JTBD at Work by Alan Klement and Eric White

JTBD at Work by Alan Klement and Eric White

A 5 minute podcast where Alan Klement and Eric White talk about how to create and market innovative products with Jobs to be Done thinking.

5 minutes 50 seconds

Rene

In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

9 May 2017, 9:14 pm
6 minutes 26 seconds

The North Star of an Enduring Business

Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

8 December 2016, 2:20 pm
5 minutes 4 seconds

When does a Job to be Done Start (and End)?

The lifecycle of a JTBD can help you understand your customer’s struggle for progress

4 November 2016, 9:41 pm
4 minutes 33 seconds

Is a Job to be Done About Functionality?

Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

7 October 2016, 6:52 pm
5 minutes 9 seconds

How To Describe A Job To Be Done

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.

5 October 2016, 4:01 pm
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