A Load of BS is The Behavioural Science Podcast.While my professional focus is in insurance, technology and digital transformation, I have a great interest in behavioural science (BS!). While decision making biases pervade all walks of life, there’s arguably no better industry to shine a light on than financial services for irrational, illogical behaviour. The stories I share will go far beyond one industry however.So what can you expect here? Podcast interviews published every two weeks with thinkers, academics, entertainers and magicians from the weird and wonderful world of behavioural science. Economists try to rationalise and apply universal explanation to human behaviour but we are walking contradictions. These interviews will explore these contradictions.
This week on A Load of BS on Sport is extra special - we're celebrating our co-host Dan Biggar's incredible 19-year professional rugby career as he officially hangs up his boots.
In this deeply personal episode, Daniel Ross sits down with Dan for an intimate conversation about retirement, legacy, and what comes next. This isn't just another rugby retrospective - it's a candid, warm chat between friends as Dan reflects on transitioning from professional sport to the "muggle world" beyond.
The episode features wonderful surprise messages and tributes from family, friends, teammates, and rugby legends who share memories of playing alongside one of Wales' most determined competitors. These heartfelt contributions reveal a player respected not just for talent, but for character and work ethic.
Dan opens up about the realities of retirement (spoiler: it's busier than expected!), missing daily banter with teammates, and planning his next chapter with the Sports Business Syndicate. From discussing rugby's future and balancing tradition with modernisation, to reflecting on rivalries that shaped his career, Dan's honesty and humour shine through.
Episode Highlights:
Memorable Quote: "Retirement is like leaving Hogwarts - you've been living the dream and now you're back in the muggle world."
A heartfelt farewell to one of rugby's most respected competitors and warm welcome to his next chapter.
If you enjoyed this celebration of Dan's remarkable career, please like, comment and subscribe. To learn more about the Sports Business Syndicate (SBS) that Dan mentions, visit www.sportsbusinesssyndicate.com or search for Sports Business Syndicate on LinkedIn.
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This week on A Load of BS on Sport, Daniel Ross and Dan Biggar sit down with rugby legend Sam Warburton - two-time British & Irish Lions captain and former Wales captain who led from the front for over a decade at the highest level.
In this deeply personal and revealing conversation, Sam opens up about the psychological realities behind elite captaincy, sharing his unique "Four P's" leadership framework that guided him through some of rugby's biggest moments. From leading legends like Brian O'Driscoll and Paul O'Connell on Lions tours to managing his own crippling self-doubt, Sam reveals the mental strategies that made him one of rugby's most respected leaders.
This isn't your typical "glory days" rugby chat. Sam candidly discusses why he only enjoyed 20% of his career, the obsessive attention to detail that drove his success (including a chocolate drawer with rival players' names), and the relief he felt upon retirement. He shares fascinating insights into the delegation principles that made his captaincy so effective, why he surrounded himself with strong personalities rather than yes-men, and how sports psychology shaped his entire approach to leadership.
From the pressures of captaining the Lions at just 24 to finding freedom in life after rugby, Sam's honesty about the darker sides of elite sport makes this essential listening for anyone interested in leadership, performance psychology, or the real cost of sporting excellence.
If you enjoyed this brutally honest insight into elite leadership and the psychology of high performance, please subscribe, leave us a review, and share with anyone who needs to understand what real leadership looks like under pressure.
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This week on A Load of BS on Sport, Daniel Ross and Dan Biggar welcome back former England cricketer, national selector, and leadership expert Ed Smith.
In this fascinating deep dive into the psychology of leadership in sport, Ed shares insights from his groundbreaking work with the Institute of Sports Humanities at Loughborough University. We explore the complex transition from athlete to leader, examining what truly makes someone worth following and whether leadership can be taught or simply revealed under pressure.
Ed draws on his unique experience as both elite performer and decision-maker to unpack the delicate balance between intuition and analysis in high-stakes environments. From his time as England's national cricket selector to his current work developing the next generation of sports leaders, he reveals the art of building diverse teams, navigating uncertainty, and sustaining success.
This episode tackles the fundamental questions facing modern sport: How do you create leaders who can thrive in today's complex sporting landscape? What's the secret to winning away from home? And how do we prepare athletes for their crucial "second act" beyond playing?
With typical eloquence and insight, Ed challenges conventional thinking about leadership development, emphasising the importance of drawing from multiple disciplines, embracing risk, and understanding that the best leaders never stop evolving.
If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone interested in leadership, sport, and human performance. Your support helps us bring more inspiring conversations to your ears each week!
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This week on A Load of BS on Sport, Daniel Ross and Dan Biggar welcome Olympic silver medallist and badminton champion, Gail Emms.
Speaking to us from sunny Mallorca ahead of a pickleball tournament, Gail opens up about her remarkable journey from Olympic podiums to finding new purpose in sport. In a candid and often emotional conversation, she shares the brutal reality of athlete retirement—describing walking away from sport as "harder than losing a final"—and how the loss of identity nearly broke her.
We explore Gail's transition from badminton to pickleball, where she's rediscovered the joy of competition and community that once defined her life. She reflects on the lessons learned from losing, the crucial importance of team dynamics, and how her mother's pioneering football career shaped her sporting journey.
This episode delves deep into the psychological challenges elite athletes face when the spotlight fades, the pressure of Olympic expectations, and the emotional cost of pursuing excellence. Gail's story is one of resilience, reinvention, and the power of rediscovering what you love—even when it looks completely different from what came before.
With typical honesty and humour, Gail also shares why badminton is the fastest sport on earth, her dream doubles partners, and her surprising guilty pleasure of raving to house music.
If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!
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This week on A Load of BS on Sport, Daniel Ross and Dan Biggar welcome former World Number 4 tennis player and two-time Grand Slam finalist, Todd Martin.
In a refreshingly honest conversation, Todd opens up about the psychology of choking in high-pressure moments—a topic most elite athletes shy away from discussing. From his composed upbringing that shaped his mental approach to tennis, to standing across the net from legends like Boris Becker, Pete Sampras and Andre Agassi, Todd shares what it's like to be an "elite underdog"—so close to greatness, yet just missing the ultimate prize.
We explore the mental battles of competing at the highest level, the weight of expectation when you're one point away from glory, and the often brutal reality of transitioning from professional sport. Todd reflects on his coaching experiences with Mardy Fish and Novak Djokovic, the subjective nature of greatness debates, and why success should be measured by personal growth rather than just trophies.
This episode offers a rare glimpse into the mindset of someone who reached the pinnacle of their sport whilst navigating the fine margins between triumph and heartbreak—and what happens when the spotlight fades.
If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!
#ToddMartin #Tennis #SportsPsychology #ALoadOfBS #Choking #Mindset #Podcast
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This week on A Load of BS on Sport, Daniel Ross and Dan Biggar welcome the legendary seven-time snooker world champion, Stephen Hendry.
Known as the ‘King of the Crucible’, Hendry redefined snooker with his cold-blooded focus, relentless pursuit of victory, and a psychological edge that left opponents in his wake. In this candid conversation, Stephen opens up about his journey from a Christmas snooker table to dominating the world stage as a teenager—and the immense pressures of staying at the top for over a decade.
We dig into the mindset that made him a phenomenon: the calculated persona he crafted, the emotional toll of high-stakes finals, and the ‘greed for success’ that separated him from the rest. Stephen reflects on the role of mentorship, the psychological challenges of the game—including battling the yips—and the emotional journey of letting go of his champion identity.
The episode also explores life after snooker, with Hendry embracing a new persona as a YouTube star, and the contrast between his ruthless on-table presence and his more relaxed, accessible self today. He shares honest thoughts on rivalries, especially with Ronnie O’Sullivan, and what success means to him now.
Packed with insight, honesty, and classic sound bites, this episode is a must-listen for sports fans and anyone fascinated by the psychology of winning.
If you enjoyed this episode, please subscribe, leave us a review, and share it with your friends or anyone who loves sport and great stories. Your support helps us bring more inspiring conversations to your ears each week!
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Gabby Logan joins us for a brilliant conversation that spans her journey from elite gymnast to one of the most recognisable faces in British sports broadcasting. From her early days growing up in a sporting family to breaking through in a male-dominated industry, Gabby shares the lessons, laughs, and life skills she’s picked up along the way.
We talk about resilience, moving schools, and why losing is just as important as winning. Gabby reflects on the power of participation in sport—for confidence, wellbeing, and those all-important life lessons. She opens up about the unique challenges of live broadcasting, the importance of empathy in journalism, and how women in sports media are paving the way for the next generation.
Plus, we get Gabby’s take on midlife as a moment of power, why podcasting is her new favourite medium, and whether she’d ever host a mastermind-style sports quiz show. It’s candid, inspiring, and full of warmth—just like Gabby herself.
What You’ll Hear
- Gabby’s journey from gymnastics to the BBC and beyond
- How her sporting family shaped her career and confidence
- The role of resilience, especially when moving schools as a child
- Why participation in sport matters for everyone—not just the winners
- The art of natural, empathetic broadcasting (and a few Alan Partridge moments!)
- Navigating and thriving in a male-dominated industry
- How pivotal life experiences inform our values and choices
- Embracing midlife as a time of new opportunities, not decline
- The joys of podcasting and community
- Thoughts on health, fitness, and redefining success in your 50s
- Why quizzes and a competitive spirit can be great for personal growth
Memorable Quotes
“I want people at home to feel they are there, but equally there’s a little bit of them wanting to be inside that stadium.”
“Participation in sports teaches valuable life lessons about winning and losing.”
“Empathy is essential in sports broadcasting.”
“Women in sports broadcasting are paving the way for future generations.”
If you enjoyed this episode, please subscribe and leave a review!
#GabbyLogan #SportsBroadcasting #WomenInSport #PersonalDevelopment #Resilience #MidlifePower #Podcasting #Gymnastics #Broadcasting #SportConfidence
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Dave Reddin is back — fresh from landing the big chair as Director of Rugby at the Welsh Rugby Union. And yes, we’re absolutely taking credit for this appointment, having talked about just how perfect he was for the job when he was last on the show!
All jokes aside, we’re genuinely thrilled for Dave, and this episode is a golden chance to hear from the man now tasked with reviving the ailing dragon that is Welsh Rugby. It’s no small challenge, but if anyone’s up to it, it’s Dave.
Join Daniel and Dan as they dig into Dave’s vision for Welsh Rugby’s future, the lessons he’s learned from decades in performance coaching, and how he plans to build a culture that breeds success both on and off the pitch. Expect plenty of insight, some laughs, and a healthy dose of realism about what it takes to turn things around.
What You’ll Hear:
Notable Quotes:
Subscribe and Review:
If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Your support helps us bring you more great conversations like this one!
Join the Conversation:
Tag us on social media with #ALoadOfBSonSport #DaveReddin #WRU #WelshRugby and let us know your thoughts on Dave’s plans and Welsh Rugby’s future!
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This week we meet Paul McVeigh, a former Premier League footballer turned high-performance coach and Psychologist, shares his journey from the pitch to the world of psychology. He discusses the critical role of mindset in sports, the challenges of imposter syndrome, and the importance of learning from legends like Jürgen Klinsmann and Gianfranco Zola. Paul emphasizes the need for recovery in both sports and corporate environments, highlighting the often-overlooked aspect of mental recovery. He also addresses the misconceptions surrounding footballers' intelligence and the evolving nature of coaching in modern football. The discussion concludes with insights into leadership and the significance of self-belief in achieving success.
🎯 KEY THEMES:
FROM BELFAST TO THE BIG LEAGUES
"Growing up in Belfast in the 70s and 80s... I didn't realize there was essentially a civil war happening," McVeigh reflects on how his background shaped his early mindset and created an unconscious inferiority complex that would later fuel his interest in psychology.
THE TURNING POINT
A gifted Tony Robbins book at age 17 became the catalyst for McVeigh's transformation: "I read it, completely blew my mind and then started applying these principles of personal development to my life in both professional football and my personal life."
LEARNING FROM LEGENDS
McVeigh shares fascinating stories about training with World Cup winner Jürgen Klinsmann (who drove a humble Volkswagen Beetle) and seeking out lunch with Gianfranco Zola to learn about his experiences with Maradona: "He just kind of didn't turn up for training, played on a Saturday, scored a hat trick, took the match ball and went back out again."
BREAKING SELF-IMPOSED LIMITS
"We're all self-limiting," McVeigh explains, drawing parallels between sports and business. "The question is, do your limits allow you to achieve your goals in life?" His insights on overcoming mental barriers resonate across all performance domains.
RADICAL COMMITMENT
McVeigh's dedication to improvement led him to stop drinking for 2.5 years early in his career when he wasn't getting enough playing time: "I thought I need to change something drastically in my life to achieve my goals."
THE PSYCHOLOGY OF ELITE PERFORMANCE
"Your life is a direct relation of what's happening in your head," McVeigh explains, sharing how understanding human psychology became his passion after experiencing its benefits firsthand.
Listen as this former Premier League player turned psychology expert breaks down:
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In this powerful and deeply personal episode of "A Load of BS on Sport," we sit down with the legendary Nigel Owens. From his humble beginnings in a small Welsh village, where English was a second language, to becoming one of rugby's most respected referees, Nigel's journey is one of resilience and raw honesty. He opens up about the challenges of officiating high-stakes matches, his candid views on the TMO's impact on the game, and the importance of earned respect on the field.
Beyond the rugby pitch, Nigel shares his deeply personal struggles with his sexuality, the isolating experience of growing up in a time of prejudice, and his battle with bulimia and depression. In a moment of profound vulnerability, he recounts his near-fatal attempt to take his own life, a stark reminder of the internal conflicts he faced.
Nigel's story is a testament to the power of self-acceptance and the importance of being true to oneself. He offers invaluable advice to young people facing similar challenges, emphasising the importance of happiness and self-pride. This episode is a must-listen for anyone seeking inspiration, honesty, and a deeper understanding of the man behind the whistle. Join us as we explore the rural roots, rugby rulings, and raw honesty of Nigel Owens.
If you found Nigel's story as moving and insightful as we did, please subscribe to "A Load of BS on Sport" on your favorite podcast platform. Your subscription helps us bring you more compelling conversations like this one. Don't forget to share this episode with your friends and family – Nigel's message of resilience and self-acceptance is one that everyone needs to hear. Thank you for listening!
We understand that Nigel's candid discussion of mental health challenges, including depression and suicidal thoughts, may resonate with some of our listeners. If you or someone you know is struggling, please remember that you're not alone and help is available. We encourage you to reach out to the following organisations for support:
UK & Ireland Support Resources:
Remember, seeking help is a sign of strength, and there are people who care and want to support you. Please reach out if you need it.
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Two-time Olympic gold medalist Alistair Brownlee joins hosts Daniel Ross and Dan Biggar to discuss the physical and mental demands of elite endurance sport, his recent retirement, and the transition to life beyond competition. The triathlon legend offers rare insights into the mindset that propelled him to the pinnacle of one of the world's most grueling sports.
🔥 KEY THEMES:
THE PSYCHOLOGY OF PAIN
Brownlee reveals his approach to endurance sport's greatest challenge: "I remember practicing from a young age... looking at some point on the bike in front of me and just thinking, in this moment, nothing matters apart from the fact that I don't get any further away from that point." His ability to maintain complete focus while pushing his body to its limits defined his career.
THE RETIREMENT TRANSITION
"This marks my transition from professional triathlon—a moment approached with both dread and excitement in equal measure," Brownlee reflects on ending his 18-year professional career. Unlike many athletes who struggle with identity after sport, he embraces this new chapter: "There's definitely a lot less dread and there's still plenty of excitement."
BUILDING CONSISTENCY & HABITS
Brownlee shares his revolutionary approach to training consistency: "You don't give yourself the option not to." Rather than relying on willpower, he created systems and habits that removed decision-making from the equation: "I wake up Monday morning, the alarm goes off. I don't have an option whether I'm going training or not. It's just what I do."
THE ROLE OF ENVIRONMENT & COMMUNITY
"I think a happy circumstance of some traits, my environment around me and quite a lot of luck," Brownlee attributes his success to multiple factors beyond talent. From supportive parents to finding the right coach at the right time, he emphasizes how our surroundings shape our potential.
BALANCING SPORT & LIFE
Brownlee discusses the importance of maintaining perspective through education and interests outside sport: "I always kind of recommend to athletes if they have got the chance, just do bits alongside it just to keep that kind of perspective and context and skills in the outside world."
Listen as this sporting great shares the lessons learned from pushing his body to the absolute limit, the value of imagination over belief, and why finding contentment remains life's greatest challenge. Whether you're an aspiring athlete or simply fascinated by the psychology of high performance, this conversation offers invaluable insights into what separates the good from the truly great.
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#AlistairBrownlee #Triathlon #OlympicChampion #EnduranceSport #MentalToughness #SportPsychology #ElitePerformance #RetirementTransition #ConsistencyHabits #PainTolerance #HighPerformance #AthleteMindset #OlympicGold #EnduranceTraining
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