Pilates Business Podcast

Seran Glanfield

A show for Pilates studio owners and teachers who are ready to grow their business and develop their marketing skills.Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in the online space and in brick and mortar studios. Here we discuss all the things that you need to know about the business and marketing in the boutique fitness world. From marketing, sales processes, pricing and referral programs to management, leadership and planning… this is the resource you’ve been waiting for.

  • 27 minutes 46 seconds
    Ditch the Social Media Stress: Quick Wins for Your Fitness Studio

    Simplify Your Social Media Strategy: Quick Wins for Studio Growth


    Is social media fueling your studio’s growth—or just driving you crazy?

    In this episode of The Pilates Business Podcast, host Seran Glanfield cuts through the noise to show you how to use social media strategically, authentically, and effectively to grow your boutique fitness studio. 

    Discover why you don’t need to post every day or be on every platform to see results. Instead, learn actionable tips for building real connections, creating engaging content, and simplifying your social media strategy. 

    If you’re ready to turn social media into a powerful growth tool (without the overwhelm), this episode is for you!

    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    27 January 2025, 7:00 am
  • 31 minutes
    Step-by-Step Guide to Opening a Boutique Fitness Studio

    Are you dreaming of opening your very own Pilates, yoga, or barre studio?

    In this episode of The Pilates Business Podcast, host Seran Glanfield walks you through the essential steps to turn your dream studio into a thriving reality. From refining your vision and finding the perfect space to ensuring your financials are on point and nailing your marketing strategy, Seran shares a practical roadmap for success.

    Whether you're overwhelmed by startup logistics or nervous about taking the leap, this episode is packed with actionable advice to help you avoid common pitfalls, streamline your planning, and launch with confidence. 

    Tune in to learn how to build a studio that aligns with your vision, attracts your ideal clients, and sets you up for long-term success.


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    20 January 2025, 7:00 am
  • 26 minutes 47 seconds
    200th Episode! Most Wanted Episodes Revisited

    Join Seran Glanfield for a special milestone episode of The Pilates Business Podcast

    In this 200th episode, Seran reflects on her journey, sharing heartfelt stories, behind-the-scenes insights, and lessons learned from helping boutique fitness studio owners thrive. From navigating the chaos of business ownership to creating systems that foster consistency and growth, Seran offers a candid and inspiring look at what it takes to keep showing up and making an impact.

    Discover listener-favorite episodes, actionable strategies, and the importance of embracing imperfection. Whether you're a longtime listener or new to the podcast, this episode will leave you feeling motivated, connected, and ready to take your studio to the next level. 

    Here's to the next 200 episodes of empowering studio owners around the world! 🎉


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    13 January 2025, 7:00 am
  • 22 minutes 5 seconds
    Your Studio Growth Plan for 2025: Setting Goals That Actually Stick

    Create a 2025 Growth Plan That Works for Your Studio


    Welcome to 2025! Are you ready to set your Pilates or boutique fitness studio up for success this year? In this episode of The Pilates Business Podcast, host Seran Glanfield shares powerful strategies to help studio owners create a business growth plan that truly works. From setting SMART goals to tracking key metrics like retention rates and revenue, this episode is packed with actionable tips tailored for boutique fitness entrepreneurs.

    Discover how to build a thriving Pilates studio, attract more clients, and streamline your operations—all while staying aligned with your personal goals. If you're ready to increase revenue, improve client retention, and work smarter (not harder), this episode is your roadmap to success in the year ahead. Tune in and start building a studio you love!


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    6 January 2025, 7:00 am
  • 21 minutes 43 seconds
    New Year, New Clients: How to Capitalize on the January Fitness Boom

    Make January Your Studio’s Best Yet: Strategies to Attract, Engage, and Retain Clients

    In this episode of The Pilates Business Podcast, Seran Glanfield dives into actionable strategies to help boutique fitness studio owners maximize the January boom. As the New Year approaches, motivated clients are searching for the perfect place to achieve their wellness goals, and your studio could be exactly what they need.

    Seran shares a step-by-step plan to help studio owners:

    • Stand out from the competition with clear, compelling marketing.
    • Leverage social proof to attract new clients.
    • Create irresistible introductory offers that convert.
    • Retain new clients beyond January with exceptional experiences and connection-building tactics.
    • Keep the momentum alive into February, March, and beyond with thoughtful planning and systems.

    Whether you're preparing for your first January rush or are a seasoned studio owner looking to fine-tune your approach, this episode is packed with insights to set your studio up for long-term growth. Tune in now and make this January your studio’s best yet!


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    30 December 2024, 7:00 am
  • 22 minutes 4 seconds
    Reflecting on 2024: The Ultimate Year-End Guide for Studio Owners

    Reflecting on 2024: Wins, Lessons, and Strategies for a Stronger 2025
    As 2024 winds down, it’s time to hit pause and reflect. In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield dives into why taking stock of your studio's wins, lessons, and even setbacks is the key to growth in 2025. 

    Learn how to uncover valuable insights from your experiences, harness the power of planning, and build a roadmap to success in the new year. Whether you nailed your goals or faced challenges this year, Seran shares practical tips to help you approach 2025 with clarity, confidence, and a plan that works.

    Listen now to uncover:

    • The importance of celebrating every win, big or small.
    • How to turn challenges into actionable lessons.
    • Why understanding your numbers and client needs is essential.
    • Steps to craft goals that keep you inspired and on track for 2025.

    This episode is packed with insights to help boutique fitness studio owners like you thrive—don’t miss it!


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    23 December 2024, 7:00 am
  • 29 minutes 41 seconds
    The Inspiring Journey of Club Pilates Founder, Allison Beardsley

    In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Allison Beardsley, the visionary founder of Club Pilates and the innovative Red Light Method. Allison takes us on an inspiring journey from her beginnings as a Pilates instructor to scaling one of the largest fitness franchises in the world. Discover how her passion, resilience, and “Ready, Fire, Aim” mindset helped her create a global brand.

    Tune in to learn:

    • How Allison transitioned from teaching mat Pilates to founding Club Pilates.
    • The key strategies that fueled her business growth and franchising success.
    • Lessons learned from scaling a brand to over 1,000 locations.
    • The evolution of her newest venture, Red Light Method, and its groundbreaking approach to wellness and fitness.

    This episode is packed with inspiration, insights, and actionable advice for boutique studio owners looking to grow their businesses and make a bigger impact.


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    16 December 2024, 7:00 am
  • 24 minutes 32 seconds
    What’s Next for Boutique Fitness? Trends and Strategies for Studio Growth in 2025

    In this forward-looking episode of The Pilates Business Podcast, host Seran Glanfield explores what 2025 holds for boutique fitness studio owners. From emerging trends to evolving client expectations, Seran shares key insights to help studio owners plan for growth, stay competitive, and build deeper connections with their clients. 

    Discover how Pilates continues to dominate the market, the rise of hybrid class offerings, and the critical role of community and retention in studio success.
     
    Whether you're expanding your studio footprint or streamlining operations, this episode is packed with actionable strategies to help you thrive in the year ahead.

    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    9 December 2024, 7:00 am
  • 34 minutes 9 seconds
    Protect Your Studio! The 5 Legal Essentials Every Fitness Owner Needs with guest Cory Sterling

    In this episode of The Pilates Business Podcast, Seran Glanfield dives into the essential legal protections every boutique fitness studio needs, featuring legal expert Cory Sterling from Conscious Counsel. With his specialized knowledge of the wellness industry, Cory shares must-have agreements and policies to keep your studio legally secure. Together, they explore topics like liability waivers, independent contractor agreements, privacy policies, and membership agreements. 

    Cory’s insights highlight the importance of having comprehensive, customized legal documents to protect your studio’s interests and ensure a strong foundation for growth. Tune in to learn practical steps that can shield your studio from legal headaches, allowing you to focus on what you do best—serving clients and building your business.


    Connect with Cory at: www.consciouscounsel.ca


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    2 December 2024, 7:00 am
  • 23 minutes 54 seconds
    End of Year Marketing Tips

    In this episode of The Pilates Business Podcast, host Seran Glanfield dives into powerful marketing strategies to wrap up the year on a high note and set up an incredible start for January! 


    December can be a hectic month, but Seran explains how boutique fitness studio owners can harness this unique time of year to connect with clients, drive engagement, and boost revenue. From festive promotions to special events, this episode is packed with creative, actionable ideas to help you end 2024 strong and keep momentum going into the new year.


    If you’re ready to grow your studio’s impact and maximize end-of-year revenue, this episode is your ultimate guide to holiday marketing success!


    Key topics covered:

    • Creative holiday promotions that keep clients motivated and engaged
    • How to use gift cards and limited-time offers to increase sales and reach new clients
    • Ideas for special events and community-focused campaigns to spread holiday cheer
    • Planning for a standout January and keeping your studio top-of-mind


    Don’t miss this opportunity to finish the year with impact and set up for a thriving 2025!


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    25 November 2024, 7:00 am
  • 33 minutes 37 seconds
    How Tamara Galinsky Built JETSET Pilates into a Thriving Franchise

    In this episode of the Pilates Business Podcast, host Seran Glanfield interviews Tamara Galinsky, founder of JETSET Pilates, a rapidly growing franchise that has expanded from a single studio in Miami to nearly 80 locations across the country. 

    Tamara shares her journey from her early career in technology and real estate to discovering her passion for Pilates and building a brand that emphasizes community and experience. 

    The conversation delves into the challenges of franchising, the importance of location and real estate in the fitness industry, and the strategies that have fueled Jet Set's growth. Tamara also discusses the balance between her entrepreneurial ambitions and family life, offering insights for aspiring fitness entrepreneurs.



    Learn more about JETSET Pilates HERE: www.jetsetpilates.com

    Or follow on IG here: @jetsetpilates


    Got a question for Seran? Add it here 👉

    If you’re ready to take control of your business growth  (without burning out)
    👉 Join my
    FREE Revenue Boost Bootcamp!
    REGISTER HERE

    It’s time to work smarter - not harder. Let me show you how.




    GRAB YOUR FREE RESOURCE:
    The Studio Owner's Guide to MASTERING REELS


    📲 Follow Seran on Instagram @seran_spring_three


    ❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!


    🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date



    Work with Seran:


    🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business


    🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business


    Join my FREE FB group - and ask me your biz questions!

    🤳 Join the Growing A Studio Business Facebook Community




    18 November 2024, 7:00 am
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