To mark International Women's Day and shine a light on the barriers facing young girls in sport, SportsPro's Katie Preston and Elena Kouyoufa – co-hosts of the newly launched NEW ERA podcast – sit down with Stacie June, Global Head of Education & Advocacy at Dove, to explore how the personal care brand is tackling the dropout crisis.

Last year, Dove was among 11 brands inducted into the Laureus Sport for Good Index, recognised for its efforts in driving positive impact through sport. Central to this is the Body Confident Sport initiative, a partnership with Nike aimed at redefining body confidence and keeping more girls engaged in sport.

On this episode, we discuss:

• Why girls are dropping out of sport at twice the rate of boys, and how brands can help reverse the trend
• The power of purpose-driven partnerships and the role of brands outside of sport in driving real change
• How Dove is using its platform to challenge beauty standards and build a more inclusive sports culture

Find out more about NEW ERA here

One year ahead of the 2026 Fifa World Cup and in what could be Lionel Messi’s final year in the league, the 2025 MLS season is now underway.

As the competition celebrates its 30th year, Michael Long, Sam Carp and Josh Sim assess the commercial growth of the league, including its sponsorship portfolio, global following and broadcast partnership with Apple.

Then, the trio reflect on the success of the NHL’s inaugural 4 Nations Face-Off tournament, which was a huge television hit in North America.

There’s also time to ponder potential lessons from Cristiano Ronaldo streaming the Premier Padel P1 event on his YouTube channel, as well as what’s next for DAZN after it announced a long-rumoured investment from Saudi Arabia’s SURJ Sports Investments.

Content we mentioned:

1. MLS Commercial Guide

2. The Health Check: Why MLS sponsorship growth is about more than just Messi

3. Canada v USA 4 Nations Face-Off final draws 16.2m viewers across North America

4. Cristiano Ronaldo’s YouTube channel becomes Premier Padel broadcaster

5. Saudi Arabia’s SURJ takes ‘US$1bn’ stake in DAZN

On this special episode recorded for SportsPro’s Impact Week, editorial director Michael Long is joined by Wayne Mumford, sports and leisure director at RSK Group.

As one of the world’s leading sustainable engineering companies, RSK has built its sprawling business implementing sustainable solutions across a range of sectors, from water to energy - and now it’s turning its attention to sport.

Mumford, a former commercial director in soccer, joins the show to discuss his personal experience of operating in the industry and why sports organisations need to get serious about environmental sustainability – not only for the good of the planet, but for the benefit of their balance sheet. He also lifts the lid on RSK’s business model and how it’s helping clubs and venue operators achieve both short and long-term savings through investments in sustainable infrastructure.

Key talking points:

• Why most loss-making soccer clubs are sitting on an untapped revenue opportunity
• The challenge of getting sustainability on the boardroom agenda
• Balancing short-term commercial imperatives with sustained environmental action
• Sport’s wider role and influence in tackling climate change

This episode forms part of SportsPro’s Impact Week, a five-day run of exclusive content profiling sport’s social and environmental impact. Click here to find out more and access every piece of content for free.

SportsPro’s annual 20 ideas to invest in now spotlights the most noteworthy sports technology startups in the industry. In this tech special Sam Carp, Ed Dixon and Steve McCaskill break down this year’s list, discuss the findings from the tech investor roundtable, and there’s another quiz.

The team also discuss why Football Manager 2025 has been cancelled and how the soccer management game is now directly influencing on-field performance and fan engagement, and there’s a bit of time to reflect on Super Bowl LIX.

In part two, we speak to Trickshot, a member of this year’s ideas to invest in now class of 2025, about its technology, its business and development journey, and how it's already working with the likes of the NBA and Australian Open.

Content we mentioned:

1. 20 sports tech ideas to invest in now – Class of 2025
2. Investor roundtable: Sports tech experts on the next phase of AI, overhyped trends, and the impact of Trump
3. Sports Interactive and Sega cancel Football Manager 2025 video game
4. Record ratings, free streaming and Brady in the booth: Super Bowl LIX broadcasting stories to watch out for

As anticipation builds for Super Bowl LIX, Sam Carp, Steve McCaskill and Josh Sim discuss what they’ll be looking out for when the Philadelphia Eagles take on the Kansas City Chiefs in New Orleans this weekend.

After a quickfire quiz to determine which of the two teams is winning the commercial battle off the field, the trio talk through the big business around the NFL’s championship game, what to expect from the broadcast on Fox, and the commercials already catching their eye.

In part two of the show, Steve is joined by Marissa Daly, the vice president and general manager of media for the Los Angeles Rams, to hear how the franchise is using real-time data to generate immersive highlights for the infinity screen at SoFi Stadium.

Content we mentioned:

1. NFL commercial guide
2. Chiefs v Bills becomes most-watched AFC Championship game in NFL history
3. Roger Goodell: NFL media rights “undervalued”, contract opt-outs offer “significant opportunity”
4. Super Bowl commercials on Fox sell for record ‘US$8m’
5. Stella Artois | David & Dave: The Big News
6. When Sally Met Hellmann's :30 - Super Bowl Commercial 2025
7. NFL teams ‘not allowed’ to launch on Bluesky
8. LA Rams become first NFL team to provide data-driven in-stadium highlights

With the Six Nations back on our screens this weekend, Ed Dixon, Michael Long and Sam Carp sit down to preview the tournament.

The trio discuss the rumours around the tournament potentially switching to a pay-TV broadcaster in the UK, if a culture shift in rugby would mean more growth, and whether the sport can really crack the US market.

There’s also time to unpick the latest goings on at Ineos amid continued unrest at Manchester United and an acrimonious split with sailing legend Ben Ainslie, before taking a look at the NBA’s plans in Europe after commissioner Adam Silver talked up the potential for a new league on the continent.

Articles we mentioned…

Six Nations likely to stay on FTA in UK as TNT Sports distances itself from bid

Six Nations TV rights soon to be up for grabs

Ilona Maher: Rugby union needs culture shift to create stars and grow

Rugby must ‘do things differently’ to break into US, says Roc Nation president

Ainslie ‘astounded’ at Ineos America’s Cup split

Manchester United get government backing for Old Trafford regeneration project

Adam Silver: NBA looking “very closely” at European league launch

After seeing Donald Trump sworn in for a second term as president of the United States, Sam Carp, Michael Long and Ed Dixon consider what impact his return to the White House will have on sport.

The trio reflect on the role team owners and other sporting personalities played in helping the 78-year-old win November's election before looking ahead to some of the major events set to take place under his watch, including the 2026 Fifa World Cup and the Los Angeles 2028 Olympics. 

As the PGA Tour and LIV Golf continue to hammer out a peace deal, there's also time to discuss what Trump's warm relationship with Saudi Arabia could mean for the future of golf and the wider industry.

Articles we mentioned...

1. US sports owners make huge political donations. Which party does your team’s give to?
2. TikTok access in US restored after brief ban-imposed blackout
3. DAZN ‘nears’ US$1bn investment from Saudi PIF
4. TKO and Saudi Arabia ‘close’ to launching new boxing league
5. Saudi Arabia’s SURJ partners with Enfield Investment to boost global sports portfolio
6. Investors aim to raise US$5bn for ‘F1-style’ international basketball league

New year, new leagues... Reviewing the TGL's debut and what to expect from Unrivaled

There have barely been three weeks of 2025 but several new sports leagues have already been making their debut. 

In this episode, Sam Carp, Ed Dixon and Josh Sim discuss what they liked and what they didn't about the TGL's inaugural match and look ahead to the highly anticipated tip-off of three-on-three women's basketball league Unrivaled this weekend.

Meanwhile, Josh shares the key takeaways from his interview with League One Volleyball chief operating officer Rosie Spaulding before the trio hedge their bets on which of the three sports properties are best placed for success.

There's also time to hear from our friends on the StreamTime Sports podcast, as Chris Stone and Steve McCaskill break down the demise of US sports streaming joint venture Venu Sports.

Michael Long, Sam Carp and Ed Dixon kick off 2025 by reviewing SportsPro’s list of Ten Influencers for the year ahead.

With representatives from the worlds of sports media, women’s soccer, major events and more all featuring in the list, the trio discuss why these individuals are going to be shaping the sporting agenda in the coming months and how their influence will be felt across the industry.  

Find out more here 🔗 https://www.sportspro.com/insights/features/ten-influencers-2025-michele-kang-bob-iger-caitlin-clark-nike-netflix-saudi-arabia/

Chaos is the order of the day as SportsPro's annual Christmas quiz returns. There's a cameo from quizmaster George Breare as he oversees three rounds of sports-based questions to decide who comes out on top in the battle of the SportsPro editorial department, with Tom Bassam and Sam Carp teaming up to take on Steve McCaskill and Ed Dixon. Who wins? Tune in to find out.

Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's Steve McCaskill and Ed Dixon to discuss whether it's time to take Gianni Infantino's pet project a bit more seriously. Also on the agenda are outgoing ICC chair Greg Barclay's less than kind comments about the state of cricket and the Bundesliga's resolved rights situation.