Music Growth Talks: Podcast for Musicpreneurs

Andrew Apanov (Dotted Music)

A podcast for music artists, record labels, start-ups, and industry professionals. Hosted by Andrew Apanov, the founder of the Dotted Music marketing agency and WeSpin.co musicians community. On each episode, the world's smartest representatives of the music business share tactics and strategies you can use to grow your own music brand. Become a patron at patreon.com/andrewapanov to access a secret feed with exclusive episodes.

  • 41 minutes 52 seconds
    MGT155: Turning Artists Into Pearls – Jason Davis (One One 7)

    Jason Davis, described by The 700 Club as “a music mogul,” has been in the music industry for more than two decades as an award-winning songwriter, author, president of a record label, executive TV producer, and entertainment consultant. Davis has worked with numerous worldwide stars, including Boyz ll Men, Sugar Ray, P. Diddy, Alabama, Lonestar, Dolly Parton, among many others. He has secured record deals with CEOs of companies like Capitol Records, Sony, Interscope, Island / Def Jam, Epic, and more.

    Davis has also launched and runs several major companies, including One One 7, Radar Label Group (Jimmy Eat World, Plain White T's, Neon Trees, The Unlikely Candidates), Awaken Records (Austin French), and Care For Kids.

    On this Music Growth Talks episode, Jason Davis talks about his approach to the development of up-and-coming artists, finding new talent (and why he only meets new artists in person), as well as what changed his whole approach to life and business—something he wrote two books about.

    Listen to the episode in full to learn how they develop very particular artist skills at One One 7, and to hear Davis’ insights on what many people in the entertainment industries get wrong.

    “The [artist’s] gift is always hidden, and it takes a lot of love and care to uncover it.” – Jason Davis

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt155-jason-davis for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    25 May 2020, 10:00 am
  • 32 minutes 8 seconds
    MGT154: On Raising 30k Through A Crowdfunding Campaign – The Portnoy Brothers

    The Portnoy Brothers (also known as PORTNOY) is an Israeli duo, Israel & Mendy, who recently released their new album called No Complaints. They successfully raised over $30,000 in an IndieGoGo campaign to fund the record.

    On this Music Growth Talks episode, The Portnoy Brothers reveal which tactics were most impactful for their crowdfunding success, share how they almost launched the campaign on PledgeMusic (right before the company ceased their operations), and give content and networking tips.

    Listen to the episode in full to also learn about their recent single, an anthem for musicians struggling with the digital reality called “Spotified.”

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt154-portnoy-brothers for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    11 May 2020, 10:00 am
  • 27 minutes 44 seconds
    MGT153: The Original Songs Marketplace – Jonathan Stone (Rocket Songs)

    Jonathan Stone is a highly regarded music-publishing professional and co-founder of Rocket Songs. Jonathan’s career highlights include executive positions at ATV Music, MCA Music, Quincy Jones Productions (where he handled A&R for the likes of Michael Jackson, Patty Austin, and James Ingram), and Windswept Pacific Music Publishing, a company that published the works of Bruno Mars, Kings of Leon, Beyonce, The Spice Girls, Snow Patrol, and many more.

    On this Music Growth Talks episode Jonathan explains how Rocket Songs works for music artists who are looking for original songs to record, and for songwriters who want to “sell” their songs to other creators.

    Listen to the conversation in full for Jonathan’s insights on exclusive vs. non-exclusive rights, how A-list artists find songwriters, and what areas of the music publishing world you may want to educate yourself about before signing up for Rocket Songs.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt153-jonathan-stone for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    27 April 2020, 10:00 am
  • 26 minutes 51 seconds
    MGT152: Thriving as an Artist in the Face of Adversity – Muyinza

    This week’s Music Growth Talks guest – an artist, songwriter and producer Muyinza – shows how he has been using his creativity to overcome hard times and succeed in business.

    Muyinza’s family emigrated from Uganda to Canada in the mid-90s. After losing his mother to cancer in 2001, Muyinza and his family relocated to Boston, Massachusetts. Living in a dangerous neighborhood, Muyinza stayed home a lot to make music.

    Starting to work at 13 years old to pay for studio time, eventually he would go to college for music, release two full-length albums, move to LA, and win multiple awards. In 2014, Muyinza established a successful online business, which enabled him to focus on making music full-time.

    On this Music Growth Talks episode, Muyinza comments on what the creative community around him experiences during the current difficult times, and gives actionable tips on how you can create excellent content, engage with your fans, and grow your music career during the lockdown.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt152-muyinza for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    15 April 2020, 10:00 am
  • 29 minutes 36 seconds
    MGT151: How To Make Music Greener – Bas Grasmayer

    Bas Grasmayer is a digital strategist who has held various roles in music & tech over the last decade, most recently as Product Director at IDAGIO, a music streaming service dedicated to classical music. He’s the founder of the MUSIC x TECH x FUTURE newsletter and the Music Tech Network community.

    On this Music Growth Talks episode, Bas talked about one of his latest ventures, MUSIC x GREEN. Designed to “create more visibility for organisations and initiatives that make the music industry less impactful on the climate and ecology”, MUSIC x GREEN makes it easy to browse through various projects which can make music greener, without “greenwashing.”

    Listen to the episode in full for the examples of how others make performing greener, and to see if moving from CDs to streaming has actually reduced music’s carbon footprint (it may not be what you expect).

    We also encourage you to subscribe to Bas’ most recent MUSIC x CORONA newsletter, for daily updates “for the music business on the coronavirus,” at musicxcorona.com.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt151-bas-grasmayer for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    30 March 2020, 8:00 am
  • 29 minutes 51 seconds
    MGT150: The Unreasonable Way To Market Your Music – Matt Bacon

    Matt Bacon is a consultant, A&R man, and journalist specializing in the world of heavy metal. The founder of Dropout Media, Matt has worked with the likes of Phil Collen of Def Leppard, Coven, Exhorder as well as labels including Prophecy Productions, Artoffact Records and Ripple Music. Matt has also been dedicated to helping and developing young bands, through his numerous educational resources, the daily Instagram #BaconsBits series, and his podcast, Dumb & Dumbest.

    In this Music Growth Talks episode, Matt talks about his journey from an unemployed 19 year-old college dropout living in Brooklyn to an industry expert working with some of the biggest acts in the heavy metal world, and the methods he used to grow his career. In particular, we go over creating content at scale, and being “unreasonably” aggressive in your marketing to stand out.

    Listen to the episode in full for Matt’s practical tips on understanding your community, making the “one to many” experience feel “one to one”, and being on as many channels as you like.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt150-matt-bacon for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    16 March 2020, 9:00 am
  • 28 minutes 46 seconds
    MGT149: Beating Addiction to Find Success as a Musician – Judah Holiday

    Judah Holiday is a Miami-based singer/songwriter who delivers a timeless breed of pop music. He just released his first album, Feelings in My Head, and is already working on his next two, while performing across the US.

    In this episode of Music Growth talks, Judah talks about how his music calendar is planned out, shares the story of his drug addiction and how quitting has impacted his life’s mission and music career.

    Listen in to hear what advice Judah has for up-and-coming musicians who are confused about where to start and how they can turn their passion into a business.

    “We don’t get penalized for our misses, but we get awarded for our wins.”

    Key Points:

    • Judah talks about the aggressive release strategy he chose to meet the obligations of his record label.
    • Finding trustworthy people to be on his team.
    • Judah explains his view on how technology has impacted putting out content.
    • He explains how he first got addicted to prescription pills. The side effects of drug addiction and his turning point.
    • How is Judah’s life after recovering from addiction?
    • Why Judah believes he’s not in a safe place emotionally to fight for better mental health care for others.
    • How did addiction affect his music creativity?
    • There are many avenues of harm if you’re not careful: it’s not just drug addiction.
    • Judah’s advice to anyone planning to succeed in the music industry.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt149-judah-holiday for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    2 March 2020, 11:00 am
  • 27 minutes 2 seconds
    MGT148: Don’t Enter a Recording Studio Without the Splits App – Marcus Cobb (Jammber)

    Marcus Cobb is the CEO of Jammber, a company behind North America’s first self-serve, end-to-end royalty management platform called Jammber Splits. The app streamlines the process of metadata collection to help creatives receive proper credit and faster payment for their work. Jammber was founded in a Nashville's music tech accelerator, and has acquired over $5.5M in investor funding since 2013.

    On this Music Growth Talks episode, Marcus demonstrates how broken the current workflow is, with musicians often not being able to receive money owed to them, and describes the three key features of the Splits platform: tracking the creators working on a song and their ownership, automatically registering that song across North American agencies, and collecting royalties via Jammber Money.

    Listen to the episode in full to see how easier it can be to agree on song shares via a mobile app, and to learn about Jammber’s other upcoming products.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt148-jammber for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    24 February 2020, 8:00 am
  • 27 minutes 43 seconds
    MGT147: A Powerful One-Sheet for Booking Shows You Didn’t Know You Had – Vasja Veber (Viberate)

    Vasja Veber is a co-founder of Viberate, the biggest live music network designed to bring artists, promoters and fans together. It makes performing acts’ life easier by giving them a better version of an EPK, or even a traditional website. Viberate features over a million profiles of musicians, venues, events and festivals and employs over 100 people all over the world, with the majority in their offices located in Ljubljana, Slovenia.

    In this episode of Music Growth Talks, Vasja shares how he launched the project with a fellow music manager Matej Gregorcic and a world-famous techno producer, UMEK, originally as a simple website that measured DJs’ social media metrics. Vasja shows what Viberate does today, how they keep artists’ profiles up-to-date, and reveals plans to make the platform the world’s biggest marketplace for underrepresented artists to be found by promoters.

    Listen on in full for an in-depth explanation of how Viberate gets information on live events and how you can use the app to research venues to perform at.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt147-viberate for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    17 February 2020, 11:00 am
  • 31 minutes 47 seconds
    MGT146: New Revenue Opportunities for Artists in the Gaming Industry – Andres Lauer (Five Vectors)

    Andres Lauer is a former UMG exec who is now a co-founder of Five Vectors, alongside an esports/gaming expert Wasae Imran. They are building a technology that will enable independent artists and labels to engage with gaming communities in their native environment.

    In this episode of Music Growth Talks, Andres shares how music impacts people’s identity in the social space like gaming and how they’re using that to market artists’ music. He then explains how Five Vectors is going to create a new music interaction layer for gamers, while presenting new revenue opportunities for independent artists.

    Andres talks about the scale of the gaming industry, describes the importance of understanding gamers and what type of music they may be best responding to (it’s not only EDM!), and looks into the future of music.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt146-five-vectors for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    10 February 2020, 9:00 am
  • 34 minutes 41 seconds
    MGT145: Making It as a Sync Licensing Artist – Nat Jay

    Nat Jay is a Canadian singer-songwriter who has a vast experience in sync licensing: getting her music placed in movies and TV shows. She recently released a 10-song album which saw her make a shift from folk-pop to electro-pop while working with a new producer.

    In this Music Growth Talks episode, Nat talks about how signing with a one-stop licensing company has lessened the burden of doing everything all by herself. She goes into detail about how the sync licensing industry works for both established and emerging artists.

    Nat not only shares her story, but also gives valuable insights into the industry for anyone planning to take on the journey of sync placements.

    What you will learn from this episode:

    • Transitioning to a new music genre.
    • What is a one-stop music company? What are the benefits of being a one-stop artist?
    • How has the sync placement industry changed over the years?
    • Who is a music supervisor, what’s their job, and where do you find them?
    • Tips on how to approach music supervisors at conferences. Building a friendship wins over pushing your music.
    • What to do and not to do when choosing a sync licensing agent or doing it yourself.
    • The importance of an artist getting interested in the business aspect of their music career.

    ⏯ Go to http://dottedmusic.com/2020/podcast/mgt145-nat-jay for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov

    30 January 2020, 10:00 am
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