In this episode of the DrMarketingTips Podcast, Jennifer and Corey bring you a handful of social media reflections and predictions for the year ahead. Find out their biggest takeaways from the year that shall not be named and hear how they’re going to adjust social content for 2021.

You may not often think of your medical practice as a brand, but it is! Every member of your team, and every patient interaction creates the perception of your practice - that is your brand. So, are you more of a Tesla or a Wal-Mart? ...and if you don’t like the answer, what can you do about it? In this episode of the DrMarketingTips Podcast, Jennifer and Corey walk you through the basic, big picture steps you can take to evaluate and update your brand at your own pace.

As a result of the pandemic, we saw technology play an increased role in just about every level of patient acquisition, scheduling, and communication. Patient expectations continue to evolve, and your marketing efforts must continue to evolve and adapt with them. In this episode of the DrMarketingTips Podcast, Jennifer and Corey break down big 2021 marketing pivots and predictions impacting your practice.

What do you need to know to market your doctors in 2021? In this episode, Jennifer and Corey explain the 4 healthcare marketing trends that matter most in 2021 and share how you should adjust your new patient acquisition messaging amid a COVID-sensitive environment.

Reputation management for doctors is essential for ensuring a clean digital footprint online. Using your reputation to attract and retain patients is a key component of any successful marketing strategy. In fact, studies show that star-ratings impact revenue in healthcare. In this week’s episode of the DrMarketingTips Podcast, Jennifer and Danielle discuss how the pandemic has impacted online reputations and what you can do to adjust to better engage patients, protect yourself from damaging reviews, and make the most out of these difficult times.

With more than 50% of older adults watching YouTube daily, now is the time to brush off your video marketing strategy and evaluate how your medical practice can use YouTube to attract and retain more patients. In this week’s episode of the DrMarketingTips podcast, Jennifer sits down with Christiana Ayoung-Chee to discuss exactly what steps medical practices should take to win big on YouTube in 2021.

Physicians and practice managers can put their values into action, support medical research and training, and offer community service by starting a medical nonprofit organization. Idealism is great, but realism means there are important factors to consider before launching a nonprofit group or foundation. In this episode, Christy Moss, president of Moss Resource Group, joins guest host Keith Landry, to discuss the tax and business advantages of establishing and continuing to operate a nonprofit group, and why growing a foundation is a marketing marathon. Moss also offers insider insights on marketing your nonprofit organization to enforce its mission.

Find out what Yelp’s new feature does to warn consumers about businesses who have been accused of racism and what Press Ganey’s purchase of Doctor.com means for your surveys and reviews in this episode of the DrMarketingTips Podcast.

Our employees go through HIPAA training but have you warned them about her angry cousin, TCPA? In this week’s episode of the DrMarketingTips Podcast, Jennifer sits down with neurosurgeon and attorney, Dr. Jeff Segal to discuss the pitfalls you should avoid when it comes to PHI, HIPAA, and TCPA.