Woolmark regional manager for Western Europe Damien Pommeret discusses in detail the large amount of work Woolmark conducts on behalf of woolgrowers in this important market. In particular highlighting the renewable and biodegradable nature of wool in a world of fast fashion.

With the third largest GDP, Japan has been a significant market for wool for a long time. South Korea also as a cold climate country with a large population is a growing market for wool. Samuel Cockedey is the Woolmark manager for these two important markets and explains why he is upbeat about the natural fibre’s future in these markets.

Italy is one of the style-capitals of the world with leading brands as well as some of the globe’s significant upmarket wool processors and manufacturers. Hear AWI/Woolmark regional manager for central and eastern Europe, Francesco Magri discuss the latest wool campaigns and trends in Italy and why he is optimistic for our fibre in this crucial market.

China is by far the largest destination for Australian wool, not only got processing but also, ultimately, sales. What is less known is the dependence of the enormous Chinese wool processing industry on Australian Merino wool. Hear AWI/Woolmark Country Manager Jeff Ma discuss the latest developments for our fibre within China and why he believes Australia and China with stay wool-dependent on each other for a very long time.

A kiwi shearer with a great eye for innovation, Wayne is known for his very successful crutching trailers but now has a system that uses a board that can change height to allow shearing also. Hear how Wayne is also thinking of what could be done to harvest wool using biological harvesting.

The much-maligned Merino weaner is a vital part of any self-replacing Merino enterprise but often the cause of great frustration in working out how to get the best from them. Megan Rogers of AWI Sheep Connect NSW speaks with two woolgrowers have been through the trials and come out winning with weaners with a few, simple tweaks and are reaping the rewards: Tony Overton from Walcha and Rob Kelly from Guyra.

One of the superstars of agriculture is Anna Speer, from pastoral experience as a jillaroo to the Livestock Exchange, CEO of Auctions Plus to chief operating officer at AACo and now managing director of Greenstock or Woolworths Meat, Anna has quickly become one of Australian agriculture’s most influential figures. What does she make of the juggernaut that is regenerative agriculture and what is the future of the relationship between modern consumers and farmers?

AWI Trade Analyst Scott Carmody talks through the ups and the downs from the 34th Nanjing Wool Market conference, widely seen as the most significant wool industry conference. Some blunt feedback from Chinese processors about wool clip preparation and some good longer terms signs from the trade were amongst the news.

Hear from AWI Chairman Jock Laurie and Professor Phil Hynd from the University of Adelaide on the latest research developments with biological harvesting of wool from the latest field day.

Dr Alex Ball of Rural Analytics explains the enormous gains the sheep and wool industry, or the sheep industry has achieved in the last 25 years but puts the ball in the industry’s court as to the future. Where do we want to be in another 25 years? The potential is out there.

Regen Ag enjoys enormous popularity amongst farmers and consumers alike, but what is its definition and what can it and cannot include? Hear the thoughts from farmer, conservationist, agronomist Cam Nicholson from Nicon Ag about the opportunity for Regenerative Agriculture to be a term that helps unify rather than divide.