Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
Tired of feeling like your design business would collapse if you stepped away for even a week? I’ve been there, and I’m here to tell you it doesn’t have to be that way. In this episode, I’m sharing exactly how I automated my branding agency, hired a team I trust, and took an entire month off—without losing clients or momentum. I’ll walk you through the tools, systems, and mindset shifts that made it possible for me to work just 15 hours a week when I’m in the office and confidently step away when I’m not. If you’ve been wondering how to scale your business while actually creating more freedom for yourself, this episode is for you.
You will learn:
Take a moment for yourself, grab your favorite drink, and let’s get started on building a business that truly works for you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Creating a profitable 2025 starts with setting clear goals, defining your ideal clients, and building systems that support your growth. This episode is your step-by-step roadmap to envision where you want to be by the end of 2025—and build the structure to get there. From revenue planning to refining your service offerings, I’m sharing the actions that will set you up for a successful year.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Raising your design rates isn’t just about earning more—it’s about reflecting your expertise and the transformation you bring to clients. In this episode, I share how to approach rate increases confidently, attract high-paying clients, and position yourself as a premium service without fear of losing clients. This is about aligning your fees with the value you bring.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Branding isn’t just for your clients - it’s essential for your design business too.
Often, designers overlook their own brand, assuming their work will speak for itself. But a strong brand identity is what sets you apart, attracts clients, and establishes you as a serious professional. In this episode, I share everything you need to know about creating a powerful brand for your business.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract. When I charge $25k for a branding project, I’m not just picking a number—I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth. In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
When I charge $25k for a branding project, I’m not just picking a number - I’m showing clients the level of transformation and expertise I bring. This confidence in pricing doesn’t just impress clients; it signals that you know your worth.
Think about it: every time you set a price that genuinely reflects your work's value, you’re establishing a standard for the clients you want to attract.
In this episode, I’m guiding you through the steps to develop that same confidence in your pricing so that clients trust in your value from the start.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
If you think your job ends after you design the logo, you’re missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I’m sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals.
I’ll show you how these comprehensive brand books not only improve your design process but also set you apart as a designer who thinks strategically and long-term. Whether you’re new to brand design or have been doing this for years, this episode is all about becoming a designer who delivers real value and builds stronger client relationships.
You will learn:
Settle in, grab a pen, and get ready to take your design skills - and your business - to the next level.
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Ever wondered why some designers seem to have clients flocking to them while others struggle to get a single inquiry? I’ve been there, staring at my inbox and waiting for leads that never came. That was until I discovered the power of my Client Magnet Method, which took me from zero leads to fully booked. In this episode, I’ll share the exact steps I used to attract clients without the constant hustle. You'll get an insider look at how SEO and blogging can bring clients to you on autopilot, why LinkedIn is more than just a place to post, and how networking events can lead to lasting connections.
You will learn:
Get comfortable, grab your favorite drink, and let’s get you fully booked with clients who can’t wait to work with you!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Many designers face the dreaded feast and famine cycle, where one month you’re on top of the world with a big project, and the next, you’re scrambling for clients. I’ve been there, and I know it’s exhausting. But predictable income isn’t just a dream—it’s a necessity for building a sustainable design business. By creating steady revenue streams, mastering lead generation, and diversifying your client base, you can transform your business into a consistent, thriving operation. Let’s break free from the feast and famine trap together.
You will learn:
Pour yourself a coffee, grab a notebook, and get ready to change how you approach your design business!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Have you ever wondered how saying “no” could actually double your income? It may sound strange, but turning down clients has been one of the most transformative strategies in my design business. When I stopped taking on projects that didn’t align with my goals or respect my worth, I opened the door to more profitable, fulfilling opportunities. In this episode, I share my journey of learning to say no and how it skyrocketed my business, giving me more freedom and better clients along the way.
You will learn:
Settle in with your favorite drink, grab a pen, and get ready for this super valuable episode!
Aventive Academy’s Resources:
Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Ready to position your design business for premium clients and elevate your brand to the next level? I’m breaking down exactly how you can identify your ideal clients, stand out in a crowded market, charge what you’re truly worth, and build a portfolio that attracts the kind of high-paying clients you’ve been dreaming of. If you’ve been struggling to make the leap from just another designer to a sought-after creative partner, this episode is for you.
You’ll learn:
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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