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From Zero to Foundr Podcast
Foundr Media
In the trenches, building the entrepreneurs of tomorrow.
- 31 minutes 29 seconds065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws
After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers.
Listen to Mollie and Chavarne discuss:
- Quitting her corporate career and going all-in on Le Paws
- The challenges of breaking into the pet industry
- How the Start and Scale course helped her create a brand identity
- The importance of naming conventions for a brand
- Understanding cultural and communication differences with suppliers
- Making the Le Paws dining mats reversible and durable
- Shifting her launch date 6 times
- Why entrepreneurs need to be flexible
- Getting featured in British Vogue
- And much more pet industry advice…
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10 June 2022, 5:30 pm - 46 minutes 8 seconds064: From Pain to Purpose with Tish Fletcher of Fletcher + Reese
Three years ago, Tish Fletcher’s health plummeted. She took meds to deal with chronic pain but didn’t feel like she had control of her body. After trying CBD products, Tish was finally pain-free and living a healthy lifestyle. Immediately, Tish started making her own CBD products and selling them to friends and family. So, she launched Fletcher + Reese, a wellness brand specializing in CBD-infused bath and body products.
Listen to Mollie and Tish discuss:
- Making bath products inspired by her grandmother
- Transitioning from homemade to manufacturing her products
- The red tape around producing and selling CDB
- Finding a payment processor for CBD products
- Building a personal brand as a certified CBD advisor and coach
- How the Instagram Domination course helped her go from 9K to 40K followers
- Her plans to open up a storefront called Thrive Wellness Lounge
- And much more CBD and startup business advice...
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3 June 2022, 5:30 pm - 53 minutes 45 seconds063: From Zero to 6 Figures in 1 Month with Samantha Brett of Naked Sundays
Samantha Brett surveyed 2,000 millennials asking what they don’t like about traditional sunscreen. There were 3 universal answers–white, sticky, and bad for the skin. So Samantha reversed engineered to create the first SPF 50+ mist for over makeup. Alongside her partner, Samantha launched Naked Sundays in January of 2022 and and 6 figures in 4 weeks. And within 3 months, Nake Sundays became Australia’s #1 SPF skincare brand.
Listen to Mollie and Samantha discuss:
- How her background working at Vogue and Marie Claire inspired her research
- The 9 months manufacturing process
- Spending over a year building her Instagram presence
- Creating vegan collagen from scratch
- Obsessively listening to Nathan Chan and Gretta van Riel
- How she manages her full-time job as a journalist and mother
- Creating a logo that would fit the bottling and packaging
- How lilac became the color icon of Naked Sundays
- Winning the 2022 Mecca Beauty Innovation Award
- Susutaining their growth and future products
- And much more skincare business advice…
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27 May 2022, 5:30 pm - 37 minutes 53 seconds062: Manifesting a Side Hustle with Leah Toth of Destiny Drive
Destiny Drive offers a 26-day manifestation journal that provides life assessment tools, encouragement, and accountability to reach your dreams. Founder Leah Toth describes it as “the soft 26,” the opposite of 75 Hard. Leah’s drive for her business came after the second COVID lockdown in Melbourne. She didn’t want to fall into the same negative patterns and started collecting her manifestations in a journal. One of the manifestations was starting a side hustle, which ironically became the custom journal she created.
- How she created her manifestation journal
- Why she feels like Hannah Montana
- How she found a designer in the Start and Scale community
- Selling out of every product order in her first year
- Creating journal challenges for her community
- Why she’s taking the Start and Scale course again
- The backward bucket list
- And much more side hustle advice…
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20 May 2022, 5:30 pm - 45 minutes 46 seconds061: Starting a Social Agency from Scratch with Maddison Danforth of Boho Social
After 10 years of experience in digital and social marketing, Maddison Danforth decided that she wanted to help small businesses that didn’t have budgets for large agencies. So, on a Friday afternoon, she left her full-time job. The following day she started her agency called Boho Social.
In the past 3 years, Boho Social has helped small businesses use organic social media to see results like growing from $2.5K to $20K in 6 months. In addition, Maddison was named one of the "Top 10 Female CEOs to Watch" by Yahoo Finance and conducts regular workshops on the power of organic social.
Listen to Mollie and Maddison discuss:
- The value of organic vs. paid social media
- How she launched her social media agency
- Why she chose a Boho-style brand
- How to balance client load and consulting packages
- Why she hired a business coach to help with her pricing
- Why you should hire before you’re ready
- Anxiety surrounding raising her prices and the surprising response
- And much more organic social media advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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13 May 2022, 5:30 pm - 30 minutes 47 seconds060: Breaking Through Fear with Allie Evans of Tama Swim
Allie Evans fell into a successful career in real estate, but when COVID-19 hit, she wondered if she could do more. Through her passion for beach lifestyle and sustainability, she started Tama Swim, a consciously-curated women’s swimwear label. The swimwear is made from recycled yarn from ghost fishing nets in an entirely closed-loop system. After a successful launch, Allie is building Tama Swim, a brand synonymous with an ethically-conscious mission to preserve the beaches and oceans where swimwear thrives.
Listen to Mollie and Allie discuss:
- How the Start and Scale course helped her find an ethical manufacturer
- How her real estate experience transitioned to ecommerce
- Creating a pre-launch giveaway to build newsletter subscribers
- Choosing to be 1% of the Planet company
- How a product launch can validate an idea
- Juggling a 9 to 5 role with a side hustle
- How to set a schedule and goals
- And much more product launch advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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6 May 2022, 5:30 pm - 32 minutes 43 seconds059: Making Plant-Based Milk Convenient and Sustainable with Alicia Long of Nutr
Alicia Long was working at Google when she started feeling that a piece of her life was missing–entrepreneurship. While on maternity leave, she took the foundr Start and Scale course and learned that she needed to create a solution, not a product. Alicia is lactose-intolerant and found that buying nut milk can be expensive, full of preservatives, and create packaging waste.
With help from her husband, a mechanical engineer, they created a nut milk maker that is convenient, compact, versatile, and sustainable. Nutr has exploded since its launch in 2021, hitting $1 million in sales in 6 months, and signed deals with retailers Sur La Table and Anthropology.
Listen to Mollie and Alicia discuss:
- Why they chose to make a single-serving sustainable machine
- The importance of the aesthetics and convenience
- How Nutr customers came up with recipe applications for the product
- Why do they plant a tree for every device purchased
- Reaching out to 100 influencers per week
- How to take advantage of "nanoinfluencers" when starting out
- The importance of finding a direct source manufacturer
- Creating their second-generation product
- Their goal to hit $10 million in sales
- And much more product solution advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
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29 April 2022, 5:30 pm - 38 minutes 37 seconds058: Starting a Luxury Brand from Scratch with April Scott of The Villa
6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr Start and Scale course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business.
Listen to Mollie and April discuss:
- How her day job in mining helped build her business
- How she used Fiverr to find a graphic designer
- Tips for organizing a successful product photoshoot
- The importance of building relationships with models
- How 85% of The Villa's referrals come from Instagram
- Being in the top 5% of Shopify stores in her launch week
- How to use trending music to help boost TikTok videos
- And much more luxury good ecommerce advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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22 April 2022, 5:30 pm - 39 minutes 33 seconds057: How to Rebrand Your Business with Samantha Scott and Wayne Stanton of Selfcare Social
Samantha Scott and Wayne Stanton always wanted to start an online business but didn’t know how. After taking the Foundr Start and Scale course, they discovered their business idea and started selling LED-light therapy masks under the brand “Social Skins.” Their launch was so successful that they realized their brand had pigeon-holed their business. So last year, they relaunched their brand as Selfcare Social, which provides an array of self-care products at an affordable price. The rebrand didn’t slow down their pace, now at $10K sales per month, thanks to their loyal customers and followers.
Listen to Mollie chat with Samantha and Wayne about:
- How Start and Scale helped them discover their business idea
- How to market a product to an unfamiliar audience
- How to rebrand your business without losing awareness
- Getting featured in Vogue UK, Beauty Crew, PopSugar, and Women’s Health
- Why Google Ads worked better than Facebook ads to reach their audience
- How “normal people” became influencers for their brand
- The cost and challenges of international shipping
- And much more rebranding and self-care ecommerce advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
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15 April 2022, 5:30 pm - 37 minutes 34 seconds056: How Handmade Pacifier Clip Turned into a 6-Figure Business with Megan Castillo of Little Baebae Co.
After her first child was born, Megan Castillo taught herself to sew and sell handmade baby items online. Quickly, her parenting product hacks became a full-fledged business called Little BaeBae Co., an innovative baby products company and home of the RetractaClip. Last year, BaeBae Co. grew 300% and is now on track to make $1.8M in sales.
Listen to Mollie and Megan discuss:
- How her daughter inspired the idea for a retractable pacifier clip
- Making the first RetractaClip prototype using an old auxiliary cord
- Raising $15K on Kickstarter and validating her idea
- How the Foundr Facebook ads course changed her hobby into a business
- The feeling of finally being able to pay her salary
- Offering other baby brands' products in her store
- And much more small business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
For more Foundr content, follow us on your favorite platform:
8 April 2022, 5:30 pm - 40 minutes 32 seconds055: Reducing Cellulite Through Fiber Technology with Vanessa Babuin of Celle Skin
Vanessa Babuin started her company Celle Skin to give women confidence by reducing the appearance of cellulite. But instead of the traditional topical solutions, Vanessa used her experience in apparel development to create a wearable beauty solution.
Celle Skin's trademarked technology in their FibreCel™ Shorts increases circulation that helps repair the skin. Within 4 months, Celle Skin hit over $100K in sales and plans to expand its offerings and reach through Vanessa's passion for helping other women.
Listen to Mollie and Vanessa discuss:
- The decision to manufacture in Italy
- How to trademark their specialized fiber technology
- Offering a 30-day money-back guarantee
- How Start and Scale helped simplify Celle's product message
- The advertising restraints of a results-driven product
- How to get your products in stores
- How the Daily Mail found Celle on TikTok
- And much more apparel business advice…
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
For more Foundr content, follow us on your favorite platform:
1 April 2022, 4:30 pm - More Episodes? Get the App
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