In this episode of Threat Vector, host David Moulton sits down with Tyler Shields, Principal Analyst at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry.
Tyler breaks down what true thought leadership looks like, how marketing can cut through the noise, and why a bathtub analogy might change the way you think about brand awareness. We also analyze the marketing tactics of successful brands like Dollar Shave Club and the Savannah Bananas to see what cybersecurity can learn from their playbook.
Finally, we explore the future of cybersecurity marketing, discussing how companies can stand out, build trust, and create authentic engagement in a competitive landscape.
Join us for this insightful discussion on how security professionals can move beyond repetitive narratives and foster real, impactful thought leadership.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, David Moulton talks with Lisa Plaggemier, Executive Director of the National Cybersecurity Alliance. Lisa shares insights from this year’s “Oh Behave!” report and dives into why cybersecurity habits remain unchanged—even when we know better. From password reuse to misunderstood AI risks, Lisa explains how emotion, storytelling, and system design all play a role in protecting users. Learn why secure-by-design is the future, how storytelling can reshape behavior, and why facts alone won’t change minds. This episode is a must-listen for CISOs, security leaders, and anyone working to reduce human risk at scale.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, host David Moulton talks with Arjun Bhatnagar, CEO of Cloaked, about why protecting your digital privacy is more urgent than ever. From building better cybersecurity habits to understanding the hidden risks in everyday apps, Arjun shares practical advice that listeners can use immediately. Learn how personal data is collected, how data breaches impact you directly, and why security posture matters in a hyper-connected world. This conversation offers a clear path for protecting your personal information while using today's technology. Stay secure and informed in an AI-driven future.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, Ofer Ben‑Noon steps in as guest host to interview cybersecurity strategist Kirsten Davies. They explore why browsers now handle 85 percent of work and how that shift makes them the prime attack surface. Learn how phishing and session hijacks exploit low‑friction paths, why Zero Trust and enterprise browsers must work hand in glove, and how AI can spot anomalies before data is lost. Tune in for practical guidance on balancing seamless user experience with powerful browser defense.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, host David Moulton speaks with Sam Ainscow, Group Chief Security Officer at Hill & Smith PLC. With over 20 years in cybersecurity, Sam shares his deep insights into cyber resilience, risk assessment, and incident response. He explains why a business must prepare through practical training, testing, and honest post-incident reviews. From tailored security awareness programs to the overlooked risks in open source software, this conversation helps security leaders understand how to build stronger, smarter defenses. Learn how to shift from reactive to proactive strategies that drive long-term resilience.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, host David Moulton speaks with Tanya Shastri, SVP of Product Management, and Navneet Singh, VP of Marketing - Network Security, at Palo Alto Networks. They explore what it means to adopt a secure AI by design strategy, giving employees the freedom to innovate with generative AI while maintaining control and reducing risk. From identifying shadow AI in the enterprise to protecting data across AI-powered application lifecycles, Tanya and Navneet share insights on visibility, governance, and continuous monitoring. Learn how leading organizations can safely embrace AI without compromising trust, privacy, or security.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
Recorded Live at the Canopy Hotel during the RSAC Conference in San Francisco, David Moulton speaks with Noelle Russell, CEO of the AI Leadership Institute and a leading voice in responsible AI. Drawing from her new book Scaling Responsible AI, Noelle explains why early-stage AI projects must move beyond hype to operational maturity—addressing accuracy, fairness, and security as foundational pillars. Together, they explore how generative AI models introduce new risks, how red teaming helps organizations prepare, and how to embed responsible practices into AI systems.
From the Show:
Scaling Responsible AI: From Enthusiasm to Execution
Hear more from Wendi Whitmore on Threat Vector:
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, host David Moulton talks with Wendi Whitmore, Chief Security Intelligence Officer at Palo Alto Networks, about the increasing scale of China-linked cyber threats and the vulnerabilities in outdated OT environments.
Wendi shares critical insights on how nation-state threats have evolved, why AI must be part of modern defense strategies, and the importance of real-time intelligence sharing. They also dive into scenario planning as a key to resilience. If you want to know how cybersecurity leaders are preparing for the next wave of threats, this episode is a must-listen.
From the show:
ASEAN Entities in the Spotlight: Chinese APT Group Targeting
Unit 42 Predicts the Year of Disruption and Other Top Threats in 2025
Hear more from Wendi Whitmore on Threat Vector:
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
In this episode of Threat Vector, host David Moulton speaks with Daniel B. Rosenzweig, a leading data privacy and AI attorney, about the growing complexity of privacy compliance in the era of big data and artificial intelligence. Dan explains how businesses can build trust by aligning technical operations with legal obligations—what he calls “say what you do, do what you say.” They explore U.S. state privacy laws, global data transfer regulations, AI compliance, and the role of privacy-enhancing technologies.
Listen to his previous Threat Vector episode, Beyond Compliance: Using Technology to Empower Privacy and Security, at https://thecyberwire.com/podcasts/threat-vector/24/notes.
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
AI is transforming cybersecurity at a rapid pace, but how do we ensure security without compromising usability? In this episode of Threat Vector, host David Moulton sits down with Christopher DeBrunner, VP of Security Operations at CBTS, and Ryan Hamrick, Manager of Security Consulting Services. They explore how AI-driven security is improving threat detection, the risks of over-reliance on automation, and the challenges of maintaining data privacy in AI-enabled environments. The conversation dives into the future of AI governance, how organizations can balance security and user experience, and the role of ethical AI use in cybersecurity. Tune in for expert insights on keeping security effective and seamless.
Looking for more episodes that discuss the intersection of user experience (UX), and security?
Check out the following episodes.
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About Threat Vector
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com
The cybersecurity industry is full of headlines, but are we paying attention to the right ones? In this episode of Threat Vector, host David Moulton, Director of Thought Leadership at Unit 42, sits down with Rob Wright, Security News Director at Informa TechTarget, to discuss the stories the industry overlooks, the overhyped AI security fears, and the real risks posed by certificate authorities.
They discuss the challenges of cybersecurity journalism, the role of deepfakes in modern attacks, and the ongoing issues with transparency in breach disclosures. This conversation sheds light on what security professionals really need to focus on and explains why some of the biggest threats don’t always make the news.
Threat Vector by Palo Alto Networks is your premier podcast for security thought leadership. Join us as we explore pressing cybersecurity threats, robust protection strategies, and the latest industry trends.
The podcast features in-depth discussions with industry leaders, Palo Alto Networks experts, and customers, providing crucial insights for security decision-makers.
Whether you're looking to stay ahead of the curve with innovative solutions or understand the evolving cybersecurity landscape, Threat Vector equips you with the knowledge needed to safeguard your organization.
Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across the cloud, network, and mobile. http://paloaltonetworks.com