The Focus Group Podcast

The Focus Group Podcast

Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/

  • 59 minutes 5 seconds
    S5 Ep9: Unresolved COVID Trauma (with Dr. Leana Wen)
    Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington Post newsletter The Checkup with Dr. Wen joins Sarah to discuss the lessons learned from the pandemic, how it changed Americans, and its implications for the future of public health.

    Show notes:
    The Checkup with Dr. Wen

    This show is #sponsored by OneSkin. Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ #oneskinpod


    15 March 2025, 10:00 am
  • 44 minutes 36 seconds
    S5 Ep8: Free World 'Family Meeting' (with Tommy Vietor)
    Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of foreign policy in Trump 2.0.
    8 March 2025, 11:00 am
  • 50 minutes 58 seconds
    S5 Ep7: Raw Audio: Guys Being Dudes
    We're doing something a bit different this week: We're giving you nearly an hour of  audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.


    1 March 2025, 11:00 am
  • 59 minutes 50 seconds
    S5 Ep6: Will the Real POTUS Please Stand Up? (with Kara Swisher)
    It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE.

    Show notes:




    22 February 2025, 11:00 am
  • 57 minutes 48 seconds
    S5 Ep5: 'I'm All For Deportations, But...' (with Adrian Carrasquillo)
    Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime.

    By Adrian Carrasquillo:
    The Border Debate Is Over. Dems Lost.
    Inside Trump World’s Plans To Gloss Up Mass Deportations
    Trump’s Deportation Dragnet Widens and Puerto Ricans Are Getting Caught in It
    Trump Wants to ‘End’ Sanctuary Cities. This Mayor Has a Different Idea.
    Trump Turns Schools Into an Immigration Battleground


    15 February 2025, 11:00 am
  • 1 hour 1 minute
    S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
    Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new ways to campaign and govern as the party looks toward 2026 and 2028.

    By Adam Jentleson:


    8 February 2025, 11:00 am
  • 53 minutes 42 seconds
    S5 Ep3: At Least He's Doing Something (with Sam Stein)
    Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark managing editor Sam Stein joins Sarah to talk about voters' reactions to Trump's flurry of executive orders (including the January 6 pardons), and how long Trump's "honeymoon" may last.
    1 February 2025, 11:00 am
  • 52 minutes 20 seconds
    S5 Ep2: Getting Out of Our Corners (with Amanda Carpenter)
    Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on over the next four years.


    25 January 2025, 11:00 am
  • 1 hour 19 seconds
    S5 Ep1: The Caretaker Presidency (with Evan Osnos)
    As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy.

    Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ 

    Show notes:
    By Evan Osnos:
    Joe Biden's Last Campaign
    Joe Biden: The Life, the Presidency, and What Matters Now
    Wildland: The Making of America's Fury



    18 January 2025, 11:00 am
  • 57 minutes 17 seconds
    S4 Ep62: It's Not Like a Newscast (with Tim Miller)
    The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.
    21 December 2024, 11:00 am
  • 58 minutes 27 seconds
    S4 Ep61: Hate Was Up, Prices Were Down (with Marc Caputo)
    We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out.

    show notes
    The NYT's DealBook summit Sarah referenced
    Harvard Kennedy School's recent election forum that Marc referenced

    14 December 2024, 11:00 am
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