The Startup Ideas Pod

Greg Isenberg

This is the startup ideas podcast.

  • 1 hour 3 minutes
    Manus AI replaces your AI tech stack? (Full Demo)

    I’m joined by Min Choi to test if Manus AI can replace your AI tech stack. Throughout the episode, we test Manus AI's capabilities by asking it to create a DocuSign clone, research startup ideas, and analyze website SEO.
    Timestamps:

    • 00:00 - Intro
    • 02:18 - What is Manus AI?
    • 03:58 - Project 1: DocuSign clone
    • 16:54 - Project 2: Research Greg’s top startup ideas
    • 27:09 - Security concerns with Manus AI 
    • 30:16 - Manus bug and reboot 
    • 32:06 - Deploying DocuSign Clone
    • 39:42 - Project 3: SEO Optimization 
    • 44:14 - Discussion of Manus’s Limitations and Scaling issues
    • 48:23 - Project 4: Build a Flight Simulator Video Game
    • 49:48 - AI companies facing scaling issues
    • 52:05 - Where does Manus excel? 
    • 53:48 - What Manus was able to accomplish during the episode

    Key Points:

    • Testing Manus AI by asking it to autonomously research, plan, and execute complex tasks
    • Having Manus create a DocuSign clone, research startup ideas, and analyze website SEO
    • Manus AI functions as a multi-agent system that can browse websites, write code, and deploy applications with minimal prompting
    • The tool has limitations including context windows, deployment issues, and daily usage limits

    1) What makes Manus AI different?

    Unlike ChatGPT or Claude, Manus is a TRUE AGENT system that:
    • Researches, plans, and executes simultaneously
    • Controls browsers to gather information autonomously
    • Creates full applications from simple prompts
    • Deploys working code with minimal guidance

    "It's the closest thing to AGI yet" - Min Choi

    2) The DocuSign Clone Experiment 

    With just a 4-WORD PROMPT ("create a DocuSign clone"), Manus:
    • Researched DocuSign's core features
    • Created a complete project structure
    • Built login, document upload & e-signature functionality
    • Generated deployable code

    All without templates or boilerplate code!

    3) Human-in-the-loop capabilities 

    One of the MOST IMPRESSIVE features:
    • You can interrupt Manus WHILE it's working
    • Refine requirements mid-process
    • Add constraints or pivot direction

    When they narrowed focus to "just e-signature features," Manus immediately adjusted its plan without starting over.

    4) Multi-agent workflow 

    Manus feels like having MULTIPLE EMPLOYEES working simultaneously:
    • A researcher gathering information
    • A PM creating specifications
    • A developer writing code
    • A marketer analyzing opportunities

    It's like an entire team in one tool!

    5) Beyond coding: Marketing & Growth 

    Manus can also:
    • Analyze websites for SEO improvements
    • Target specific audiences (like executives)
    • Create content strategies
    • Scrape data for market research

    It's not just about building - it's about GROWING your business too.

    6) Current limitations

    Manus isn't perfect (yet):
    • Context length limitations on complex tasks
    • Deployment issues with sophisticated apps
    • Daily usage limits (currently ~10 sessions)
    • Server load causing errors as popularity grows

    It's still beta, but even with limitations, it's REVOLUTIONARY.

    7) Security considerations

    Since Manus is a Chinese company, there are valid concerns:
    • Be mindful of what data you share
    • Don't connect personal accounts or payment systems
    • Use for learning & experimentation

    Min's advice: "Always be careful with the data you share online."

    The BIG TAKEAWAY: We're witnessing a fundamental shift in how businesses will be built.

    What used to take weeks now takes MINUTES.
    What required TEAMS now needs just ONE PERSON with AI.

    This is just the beginning of the agent AI revolution.

    Notable Quotes:

    "I think that we're getting closer and closer to sort of the glimpse into what the AGI is gonna look like." - Min Choi

    "It feels like we have like four employees working at the same time... We've got this marketing person. We've got this researcher. We've got this cracked PM slash developer." - Greg Isenberg

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND MIN ON SOCIAL

    X/Twitter: https://x.com/minchoi

    12 March 2025, 7:46 pm
  • 43 minutes 28 seconds
    Launch a $1M+ Startup tomorrow (3 Data-Backed Market Trends)

    Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.

    Timestamps: 
    00:00 - Intro
    01:51 - Trend 1: The Buy It For Life
    22:59 - Trend 2: AI Landing Page Builder
    29:49 - Trend 3: TikTok Template Aggregator 
    34:48 - Why we are in the Golden Age of Online Business Opportunities


    Key Points:
    • We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing
    • We explore opportunities in AI landing page builders for digital marketing agencies
    • We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats
    • We emphasize how easy it is to build online businesses in the current environment using AI tools
    • We discuss strategies for building audiences on different platforms

    1) The "Buy It For Life" Trend

    69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.

    The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.

    Here's the opportunity:

    Build a directory website with:
    • Beautiful UI (unlike Reddit's clunky interface)
    • Filters by category
    • Price drop alerts for premium products

    Monetize through:
    • Affiliate commissions
    • Newsletter with exclusive deals
    • Premium membership for instant alerts

    Marketing strategy? Create value-packed Reddit posts with subtle domain signature.

    2) AI Landing Page Builders

    Digital marketers DESPERATELY need landing pages that match ad keywords.

    Current tools are clunky and time-consuming.

    The opportunity:

    Create an AI tool where you:
    • Input brand aesthetics
    • Generate landing page templates instantly
    • Deploy to subdomains with one click
    • Modify with point-and-click

    Target audience? Digital marketing agencies running paid ads who need SPEED.

    "But what about Webflow and Shopify adding AI?"

    Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."

    3) TikTok Template Trend

    98,000 monthly searches from creators hunting for viral TikTok formats.

    The opportunity:

    Create a newsletter showing:
    • This week's viral TikTok templates
    • How brands can adapt them
    • One-click editor access

    Acquisition? Twitter threads breaking down viral formats with newsletter CTA.

    Monetization:
    • Free weekly version
    • Premium daily version
    • Eventually build video editor tech

    BONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.

    Cody's FINAL WISDOM:

    "This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website."

    "Don't buy a laundromat during the greatest gold rush of all time."

    Notable Quotes:

    "I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody

    "In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - Cody

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CODY ON SOCIAL
    Cody’s startup:  https://www.landingcat.com
    X/Twitter: https://tinyurl.com/5fjdn8d7
    LinkedIn: https://tinyurl.com/28e89f5r

    10 March 2025, 6:00 pm
  • 30 minutes 43 seconds
    My honest review of AI Product Designer backed by Y-Combinator (v0 Users Need to See This)

    In this episode, I test Polymet AI, an AI product designer tool, by creating a YouTube analytics prediction SaaS concept inspired by a viral tweet about predicting tweet performance. I compare Polymet AI with V0, keep in mind that while Polymet required multiple prompts and offered less feedback during the design process, both tools ultimately produced usable designs. 

    Timestamps: 
    00:00 - Intro
    02:33 - First Impressions of Polymet
    03:57 - Startup Idea: Predicting YouTube Engagement
    05:03 - Initial Design Prompt
    10:11 - Polymet’s First Design Output: TubePredict
    11:04 - UI and Functionality Issues and Debugging
    16:08 - Polymet’s Second Design Output
    17:44 - Debugging pt 2
    20:48 - Prompting v0 
    22:30 - v0’s Design Output 
    23:41 - Polymet’s Third Design Output
    24:49 - Comparing v0 and Polymer and Final Thoughts on Design Outputs
    27:36 - Conclusion and Recommendations for AI Design Tools

    Key Points

    • I test Polymet AI, a new AI product designer tool, that claims to help non-designers create production-ready designs
    • I compare Polymet AI with v0 by having them design a YouTube analytics prediction tool
    • Both tools produced functional designs, but with different user experiences and output quality

    1) First impressions of Polymet AI:

    • Clean interface similar to ChatGPT
    • Includes voice input (huge plus!)
    • Image upload capability for reference designs
    • Credit-based system (250 free credits to start)
    • 50 credits per page generation

    2) The design process with Polymet was... interesting.

    PROS:
    • Named the product "TubePredict" automatically
    • Created decent landing page copy
    • Saved version history

    CONS:
    • Slow generation (2+ minutes)
    • No progress indicator (frustrating!)
    • Initial designs missed the mark completely 

    3) After 3 attempts with increasingly specific prompts, Polymet finally delivered:

    • Clean, modern interface
    • Detailed A/B testing dashboard
    • Statistical confidence indicators
    • AI suggestions for optimization

    But the communication was ONE-WAY. No feedback loop!

    4) Meanwhile, v0 showed its strengths:

    • Real-time reasoning as it designed
    • Conversational approach ("I'll create a SaaS that...")
    • Faster FEELING process (transparency helps!)
    • Ability to ask clarifying questions

    The difference in experience was NIGHT and DAY.

    5) The final designs were surprisingly similar in quality!

    Polymet's strengths:
    • More detailed product features
    • Hover states built in
    • Actual code generation

    v0's advantages:
    • Slightly more polished visually
    • More "glassy" as requested
    • Better feedback loop

    6) MAJOR INSIGHT: The future isn't about finding ONE perfect AI design tool.

    It's about using MULTIPLE tools strategically:
    • Generate initial concepts in one
    • Refine in another
    • Mix and match their strengths

    Just like we do with ChatGPT, Claude, Gemini, etc.

    7) The REAL lesson? Knowing design terminology matters!

    When I specifically requested "glassmorphism" instead of just saying "glassy," both tools performed MUCH better.

    The more precise your design vocabulary, the better your AI design results.

    8) Would I recommend these tools? YES - but with expectations in check.

    Two years ago this would have been MIND-BLOWING.
    Today, our standards are higher.

    But for quick prototyping or inspiration, both tools deliver value in different ways.


    Notable Quotes:

    "Two years ago, if I would have seen this, I would have been like, 'Oh my God, everything has changed.' And now our bar for all these AI products is so high that the output needs to be incredible for you to really use it in your workflow."

    "How do you get the most out of them is just you use all of them, you realize what's best for each individual product... There's these nuances that make these products better."

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    5 March 2025, 7:06 pm
  • 26 minutes 11 seconds
    How I find $130K/month AI SaaS Opportunities hiding in plain sight

    In this episode I share my exact framework for identifying profitable AI SaaS business opportunities by focusing on manual workflows that could be automated. We focus on export buttons and other manual processes in enterprise software as indicators of workflow breakdowns that AI could solve. The framework breaks down to solving niche problems, charging immediately for solutions, and focusing on quantifiable ROI.

    Timestamps:
    00:00 - Intro
    02:50 - The Export Button Theory of AI Opportunity
    04:03 - Step 1: Identifying Repetitive Pain Points
    08:31 - Step 2: Adding Intelligence to Manual Processes
    10:53 - Step 3: Identifying Data Silos that Need Bridging
    12:47 - Step 4: Finding Missing Connections Between Tools
    14:12 - Step 5: Start Small, Grow Naturally
    16:55 - Exploring Additional Manual Buttons for Startup Ideas
    19:03 - The QuickBooks Export Gold Mine
    20:43 - Your First 30 Days: Getting Started with Your AI SaaS Startup
    24:02 - Final Thoughts on AI Startup Opportunities

    Key Points:
    • The "Export Button Theory" - Every export button in software represents a business opportunity worth $10,000-30,000/month
    • Five-step framework for finding AI SaaS opportunities
    • Manual buttons in software (like "generate report," "schedule meeting," "upload CSV") represent AI automation opportunities

    1) The Export Button Theory of AI Opportunity 

    Every time a user clicks "export" in software, they're signaling:
    • A workflow breakdown
    • Manual labor that could be automated
    • A potential $10-30K/month feature

    2) The 5-step framework for finding these opportunities:

    Step 1: Identify repetitive pain points 

    Watch how people use enterprise software daily:
    • Exporting data to reformat it (Salesforce → Excel → PowerPoint)
    • Copying between tools (Jira → Slack)
    • Building the same reports weekly
    • Maintaining spreadsheets manually

    3) Step 2: Add intelligence to manual processes 

    Every manual task is an LLM opportunity:
    • Turn Stripe exports into AI-powered revenue analysis ($50-100K MRR)
    • Convert CRM data into AI-formatted presentations ($80-120K MRR)
    • Generate sentiment trends from support tickets ($30-70K MRR)

    4) Step 3: Bridge data silos 

    Look for phrases like:
    "I need to pull this data every week"
    "I wish I could see this alongside that"
    "We keep this in a separate spreadsheet"

    5) Step 4: Find missing connections between tools 

    Watch for "I wish these two things worked together":

    • HR system + Payroll → AI opportunity: automatic sync with anomaly detection
    • CRM + Marketing automation → AI opportunity: bi-directional sync with AI prioritization

    6) Step 5: Start small, grow naturally 

    The MOST successful AI SaaS businesses:
    • Pick a specific niche big players ignore
    • Focus on ONE painful workflow
    • Make it 10x better with AI
    • Let AI suggest next actions
    • Charge immediately (if solving real pain, people will pay day one)

     7) Beyond the export button, look for these manual buttons in software:
    • "Generate Report" → AI opportunity: automatic insight generation ($2.5B market)
    • "Schedule Meeting" → AI opportunity: context-aware scheduling ($1.8B market)
    • "Upload CSV" → AI opportunity: intelligent data processing ($3.2B market)

    8) The QuickBooks goldmine 

    • 250M financial reports exported annually
    • Each export = 45-90 mins of manual work
    • Value of time: $75-150 per export
    • Total addressable market: $12-18B annually

    This is just ONE platform with massive opportunity!

    9)  Your first 30 days roadmap:

    Days 1-5: Select software with high export volume, research communities
    Days 6-10: Interview power users about export habits
    Days 11-20: Build minimal prototype (using V0, Lovable, Bolt, etc.)
    Days 21-30: Get 3-5 PAYING beta users


    Notable Quotes:
    "Every export button in software represents a business opportunity. When a user clicks export, what are they saying to us? They're basically saying this software doesn't do what I need to, so I'm taking my data elsewhere to do manual work."

    "The best AI opportunities aren't where everyone is looking. They're hiding in these mundane, repetitive tasks that knowledge workers are doing every single day."

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    3 March 2025, 6:12 pm
  • 1 hour 9 minutes
    I Built a $10M AI Startup as a College Dropout (Exact Strategy That Worked)

    David Park, founder of Jenny AI, details his step-by-step approach to building a profitable AI startup that reached $10 million in annual recurring revenue. He emphasizes starting with organic short-form content and influencer marketing before moving to SEO and paid advertising. Park attributes much of Jenny AI's success to finding viral content formats that could be repeated with variations, working with the right influencers regardless of follower count, and focusing on retention metrics as the company scaled.

    Timestamps: 
    00:00 - Intro
    03:00 - Organic Short Form Content
    08:25 - The Power of Fresh Accounts in Influencer Marketing
    11:17 - Case Study: MengMengDuck and Influencer Partnerships
    18:01 - New Creator Guidelines
    25:57 - Order of Virality: Steps to Achieve Success
    30:55 - Finding Influencers
    36:21 - Outreach Strategies
    40:34 - Negotiating with Influencers
    44:50 - Content posting strategy
    49:15 - Final UGC Tips 
    51:52 - SEO Strategy
    57:00 -  Paid Ads Playbook
    59:53 - David's final advice:
    01:02:08 - From $5M to $10M


    1) ORGANIC SHORT-FORM CONTENT 

    David's shocking truth: Fresh accounts with 1 follower can OUTPERFORM accounts with millions!

    The algorithm rewards quality, not history.

    2) The "Fresh Account" Strategy:

    • Create new accounts specifically for your product
    • Find creators to be the face of these accounts
    • Pay them to create consistent content
    • Focus on hooks that resonate with your audience

    3) The Viral Series Formula 

    Find ONE format that works, then repeat it with slight variations.

    Example: "POV: You have an essay due" videos for Jenny AI generated 300M+ views and $500K+ in revenue!


    4) INFLUENCER MARKETING 

    Don't waste time with mega-influencers charging $20K per post.

    Instead:
    • Find creators whose audience matches your users
    • Create a new account with them as the face
    • Pay for consistent content (not one-offs)
    • Let them maintain their authentic style

    5) How to find the RIGHT influencers:

    • Ask your users which creators they follow
    • Create a "scout" account that only follows relevant creators
    • Let the algorithm suggest similar accounts
    • Look for creators with high engagement (not just followers)

    6) Outreach hack that WORKS:

    Send money via Venmo to influencers you want to work with!

    They'll get a push notification and respond out of curiosity.

    7) Negotiation strategy:

    • Start by asking for their HIGHEST price point (all features)
    • Remove elements you don't need to lower the price
    • Negotiate bulk deals (20% off for multiple videos)
    • Split payment between upfront and performance-based

    NEVER pay based on follower count - that's outdated!

    8) Content posting strategy:

    • Post 1+ videos DAILY to test different hooks
    • Trust creators to maintain their authentic style
    • Create systems that let influencers work autonomously
    • Don't be afraid of videos looking like ads - they convert BETTER

    Scale to a video every few hours!

    9) David's final advice:

    "I'm a non-technical founder, a college dropout, not from Silicon Valley. If I can build this, YOU CAN TOO." - David Park

    "The truth? Only 1% of people reading this will implement these strategies for a full year." - David Park

    Notable Quotes

    "We had one video that got 20 million views that had almost a negligible effect on conversions that day for Jenny. It was as if we got zero views, like nothing really happened that day. And yeah, it's just important to create content for people that actually want to convert and want to actually use your product." - David Park

    "I'm a non-technical person. I'm a non-technical founder doing an AI startup. I am a college dropout. I would not say I'm like one of those cracked people. I'm not from Silicon Valley... and I was able to kind of build this company." - David Park

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND DAVID ON SOCIAL

    Jenni AI: https://jenni.ai
    X/Twitter: https://x.com/Davidjpark96
    Instagram: https://www.instagram.com/paviddark/

    26 February 2025, 9:46 pm
  • 56 minutes 38 seconds
    My Secret Framework for Building $1M Products

    Today’s episode  features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.

    Timestamps:
    00:00 - Intro
    01:36 - Startup Idea: Hit Me App
    04:28 - The Foundation Sprint Overview
    05:16 - Step 1: Customer
    07:50 - Step 2: Problem
    12:25 - Step 3: Capability
    15:20 - Step 4: Insight
    23:34 - Step 5: Motivation
    31:44 - Step 6: Competitors 
    38:57 - How to use AI in the Development Process
    41:55 - Differentiation Analysis
    51:58 - Reviewing Foundation Sprint 

    Click Book: https://www.theclickbook.com

    Key Points:
    • Introduction to the Foundation Sprint framework for evaluating startup ideas
    • Discussion of building AI wrappers and product differentiation
    • Exploration of a case study: “Hit Me” - an app for controlling digital consumption
    • Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights
    • Analysis of differentiation strategies and competitive positioning

    1) The Foundation Sprint Framework:
    • Start with the basics
    • Define clear differentiation
    • Map possible product forms
    • Test & validate assumptions

    Key insight: Most founders skip this critical planning phase! 

    2) The Basics Framework includes:

    • Customer identification
    • Problem definition
    • Special capabilities
    • Key insights
    • Core motivation
    • Competitor analysis

    Pro tip: Write these down BEFORE touching any code!

    3) Real Example Breakdown:
    JC pitched his “Hit Me” app idea:
    • Target: Entrepreneurs (25-40)
    • Problem: Digital overconsumption
    • Insight: Consumption vs Creation balance
    • Motivation: Personal struggle with anxiety
    • Competition: Self-control & existing blockers

    4) Key Differentiator Exercise:
    Plot your product on scales:
    • Speed (not important)
    • Intelligence (basic)
    • Ease of use (very easy)
    • Price (free)
    • Focus (targeted)

    The goal: Find your unique position in the market 

    5) Major Insight:
    Most digital wellness apps focus on REMOVING distractions
    The opportunity: Build tools that REPLACE consumption with creation
    This is the kind of differentiation that makes marketing easy! 

    6) Framework Benefits:
    • Clarifies fuzzy ideas
    • Forces first principles thinking
    • Reveals hidden opportunities
    • Saves time & resources
    • Prevents building "Homer's Car" 

    Notable Quotes:
    "It's hard to build when your hands are on fire." - Greg
    "If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JC

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND JONATHAN ON SOCIAL
    X/Twitter: https://twitter.com/Jicecream
    LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
    AJ&Smart: https://ajsmart.com

    FIND JAKE ON SOCIAL
    X/Twitter: https://x.com/jakek
    Website: https://jakeknapp.com/
    LinkedIn: https://www.linkedin.com/in/jake-knapp/

    24 February 2025, 7:00 pm
  • 39 minutes 8 seconds
    Perplexity vs ChatGPT "Deep Research" For Startup Ideas Shocked Me

    Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideas

    I compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses.

    Key Points:
    • Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation
    • Both platforms were tested with identical prompts for creating AI-based startup ideas
    • Comparison of response speed, depth, and quality between the two platforms
    • Practical demonstration of how to use AI tools for business planning and market research

    Timestamps:
    00:00 - Intro
    01:33 - Defining the Startup Prompt
    02:29 - Initiating Research with ChatGPT
    05:05 - Initiating Research with Perplexity
    09:13 -  Perplexity results (Legal Contract AI)
    15:44 - ChatGPT results (AI Sales Outreach Assistant)
    26:10 - Comparing Perplexity and ChatGPT Outputs
    27:55 - Follow-Up Prompts and Further Exploration
    31:55 - Perplexity's Follow-Up results
    34:43 - ChatGPT's Follow-Up results 
    37:07 - Where to get Greg’s Deep research research notes
    37:31 - Conclusion: Choosing Between Tools

    1) THE SETUP:
    • Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo)
    • Same prompt: Build a defensible AI agent startup
    • Target: $5M ARR in 3 years
    • MVP budget: $5K

    2) PERPLEXITY AI WINS ON SPEED 
    • Completed research in ~2 mins
    • Analyzed 34+ sources
    • More concise, actionable insights
    • Free tier available!

    3) CHATGPT WINS ON DEPTH 
    • Longer, more detailed analysis
    • Comprehensive playbooks
    • Better market context
    • More examples & case studies

    4) BEST STARTUP IDEAS GENERATED:

    Legal Contract AI (Perplexity):
    • $2.4B market opportunity
    • Auto-redline contracts
    • Defensible through learning
    • Clear path to $5.4M ARR

    AI Sales Assistant (ChatGPT):
    • Virtual SDR automation
    • Network effect moat
    • Product-led growth strategy
    • $100M+ potential

    5) MVP INSIGHTS:

    For $5K budget:
    • Use existing APIs (OpenAI/GPT-4)
    • Start with Chrome extension
    • Focus on single workflow
    • Manual fallback for quality
    • Self-serve freemium model

    6) KEY TAKEAWAYS:

    Both tools are INSANELY good
    • Perplexity = Fast, concise, free tier
    • ChatGPT = Deeper analysis, more context
    • Both provide actionable insights
    • Worth integrating into workflow

    7) PROTIP:
    For best results:
    • Be specific with constraints
    • Ask follow-up questions
    • Double-click on interesting areas
    • Cross-reference competitor insights

    Bottom line: These AI research tools are an unfair advantage for founders right now.

    Notable Quotes:
    "Distribution is the new moat" - Greg
    "This is an unfair advantage right now" - Greg regarding AI research tools

    Conclusion: Both platforms demonstrated valuable capabilities, with Perplexity offering speed and efficiency while ChatGPT provided more comprehensive analysis. The video suggests both tools can be effective for startup planning, with the choice depending on user preferences for depth versus speed.

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    19 February 2025, 5:30 pm
  • 45 minutes 9 seconds
    7 validated startup ideas that will make $100K/month (and how to grow them)

    Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models.

    Timestamps:
    00:00 - Introduction and technical setup
    01:31 - Startup Idea 1: Lightroom Preset SaaS
    04:41 - Startup Idea 2: Domain Portfolio for Lead Gen
    10:56 -Startup Idea 3: E-commerce newsletter AI tools
    15:19 -Startup Idea 4: High-LTV SaaS Services
    20:08 - Startup Idea 5: Productized Service  Agency
    28:11 - Startup Idea 6: Dog park bar concept
    32:53 - Startup Idea 7: Micro app Studio

    Key Points:
    • Detailed discussion of an AI-powered Lightroom preset subscription business opportunity
    • Analysis of e-commerce newsletter AI tools and market potential
    • Exploration of physical business concept: Dog park combined with bar
    • Discussion of micro-apps trend and opportunity in riding viral waves

    1) Lightroom Preset SaaS

    Photographers spend $$$ on presets. Time to disrupt.
    • Build AI tool to generate Lightroom presets from sample photos
    • Convert XML packets at scale
    • $29/month subscription model
    • Target Adobe users on FB ads

    Infinite margins. Just code.

    2) Domain Portfolio for Lead Gen

    Law firms do it. Now apply it everywhere.
    • Buy 1000+ exact-match domains for niche keywords
    • Rank organically (still works!)
    • Bundle leads to specific industries
    • Sell entire portfolio to PE firms

    40k+ per lead in some niches 

    3) AI for Ecomm Newsletters

    People hate coding email templates.
    • AI chat interface for newsletter design
    • Product storytelling automation
    • Holiday campaign generation
    • Template modification without code

    Klaviyo users desperate for this.

    4) Lalo Agency Play

    New CRM taking music industry by storm.
    • Help artists build fan lists
    • Run targeted merch giveaways
    • Geographic targeting for tours
    • Less than $1 cost per signup

    All major labels switching over 

    5) Dog Park Bar Concept

    The millennial country club is here.

    • Combine dog park + bar
    • Add app for daily dog updates
    • Target high-income dog owners
    • Members-only model potential

    4pm is packed every day 

    6) Micro AI Apps Studio

    Text-behind-image went viral. More coming.

    - Build simple, focused AI tools
    • Ride viral trends
    • Credit pack monetization
    • $7/week pricing psychology

    Adobe does this. Why not you?

    7) High-LTV SaaS Services

    Find tools people pay for but barely use.
    • Target Klaviyo, HubSpot, Sage
    • Build productized service
    • Create digital assets/templates
    • Add custom plugins

    25k+ customer LTV 

    Notable Quotes:
    "Labels are like a bank. That's all they turned into." - Cody Schneider

    "Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody Schneider

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CODY ON SOCIAL
    Cody’s startup: https://www.swellai.com/
    X/Twitter: https://tinyurl.com/5fjdn8d7
    LinkedIn: https://tinyurl.com/28e89f5r

    17 February 2025, 6:59 pm
  • 54 minutes 24 seconds
    The Actual Process Behind a $10.5K/Month Directory Website

    Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory

    The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.

    Timestamps:
    00:00 - Intro
    03:40 - Examples of Profitable Directories and their traffic
    10:35 - Why Build Directories
    12:23 - Finding and validating directory ideas
    26:44 - Data collection and enrichment
    42:21 - WordPress implementation
    46:36 - Monetization strategies

    Key Points:
    • How to identify profitable directory website opportunities using keyword research and competition analysis
    • Step-by-step process for validating directory ideas using Reddit and social listening
    • Data collection and enrichment techniques for building comprehensive directories
    • Simple implementation strategy using WordPress or other CMS platforms
    • Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities

    1) First, find your niche:
    • Use Ahrefs "near me" searches
    • Look for 30-100K monthly searches
    • Target keyword difficulty under 20
    • Avoid seasonal/branded keywords
    • Find niches with fragmented search intent

    2) Validate your idea:
    • Check competition on Google
    • Look for basic/outdated directories
    • Browse Reddit discussions
    • Confirm real user pain points
    • Set a "bounty" on weak competitors

    3) Data Collection Strategy:
    • Use Google Maps scraping tools (like Outscraper)
    • Focus on exact category matches
    • Collect key data points:

    - Name, address, phone
    - Reviews & ratings
    - Hours & location links
    - Street view images

    4) Data Enrichment 
    • Add unique features competitors lack
    • Include amenity details (shade, benches, etc)
    • Use AI tools to automate enrichment
    • Focus on solving specific user problems
    • Make data actually USEFUL

    5) Building The Directory:
    • Start with simple "static pillar pages"
    • Target city-specific keywords
    • Include:

    - Table of contents
    - Location details
    - Embedded maps
    - Reviews
    - Internal linking structure

    6) Monetization Options 
    • Display ads (most passive)
    • Affiliate partnerships
    • Lead generation
    • Data collection/email lists
    • Potential SaaS upsell

    Notable Quotes

    "AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu
    "People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top of these directories." - Greg Isenberg

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND FREY ON SOCIAL

    X/Twitter: https://x.com/freychu
    Youtube: https://www.youtube.com/@FreyChu
    Frey’s Newsletter: https://shipyourdirectory.kit.com

    12 February 2025, 7:18 pm
  • 51 minutes 30 seconds
    The Step-by-Step Plan to Go From $3M to $10M+

    In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.

    Timestamps:
    00:00 - Introduction and background
    02:47 - Discussion of the Nine Steps framework
    08:13 - Team building and executive compensation
    10:35 - The Reality of Startup Valuations
    14:36 - The importance of setting a strong foundation
    15:59 - Focus on Retention Before Growth
    22:26 - Evaluating Opportunities and Thinking Big
    29:47 - Examples of Successful Founders that Ayman admires
    31:35 - The Importance of Focus in Business
    33:26 - Build Skyscrapers, Not Strip-malls 
    36:01 - The importance of being the best in the market
    37:54 - Where to double down in your business
    40:22 - Testing and Investing in Business Strategies
    42:05 - Identifying Bottlenecks in Your Business
    44:39 - Finding Your Zone of Genius

    Key Points:
    • The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up
    • Focus on retention and customer loyalty before aggressive growth
    • Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments
    • Structure executive compensation with a 50-50 split between top-line and bottom-line metrics

    1) The "Nine Steps to Nine Figures" Framework:

    Breaks down into 3 phases:
    • Startup (Product Market Fit)
    • Scale-up (Company Creation)
    • Grow-up (Legacy Protection)

    Most founders get this wrong from day 1...

    2) RETENTION over GROWTH 

    "Building a business without focusing on retention is like building a skyscraper on sand"

    Every 3% increase in net revenue retention = DOUBLES company valuation

    Stop chasing growth before you nail retention!

    3) The 80/20 Marketing Rule:

    • 80% of resources on proven channels
    • 20% on experimental channels

    Real example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel

    4) The Shield vs Sword Framework for Decision Making:

    Rate every opportunity 1-5 on:
    • Impact (Sword)
    • Effort (Shield)

    Only pursue 8+/10 total score opportunities
    Ignore the rest - they're distractions

    5) On Building Your Executive Team:

    Two core functions:
    • Sales (CRO)
    • Delivery (COO)

    Pro tip: Hire first in YOUR zone of genius
    Why? You'll know what excellence looks like

    6) The Triple, Triple, Double, Double Path to $100M:

    Year 1: $3M → $9M
    Year 2: $9M → $27M
    Year 3: $27M → $54M
    Year 4: $54M → $108M

    This is how you hit 9-figures in 5 years 

    7) REVOLUTIONARY Compensation Framework:

    Forget traditional equity!
    Instead:
    • Set total comp package
    • Let employees choose cash vs equity split
    • Makes equity REAL by forcing skin in the game

    8) CEO Evolution:

    "The founder is the hardest working person
    The CEO should be the laziest"

    Your job: Think 3-5 quarters ahead while your team executes

     Key Takeaway:
    Focus on retention first
    Build processes before hiring
    Think in 5-year blocks
    Execute with intention

    Notable Quotes:
    "Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman
    "Every 3% increase in net revenue retention doubles a company's valuation." - Ayman

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND AYMAN ON SOCIAL

    Ayman’s Website: https://aymanalabdullah.com
    X/Twitter: https://x.com/aymanalabdul
    LinkedIn: https://www.linkedin.com/in/aalab003/

    10 February 2025, 6:37 pm
  • 1 hour 5 minutes
    I built an AI startup in 65 minutes (using ChatGPT, Leonardo AI, Kling AI, ElevenLabs)

    Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup

    In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today.

    Timestamps:
    00:00 - Introduction and overview
    04:22 - Technical, Audience, and Cultural Shifts
    10:12 - Explanation of sequential prompting
    14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI
    26:18 - Startup Idea 1: Custom AI Greeting Cards
    36:43 - Teenie Tales MVP showcase
    43:10 - How to animate AI Avatar’s using Kling AI 
    52:50 - Startup Idea 2: Personalized AI Sticker’s

    Key Points:
    • Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools
    • Exploration of business opportunities in personalized greeting cards and educational materials
    • Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI
    • Integration strategies with print-on-demand services like Printful for physical products

    1) The Big Shift in Business Models:

    Traditional path:
    • Raising VC $$$
    • Years to launch
    • Large teams
    • Office space needed

    New AI-First path:
    • Build instantly
    • Low cost
    • Zero employees
    • Remote-first

    2) The Sequential Prompting Framework 

    Omar's genius method:
    • Use ChatGPT to create prompts
    • Feed prompts to specialized AI tools
    • Chain outputs together
    • Build user-friendly frontend

    Example flow:
    ChatGPT → Leonardo AI → Kling AI → 11Labs

    3) Business Idea #1: AI-First Greeting Cards 

    The $400M Moonpig-killer:
    • Upload photos → Get AI avatars
    • Generate personalized scenes
    • Add animation & voice
    • Print physical cards

    Monetization:
    • $7-10 per card
    • $10-15 monthly subs
    • Gift upsells

    4) Business Idea #2: Educational AI Stickers 

    Target market: Schools & Teachers

    The product:
    • Custom teacher avatars
    • Personalized student stickers
    • Achievement celebrations
    • Classroom decorations

    Distribution:
    • Direct mail to principals
    • School district partnerships

    5) The Technical Stack 

    Tools needed:
    • ChatGPT for prompts
    • Leonardo AI for images
    • Remove.bg for backgrounds
    • Printful API for fulfillment
    • Zapier/Make for automation

    CAC potential: $15/customer

    6) Marketing Strategy 

    Guerrilla tactics:
    • Find faculty directories
    • Create custom samples
    • Direct mail campaigns
    • Social media DM outreach
    • Leverage virality in schools

    Pro Tip: Start manual, perfect the process, then automate!

    7) BONUS INSIGHT 

    The real opportunity isn't just in the tools - it's in the UX layer on top.

    Build specific solutions for specific problems.
    Create branded experiences.
    Make it dead simple to use.

    The tools are commodities. The experience is the moat.

    Notable Quotes:
    "We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar

    "By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - Omar

    LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

    BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/

    BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/

    Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND OMAR ON SOCIAL

    5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about
    Instagram: https://www.instagram.com/omarchoudhry/
    X/Twitter: https://x.com/OmarChoudhry
    LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk

    5 February 2025, 7:05 pm
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