Ashley returns after a two-month hiatus, feeling more aligned and energized than ever. She shares her insights on navigating the holiday season as a licensed aesthetician, why it’s essential to honor your worth, and how to confidently set your pricing without giving in to the enourmous pressure of discounts. You can expect:

• Why competing on price is unsustainable
• How to attract clients who value your expertise
• Creative ways to add value without reducing your income
• Actionable steps to boost your confidence

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In today's episode Ashley is diving into a hot topic: Should you go solo or build a team in the aesthetics industry? She shares her journey from starting solo, growing a team, and ultimately scaling back. Whether you're an aesthetician just starting your career or ready to expand, this episode covers the pros and cons of both paths to help you decide what’s right for your career. What you can expect:

• The benefits of being a solo practitioner, from flexibility to full creative control.
• The power of building a team and how it can help you scale.
• Why hiring independent contractors or renters could be the perfect middle ground.
• Key questions to ask yourself when deciding between solo and team.
• The freedom and focus that comes with working solo.
• The challenges of managing a team and keeping employees booked.
• The perks of hiring contractors or renters vs. full-time employees.
• How to align your business decisions with your values and goals.

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On today’s episode, Ashley chats with Isabel Vitale, founder of SIV Biome Balancing Serum, and they delve into the fascinating world of the skin’s microbiome. Isabel shares her unique journey into skincare, the creation of SIV, and how this innovative product is revolutionizing the industry by addressing skin health more nuancedly and in a way that focuses on barrier health. Discover practical tips for incorporating SIV into professional skincare routines, the importance of a holistic approach to skin health, and how this brand truly supports the Aesthetician’s mission.

Episode Highlights:

• Isabel's journey into skincare and the creation of SIV.
• Transition from no skin issues to severe breakouts in college.
• Working with pediatricians and dermatologists, noticing widespread inflammatory conditions.
• Inspiration from podcasts like Andrew Huberman's and learning about the skin microbiome.
• Initial struggles with finding products targeting the skin microbiome.
• Discovery and collaboration with Kiran Krishnan on spore-based probiotics.
• Formulating SIV in the kitchen with spores and oils, leading to significant results in reducing acne and inflammation.
• Connection between skin barrier and microbiome health.
• Concept of "leaky skin" and its implications.
• SIV's mechanism: using quorum sensing microbes to balance the skin's microbial environment.
• Proper application techniques and recommended amounts (one to two drops).
• Combining SIV with other skincare products, including retinoids and exfoliants.
• Ensuring clients don't overuse products like hypochlorous acid sprays.
• Testimonials and long-term benefits seen in users, including improved skin tone and hydration.
• Discussing complementary products and brands like Marie Veronique and DMK.
• Shifts in the aesthetics industry towards a more holistic approach.
• Importance of professional education and diligent product research.
• The evolving role of Aestheticians
• Use of SIV post-treatments like dermaplaning, microdermabrasion, and chemical peels.
• Importance of gentle treatments and corneotherapy in maintaining skin health.
• The balance between exfoliation and nourishing the skin.
• Plans for backbar sizes and potential new products in development.
• SIV's commitment to supporting aestheticians and improving industry practices.

Where to Find SIV:

• Instagram: @sivcare

Buy SIV:

https://www.evolveskinandwellness.com/product/siv-biome-balancing-serum/

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In this heartwarming and insightful episode, Ashley interviews Leah Klasovsky, the passionate founder of Leahlani Skincare. Leah shares her journey from a poetry teacher aspirant to a successful Licensed Aesthetician Entrepreneur, discussing the pivotal moments that led her to create her brand. They delve into the intricacies of formulating skincare products, the importance of grounding and setting boundaries, and the joys and challenges of working with family.

Things We Discussed:

• Leah's transition from aspiring poetry teacher to aesthetician and skincare brand founder.
• The inspiration behind Leahlani Skincare, including the creation of her first product, Honey Love Exfoliator.
• Overcoming challenges and obstacles in starting and nurturing a skincare brand.
• The importance of grounding, setting boundaries, and avoiding burnout in the treatment room.
• The role of family in Leah’s business and tips for successfully working with family members.
• Leah’s commitment to high-quality, botanically-based ingredients and how she chooses them.
• The significance of offering a unique and thoughtful product line, with insights into the formulation process.
• Leahlani Skincare's approach to working with passionate aestheticians who align with their ethos.
• Leah’s dedication to supporting and connecting with the aesthetician community.
• The transformative and healing power of esthetician work.

Connect with Leah Klasovsky:

• Website: https://www.leahlaniskincare.com
• Backbar for Aestheticians: https://www.leahlaniskincare.com/pages/backbar
• Instagram: https://www.instagram.com/leahlaniskincare

Host Information:

• https://www.instagram.com/goldenexperienceguide/

Additional Resources:

• Listen to Leah’s podcast “Shell Me About It” for more insights into her journey and business: https://www.leahlaniskincare.com/pages/shell-me-about-it

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In today’s episode, Ashley interviews Laticia Kristine, the inspiring woman behind No Filter Aesthetics. Laticia shares her journey from battling cystic acne to building a successful skincare clinic, discussing key challenges and insights along the way. They also explore the concept of her personal branding on IG, the “Scandalous Aesthetician" and delve into brand partnerships, mentorship, and the future of the aesthetics industry.

Things We Discussed:

• Laticia's beginnings in the aesthetics industry, driven by her own struggles with cystic acne.
• Transition from corporate spa work to aesthetics school and a focus on makeup artistry.
• Building a six-figure business on the East Coast specializing in brow waxing and makeup.
• Founding and evolving No Filter Aesthetics through multiple rebrands and overcoming challenges.
• The creation and purpose of "The Scandalous Esthetician" personal brand.
• Importance of thorough research and communication before partnering with skincare brands.
• Avoiding brands that go direct to consumer and advocating for nationalized standards and improved education.
• Offering one-off mentorship sessions tailored to individual needs.
• Balancing self-care with business growth and focusing on personal happiness.

Connect with Laticia Kristine:

• Website: https://nofilteraesthetics.com
• Instagram: @scandalous.aesthetician

Host Information:

@goldenexperienceguide in Instagram

Additional Resources:

• Episode with Athena on intellectual property https://podcasts.apple.com/us/podcast/the-estie-bestie-tea-time/id1628151650?i=1000655967738

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On today’s episode, Ashley chats with Miracle Workman, a seasoned aesthetician from Wasilla, Alaska. With nine years of experience in the aesthetics industry, Miracle shares her journey, challenges, and successes. She dives deep into the world of finances, client care, and the importance of retail in running a successful aesthetics business. This episode is a goldmine for licensed aestheticians looking to enhance their practices and achieve a balanced, profitable career.

• Miracle's journey in the aesthetics industry, from post-high school uncertainty to finding her passion through a laser appointment experience.
• Working in various roles, from a fast-paced waxing salon to a med spa, and how these experiences shaped her skills and confidence.
• The impact of COVID-19 on Miracle's career, including the influence of a facial from Ashley in Pasadena and the decision to start her own business.
• Navigating the challenges of the pandemic and the realization that starting a business during such times builds resilience and strength.
• The importance of understanding the difference between revenue and profit, and the misconceptions around "six-figure" success.
• Breaking down expenses: The reality of high expenses in aesthetics, especially with high-ticket retail brands and consumables.
• The importance of investing in your business and understanding cost per service to ensure profitability.
• The significance of retail in an aesthetics business and how it can contribute to overall revenue and client satisfaction.
• Treating clients like gold: Ashley & Miracle’s shared approach to client care, including offering drinks, snacks, and goody bags.
• How and when to raise prices, the importance of not undercharging, and maintaining a sustainable business model.
• Miracle shares her journey to achieving a flexible work schedule that fits her lifestyle while maintaining impressive financial results.
• The role of retail in creating a sustainable business and extending the client experience beyond the treatment room.
• Miracle's advice on showing up consistently, whether on social media or in your business practices, to achieve long-term success.
• TikTok success: Miracle's journey to gaining over 700,000 followers on TikTok and her tips for creating engaging content.
• Diversifying content and leveraging social media platforms to grow your business and reach a wider audience.

Follow Miracle Workman:

• Instagram: @miracletheesti
• TikTok: @miracletheesti
• Website: https://www.miracleworkman.com

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In today’s episode, Ashley dives deep into the world of Aesthetics with Jenn Mills, a Licensed Aesthetician of 11 years from New Orleans. Jenn shares her extensive knowledge and experiences, discussing the evolution of the aesthetic industry, the impact of social media on beauty standards, and her own journey as a trendsetter in the community. Whether you’re a skincare enthusiast or a licensed professional, Jenn’s insights provide a rare look into the intricacies of aesthetics and the passion that drives its practitioners.

Key points from this episode include:

• How the role of aestheticians has evolved beyond traditional boundaries due to social media and brand partnerships.
• Insights into how platforms like Instagram have transformed client expectations and the aesthetic industry's approach to beauty.
• The importance of understanding client needs and the impact of societal beauty standards on personal self-esteem.
• Jenn’s thoughts on the emerging trends and the future direction of skincare practices.
• The critical role of aestheticians in educating clients about products and treatments and the increased responsibility due to influencer-informed consumerism.
• The significance of brand partnerships for aestheticians and how these relationships influence their business and client trust.
• The importance of continuous education and staying updated with the latest research and techniques to provide the best care possible.
• The conversation touches on the importance of ethical marketing and being transparent with clients about what skincare products contain and how they work.
• Significant changes in how aesthetic education will be delivered in the future, emphasizing the need for more scientifically rigorous and comprehensive training programs.

Find Jenn on Instagram:
@ritualbodystudio

Book a facial with Jenn in New Orleans:
ritualbodystudio.com

Brands Jenn Loves:
Biojuve
SIV
Marie Veronique

Education Jenn Recommends:
Integrative Certification
learnskin.com 

Integrative dermatology symposium
https://integrativedermatologysymposium.com/

Check out The Golden Touch Hands-On Facial Training Workshop

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Dive into this raw, must-listen to episode as Ashley peels back the curtain on the transformative shifts happening at Golden Experience Guide! From exhilarating personal updates to major business revelations, discover how we're navigating the messy middle of redefining partnerships and reshaping our platform.

CLICK HERE TO JOIN THE GOLDEN TOUCH WORKSHOP IN JULY!

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In this episode, Ashley chats with Celebrity Chef Danielle Bruno about the power of food as medicine, Kambo therapy for healing trauma and their upcoming Gourmet Glow Event in Newport. 

Follow Danielle on Instagram: @chefdaniellebruno

If you wanto join Gourmet Glow: you can buy a ticket here!

If you want to learn more about Danielle's Kambo Experience, click here to check out Tiffany Solomon!

Reminder: Ashley's 2024 Mastermind, which is currently in its second quarter focusing on marketing strategies and client engagement is still open for enrollment!
Join the Mastermind and gain access to an exclusive Instagram group chat, and the "Superpower Your Solo Practice" masterclass. 

Also, stay tuned for a chance to secure your spot at Ashley's 2nd hands-on facial workshop launching soon in July, which includes a ticket to the Gourmet Glow Event. 

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Ashley chit-chats with Licensed Aesthetician + Fellow Podcaster Kirsten Goetzelman, founder of Enso Wax and a multifaceted entrepreneur in the beauty industry. They delve into the complexities of identity, the juggling act of managing multiple roles, and the profound impact of understanding one’s Human Design on personal and professional development. The conversation also covers the significance of community, the power of self-care, and strategic insights into brand partnerships, all while navigating the ever-evolving landscape of the industry. This episode offers a treasure trove of wisdom for skin and waxing professionals, exploring themes of innovation, growth, and the relentless pursuit of passion

Find Kirsten on Instagram @tampawaxer

Check out The Waxing Guide

Listen to The Waxing Podcast

• Unique insights from Kirsten, Licensed Aesthetician and the founder of Enso Wax in Tampa, Florida
• Podcasting to share insights and experiences
• Juggling multiple roles within the beauty industry
• Discussion of Human Design, particularly the roles of Projectors and how understanding one's design can influence personal and professional growth
• The importance of guiding and influencing others while recognizing the need for self-care and boundary-setting in their professions
• The significance of community within the beauty industry and how personal backgrounds shape professional ethos and the drive to create inclusive, supportive spaces
• Being driven to focus on innovation, customer feedback, and the desire to solve industry-specific problems
• Discussion on self-care practices, including physical activities like Pilates and mental health strategies such as following uplifting social media accounts and learning new skills
• The importance of continuous learning and personal development, both within their field and in broader interests, to maintain balance and growth
• Navigating Brand Partnerships and Market Presence
• Insights into working with brands, the importance of alignment with personal and professional values, and tips for building meaningful partnerships in the beauty industry.
• Emphasis on authenticity, mutual benefit, and the strategic approach to collaborations and endorsements.

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Ashley talks with award winning Licensed Aesthetician, Naikia Simone, all about the tremendous benefits of community, networking, financials and taxes in this resource packed episode.

Find Naikia on Instagram @naikiasimone

Book a Facial in Palm Beach, Florida with Naikia: www.artofaesthetics.co

Find Tiffany Aliche aka The Budgetnista (she has tons of resources on her page as well as her Get Good With Money Book that features a workbook) https://www.instagram.com/thebudgetnista/

Beauty Professionals United Group Coaching Link: https://artofaesthetics.thrivecart.com/elevateceocoaching/

CPA for Beauty Pros: Kahla King, The King Firm https://thekingfirm.net/

• Learn from Naikia Simone, a Licensed Aesthetician, Beauty Business Coach, and an eight-time international award-winning professional, we talk all about her journey of becoming the proud founder of Art of Aesthetic Skin Studio and her transition to a full-time entrepreneur.
• Dive into an open discussion about finances, including overcoming common misconceptions and the importance of pricing your services appropriately
• Gain practical advice on managing your business finances, from budgeting to understanding the true value of your services.
• Naikia shares her personal story, revealing the steps and transitions in her career that led to her success. This includes insights into moving from corporate roles to embracing full-time entrepreneurship and the lessons learned from pursuing passion over paycheck.
• Discussions on finances, budgeting, and pricing within her coaching and mentoring for Aestheticians. Learn the importance of having a clear understanding of your costs to appropriately charge for your services, ensuring a profitable and sustainable business.
• Hear about strategies and tools, like QuickBooks, that can simplify and enhance your approach to business finances. Learn from real-life challenges and solutions on handling taxes, investments, and planning for future growth.
• Hear about the importance of community and mutual growth among beauty and wellness professionals
• Creating networks that foster learning, support, and professional development.
• Gain access to recommended financial literacy programs, tools, and personal experiences that highlight the importance of continual learning and investing in oneself for both personal and professional development.

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