Managing a business is never easy, and growing it is even harder. When it comes to growing your medical practice, half the battle is knowing the best lead-generation and conversion strategies and how to optimize them. The other half is avoiding the mistakes that could be tanking your campaigns from the start. In this episode we talk about the disastrous yet common mistakes that marketing teams make without even knowing it, and what they could be doing instead to turn their wasted ad spend into real, new high value patients.

You want aggressive action to prepare and rev up your AdSpend early to gain more traction for your practice.  Our Best Models include the right offer and eCommerce maximization to bring in more customers.  We talk about all these topics and how data is key to marketing your medical practice in this podcast episode.

An effective marketing strategy isn’t made overnight. But, finding the right plan and system for your Medical Practice is as simple as tweaking and fine-tuning what you already have. Learn how to use homepage discounts and offers, common Q and A’s, keywords, and other marketing tools to your advantage and immensely boost your online presence.

SEO Strategy is one of the top contributors when it comes to ROI for Medical Practices, which means more website visitors, a higher ranking, and sometimes more patients than you can handle! Getting the hang of it takes some patience and trust, but once you have the key, you’ll be dominating the organic searches, ranking number 1 in your local area, and getting results that will skyrocket you to success.

Learn how to create Google Ads Campaigns that will let you play more but pay less. Google Ads allows businesses to reach anyone who uses Google to search for information, products, and services online that can potentially lead you to your specific audience. When used properly, you can take advantage of leads that already has the intent of looking for your practice.

It’s tough out there today for small and growing practices. Not only do you have to juggle multiple hats to meet your organization’s operational needs, but you also have to do so while facing the fact that customer expectations have never been higher.

In this episode of the ProfitEngines podcast, Matt explains how a digital marketing flight plan can maximize your ROI. Using social profiles and your website to obtain leads, analyze real-time data & deliver results.

In this episode of the ProfitEngines podcast, Matt shares valuable insights on how a custom funnel strategy can lead to more conversions.

In the process of pursuing a sales opportunity, you essentially work to remove barriers to the sale. When you remove a barrier, the opportunity moves to the next stage. Barriers include uncertainty about your product’s fit and value, lack of budget or the customer’s buying process.

You can manage the sales funnel by developing sales metrics appropriate for your business.

As you gain experience in working with customers and sales processes, you can create your own version of the sales funnel, complete with specific steps and actions to move prospects from stage to stage. 

In this episode of the ProfitEngines podcast, Matt shares valuable insights from an 80s series and relates it to our society today.

It's still best to see the positive in our environment despite the current battles we are fighting.

As we go through this pace in our life, we should keep it together and guide ourselves until everything gets back to normal soon.