Emily Holdman and David Cover walk through how to use the Diligence resources found at permanentequity.com and why we hope this project helps more sellers navigate the diligence process confidently. 

THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:

https://www.permanentequity.com/diligence

CONNECT

Want to connect with Permanent Equity? https://www.permanentequity.com/contact 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore

Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Visit https://www.permanentequity.com/for more

TIMESTAMPS

0:00 Most People Will Only Navigate Diligence Once

1:21 Anyone Should Be Able to Navigate Diligence Confidently 

2:16 Resources to Help You Diligence Confidently

3:08 The Checklist

4:33 Building Your Diligence Team

5:59 Essays

6:55 Downloadable Interactive PDF

8:09 Do Diligence Confidently

EPISODE CREDITS

Produced by David Cover 

Music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Diligence requires a team effort. In Episode 4 of Do Diligence Confidently: Navigating the Due Diligence Process to a Deal, Emily Holdman and Taylor Hall give tips for how to assemble your team internally and how to hire external support from intermediaries and lawyers.

THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:

https://www.permanentequity.com/diligence

CONNECT

Want to connect with Permanent Equity? https://www.permanentequity.com/contact 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore

Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Visit https://www.permanentequity.com/for more

TIMESTAMPS

0:00 Intro & Assembling Your “League of Gentlemen”

1:10 Who In Your Organization Are You Going to Involve?

1:55 Hiring Outside Advisors

6:28 Advice for Hiring a Lawyer

11:43 Advice for Hiring an Advisor or Intermediary

EPISODE CREDITS

Produced by David Cover 

Music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

In Episode 3 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Emily Holdman and Tim Hanson explain what the process of entering into a partnership with Permanent Equity looks like from the introductory call to close.

THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:

https://www.permanentequity.com/diligence

CONNECT

Listen to the podcast David mentions on “How to Sell A Business in 2023”  https://www.permanentequity.com/content/how-to-sell-a-business-in-2023

Want to start a conversation with Permanent Equity? https://www.permanentequity.com/contact 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore

Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Visit https://www.permanentequity.com/ for more

TIMESTAMPS

0:00 Intro & Three Olds Talking About New Slang

1:41 Step 1: Information Gathering Conversations

3:30 Step 2: IOI (Indication of Interest Letter)

6:54 Step 3: Site Visit(s)

9:15 Step 4: LOI (Letter of Intent)

10:33 Step 5: Diligence

14:05 Step 6: The Business Deal

15:10 Step 7: Purchase Agreement

18:40 Step 8: Close (The Finish and the Starting Line)

20:22 What’s Next?

EPISODE CREDITS

Produced by David Cover 

Music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Due diligence done right is about building relationships while building the deal. In Episode 2 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Taylor Hall and Tim Hanson explain to David Cover and Sarah George-Waterfield the purpose of diligence, why Permanent Equity approaches it with a posture of being helpful, and why problems found in diligence don’t have to be deal killers.

THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:

https://www.permanentequity.com/diligence

CONNECT

Want to start a coversation with Permanent Equity? https://www.permanentequity.com/contact 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore

Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Visit https://www.permanentequity.com/for more

TIMESTAMPS

0:00 Intro & What Is Diligence?

4:29 Advice for Navigating the Due Diligence Process to a Deal

6:37 Help Your Buyer Confidenlty Take Risk

7:29 What Kinds of Problems Kill a Deal?

9:54 Why We Don’t Play the Gotcha Game

12:31 An Intervention for Taylor's Insanity

14:09 Get Things “Cleaned Up”

17:29 How to Build Trust With Your Buyer

21:23 What Happens When Issues Come Up In Diligence

23:36 Why Diligence Can Feel Overwhelming

26:31 What Would Cause a Deal to Die?

27:54 Our Approach to Diligence

30:03 What’s Next?

EPISODE CREDITS

Produced by David Cover 

Music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Due diligence is intense. But it doesn’t have to be mysterious or a gotcha game. In Episode 1 of Do Diligence Confidnetly: Navigating the Due Diligence Process to a Deal, Tim Hanson and David Cover share why Permanent Equity has open-sourced their diligence process and introduce some of the topics and resources to help sellers and investors navigate diligence confidently.

THIS PODCAST IS ACCOMPANIED BY MORE DILIGENCE RESOURCES at:

https://www.permanentequity.com/diligence

CONNECT

Want to connect with Permanent Equity? https://www.permanentequity.com/contact 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Follow founder & CEO Brent Beshore on X https://twitter.com/BrentBeshore

Sign up for our newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Visit https://www.permanentequity.com/for more

TIMESTAMPS

0:00 Why Open-Source Our Diligence Process?

2:26 We Built a Lot of Diligence Resources at permanentequity.com 

3:34 Diligence Doesn’t Have to Be That Hard

4:34 Let’s Do Diligence Confidently

EPISODE CREDITS

Produced by David Cover 

Music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

John Marsh (Marsh Collective, Redemptification Podcast) cares deeply about people. It’s behind his obsession with restoring irreplaceable real estate in small towns across the Southeast, helping couples rebuild marriages and lives, and connecting individuals with each other and with work that fulfills them and fits their talents and ambitions. John talks with Brent Beshore about how his deep care for and commitment to people (and the long journey it took to get there) has affected how he thinks about life, relationships, hiring people, planning projects, and building teams.

LINKS & MENTIONS FROM THIS EPISODE

Watch John & Ash’s story https://faithandco.spu.edu/film-detail/beauty-out-of-brokenness-marsh/ 

Marsh Collective https://www.marshcollective.com/ 

Redemptification Podcast http://redemptification.com/ 

CONNECT

John on LinkedIn https://www.linkedin.com/in/john-marsh-1576069/

Brent on twitter https://twitter.com/BrentBeshore

Brent on LinkedIn https://www.linkedin.com/in/brentbeshore 

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

TIMESTAMPS

0:00 Are We About to Get Marshed?

1:39 When Brent Refused to Meet John

4:22 What Is Marsh Collective & Redemptive Real Estate?

12:35 John’s Story: Beauty From Brokenness 

23:52 Nuclear Waste in the Basement of Your Marriage

41:59 Signs of Healthy Relationships

49:46 We’re All Addicts In Some Way

54:06 Tools For Better Relationships

1:08:49 Tools For Better Teams

1:15:59 Belly Flops In Business & Lessons Learned

1:21:18 Living With Joyfulness

EPISODE CREDITS

Produced by David Cover 

Additional editing & mastering by Ryan Lipman

Interlude music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley

Outro music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Why did one of the biggest holdco owners & operators sell his holdco? Bill D’Alessandro talks about what led to the decision to sell all but one of his companies, having to let go of being “the Holdco Guy,” advice for entrepreneurs thinking about operating & owning multiple companies, insights on online marketing, & how he sees AI changing the world forever.

LINKS & MENTIONS FROM THIS EPISODE

Bill’s Natural Dog Company https://naturaldog.com/

Acquisitions Anonymous podcast https://www.acquanon.com/ 

Join the list for Main Street Summit https://www.mainstreetsummit.com/

Read the Messy Marketplace (or go to episode 1 of the Permanent Podcast feed to listen) https://www.permanentequity.com/the-messy-marketplace

CONNECT

Bill on twitter https://twitter.com/BillDA 

Bill on LinkedIn https://www.linkedin.com/in/billda/

Brent on twitter https://twitter.com/BrentBeshore

Brent on LinkedIn https://www.linkedin.com/in/brentbeshore 

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

TIMESTAMPS

0:00 Bill Fills Dead Air Time

4:48 HoldCos: A Mailbox Full of Money?

11:19 Letting Go of the HoldCo

16:14 Hitting Rock Bottom & Losing the Plot

25:01 How to Build a Holdco the Right Way

31:54 From HoldCo to OneCo

34:55 When to Go Fast vs. When to Be Patient

41:30 Don’t Buy a Business That’s Too Small

47:50 Handling Layoffs

52:12 Being Vulnerable: Handling Anxiety & Loss

1:08:26 The Additive Effect of Subtracting 

1:15:12 Lightning Round: Advice for Small Business Owners & Operators

1:16:16 Lightning Round: Hiring

1:16:38 Lightning Round: Marketing Doesn’t Work

1:18:24 Lightning Round: When to Take on Capital

1:19:13 Lightning Round: How to Sell a Company

1:21:14 Lightning Round: How Much Debt is too Much?

1:21:50 Lightning Round: Stop Using Slack

1:23:51 Lightning Round: Cutting Costs While Increasing Quality

1:24:28 Lightning Round: AI is the Singularity

1:32:26 Advice for Your 25-Year-Old Self: Be Deliberate

1:34:28 Why Brent Can’t Sleep: Main Street Summit

EPISODE CREDITS

Produced by David Cover 

Additional editing & mastering by Ryan Lipman

Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley

Outro music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

What would it look like to approach solving global homelessness with the same spirit of disruption & innovation as a cutting-edge tech start-up? Brett Halger (Co-Founder & CEO of New Story) joins Brent Beshore & David Cover to discuss how New Story is doing just that with 3D printed homes, web3, and experimental tech ventures – and why they are disrupting themselves to create a whole new model and market that increase home supply and provide better access to home ownership. Plus insights on how to scale a company, the best way to solve complex problems, how to make big changes to an organization, and why philanthropy alone won’t make a dent in solving global homelessness.

LINKS & MENTIONS FROM THIS EPISODE

Make an impact with New Story www.newstoryhomes.com 

Join the list for Main Street Summit https://www.mainstreetsummit.com/

CONNECT

Brett on twitter https://twitter.com/BrettHagler 

Brett on LinkedIn https://www.linkedin.com/in/rbhagler/ 

Brent on twitter https:/https://twitter.com/BrentBeshore

Brent on LinkedIn https://www.linkedin.com/in/brentbeshore 

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

TIMESTAMPS

0:00 The Most Exciting Not-For-Profit on the Planet?

5:25 Why the NEW New Story Model Is Actually Going to Change the World

9:09 The New Story Story

18:51 Why Giving Away Homes Doesn’t Work

26:03 How Does New Story Help Someone?

30:50 Do You Even Cold-Plunge Bro?

32:00 Deciding What New Technology to Adopt: 3D Printing Homes, Web3, AI

37:55 The Pain Points of Scaling

43:10 How to Deal With Going From Massive Growth  to Mounting Challenges

46:27 Leading With Vulnerability & Confidence

49:44 Becoming Who You Want to Be

52:39 Living a Life of Impact

54:18 Why Brent Can’t Sleep: Main Street Summit

EPISODE CREDITS

Produced by David Cover 

Additional editing & mastering by Ryan Lipman

Outro music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

What’s your hiring process? Kelie Morgan, Director of Talent Acquisition at Permanent Equity, shares the 8-step hiring playbook she developed to find and hire great talent at the firm and our portfolio companies. Learn how to attract talent more efficiently, screen candidates more thoroughly, and conduct interviews most effectively – and why the most important part of the process might be the part you didn’t plan for.

LINKS & MENTIONS FROM THIS EPISODE

Connect with Kelie on twitter https://twitter.com/keliemorgan

Connect with Kelie on LinkedIn https://www.linkedin.com/in/keliemorgan/

Visit https://www.permanentequity.com for more

TIMESTAMPS

0:00 Intro

0:31 What Would You Say You Do Here?

2:32 Permanent Equity’s Hiring Playbook: 1 - The Job Description

5:01 2 - Resume Screening Process

7:05 3 - Screening Interview

11:55 4 - Competency Interview

13:13 5 - Deliverables & Personality Assessments

18:12 6 - In-Person Interviews & The Time Kelie Wore the Wrong Shoes

25:51 7 - Reference Checks

27:58 (8) - Your Firing Process

28:56 - How Kelie Conducts a Screening Interview

39:18 - 8-Step Recap - Visit permanentequity.com to Read More About Our Hiring Process

40:51 Legal Disclaimer

EPISODE CREDITS

Produced by David Cover

Additional editing & mixing by Ryan Lipman

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Sign up for a new daily newsletter from our very own Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

Claire Hughes Johnson (Google, Stripe) discusses her new book Scaling People: Tactics for Management and Company Building. Claire talks about why she thinks vulnerability is so powerful, the pitfalls of transparency in leadership, how to build systems by building trust, and the difference between management and leadership.

LINKS & MENTIONS FROM THIS EPISODE

“Scaling People” by Claire Hughes Johnson https://press.stripe.com/scaling-people 

Read “The Messy Marketplace” by Brent Beshore https://www.amazon.com/Messy-Marketplace-Selling-Business-Imperfect/dp/0998030007/ref=sr_1_1?crid=188DH4FFMN8IX&keywords=messy+marketplace&qid=1682524629&sprefix=messy+mark%2Caps%2C134&sr=8-1

Listen to “The Messy Marketplace” (episode 1 of the Permanent Podcast feed)  https://www.permanentequity.com/themessymarketplacepodcast/introduction-a-note-from-the-author 

Claire mentions “Bury My Heart at Conference Room B” by Stan Slap https://www.amazon.com/Bury-Heart-Conference-Room-Unbeatable/dp/1591843243/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682524772&sr=8-1 

David mentions “Raising Emotionally Strong Boys” by David Thomas https://www.amazon.com/Raising-Emotionally-Strong-David-Thomas/dp/0764240714/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682524959&sr=8-1 

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

CONNECT

Claire on twitter https://twitter.com/chughesjohnson

Claire on LinkedIn https://www.linkedin.com/in/claire-hughes-johnson-7058/

Brent on twitter https:/https://twitter.com/BrentBeshore

Brent on LinkedIn https://www.linkedin.com/in/brentbeshore 

Visit https://www.permanentequity.com/ for more

Sign up for our weekly newsletter for operators, Permanent Playbook: https://www.permanentequity.com/newsletter 

Sign up for a new daily newsletter from Tim Hanson, Unqualified Opinions: https://www.permanentequity.com/unqualified-opinions 

TIMESTAMPS

0:00 Intro & Who Is Claire?

2:08 “This One Scales to 11”

4:08 Why Write “Scaling People?”

13:08 One of Claire’s Most Pivotal Moments as a Manager

22:12 Transparency: Virtue or Vice?

28:22 The Challenges of Managing PEOPLE

36:38 The Power of Being Vulnerable

46:42 Why Dachshunds Are the Funniest Dogs

51:26 How Have Your Motivations Changed Over Time?

55:36 The Difference Between a Strong Manager and a True Leader

57:55 Why a Business Stays Small

1:06:35 How to Build Kindness Into Company Culture

1:10:45 Who Would You Send This Podcast To?

1:11:52 Legal Disclaimer

EPISODE CREDITS

Produced by David Cover

Additional editing & mastering by Ryan Lipman

Intro music by David Cover, Andy Freeman, Rhett Johnson, & Andrew Luley

Outro music by Jees Guy

WE STEWARD COMPANIES THAT CARE WHAT HAPPENS NEXT 

Visit https://www.permanentequity.com/ for more

Sign up for Permanent Playbook, our newsletter for operators in the field: https://www.permanentequity.com/newsletter 

Sign up for Unqualified Opinions, a new daily newsletter from our very own Tim Hanson: https://www.permanentequity.com/unqualified-opinions 

Check out our other podcast episodes here: https://www.permanentequity.com/audio 

LEGAL DISCLAIMER

This podcast is made available solely for educational purposes, and the information presented here does not constitute investment, legal, tax or other professional advice, and should not be construed as an offering of advisory services, or as a solicitation to buy, an offer to sell, or a recommendation of any securities or other financial instruments. The thoughts and opinions expressed by or through this podcast are those of the individual guests and speakers and do not necessarily reflect the views of Permanent Equity. The discussion on this podcast of any entity, product or service does not imply an endorsement thereof, and the guests may have a financial interest, whether through investment or otherwise, in one or more of any such entities, products or services. This podcast is presented by Permanent Equity and may not be copied, reproduced, republished or posted, in any form, without its express written consent.

The Permanent Podcast is moving to an every-other-week publishing schedule for the summer so check back next week for our conversation with Claire Hughes Johnson. We are excited to announce a new event called Main Street Summit: a festival for owners, operators, and investors to expand their tools and relationships.

Head to https://www.mainstreetsummit.com/ to join the list.