Brian Kempisty, Lauren Beagen and Joe Lynch discuss building a resilient port strategy. Brian is the Founder of Port X Logistics, a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Lauren is a lawyer and the Founder of Squall Strategies, a boutique maritime consulting and legal solutions company.

About Brian Kempisty

Brian Kempisty is the Founder of Port X Logistics, a transportation company that specializes in expediting containerized cargo throughout the U.S. and Canada. Brian grew up as a farm kid outside of Buffalo, NY and learned how to work at a young age. While earning his degree at Canisius College he needed a job and found himself working in the logistics industry. Since those early days, he has run multiple companies and his latest adventure called for him to create Port X Logistics which is a national drayage and transloading company with offices on both coasts.

About Lauren Beagen

Lauren M. Beagen is a seasoned maritime attorney and the founder of Squall Strategies, LLC and The Maritime Professor™. Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. Ms. Beagen has extensive experience in oceanborne commerce and maritime law, with specific emphasis on maritime transportation, Shipping Act issues, supply chain management, international antitrust law, and port and terminal operations. Notable appointments include work in the federal government as Attorney-Advisor (International Affairs) in the Office of the General Counsel at the Federal Maritime Commission and work at a public port authority as Maritime Project Manager for the Port of Boston at the Massachusetts Port Authority. Ms. Beagen received a Bachelor’s degree in International Political Science and International Studies from Hope College, a Master of Marine Affairs degree from the University of Rhode Island, and a Juris Doctorate from Roger Williams University School of Law. She is an avid sailor and recreational fisherman and holds a US Coast Guard Merchant Mariner Credential (50 ton) for Great Lakes and Inland Waters.

About Port X Logistics

Port X Logistics specializes in expediting containerized cargo throughout the US and Canada. With a combination of company trucks, owner operators, and logistics network Port X Logistics can effectively service every port and rail ramp. Port X Logistics provides drayage, trans-loading, and over the road trucking to help clients meet their fulfillment and production plans. The team operates with urgency, attention to detail, proactive communication, and the ultimate in visibility.

About Squall Strategies

Squall Strategies is a maritime consulting and legal solutions company and offers a wide range of consulting services to serve a variety of businesses and clients. Whether you’re a small, local business or a multinational corporation, we can help you reach new levels of success. Squall Strategies is available for advice and consultation on Federal Maritime Commission related matters, advice and consultation on supply chain and ocean freight movement, potential federal regulatory impacts on your business, federal regulatory review and analysis, general Federal Maritime Commission related inquiries, advice and consultation on demurrage, tariff/schedule reviews, and supply chain industry insight.

Key Takeaways: Building a Resilient Port Strategy 

• The first step in developing a resilient port strategy is understanding the locations of the domestic supply chain along with the location of customers.
• The ability to use multiple ports of entry is key for shippers because there are unexpected disruptions at ports because Panama Canal issues, labor problems, and shifting regulations at the ports.
• Shippers must also consider potential labor union issues with both the West Coast and East Coast longshoremen unions.
• The California Ports are more challenging to service because of AB5 and CARB
• AB5 refers to Assembly Bill 5, a California law that went into effect on January 1, 2020. It is also known as the “Gig Worker Law” or the “Independent Contractor Law.” AB5 aims to classify more workers as employees rather than independent contractors,
• CARB emissions refer to emissions of pollutants regulated by the California Air Resources Board (CARB).
• To build a resilient port strategy, shippers must consider the impact of the Ocean Shipping Reform Act (OSRA) of 2022, which includes the following provisions:
  • Unreasonable Refusal to Deal – A provision that requires that an ocean common carrier shall not unreasonably refuse to deal or negotiate with respect to vessel space accommodation.
  • Demurrage and Detention Billing Requirements – A new rule that seeks to provide more clarity, consistency, structure and punctuality to the demurrage and detention billing practices used by vessel operating common carriers (VOCCs), non-vessel-operating common carriers (NVOCCs) and marine terminal operators (MTOs).
  • Unfair or Unjust Discriminatory Methods – The Federal Maritime Commission (FMC) will define what is unfair or unjust discriminatory methods used by carriers regarding concerns and complaints by exporters and small shippers.
• Lastly, to build a resilient port strategy, shippers should get the select the right partner – companies that have a comprehensive knowledge of the ports – companies like Port X Logistics and Squall Strategies.
• Port X Logistics provides drayage to and from all ports and ramps in the USA and Canada.
• Port X Logistics provides safe and just-in-time truckload services, unique problem-solving for supply chain solutions, worry-free crisis management services, and collaborative and dedicated project management from start to finish.
• Squall Strategies provide a broad range of services and solutions to help organizations facilitate change, achieve their vision, and optimize performance and productivity. Not all problems they encounter are legal, but their legal experience gives them a deeper understanding of the industry.

Learn More About Building a Resilient Port Strategy

Brian on LinkedIn

Port X Logistics on LinkedIn

Port X Logistics website

Port X Logistics Latest Port Report

Is Drayage Just Drayage with Brian Kempisty

The State of Containerized Shipping with Brian Kempisty

Lauren on LinkedIn

Squall Strategies on LinkedIn

Squall Strategies

The Maritime Professor on LinkedIn

The Maritime Professor

The Maritime Professo: By Land and By Sea

Solving the Port Problem with Lauren Beagen

Big Changes at the Port with Lauren Beagen

Episode Sponsor: Wreaths Across America

Wreaths Across America Radio - Wreaths Across America

Episode Sponsor: Lean Solutions Group

Outsourced Sales and Marketing with Ryan Mann

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Joyce Brenny and Joe Lynch discuss charity champions: specialized trucking and a mission. Joyce is the CEO & Founder of Brenny Transportation, a Minnesota based trucking company that specializes in the transportation of large, heavy, and bulky items that necessitate specialized handling, equipment, and permits.

Summary: Charity Champions: Specialized Trucking and a Mission

In this podcast, we explore the world of specialized trucking with Joyce Brenny, CEO and founder of Brenny Transportation, and discuss her role as president of the St. Christopher's Trucker Relief and Development Fund. Brenny shares insights into her Minnesota-based company, which hauls unique freight like granite for the Smithsonian and steel bases for windmills, and how they support their drivers through transparent lease purchase programs and customized trucks. We also delve into the mission of the St. Christopher Truckers Relief Fund, which provides medical and psychological support to truck drivers in need and promotes initiatives to improve driver health and wellness. Throughout the podcast, Brenny emphasizes the importance of creating a safe and empowering environment for truck drivers and showcases her commitment to improving the trucking industry.

#TMSAElevate

#BrennyTransportation

#StChristopherTruckersFund

About Joyce Brenny

Joyce Brenny's trucking career began in 1981 behind the wheel of a semi-truck. She later transitioned to customer service, sales, and leadership roles, eventually founding Brenny Transportation, a Women's Business Enterprise (WBE) in her hometown of St. Joseph, MN, in 1996. A tireless advocate for the industry, Joyce has held numerous leadership positions including the Minnesota Trucking Association Board (first woman trucker Chair), the American Trucking Associations' Safety Policy Committee, and the American Transportation Research Advisory Committee. Currently President of The St. Christopher's Trucker Relief & Development Fund, Joyce has also been recognized by Women In Trucking as a Top Place for Women to Work and Most Influential Woman in Trucking. Most recently, she was nominated for positions on the Federal Motor Carrier Safety Policy Committee, Women of Trucking Advisory Board, and the American Trucking Association Executive Board of Directors. Complementing her extensive industry experience, Joyce holds a Bachelor of Arts degree in Organizational Behavior and Behavior Psychology from the College of St. Scholastica. Driven by a personal mission to create a safe and welcoming work environment for women in trucking, Joyce champions the rights and respect for all professional truck drivers, believing her purpose is to improve the industry for those dedicated to this essential service.

About Brenny Transporation

Brenny Transportation was founded in 1996 because Joyce and Todd Brenny wanted to be part of a company that treated people with respect, a company which honored champion character, with a team driven to serve. Brenny’s inception into the trucking world began in a very humble way: in a small rented office in Waite Park, MN with three employees and the power of a big idea. Joyce and Todd wanted to show the trucking world that providing Grand Champion Customer Service in an honest and ethical manner could lead to success, and it has. Brenny’s growth has been adaptable to the needs of their customers. Brenny has grown because of their superior respect for their customers’ needs, as well as honoring the hard work and dedication of their champion team members. Customers and team members never question if Brenny cares. They know that Brenny cares. There are many years of transportation knowledge and experience leading Brenny; experience you can count on. Joyce’s career in transportation began in 1980 and Todd’s began in 1988. Brenny’s Vice President, Bonnie Supan began her career in transportation in 1994. You could say Joyce, Todd and Bonnie are transportation experts. Todd and Joyce both started their careers in transportation behind the wheel of a truck. Between Joyce, Todd and Bonnie they have performed most duties involved in the transportation industry. This expanded knowledge of transportation has helped Brenny secure a stable place in the trucking industry.

Key Takeaways: Charity Champions: Specialized Trucking and a Mission

• Joyce Brenny, CEO of Brenny Transportation, is committed to improving the trucking industry for drivers
• Brenny Specialized hauls unique freight requiring special shipping needs and deliveries
• St. Christopher Trucker Relief Fund helps truck drivers with unforeseen medical situations and promotes wellness
• Brenny Transportation supports drivers' choices between being company drivers or owner-operators
• The company offers a transparent lease purchase program allowing drivers to own trucks within 3-5 years
• Brenny Transportation was named a top 20 fleet in North America based on driver surveys
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Timestamps

(00:00:44) Trucking with Purpose: Brenny Transportation's Story

(00:02:01) Specialized Freight: The Brenny Way

(00:05:00) Supporting Truck Drivers' Health and Wellbeing

(00:06:47) Joyce Brenny's Journey in Trucking

(00:11:14) Supporting Driver Success at Brenny Transportation

(00:14:41) Supporting Truckers Through St. Christopher Fund

(00:20:35) Driving Wellness in the Trucking Industry

(00:25:31) Delivering Specialized Freight with Passion

(00:29:59) Brenny Transportation: Award-Winning, Driver-Centric Fleet

(00:32:57) Specialized Freight Requires Expert Handling

(00:36:49) Specialized Trucking: Beyond Oversized Loads

(00:37:27) Supporting Truckers and Delivering Specialized Freight

(00:38:54) Brenny's Unique Approach to Trucking

Learn More About Charity Champions: Specialized Trucking and a Mission

Joyce Brenny | Linkedin

Brenny Transportation | Linkedin

Brenny Transportation

Christopher Truckers Relief Fund

Episode Sponsor: TMSA

TMSA - Transportation Marketing & Sales Association

TMSA ELEVATE - Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

Episode Sponsor: Revenova

Contact Us | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Matt Castriotta and Joe Lynch discuss turning cold outreach into gold. Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide B2B demand generation solutions for logistics sales leaders.

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About Matt Castriotta

Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com). 

About Castriotta Growth Hacking

Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.

Key Takeaways: Turning Cold Outreach into Gold

• Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.
• They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.
• Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.
• Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience's minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.
• They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.
• Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.
• They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.

Learn More About Turning Cold Outreach into Gold

Matt Castriotta | Linkedin

Castriotta Growth Hacking | Linkedin

Castriotta Growth Hacking

Matt Castriotta | Calendar

The Good Guys Podcast

Episode Sponsor: TMSA

TMSA - Transportation Marketing & Sales Association

TMSA ELEVATE - Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

Episode Sponsor: Revenova

Contact Us | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Nicole Glenn and Joe Lynch discuss optimizing cold chain while reducing environmental impact. Nicole is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network.

Summary: Optimizing Cold Chain while Reducing Environmental Impact

In this podcast, Nicole Glenn, CEO and Founder of Candor Companies, shares her insights and experiences from her 24-year journey in the transportation industry. She discusses her company's innovative and sustainable cold chain packaging solutions that maintain frozen or refrigerated temperatures for up to nine days, allowing for more efficient and environmentally friendly shipping. Glenn also delves into the challenges faced by the cold chain industry and how her company's flexible, customizable solutions can help businesses reduce waste, protect their brand, and optimize their supply chain. Additionally, she shares her strategies for growing her business, the importance of educating people and driving change within the community, and her podcast, LLC Ladies Leadership Coalition, which brings together women in the transportation and logistics industry.

 #SustainableColdChain

#InnovativeShippingSolutions

#WomenInLogistics

About Nicole Glenn

Nicole Glenn is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network. Today, Candor is recognized as a leading certified women-owned business headquartered in Texas – with offices in Illinois and Kansas. Nicole navigated through a series of pivotal operational roles within major transportation brokerage companies, immersing herself in the intricate nuances of freight logistics—the essence of moving cargo. Steeped in the daily challenges that shippers and carriers face, she gained invaluable insights to the major obstacles that define the industry landscape. Nicole embraced and transcended these challenges, swiftly rising through the ranks by mastering the art of sales and her ability to collaborate with external and internal teams. She advanced to senior leadership roles including president — solidifying her status as a driving force in the industry. Nicole built her own team to address the lack of transparency in the industry. With her strong network and excellent industry reputation, it wasn’t long before Candor became a top transportation company. She credits her success with an amazing team who consistently provide superior customer service, real-time updates, and open communication. Always looking for new solutions for her customers, Nicole is excited to launch “Candor Cool Chain”, a new division featuring a unique solution for shipping smaller, refrigerated and frozen packages across the U.S. — all while protecting product quality and safety, reducing wasted capacity, keeping costs under control, and minimizing environmental impact. Nicole is a certified member of The Women’s Business Enterprise National Council, a member of The Expedite Association of North America, Women in Trucking, Women in Manufacturing, and the Transportation Intermediaries Association. She won numerous awards: Supply & Demand Chain Executive Pro’s to Know: Overall Winner; Women in Trucking’s Distinguished Women in Logistics; and Enterprising Women of the Year Champion, a tribute to the world’s top female entrepreneurs. Nicole enjoys giving back to the community and industry. She launched The Ladies Leadership Coalition, a popular podcast designed to empower and celebrate female leaders. Nicole and her hosts amplify the voices of trailblazing women in supply chain and logistics. Nicole received her Bachelor of Arts degree from Northwood University and was recently inducted into their Class of Distinguished Women. She frequently presents at industry conferences; and is a regular contributor to trade and business media, including Forbes Small Business Council.

About Candor Expedite

Candor Expedite is a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments. Founded in 2017 by industry veteran Nicole Glenn, Candor Expedite is a proud, certified Women’s Business Enterprise (WBENC), privately-held and operated with headquarters in Plano, Texas, and offices in Joliet, Illinois and Kansas City, Kansas. Visit Candor at www.candorexp.com.

Key Takeaways: Optimizing Cold Chain while Reducing Environmental Impact

• Learn about an innovative reusable cold packaging solution that maintains frozen or refrigerated temperatures for up to nine days 
• Discover the growth and expansion of Candor Companies since its inception in 2017 
• Hear about Nicole Glenn's 24-year journey in the transportation industry, servicing various sectors 
• Understand the challenges faced by the cold chain industry in efficiently transporting small quantities of temperature-sensitive goods 
• Explore sustainable cold chain packaging solutions that maintain temperatures, provide real-time monitoring, and manage chain of custody 
• Learn how makeshift bulkheads and improper freight placement can lead to spoilage and impact a company's entire business 
• Discover a flexible, sustainable cold chain logistics solution using patented temperature-controlled panels for customized delivery options 

Timestamps

(00:00:00) Optimizing Cold Chain with Reusable Packaging

(00:01:48) Expanding and Innovating in Transportation

(00:03:16) Expedited Shipping in Various Industries

(00:07:05) Building a Synergistic Business Portfolio

(00:07:53) Sustainable Cold Chain Solutions

(00:16:30) Revolutionizing Cold Chain with Innovative Packaging

(00:23:23) Revolutionizing Cold Chain Logistics

(00:29:56) Balancing Effectiveness and Efficiency in Cold Chain

(00:30:36) Pioneering Efficient Temperature-Controlled Shipping Solutions

(00:37:34) Educating on Options and Solving Problems

(00:38:24) Optimizing Cold Chain Logistics

(00:40:38) Inspiring Growth Through Ladies Leadership Coalition

(00:43:05) Growing Your Business with Nicole Glenn

(00:45:43) Nicole's Insights on Logistics and Supply Chain

Learn More About Optimizing Cold Chain while Reducing Environmental Impact

Nicole Glenn | Linkedin

Candor Expedite | Linkedin

Food Chain - Candor Expedite

Episode Sponsor: TMSA

TMSA - Transportation Marketing & Sales Association

TMSA ELEVATE - Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Tom Raftery and Joe Lynch discuss triple bottom line logistics. Tom is an entrepreneur, sustainability expert, technology executive and all-around thought leader. Tom advises logistics and supply chain companies on technology, sustainability, and communications Summary: Triple Bottom Line Logistics

Tom Raftery, a sustainability expert, discusses the importance of triple bottom line logistics in the supply chain industry. He explains how reducing emissions and making operations more sustainable can lead to cost savings and improved profitability. Raftery shares his journey and insights on how companies can achieve a triple bottom line by utilizing forecasting, technology, and optimizing routes and loads. The podcast also explores the transition towards electric vehicles in various segments and strategies for reducing product returns in e-commerce. Raftery emphasizes the need for companies to start their sustainability journey now to remain competitive in the face of increasing pressures from stakeholders and regulations.

#TripleBottomLineLogistics

#SustainableSupplyChain

#ReducingEmissionsInLogistics

About Tom Raftery

Tom Raftery is a preeminent Sustainability & Technology Executive, Influential Podcast Host of the highly regarded Climate Confident and Sustainable Supply Chain podcasts, and a recognised Thought Leader. As well as being an influential international keynote speaker Tom is a guest lecturer at the prestigious Instituto Internacíonal San Telmo, board advisor for various startups, and former Global Vice President at SAP. Prior to joining SAP, Tom built a successful career as an independent industry analyst, focusing on the Internet of Things, Energy, and CleanTech, while also serving as a Futurist for Gerd Leonhardt's Futures Agency. With an extensive background in technology and social media dating back to 1991, Tom has co-founded an Irish software development company, a social media consultancy, and the hyper energy-efficient data center, Cork Internet eXchange. Additionally, Tom has made significant contributions to the field of sustainability through his work as an Analyst at industry analyst firm RedMonk, where he led their Sustainability practice for over seven years. His unique blend of expertise and experience makes him a sought-after thought leader in technology, sustainability, and social media.

Key Takeaways: Triple Bottom Line Logistics

• Learn about the concept of triple bottom line logistics and its importance in the supply chain industry
• Discover how reducing emissions is crucial for companies to remain competitive and attract top talent
• Understand the components of the triple bottom line: people, planet, and profit
• Explore how companies can achieve a triple bottom line by making their logistics operations more sustainable and efficient
• Learn how forecasting and technology can significantly reduce food waste, saving money and resources
• Gain insights into the transition towards electrification in the transportation industry, driven by advancements in battery technology and the pursuit of sustainability
• Discover strategies for making supply chains leaner and greener, including better forecasting, route and load optimization, electric vehicles, and reducing returns

Timestamps

(00:00:00) Triple Bottom Line Logistics

(00:00:47) Sustainability and Technology in Supply Chain

(00:04:17) Why Sustainability Matters in Logistics

(00:10:14) Defining the Triple Bottom Line

(00:12:10) Sustainability, Supply Chain, and Podcasting Journey

(00:19:20) Sustainable Logistics: Efficiency Drives Profitability

(00:23:56) Reducing Waste in Food Supply Chains

(00:27:41) Fewer SKUs: A Sustainability Advantage

(00:30:32) Reducing Emissions in Logistics

(00:38:51) The Electrification of Transportation

(00:44:22) The Transition to Electric Vehicles

(00:47:24) Electrifying School Buses and Grid Balancing

(00:51:04) Reducing E-commerce Returns with Better Sizing

(00:55:59) Revolutionizing Online Shopping with 3D Modeling

(00:58:23) Greening Supply Chains with Tom Raftery

(01:00:13) Sustainability: A Journey You Must Start

Learn More About Triple Bottom Line Logistics

Tom Raftery | Linkedin

Tom Raftery | Threads

Tom Raftery | Twitter

Tom Raftery | YouTube Channel

Tom Raftery | Calendar

Tom Raftery | Blog

Tom Raftery | Newsletter

Climate Confident podcast

Sustainable Supply Chain podcast

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Mark Lavelle and Joe Lynch discuss an alternative to UPS and FedEx. Mark is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities.

About Mark Lavelle

Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. Mark has over 20 years of experience growing businesses at the intersection of commerce, payments, and internet technology. He’s Co-Founder, Chairman and CEO of Deep Lake Capital. Previously, Mark was SVP of Commerce at Adobe as a result of the $1.7B acquisition of Magento where he was CEO. Other senior leadership roles include eBay, PayPal and Bill Me Later.

About Maergo

Serving the fastest growing brands across retail, Maergo simplifies and expedites small parcel delivery. Offering 1-3 day nationwide service, Maergo accelerates the end-to-end ecommerce & delivery experience through a comprehensive, proven network of providers, and simplifies the challenge many brands face of having to manage multiple carriers. Maergo takes care of it all through a single relationship. We deliver the reliability brands have come to count on, while offering freedom from egregious price increases, hidden accessorial fees, and lackluster support often seen from legacy providers. Topped off by improving time-in-transit and lowering your costs, Maergo is reimagining delivery and changing the way the retailers ship and deliver to their customers.

Key Takeaways: An Alternative to UPS and FedEx

• Mark Lavelle is the Chief Executive Officer at Maergo, a first-of-its-kind parcel delivery platform, purpose-built for branded direct-to-consumer delivery using modern technology and advanced data capabilities. 
• In the podcast interview, Mark and Joe discuss alternatives to UPS and FedEx. Mark’s company, Maergo is one of those alternatives that many fast growing brands are using to simplify and expedite their small parcel shipments.
• Maergo simplifies and expedites small parcel delivery for the fastest growing brands across retail.
• They offer 1-3 day nationwide service, accelerating the end-to-end ecommerce and delivery experience.
• Maergo has a comprehensive network of providers, eliminating the need for brands to manage multiple carriers.
• They deliver reliability while avoiding price increases, hidden fees, and lackluster support seen from legacy providers.
• Maergo improves time-in-transit and lowers costs, reimagining delivery for retailers.
• They drive higher conversion rates by providing a faster delivery experience for brands.
• Maergo eliminates the need for expensive regional distribution centers and complex carrier relationships.
• Their network features include pick-ups seven days a week, flexible sortation, eco-friendly use of passenger flight cargo capacity, and diverse last mile partners.
• Maergo understands that providing a great shipping experience is crucial for brand success.
• They offer faster, cheaper, and greener shipping options for high-growth brands, reducing carbon emissions and providing an alternative to legacy carriers.

Learn More About An Alternative to UPS and FedEx

Mark on LinkedIn

Maergo on LinkedIn

Maergo website

Maergo Blog

Maergo Case Studies

Report: The 2022 Peak Network Performance Report

Report: The 2023 Maergo Post-Purchase Consumer Experience Study

UnBoxing with Maergo series

Episode Sponsor: Port X Logistics

Is Drayage Just Drayage with Brian Kempisty

Episode Sponsor: Lean Solutions Group

Outsourced Sales and Marketing with Ryan Mann

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Samuel Parker and Joe Lynch discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at DAT Freight & Analytics' Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility. About Samuel Parker

Samuel is the Associate Director for DAT Freight & Analytics’ Shipper segment. This segment is in the growth stage of its evolution, serving large enterprise brands and their Logistics, Procurement and Supply Chain teams. Samuel is an experienced market strategy and product leader with over 10 years of experience in supply chain logistics and innovation, specializing in helping technology companies build high-performing Go-to-Market teams. Experienced in solutions marketing and portfolio development across SaaS, Supply Chain Software, and OEM Hardware. Samuel has his B.A. degree in Marketing Communications from Central College and Masters of Science degree in Corporate Marketing and Organizational Communications from Northeastern University. Samuel is a board member of CSCMP's Rocky Mountain Roundtable and is a Certified Product Marketing Manager (CPMM). He lives in Denver, Colorado with his wife and son.

About DAT Freight & Analytics

DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000.

Key Takeaways: DAT iQ: The Metrics that Matter

• In the podcast interview, Samuel Parker gave a freight market overview based on DAT's database of $150 billion in annual market transactions.
  • In short, the market has more or less hit bottom, but a recovery will not occur until the first quarter of 2025 - give or take a quarter.  
  • Predicting the freight market is always tough even for DAT, so follow them for the most up-to-date freight market trends and insights.
• The metrics that matter are from DAT IQ and are summarized below:
• RateView Analytics:
  • Get the most up-to-date pricing data in the industry based on actual contribution data.
  • Analyze pricing trends and pinpoint seasonal changes with 13-month pricing histories on each lane.
  • Access accurate freight rate forecasts that are over 95% accurate on more than 7 million daily predictions.
  • Gain full visibility into spot and contract rates by viewing average rates paid by brokers and shippers on more than 68,000 lanes.
• Network Analytics:
  • Understand past, present, and future market conditions.
  • Identify emerging trends, seasonal shifts, and underperforming aspects of your network.
  • Source capacity with precision using supply and demand metrics and forecasts.
  • Uncover cost-saving opportunities by optimizing underperforming lanes or carriers.
  • Build a resilient and diversified portfolio by negotiating with incumbents or efficiently procuring new carriers.
• Analytics Services:
  • Tap into DAT’s in-house team of subject matter experts for one-time or ongoing engagements.
  • Improve data hygiene with services such as data cleansing and aggregation.
  • Integrate data from any DAT product or service to enhance and centralize internal workflows.
  • Receive custom reporting solutions tailored to your business operations.

Learn More About DAT iQ: The Metrics that Matter

Samuel Parker | Linkedin

DAT Freight & Analytics | Linkedin

DAT Freight & Analytics | Shippers

DAT | DAT iQ

DAT | Speakers

Freightvine Podcast - DAT

MIT Center for Transportation and Logistics with Chris Caplice | The Logistics of Logistics

Navigating Market Uncertainty with Sarah Bertram | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm. 

About Steve Elwell 

Steve is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting clients include large publicly traded corporations and family businesses in industries from logistics to aerospace. Prior to strategy and turnaround, Steve ran an IT, and automation businesses and owned a retained executive search firm. He earned an MBA from Wayne State University in Detroit, and a BA in Economics and Management from Albion College, in Albion, MI. Steve, his wife Kris, and their two children live in Farmington Hill, MI.

About iDev

iDev serves leaders and businesses in their transition from good to great. We develop clarity and translate that clarity into action and durable sustainable gains. Our approach brings together vision, talent, technology, around realistic solutions, and deliberate high-energy execution. iDev has been successful in diverse situations including turnaround and transformation, crisis management, and strategic growth. iDev leaders have prior consulting experience as well as tenure as C-suite function heads and CEOs.

Key Takeaways: Freight Recession: Opportunity or Threat

• Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat:
  • Freight Recession Deepens: The initial predictions underestimated the severity and duration of the freight recession.
  • The Burning Question: Steve Elwell and Joe Lynch tackle the burning question: is it a threat or an opportunity?
  • Not a Shared Fate: While everyone feels the recession's impact, companies can choose their response.
  • Leaders Seize the Opportunity: Top leadership teams see the downturn as a chance to leapfrog competitors, not just survive.
  • Unlocking Growth: Steve Elwell unveils a simple customer-focused assessment tool to help businesses capitalize on this chance.
• iDev prioritizes empowering your people for lasting improvement. They understand that sustained success requires incentivized and passionate teams, which is why they focus on fostering long-term engagement.
• Results from day one. iDev delivers immediate value from the first meeting. They believe in swift action and maximizing the impact of the partnership from the outset.
• iDev provides the technological expertise, but your leadership and talent propel it further. They act as a catalyst, helping your team reach its full potential.
• Beyond project hours, your success is their passion. iDev invest in your business and the personal growth of your team members.
• iDev commitment fosters genuine connections, transforming clients into long-term partners. At iDev, professionalism thrives alongside genuine care - because business is, after all, personal.
• iDev core values: Action, Excellence, Leadership.

Learn More About Freight Recession: Opportunity or Threat

Steve Elwell | Linkedin

iDev | Linkedin

Supply Chain Disruptions Are Here to Stay with Steve Elwell | The Logistics of Logistics

3 Emerging Supply Chain Trends with Steve Elwell | The Logistics of Logistics

Make Heroes, Make Money with Steve Elwell | The Logistics of Logistics

Avoiding Fear, Uncertainty, and Doubt in Sales with Steve Elwell | The Logistics of Logistics

The Number One Reason Why People Buy with Steve Elwell | The Logistics of Logistics

The Only 3 Ways to Improve Your Sales with Steve Elwell | The Logistics of Logistics

Understanding the Buying Process with Steve Elwell | The Logistics of Logistics

Entering New Logistics Markets with Steve Elwell | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets.

About Adam Vazquez

Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers".

About Heard Media

Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry.

Key Takeaways: Growing a Brand and a Business

•  Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets.
• Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers.
• They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap.
• Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns.
• They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development.
• Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services.
• They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services.
• Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience.
• They believe in the power of creativity and its role in executing successful content campaigns.
• Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online.

Learn More About Growing a Brand and a Business

Adam on LinkedIn

Adam's Letter on LinkedIn

Adam's Newsletter

Heard Media on LinkedIn

Heard Website

Adam's Podcast

The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload’ For Blue’s Clues’ Steve Burns

Episode Sponsor: Tomorrow.io

The Biggest Risk Facing Truck Drivers with Dan Slagen

Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation

Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.

About Jim Waters

Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry.

About FreighTech

FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran.

Key Takeaways: Driving Sales Pipeline

• Jim Waters and Joe Lynch discuss the 3 keys to driving sales pipeline.
  • Demand Creation (top of the funnel)
  • Active Pipeline (prospects that seem promising after the discovery call)
  • Closing Deals 
• FreighTech customers gain the following benefits:
• Industry Leader: Led by logistics veteran Jim Waters, FreighTech offers logistics tech companies the combined power of advisory services and fractional CMO expertise to drive customer acquisition.
• Fractional CMO Advantage: Access senior marketing leaders for strategic guidance and execution, saving costs compared to a full-time CMO.
• Growth Focus: Target key areas like lead generation, brand awareness, demand creation, and sales growth.
• Data-Driven Results: Track KPIs and measure ROI to demonstrate the effectiveness of your marketing efforts.
• Scalable Support: Adjust service hours based on your company's needs.

Learn More About Driving Sales Pipeline

Jim Waters | Linkedin

FreighTech | Linkedin

FreighTech

The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics

Every Shipment Matters With Jim Waters | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Dean Duffin and Joe Lynch discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of Linear Logistics, one of Canada's fastest growing full-service third-party logistics companies.

About Dean Duffin

Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent Fortune 500 company. Demonstrating a remarkable ability to rapidly expand teams and provide proactive leadership, he earned early success. This success, coupled with invaluable learning experiences, paved the path to the establishment of Linear Logistics, a full-service logistics firm based in Calgary. With a strong dedication to unparalleled customer service, Linear Logistics has flourished under his and his co-founder, Andrew’s guidance. They grew from a duo to a team of over 40 logistics professionals across operations in multiple locations across Canada. Outside of his professional pursuits, Dean is an avid outdoors enthusiast, indulging in activities such as mountain biking, snowboarding, and hockey, both as a player and coach. Additionally, he devotes a significant amount of his time to non-profit organizations, driven by his belief in the importance of charity.

About Linear Logistics

A decade strong, Linear Logistics has solidified its reputation as a premier transportation and logistics solutions provider. Headquartered in Calgary with a strategic footprint across Saskatchewan, Alberta, and Ontario, Linear Logistics seamlessly services clients throughout North America. Their ongoing expansion into the British Columbia market reflects a dedication to broadening reach and catering to diverse business needs. At Linear, customer satisfaction remains paramount. By leveraging extensive experience and knowledge, they consistently uphold their commitment to customer-centric service, streamlining supply chain operations for valued clients. Their dedicated workforce strives to make a difference in the logistics world through proactive service and transparent communication. Efficient information management and real-time updates empower clients to make informed decisions. By entrusting their freight to Linear, clients gain access to customized solutions that optimize efficiency, allowing them to focus on core competencies. Linear prides itself on exceeding expectations, fostering innovative solutions, and delivering continuous value to partners.

Key Takeaways: Understanding the Canadian Logistics Landscape

• Dean Duffin and Joe Lynch discuss the Canadian logistics landscape including the unique challenges for each of the 5 regions that make up Canada:
  • Atlantic Provinces
  • Central Canada
  • Prairie Provinces
  • West Coast
  • Northern Territories
• With over 10 years of experience, Linear Logistics is a leading provider of transportation and logistics solutions across North America.
• Headquartered in Calgary, Canada, they operate strategically in Saskatchewan, Alberta, Ontario, and are expanding into British Columbia.
• Linear prioritizes customer satisfaction by offering custom-tailored solutions and streamlining supply chain operations.
• Their team is dedicated to making a difference through proactive service, clear communication, and efficient information management.
• Real-time updates empower clients to make informed decisions regarding their freight.
• By partnering with Linear, businesses gain access to solutions that optimize efficiency, allowing them to focus on core strengths.
• Linear goes beyond expectations by fostering innovative solutions and delivering continuous value to clients.

Learn More About Understanding the Canadian Logistics Landscape

Dean Duffin | LinkedIn

Linear Logistics | LinkedIn

Linear Logistics

Calgary: A top transportation and logistics hub | Calgary Economic Development

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube