Inside Strategic Coach: Connecting Entrepreneurs With What Really Matters hosted by Dan Sullivan and Shannon Waller
Podcasting is the future of content. Are you ready to master it? Join Dan Sullivan, Shannon Waller, and industry veteran Paul Colligan as they dive into the business of podcasting, from where it was to where it’s going. With over 20 years of trailblazing experience, Paul shares secrets to podcasting success and the mindsets that separate the amateurs from the pros. Learn how to create a hit show and leverage this booming medium to skyrocket your business influence and growth.
Here's some of what you'll learn in this episode
Show Notes:
It takes less than five minutes to submit your podcast to Audible for free. And you’re in the directory less than 10 minutes later.
It's always mindset that stops people from trying something new.
The value of the content needs to be understood as greater than its packaging.
The best thing about podcasting is the speed of creation.
It’s easy to tell when a podcaster is following a script.
In a good podcast, you don't know what the second question will be until you've asked the first question.
If you try to control the experience of a podcast, you lose the authenticity of the end product.
Listeners feel like they have a personal relationship with podcasters.
Podcasting has had a profound impact on how politicians speak.
People now use the podcast standard for judging all public speaking.
Podcasts are only popular in countries where they have cell phones.
The only problem with new media is when you treat it like old media.
Resources:
The Gap and the Gain by Dan Sullivan and Ben Hardy
Podcast: Podcast Payoffs with Dan Sullivan and Gord Vickman
Podcast: 10xTalk with Dan Sullivan and Joe Polish
Podcast: Shannon Waller’s Team Success
The Team Success Handbook by Shannon Waller
AI As Your Teammate by Evan Ryan
Who Not How by Dan Sullivan and Ben Hardy
Article: “Scary Times” Success Manual: How To Be A Leader When Times Get Tough
Article: Your Business Is A Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
Once You’re Lucky, Twice You’re Good by Sarah Lacy
Employment opportunities for people with blue collar skills are going to keep growing. In this episode, business coaches Dan Sullivan and Shannon Waller talk to Kenny Chapman, CEO of The Blue Collar Success Group, about his entrepreneurial path and how skilled blue-collar work is going to be much more crucial, popular, and needed going forward.
Here’s some of what you’ll learn in this episode:
Show Notes:
In the 1940s, being a plumber was a valued career.
Blue-trade industry covers hundreds of different specialized skills.
It takes good leadership to have a good company.
If you don't operate an effective, good model, you're not going to have what you need in order to pay people top of market and above.
Mindset drives everything, and clarity drives direction.
Identity limits us a lot.
You're much more valuable the more you learn and the more you see.
When we hear the word “education,” we've automatically trained our brains to think “higher education.”
Like colleges, skilled trades are not created equal.
Customers complain about price no matter how much it is. So you might as well get customer complaints at a profitable number.
Resources:
Blue Collar Success Laws by Kenny Chapman
The Six Dimensions of C.H.A.N.G.E. by Kenny Chapman
Visual Thinking by Temple Grandin
The 4 C’s Formula by Dan Sullivan
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Every great entrepreneur wants (and deserves) to have a dependable team around them so they can be freed up to develop new ideas and focus on growing their business. But how do you get one? After all, the first question most entrepreneurs ask when they join The StrategicⓇ Program is, “Where do you find such great team members?” In this episode of Inside Strategic Coach, Dan Sullivan and Shannon Waller finally answer this question in-depth. From identifying and nurturing your team’s areas of Unique AbilityⓇ and creating a positive and collaborative work culture to investing in team members’ growth, Dan and Shannon share everything that makes Strategic CoachⓇ a magnet for skilled and passionate talent—and how your business can become one too.
Here’s some of what you’ll learn in this episode:
Show Notes:
At Strategic Coach, you’re always either winning or learning.
There are a lot of Coach tools that support having a great team.
Everybody's on their own unique growth path in terms of who they are and the kind of work they’re most likely to enjoy and excel at.
Strategic Coach team members can continually focus their time at work on doing what they’re excited about.
The moment someone is hired, Coach invests in learning about who that person is and how they can grow their skills.
At Strategic Coach, if something doesn’t work, the system gets blamed, not the individual.
The four core values of Strategic Coach (PAGE) are: positive and collaborative teamwork; being alert, curious, responsive, and resourceful; getting results; and providing an excellent first-class experience.
Strategic Coach has uniformly very helpful and very positive team members.
Some Coach clients have been with the company for 15, 20, 25 years, and so have some team members.
The educational system generally disparages successful business people.
Almost all Coach team members are directly in contact on a person-to-person level with the company’s clients.
A team member can’t be at their best if they don’t feel safe.
If you want great team members, you have to be a great entrepreneur. And that also includes being a great person.
Great team members who want a bigger future aren't interested in being with someone who doesn't have any future.
If you're going to be able to attract and retain the best people out there, you can’t have an entitled attitude.
Resources:
Article: Your Business Is a Theater Production: Your Back Stage Shouldn’t Show On The Front Stage
The Team Success Handbook by Shannon Waller
Everyone And Everything Grows by Dan Sullivan
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
When things need to get done, it doesn’t mean that you, as the entrepreneur, need to do them yourself. In fact, for the best kinds of business growth and business success, you need to do as little as possible. In this episode, business coaches Dan Sullivan and Shannon Waller share the three rules for having a friction-free future.
Here’s some of what you’ll learn in this episode:
Show Notes:
Strategic Coach has a lot of tools for creating teamwork where other people do work that you don't like doing.
For every task, there’s someone who’s great at it, loves doing it, and finds it energizing to do.
There are times in your past where you’ve done a lot, but someone else would have done it if you’d done nothing.
Friction is where you’re moving, but you’re being resisted by forces.
When a new thing has to be done, ask yourself three questions: Is there any way this can be achieved by me doing nothing? What’s the minimum I have to do for this to be achieved? Is there anyone else who can do my minimum?
The more you stick to the three rules, the more gets achieved by things you instigate.
Rather than having pride about the things that get done, some entrepreneurs have pride about doing the things that get things done.
An entrepreneur is only required for the activities they love doing.
Resources:
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Article: Your Productivity At Its Best With This Guaranteed Hack
Everything that humans create is done with tools. But the skill level people have for using tools varies drastically. In this episode, business coaches Dan Sullivan and Shannon Waller discuss why it’s essential to be good at using the tool of language for both thinking and communicating, and share the thinking tools that all entrepreneurs can use for both business success and business growth.
Here’s some of what you’ll learn in this episode:
Show Notes:
One of the reasons to get really good at language is because it gives you the tools for thinking and communicating.
If you don’t have the language to think about things, you’re trapped by your emotions.
If your language skills aren’t good enough, people can only respond to your emotions.
A lot of small businesses stay small because they never really comprehended what entrepreneurship really was.
Some things that are impossible can become possible if you change your thinking.
Strategic Coach currently has roughly 250 thinking tools in the company’s 35th year.
Every quarter, Dan creates three or four new thinking tools.
New thinking tools address new things that are happening to entrepreneurs where there isn't a structure for thinking about it.
Questions about the future are tools for instigating a thinking process.
You always have to have a bigger and better future to bounce your present off of.
In today’s world, ideas and processes have tremendous value.
Resources:
Total Cash Confidence by Dan Sullivan
Article: This Tool Will Help You Make Sense Of The Past AND Take Charge Of Your Future
Your Life As A Strategy Circle by Dan Sullivan
The Transformation Trilogy by Dan Sullivan and Ben Hardy
Article: The Four Freedoms That Motivate Successful Entrepreneurs
Everyone And Everything Grows by Dan Sullivan
Description:
Since 1989, Strategic Coach® has been helping entrepreneurs find greater happiness and business success. In this episode, Gord Vickman and business coach Dan Sullivan talk about how the company has grown over nearly 35 years and how they’re catering to the needs of successful, collaborative entrepreneurs with growth mindsets.
Here's some of what you'll learn in this episode
Show Notes:
Thinking tools enable structured thinking.
Strategic Coach thinking tools are all about entrepreneurs thinking about their thinking.
Strategic Coach has 240 trademarked thinking tools. And by this time next year, they’ll have 50 patents.
A Self-Managing Company® is one where team members manage what already exists, and the entrepreneur creates what's higher, better, and bigger.
A Self-Multiplying Company™ is where individual team members create new productivity, creativity, and profitability in the world.
For entrepreneurs in the “Free Zone,” their competition wants to be their customers.
Sometimes, your mistakes are your biggest breakthroughs.
Strategic Coach’s ideas come from ongoing experimentation with entrepreneurs.
All entrepreneurs are outliers.
The more thinking tools you have, the more flexible an entrepreneur you are.
Intellectual property—copyrights, trademarks, and patents—is backed up by major governments.
Resources:
The Self-Managing Company by Dan Sullivan
Exciting advances are being made in the area of life extension. Business coach Dan Sullivan, having set a goal for himself in 1987 to live to the age of 156, has been keeping close track of the trends. In this episode, he and Shannon Waller talk about what people should know if they’re interested in living a great life as long as possible.
Here’s some of what you’ll learn in this episode:
Show Notes:
The body really pays attention to what your mind is thinking.
The majority of Strategic Coach® clients are planning to live to at least 100.
Human progress is created out of human aspiration.
People’s longevity goals are having an impact on medicine, science, and technology.
All the longevity breakthroughs have happened within the last ten years.
All of our cells are specialized cells, but they all come from a kind of universal cell.
AI can turn one kind of information into another kind of information.
There's a profound mindset change going on in medicine, that all disease is just an aspect of aging.
Your chronological age and your biological age can be different.
Regeneration is taking what's healthy and keeping it healthy. Repair is taking what's damaged and making it healthy again.
If enough people want to live longer, as a whole, we’re going to live longer.
Resources:
My Plan For Living To 156 by Dan Sullivan
While some people think it’s a good idea to take neutral positions, Dan Sullivan says entrepreneurs need to avoid this. In this episode, he and fellow business coach Shannon Waller discuss the business motivation for always choosing a side.
Here's some of what you'll learn in this episode:
Show Notes:
When you pick a side, you immediately begin learning an enormous amount about the side you’ve chosen and why you’ve chosen it.
If you try to be a neutral person, you just disappear because you’re not for anything.
A lot of people have very strong opinions about their thinking but have no real foundation or basis for their thinking.
The most successful entrepreneurs bet on themselves 100%.
You only become successful by making increasingly more successful judgments.
Obstacles are the raw material for achieving your goals.
Every person is a complete universe of experience and learning.
Other people do things for their reasons, not your reasons.
You can only have a conversation if you show respect for who the other person is.
It’s only if you respect other people’s opinions that you can reverse your own.
Emotions come before our thinking.
You don’t pick a side out of thinking; you pick a side out of feeling.
Resources:
Your Life As A Strategy Circle
The Entrepreneur's Guide to Time Management
At most companies, when something goes wrong, an individual gets the blame. At Strategic Coach®, on the other hand, we ask whether the individual could have been better set up for success. In this episode, business coaches Dan Sullivan and Shannon Waller explain how the Coach environment is set up so that everyone at the company has the best shot of performing at their best and contributing the greatest value.
Here's some of what you'll learn in this episode:
Show Notes:
A company can create the structures and the processes where any good person can decide to be a great person.
If you trust in your team members, you’ll save yourself a lot of worry.
Envious people feel inferior from birth.
The ultimate proof that people aren't envious is that they innovate new things that everybody applauds them for.
The outlook that you’re born with is very much subject to the circumstances you’re born into.
In all your teamwork interactions, make sure everyone else knows where you’re coming from and what you’re trying to achieve.
Team members should be freed up to focus on what they’re uniquely good at and love doing.
People who are relaxed and confident can be more creative.
If your company does new things, you need people’s creativity.
In bureaucracies and large corporations, you’re expected to be very good at doing several things.
Resources:
Video: Tips For Exceptional Company Performance
The Transformation Trilogy by Dan Sullivan and Ben Hardy
Dan Sullivan and Shannon Waller cut through the predictions of unlimited business growth. They explain why the cost of four key elements crucial to business success are on the rise. It's a straightforward conversation about what entrepreneurs should anticipate, and practical steps you can take to navigate the changes ahead.
Here's some of what you'll learn in this episode:
Show Notes:
90% of all transport happens on water. And the cost of water transportation is going through the roof right now.
Over the next 25 years, the only place where energy will be guaranteed to be cheap is the United States.
The four crucial MELT factors are money, energy, labor, and transportation.
The costs of the MELT factors are going to rise over the next 25 years.
It’s important to find a way to finance yourself that doesn’t involve debt.
You shouldn’t be giving up a lot of your company just to get your growth money or your survival money.
The U.S. is going to start using tariffs for foreign-produced goods.
We're now in a period where the whole world is going through the greatest loss of skilled knowledge and skilled know-how in history, and this period will probably continue for another decade.
It’s going to get more and more expensive to hire really great people.
The last three years have seen the fastest, biggest growth of new industry and new manufacturing in the history of the United States.
Entrepreneurs are successful to the degree that they solve the D.O.S.® issues (dangers, opportunities, and strengths) of their client base.
Automating what used to be strictly human work is a very slow process.
Resources:
Deep D.O.S. Innovation by Dan Sullivan
Your Life As A Strategy Circle by Dan Sullivan
Strategic Coach® has a unique company culture. Only the best team members stay there, and each has unique capabilities and a growth mindset. In this episode, business coaches Shannon Waller and Dan Sullivan explain how other entrepreneurs can go about creating a Coach-like culture in their own organizations.
Here's some of what you'll learn in this episode:
Show Notes:
Strategic Coach clients learn in a community where everyone is a successful, talented, and ambitious entrepreneur.
Nothing turns a person off more than someone not practicing what they preach.
All the thinking tools that Strategic Coach clients master are the same ones that Strategic Coach team members master.
Strategic Coach clients use Coach thinking tools to organize both their business and work lives.
Strategic Coach clients and Strategic Coach team members advance in their careers in the same way.
Strategic Coach clients learn how to have complete congruity between their behind-the-scenes activities and what clients see.
The obstacles to your goals are your raw material for achieving them.
Quantitative measurements really focus entrepreneurs’ brains.
In 2024, Dan Sullivan will have been coaching entrepreneurs for 50 years.
An entrepreneur in one part of the world totally understands an entrepreneur in another part of the world.
There’s a whole relationship that develops from a coach helping a client think more clearly.
Resources:
Everyone And Everything Grows by Dan Sullivan — coming December 2023!
Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Your Life As A Strategy Circle by Dan Sullivan
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