13/2024; lyrics and music by Michael Boezi
&© 2024 Control Mouse Media, LLC, Boston, MA. All rights reserved. Unauthorized duplication is a violation of applicable copyright laws.

ISRC: QZU4R2300007 / UPC: 064837267951 / Artist IPI: 1126697636 (ASCAP)

Published March 13, 2024 by Michael Boezi

The post Read Me Out…? appeared first on Control Mouse Media, LLC.

Organic reach is a thing of the past. Except for these three platforms that are (self)motivated to actually help you right now. Hurry, this won't last long.

Examples to crib from:

• Featured Shorts
• TikTok version
• Substack format

Published September 19, 2022 by Michael Boezi

The post The Only Three Platforms That Will Help You with Organic Reach appeared first on Control Mouse Media, LLC.

Your intellectual property is a business asset. You need to have full control of your IP, yet many freelancers are careless when it comes to managing this for their clients.

Links from the episode:

• The series of singles: https://michaelboezi.com/singles
• Available on: Spotify, Apple, YouTube, Amazon, Bandcamp, etc.

Other links:

• The Importance of the IP Clause in WFH Contracts (Episode 112)
• Subscribe to the music side of me: https://michaelboezi.com/subscribe
• Exclusives and early access for patrons: https://patreon.com/mboezi

Published August 29, 2022 by Michael Boezi

The post Maintaining Control of Your IP appeared first on Control Mouse Media, LLC.

“Leaving” is my 1st new studio single in 10 years! It’s now live on all streaming platforms: Spotify, Pandora, Apple, YouTube, or Bandcamp. Here’s a little background on the track:

Links from the episode:

• Subscribe to the music side of me: https://michaelboezi.com/subscribe
• Exclusives and early access for patrons: https://patreon.com/mboezi

Published April 22, 2022 by Michael Boezi

The post I’m Leaving appeared first on Control Mouse Media, LLC.

A discount can be a great marketing tool. Just don’t call it a gift.

Links from the episode:

Join me, the world needs the best of what you have to offer: https://patreon.com/mboezi

Published December 13, 2021 by Michael Boezi

The post A Discount Is Not a Gift appeared first on Control Mouse Media, LLC.

There are two ways to get 3 points in basketball.

Personal Update:

I haven’t been publishing here as much lately I’ve been focused more on my songwriting. I’ll explain more later, but here’s the result of my work so far: A series of live performances of works in progress, stripped down with all the little imperfections intact. I want it to be human, since the songs are about how we connect with one another consuming, sharing, and producing media.

Support the project here, if you please: https://patreon.com/mboezi

Published October 25, 2021 by Michael Boezi

The post 2 Ways to Get 3 Points appeared first on Control Mouse Media, LLC.

If you spam me, you don’t have a right to a response. Stop contacting me. Stop following up multiple times. Episode 202 is for you, Successive Spam Scammers.

Show Notes / Links from the Episode

• How it started: I Love Your Blog Post (Episode 201)
• My project about consuming, sharing, and producing better media: Consider the Source https://patreon.com/mboezi
• Flay me on Twitter, LinkedIn, email, or please spam me in the comments

Published August 23, 2021 by Michael Boezi

The post Right to a Response appeared first on Control Mouse Media, LLC.

The Web is filled with sucky, self-serving strategies, but here’s one of my least favorites. Episode 201 is for you, Web Scammers and Click Farmers.

Show Notes / Links from the Episode

• If you really love me, show your support: https://patreon.com/mboezi
• Lie to me on Twitter, LinkedIn, email, or spam me in the comments

Published August 9, 2021 by Michael Boezi

The post I Love Your Blog Post appeared first on Control Mouse Media, LLC.

The Digital Representation of You is how we show up on the Web. How can we make sure that it’s what we intend it to be? Our best ideas deserve the best chance of making a connection creating positive change depends on it. Episode 200 is my thanks to you.

Show Notes / Links from the Episode

• If you’re new to the show, here’s a starting point playlist: https://controlmousemedia.com/marketing-podcast
• Consider the Source is my project about consuming, sharing, and producing better media: https://patreon.com/mboezi
• Hit me back on Twitter, LinkedIn, email, or in the comments

Published July 26, 2021 by Michael Boezi

The post The Digital Representation of You (Episode 200) appeared first on Control Mouse Media, LLC.

There are 3 different quiz types you can use in marketing, depending on what you want to achieve and what will benefit the user too. Let’s look at how to design each quiz to serve both purposes. Each of these three quizzes has their own application which one you use depends on your goals. Listen to Episode 199 here or in your preferred pod player.

Show Notes / Links from the Episode

• My preferred quizzing app: Interact (affiliate link)
• Blog: How to Create a Marketing Quiz for Lead Generation
• Tell me your strategies: Twitter, LinkedIn, email, or in the comments

Published July 12, 2021 by Michael Boezi

The post Three Marketing Quiz Types and Their Applications appeared first on Control Mouse Media, LLC.

The starting posture of the Web is “who cares.” We have to recognize: We are not exceptional. We do not deserve attention. We have to earn it. And the algorithms are working against us. Understanding this fully allows us to go in with a strategy so that we can actually get something out of our marketing efforts. Listen to Episode 198 here or in your preferred pod player.

Show Notes / Links from the Episode

• The Ambient Awareness Test
• You Don’t Need My Advice
• Stop Mimicking What Marketers Do
• My project about auditing the media we consume, share, and produce: Consider the Source https://patreon.com/mboezi
• Who cares if I’m on Twitter, LinkedIn, or any other democracy-destroying ad platform?

Published June 21, 2021 by Michael Boezi

The post No One Cares About Us appeared first on Control Mouse Media, LLC.