Sabina Elvstam-Johns founder of Lust.dk started her first store in Copenhagen in 1998.  Sabina’s wish to make adult stores change from man focus to women focus, opened a complete new market. Today Lust.dk is a well-known brand with several stores.

In this Podcast Sabina describes her journey as women in the business world.

Interesting Quotes:

„Be ready to take risks, instead of taking a small space rent a big beautiful space”

 

„Dont be scared, if you don’t know everything”

 

„All beginnings are hard, just put the hard work in and stick with it”

 

„Have a partner you respect – hard times will come”

 

„Let your heart guide you, not just your mind”

 

„Stick to your vision, even when advice tell different”

 

„In Communication – If you feel that something is wrong act on it immediately”

 

Book Recommendations:

A Little Life – Hanya Yanagihara The Goldfinch – Donna Tartt

 

Olivia Czetwertynski is the co-founder of Becomewide and StartupPressRoom, international PR consultancies specializing in global PR and growth strategy for startups. As an early member of the European coworking and entrepreneurship movement, Olivia previously worked as Communications Director for Spain’s largest coworking space, utopic_US, and Partnership Manager for Coworking Europe. Prior to this she worked for world-leading advertising agencies MRM Worldwide and TBWA.

 

00.00-10.45 PR-communication processes 10.45-12.30 entrepreneur journey experience 12.30-15.50 how is it to be a woman entrepreneur in a men’s world 15.50-18.30 biggest challenge 18.30-21.25 book recommendation

 

Key Takeaways:

PR Key Problems: 1. No clear Goal > You need S.M.A.R.T goals (Specific Measurable, Achievable, Realistic, Time-related) 2. Campaign mismanagement -> no clear idea of how to run a campaign, steps to follow 3. Lack of alternatives -> Doing PR is sometimes not the right action to achieve your business goals. Evaluate other alternatives (adwords, Facebook-Twitter ads, email marketing,..), does it help me to achieve my business goal?

Be aware PR needs 3 Months of preparation

Prepare your pressroom on your website for journalists, a place where they can find all they need to publish your story, without having to contact you

Prepare your startup for PR, you will generate traffic to your website, are you ready to convert it into leads/clients?

Get to know first journalists, read them, follow them on social media

The email subject title is 90% of the success of your campaign, craft your message for the specific journalist

The more visual the email message, the most possibility to get positive answer

Learning by doing lower the risk of failure: Before committing budget to a PR agency or freelance, do it yourself to understand the media industry

If you work for it life will give it to you

 

Book Recommendations:

 

The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success – James Hurman

Sabela Garcia is a creative mind passionate about innovation and the startup world. In Hamburg, she works with media tech startups at next media accelerator, helping them connect and grow in Germany.
Back in 2015 she co-organized the first Startup Weekend Woman in Hamburg. In 2017 hosted with NMA ten media related Hackathons in Germany together with media houses. In 2015 she founded the first English magazine in Hamburg: Gute Leute Magazine.

Interesting Quotes:

„Be curious- it can bring you to places”

„Trust your employees that they do a good job”

„Try everything before you give up”

„Networking can lead to the right place”

„Dont be in love with your product”

 

Book Recommendations:

TED Talks: The Official TED Guide to Public Speaking – Chris Anderson The Road to Somewhere: The Populist Revolt and the Future of Politics – David Goodhart