In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee delve deep into various facets of the podcasting world. Their discussion started with Todd sharing his travel experiences to and from the Philippines, where he attended Podfest Asia.

Discussing the state of podcasting in Asia, starting with Spotify’s significant influence in the region. Todd highlighted the disparity between Spotify’s support for podcasters in Asia and Apple, noting that Apple has lost considerable market presence due to its limited engagement and support.

The conversation also covered the financial aspects of podcasting, particularly around local sponsorship and global advertising revenues in the Philippines. Todd shared insights from his interactions at Podfest, discussing the scarcity of local sponsors and the reliance on global advertisers who target top-tier shows via well-known hosting providers. This led to a broader discussion of potential growth and development within the Asian podcasting market, including creating content networks and using podcast editing services in the Philippines.

Todd and Rob also discussed the various challenges faced in these markets, such as the dominant preference for Android over Apple, which affords Spotify an edge due to its accessibility on Android devices. They dove into the specifics of mobile data usage in the region, discussing the economic and accessibility factors that favor Spotify over other platforms like Apple, which hasn’t yet offered a native podcasting app on Android.

They discussed the report of 1.9 billion in ad sales and the challenges coming in discovery. See everyone in three weeks as we are both traveling.

The post Podfest Asia Recap #589 appeared first on New Media Show.

In this episode of the podcast featuring hosts Todd Cochrane and Rob Greenlee, they delve into a comprehensive discussion on podcasting, focusing on the viability and reality of video podcasting.

The episode begins with Todd updating listeners on his business-related travel plans, which include attending Podfest Asia. Rob and Todd then shift the conversation to the state of podcasting events. They discuss the expected attendance at various podcasting events, including an Asian conference and the larger Podcast Show in London. They provide insights into the logistical challenges and benefits of these events, including the impact of ticket sales strategies on attendee counts.

Much of the discussion centers around the role and influence of video in podcasting. The hosts delve into the misconceptions and hype surrounding video podcasting, emphasizing the challenges and realities versus the expectations set by platforms like YouTube and Spotify. Todd shares his concerns about the lack of support for open RSS in video distribution on significant platforms and stresses the need for a broader video strategy beyond just YouTube.

The conversation also covers the practical aspects of managing a podcast, such as the importance of proper session titles and handling logistics at podcasting events. Todd explains his approach to giving talks at these events, which include providing realistic expectations and debunking myths about video podcasting.

Both hosts engage in a detailed analysis of the industry’s evolution, particularly regarding sponsorships, the integration of video content, and the potential future of podcasting as it integrates more fully with digital media strategies.

The episode is rich with insights into the technical, logistical, and strategic aspects of podcasting, offering listeners an in-depth look at what it takes to run a podcast in the current media landscape. The hosts’ expertise provides a valuable resource for anyone interested in the inner workings and future potential of podcasting, particularly in relation to video content.

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In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the significant news of Spotify, Megaphone, Chartabe, and Podbean pulling out from the IAB podcast measurement compliance. They discuss the various implications and reasons for these decisions, what they mean for the podcasting industry, particularly in advertising standards, and the broader consequences for podcast creators.

The episode begins with Todd discussing feeling overwhelmed with work demands, contemplating hiring an assistant, and the difficulty of finding someone who can handle the specialized tasks related to podcasting.

The conversation then shifts to the main topic: the departure of Spotify and Podbean from IAB certification compliance. They first examine the impact on Spotify, with Todd acknowledging Spotify’s significant internal metrics due to its app-based system allowing detailed listener tracking. Despite Spotify’s data advantages, Todd discusses the necessity and cost of IAB compliance, especially with changes to membership tier pricing affecting the company’s expenses.

Rob weighs in on the issue, surfacing concerns about the potential adverse effects that the removal of certification might bring about over time. However, he also notes that Spotify’s financial situation possibly contributed to their decision. The hosts delve into the nuances of IAB certification costs, compliance, and how these factors influence their decisions as service providers, drawing on personal experience and insights from the industry.

Todd shares news about Blubrry’s partnership with BackBeat Media for host-read advertising, emphasizing the importance of maintaining IAB certification to fulfill this partnership’s reporting and trust requirements for advertisers.

Rob plans to invite a CEO from the brand safety industry on the show to discuss these issues further, something they’re wary of due to its potential implications on content censorship.

They reflect on in-person studio trends and the movement towards more video content creation, balancing skepticism with acknowledgment of the potential personalization and authenticity such setups might offer specific high-profile creators.

As the episode progresses, they discuss the strategic importance of not putting all content into one platform’s basket, citing several instances where reliance on a single platform like Google or YouTube has proven risky for content creators.

Rob updates the upcoming New Media Show schedule, noting that he will be out of town for specific dates, and Todd shares his travel plans to the Philippines and the UK, making it necessary to shuffle their broadcast schedule.

The episode concludes with the hosts touching upon platforms such as TikTok’s tenuous status amidst government regulations, the importance of free speech, and the preservation of open RSS as a channel for independent creators to share their content without restrictions.

Listeners are encouraged to engage with the show via email, and Todd hints at developing a new mailing list for the show. They thank their audience and close with a reminder to follow or subscribe to the New Media Show on favored podcast apps, highlighting newer platforms featured at podcastapps.com.

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The post The Impact of Spotify and Podbean’s IAB Departure #587 appeared first on New Media Show.

This episode of the New Media Show, hosted by Todd Cochrane and Rob Greenlee, delves into various aspects of new media, particularly the integration and impact of video with traditional podcasting audio media.

The conversation opens with Todd Cochrane welcoming listeners to the show and introducing his co-host, Rob Greenlee. They further discussed their involvement in recent media industry events, with Rob Greenlee recounting his experience at the Las Vegas National Association of Broadcasters (NAB) event. He mentions various aspects, like the Creators Lab and facilitating discussions about editing trends and AI integration in media production.

Todd Cochrane shifts the discussion towards technology advancements presented at NAB, prompting Rob to illustrate the shift towards genuine content production in video media, as content creator Mr. Beast suggested. They comment on changes in production styles and audience engagement strategies.

Later, Todd expresses his skepticism regarding podcasters transitioning to video, emphasizing the challenge of achieving success in this medium compared to audio podcasting. However, Rob suggests that the current trend demands a video-first strategy and that not embracing it might be risking growth opportunities. Nonetheless, they agree on the importance of being strategic about including video.

The hosts then touch upon the business aspects of content creation, with Todd sharing a conversation with a podcast producer concerned about the high costs of producing a branded podcast. This leads to a broader discussion about the economics of podcasting, brand deals, and platforms imposing restrictive conditions on content, and eventually transitions to talk about the importance of open RSS feeds and protecting free speech in podcasting.

Rob later introduces a new topic detailing the growth of platforms offering premium memberships for content creators, using ‘UScreen’ as an example. Todd is critical of the service’s pricing model and the cost implications for creators who monetize their content.

Wrapping up, Todd and Rob delve into the controversial topic of brand safety and suitability in the media and the potential negative implications such measures could entail for content creators. They debate issues like self-censorship, freedom of expression, and the impact of algorithmic content moderation. They briefly explore the differences between the agency and platform levels of content control and foreshadow an in-depth future discussion on this subject matter with industry experts on brand safety.

The show concludes after a two-hour conversation, encompassing many themes around the new media landscape, video and audio content convergence, the future of content monetization, and the enduring significance of protecting free and open platforms for podcast creators and consumers.

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The post Exploring the Convergence of Video and Audio in New Media #586 appeared first on New Media Show.

In this episode of the New Media Show, hosts Todd Cochrane and Rob Greenlee dive deep into the challenges and realities faced by podcast content creators, particularly regarding YouTube’s algorithms and discoverability. The conversation spans from the practicalities of podcast production to the philosophical aspects of content creation and distribution.

Todd begins the show with a warm welcome, and after some playful banter, the discussion shifts to the necessity for good podcast equipment, especially boom arms, as Rob’s recently broke. Todd vouches for the quality of Heil boom arms, recounting his favorable experience and offering Rob a spare if needed.

They transition to talk about internet infrastructure, including router replacements and internet speed upgrades. Todd recounts his experience with a cable provider and how he negotiated a better deal for faster internet.

Rob shares his observations on the friction between Podnews and Sounds Profitable, mainly sparked by a tweet from Tom Webster about his keynote at Podcast Movement Evolutions not being covered by Podnews.

The hosts debate the role of YouTube in podcast content distribution. Todd is critical of YouTube, arguing that it mainly benefits a select few shows and fails to provide sufficient discoverability for most content creators. At the same time, Rob contends that success on YouTube is possible but requires considerable effort and is based on algorithmic promotion.

They discuss the importance of engaging artwork for episode promotion. Rob shares his success using customized thumbnail art on YouTube, emphasizing that even minor details can enhance discoverability and audience growth. Todd questions the practicality of such efforts, pointing out the time constraints most podcasters face.

Rob notes the importance of adapting content for multimedia consumption, considering how the audience increasingly watches videos on mobile devices. Todd maintains his stance, emphasizing that audio content remains his preference and doesn’t engage in video content to the same extent.

Rob touches on the opportunities of video podcasting outside of YouTube, suggesting alternatives like Kajabi or community platforms might gain significance. They conclude with a discussion on the future of video podcast publishing and the importance of open RSS feeds.

The episode ends with Rob mentioning his upcoming activities at the NAB Show as a panel moderator for the Creators Lab Conference and as a workshop presenter for StreamYard. Todd shares his contact information, encouraging listeners to get in touch via email or follow him on Mastodon.

The title of this episode, “Reality Check: Podcast Content Creators vs YouTube,” aptly reflects the central theme of the episode, where both hosts confront the challenges podcasters face with content creation, promotion, and platform dependence, specifically dissecting the dynamics between podcast content creators and the YouTube ecosystem.

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The post Reality Check: Podcast Content Creators vs YouTube #585 appeared first on New Media Show.

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to the podcasting industry, including their experiences at Podcast Movement Evolutions, the Google Podcast shutdown, YouTube’s presence at Podcast Movement, and other industry news

Todd discusses his observations at Podcast Movement, describing it as business-oriented and sharing his uncertainty about the value of having a booth at future events. They both agree that despite making some connections, they could have possibly done the same without a booth.

Rob then shifts the conversation to ask why the event was moved to Chicago, to which Todd doesn’t have a definitive answer but comments on the booth pricing for future events, mentioning that it’s an early-bird special.

They move onto the topic of YouTube’s presentation at Podcast Movement, with Todd expressing his disappointment. He criticizes YouTube for coming off as condescending and ignoring feedback from podcast creators. Despite their claims, Rob laments YouTube’s focus on video instead of genuinely embracing podcasting.

The conversation proceeds to Google Podcasts, with Todd articulating his displeasure at Google’s decision to shut it down in the US. Todd and Rob speculate about the reasoning behind Google’s choices and discuss the implications for podcasters and listeners, particularly the loss of a native Android podcasting app. Todd voices his concerns about how the shutdown signals Google’s preference for monetization through YouTube.

Todd mentions the decline of trustworthiness in Google and the changes in its strategy that undermine podcasters and the industry. Rob shares insight into Libsyn’s strategy regarding YouTube and the broader context of ad sales within the industry.

Moving on, they critique the presentation by YouTube at Podcast Movement, calling it a missed opportunity to engage relevantly with podcast creators. They also note that YouTube failed to address the core podcasting community effectively.

Todd continues the discussion, pointing out the general lack of traffic to booths on the final day of the podcast movement and reflecting on the potential waste of resources. Todd and Rob then discuss the broader challenges the podcasting industry faces, including the decline in new podcasts, layoffs, and the potential need to raise hosting prices due to inflation.

The episode wraps up with Rob and Todd hoping for industry apps to gain users following the demise of Google Podcasts, emphasizing their commitment to supporting podcasters with new features and revenue opportunities.

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The post Google’s Missteps and the Impact on Podcasters #584 appeared first on New Media Show.

In this podcast episode, hosts Todd Cochrane and Rob Greenlee discuss the latest in podcasting news, innovations, and industry insights, featuring a discussion on Todd’s Vid2Pod service and an interview with Mike Kadin from RedCircle.

The episode begins with the hosts, Todd and Rob, discussing an AI-generated music track, which leads to a conversation about AI and copyright. Todd  Cochrane then talks about launching Vid2Pod and AI tools for podcasters.

Rob then asks Todd about his newly announced product, Vid2Pod, which Todd explains in great detail. Vid2Pod is a feature that converts video content from YouTube into a podcast format. Todd goes through the process and features of this service, including how it automates video-to podcast conversion, channel integration, terms of service implications, and licensing considerations.

Mike Kadin from RedCircle then joins the show to discuss their new product offering, OpenRap. Mike provides an overview of RedCircle’s emphasis on host-read advertising automation and explains how OpenRap extends its ad automation services to podcasts hosted on other platforms that are VAST compatible without RedCircle having to manage the hosting. They discuss dynamic ad insertion, VAST integration, and how RedCircle’s software aims to streamline the ad process for podcasters and advertisers.

Todd questions the practicality and monetization aspects from both a hosting platform’s and a podcaster’s perspectives. Mike emphasizes RedCircle’s commitment to serving the oft-underserved mid-tier podcast content creators by streamlining the ad management and insertion process.

The conversation shifts to the ongoing issues with podcast analytics and measurement, focusing on recent iOS changes impacting download numbers, podcasters’ need for clarity when picking measurement platforms, and the advertisers’ pursuit of additional tracking and attribution methods.

Rob mentions a post by Lisa LaPorte, CEO of Twit TV, about challenges in the podcast advertising market, emphasizing the demand by podcast agencies for more complicated ad tech. Mike shares his perspective on the need for more transparent and dynamic pricing in the podcast advertising market and its implications on host-read ads.

Finally, Rob concludes by asking Mike where listeners can find more information about RedCircle’s OpenRap, to which Mike suggests visiting RedCircle’s website.

The episode closes with the hosts discussing their availability for the next episode due to Todd’s travel plans and concluding remarks. Todd and Rob shared their contact information so listeners would want to reach out to them.

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The post Introducing Vid2Pod and RedCircle’s new Host Read Ad Offering #583 appeared first on New Media Show.

In this episode of the new media show, hosts Todd Cochrane and Rob Greenlee discuss a range of topics related to podcasting, leveraging their extensive experience in the industry.

They start by experimenting with streaming on a new platform, Rumble, and share their excitement about opening up new audiences. Todd teases an upcoming announcement about a new feature they’re beta testing without revealing too much detail. Rob cautiously probes for more information, and Todd hints that other companies may copy this feature once it’s revealed. The announcement is scheduled for release on Monday, and a live event will showcase it at Podcast Movement.

They touch on the live streaming schedule at Podcast Movement, with Todd discussing plans to stream from the booth. They discuss the challenge of ensuring good audio quality during live streams and consider potential issues with internet connectivity at the event.

Todd mentions working hard on Blueberry’s AI features, focusing on perfecting an automatic email promotion for podcast episodes. Rob talks about the potential positive impact of AI on the podcasting industry by saving time and money. Todd shares his experience using AI to create documentation efficiently and emphasizes the importance of quality assurance.

They then talk about industry news: Joe Rogan is having full episodes back on YouTube, layoffs at Rooster Teeth, Spotify unions are reaching tentative agreements, and Libsyn is finally adding transcript support. Todd gleefully digs into Libsyn for being behind the curve with their recent update, which enables users to upload transcripts to their episodes when competitors already provide this service.

Rob reads from a KSNR report that suggests podcasts are replacing traditional media, especially among certain age groups, and that future trends may include augmented reality and virtual reality. Both hosts reflect on the change in media consumption habits and predict a continuation of the trend toward interactive and immersive content.

In response to a listener’s comments, they address radio’s decline due to a lack of local programming and how podcasting offers a personalized alternative. They also speculate on the future integration of AR/VR in podcasts and the importance of building community around podcast content.

Before signing off, Todd shares the improvements he’s seen with transcriptions in podcast apps, like Apple’s accurate syncing despite pre-roll ads, which could be a sign of evolving podcast technology. They wrap up by teasing listeners with more details about the upcoming announcement and reminding them where they can find them and their work online. Todd and Rob emphasize the importance of innovation and staying ahead in podcasting technology before ending the show on a note of anticipation for their next big reveal.

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The post The Evolving Landscape of Podcast Consumption #582 appeared first on New Media Show.

In this podcast episode, co-hosts Todd Cochrane and Rob Greenlee discuss various topics relevant to the podcasting industry. The episode begins with Todd and Rob addressing a copyright issue they encountered with using a song. They proceed to discuss the potential of artificial intelligence in creating music and its role in other aspects like writing documentation and aiding developers.

The conversation moves on to the influence of AI on podcasting, including its ability to aid content creation and how podcasters should consider leveraging AI tools. Rob and Todd explore the idea that AI will not replace the need for programmers but will change their role in the development process.

Attention is then given to “seasons” in podcasting, triggered by the news of the “Serial” podcast returning for a fourth season after a decade. They contemplate whether this shows a lack of new ideas in the industry or is a strategic move to tap into established brand value.

The discussion continues with Rob mentioning StreamYard.com and the integration between podcasting and live video streams. They mention the crossover between audiences and the monetization of podcasts.

Todd and Rob then address a listener support ticket regarding Apple Podcasts’ transcript settings. After investigating during the podcast, Todd clarifies that contrary to some listeners’ experiences, displaying podcast transcripts rather than Apple’s automatic ones does not require a payment of $19.95.

Rob mentions a new Lavalier microphone launched by Shure, discussing how such technology could simplify the podcast production process and be enhanced with contemporary AI-based audio platforms.

The discussion transitions back to podcasting platforms and the challenges podcasters face, including sluggish audience growth on YouTube despite investments in equipment and editing by podcast creators.

The conversation turns to Rumble’s new feature that allows RSS feeds for live broadcasts. Todd shares initial research indicating that only live events on Rumble have an RSS feed and not regular video uploads. They consider the implications of Rumble RSS feeds for the podcast industry and explore the platform, noting its content diversity and growth opportunities for podcasters.

Before concluding, Todd shares fascinating statistics regarding the global growth rates of podcasting outside the top ten countries, emphasizing the substantial increases in listener numbers in smaller countries. They conclude their exchange by touching on Malcolm Gladwell receiving an award despite recent layoffs at his company, hinting at potential biases in awards selections within the podcast industry.

The episode ends with a brief look into the Edison Research study that examines listening habits across different geographical areas within the United States. The episode combines technical discussion, industry trends analysis, and the hosts’ insights on the evolving podcasting landscape.

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The post Exploring Rumble’s New RSS Feed Capability #581 appeared first on New Media Show.

This episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, delves into the shifting media consumption landscape from mainstream sources to podcasting. The conversation begins with the hosts discussing the technical aspects of live-streaming platforms and the intricacies of timing content delivery across various platforms.

Todd Cochrane shares his recent experiences with artificial intelligence (AI), expressing how it has been heavily incorporated into testing and optimization for his podcasting efforts, particularly at Blubrry Podcasting. He mentions he has been dreaming about AI due to the intensity of his work.

Rob Greenlee talks about the challenges of traveling in coach, the annoyance of reclining airplane seats, and his aspirations to switch to business class flying. They transition into discussing the relevance of AI in the podcasting industry, noting that major companies are starting to embrace AI technology.

Todd discusses the strategic integration of AI within his company to streamline processes such as pre-production, post-production, and social media clipping, emphasizing the importance of staying within their competencies without overextending into areas like audio editing, better handled by specialized tools like Descript.

Rob and Todd contemplate the role of AI startups as larger companies begin to adopt AI technologies, questioning the sustainability of these startups in the evolving market. They explore how podcast hosting companies implement AI and debate the challenges and benefits of having in-platform recording and editing tools.

The conversation shifts to the partnership between Riverside and Spotify, with Todd giving insights into the competitive dynamics between podcast hosting services and recording platforms. They also touch on revenue trends, discussing an increase in the revenue per thousand downloads (RPM) reported by Spreaker and iHeart while also considering the broader implications of layoffs within the media industry and how they may affect content quality.

Todd and Rob discuss the changing media landscape, referencing Pew Research data showing a decline in traditional news media audiences. They share their personal media consumption habits and the polarization of news. The discussion turns to how fewer people follow the news closely and how this may affect societal awareness.

They talk about job opportunities and the importance of content creators potentially producing their content rather than relying on larger organizations. Todd shares stories of highly successful independent podcasters and the financial benefits they have experienced, highlighting the potential for content creators to thrive outside of traditional media companies.

The conversation wraps up with Rob sharing the launch of his new podcast, “Podcast Tips,” hosted on Blubrry with WordPress integration. Todd offers on-the-spot technical support as they navigate through the new podcast setup and conclude with Todd talking about the new chapter marking feature in Blubrry’s audio player, which AI generates.

Overall, the hosts discuss the effect of significant technology and industry changes on podcasting, from AI integration to job market fluctuations, focusing on how these factors shape the medium’s future. They close the episode by expressing excitement about returning to the usual podcasting setup the following week.
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The post The Shift from Mainstream Media to Podcasting #580 appeared first on New Media Show.

In this episode, Todd and Rob explore various topics related to the current situation and the future of podcasting. The episode starts with the hosts acknowledging the different livestream times. It then quickly moves into a discussion sparked by Rob’s recent event in New Jersey, where the interest in starting new podcasts was a hot … Continue reading Unpacking the Modern Podcast Landscape #579 →

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