The Business of Psychology

Dr Rosie Gilderthorp

For Psychologists and Therapists reaching more people and making bigger impact by getting out of the the therapy room

  • 12 minutes 22 seconds
    Summer School Lesson 1: Get your private practice essentials in place

    Summer School Lesson 1: Get your private practice essentials in place

    Hello and welcome to the Business of Psychology Summer School edition. 

    Over the six weeks of the English school holidays, we are doing things a little bit differently around here. If you're looking to start up an independent practice in September, then this is the place to be as each week I'm dropping in with a quick lesson and tasks that can be completed in 30 minutes or less from your sun lounger.

    By the end of the six weeks, you will feel ready to step into your practice in September, confident that you can find clients and have a safe and viable business foundation. 

    Each week, the lessons will go out on this podcast feed, but if you want the weekly tasks, workbooks, private community, and a live session with me at the end of the summer to hold you accountable and make sure nothing stands in your way, you will need to sign up here: PBS Summer School

    I would love to see you in the community.

    Full show notes of this episode are available at The Business of Psychology

    Links & References:

    PBS Summer School Sign Up

    PBS Start and Grow

    Episode 118: Cyber security: What mental health professionals need to know to protect their practice

    Episode 81: Insurance for psychologists and therapists who do more than just therapy with Catherine France

    BPS Register of Supervisors: https://www.bps.org.uk/register-applied-psychology-practice-supervisors

    ICO registration: https://ico.org.uk/for-organisations/data-protection-fee/

    Sole trader set up: https://www.gov.uk/set-up-as-sole-trader 

    DBS certificate information: https://www.bps.org.uk/resources-and-benefits

    DBS certificate list of approved umbrella companies: https://dbs-ub-directory.homeoffice.gov.uk/

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    Introduction

    Welcome to your first lesson summer schoolers! It's fantastic to have you here. 

    I know that when you first decide to start seeing some private clients the setup can be really intimidating but in this course we're going to use your summer holidays to get your foundations sorted so that you can have the most fulfilling, rewarding and profitable September without one ounce of overwhelm.

    Every week you're going to get a new lesson with a video or you can listen on the podcast if you prefer - I'll be putting all of these out on the main podcast feed - and a challenge for the week. Each weekly challenge can be completed in just 30 minutes. So it's a very sun lounger friendly course.

    Throughout the summer, you can ask me and each other for help and support in our Kajabi community. Just make sure that you tag me so I see it. And because I'm on holiday with kids and all of the rest of the stuff as well, do give me 48 hours to respond. 

    Week one: Getting your essentials in place

    I know that you're short on time over the summer so in this lesson I'm just going to cut to the chase and tell you what I would do in your shoes based on my experience. Everything I suggest is purely because I found it helpful or my students and coachees in Psychology Business School have found it helpful.

    These are the things I think you must do before you start seeing clients and we can get them ticked off now so that you're ready to go in September. 

    Insurance 

    Professional indemnity insurance is essential. 

    This is the insurance that covers you should somebody make a complaint about you as a professional or if anything bad happens to a client while you're working with them and you could be held liable for that. It's really really important to have. 

    Business insurance is also essential. Cyber insurance is something I would strongly recommend, but many people would choose to leave that until they're up and running.

    So let's talk about professional indemnity insurance first. This is essential for you to practice as a psychologist or therapist in independent practice. Business insurance is not mandatory until you're at the stage of employing people, however, I think it really makes sense to cover all forms of difficulty that could prevent you from running your business.

    So for example if you have business insurance and your laptop gets stolen, then you'll be able to get a replacement very quickly. We all know in the early days of a business, finding that £500 to get a new laptop can be really, really difficult. And it's not very expensive, business insurance typically is around £5 a month.

    Cyber insurance is something I would definitely consider because we would typically not be very well prepared for any kind of cyber attack that resulted in a data breach, for example. And with cyber insurance, you get access to help and support through that kind of crisis. Now, these things do not happen often, but it's on the rise. I recorded a podcast that convinced me with a cyber expert that we should really be thinking about this. So I'd urge you to listen to that podcast and also listen to the insurance episode that I recorded with Catherine France, insurance expert, to make your decision about what kind of cover and what level of cover you need. But certainly at a minimum, I would get your professional indemnity insurance sorted, and I would think about looking into business insurance as well at this point.

    Supervision

    Okay, so next thing on the list to tick off is supervision. Choose a specialist who you're excited to work with, who you think is going to be able to bring something that you need to your practice. So for example, if, in the NHS, you really wanted to develop your EMDR skills, but you weren't able to do that, find a supervisor that can help you to do that. If you wanted to get supervision from somebody that's worked independently, perhaps in a particular area that you're interested in, like medico legal, LAC any kind of client group that you want to work with independently, and you're not quite sure how that's going to work, then plug that gap with your supervisor.

    The wonderful thing about working independently is that we get to choose our supervisors, and we can look for multiple supervisors and sort of magpie people's expertise to bring into our own work. It's a fantastic opportunity, so make sure that you find the right person. 

    There are directories of supervisors. If you're a psychologist, you can use the BPS directory of supervisors, but also use the professional groups. Lurk a bit, search for topic areas you're interested in, and see who's speaking authoritatively on those subject areas, and that will be a really good place to start looking for a supervisor. 

    ICO registration

    The next thing you need to get sorted is your registration with the ICO. The ICO are the Information Commissioner's Office and if you're based in the UK it is mandatory that you sign up and pay £40, it's usually about £40 anyway, every year. And that just helps them to run their office. 

    Basically what the ICO does is provide advice and information around data protection. So they are the people who you can go to and say, I'm not really sure how much information I need to share with the courts from my confidential patient notes, for example, they can be really, really useful. They've got lots of free guides and lots of advice about data protection, and they've also got quite a useful chat function on there, where you can ask a question and then have your answer documented so that you know that if you ever had to prove that you'd thought properly about what to disclose and what not to disclose, you would have that proof in front of you.

    Set up as a sole trader

    If you've never run any kind of business before, setting up as a sole trader in the UK is extremely easy. You just go to HMRC, it's https://www.gov.uk/set-up-as-sole-trader and  all you have to do is decide on a trading name and register for tax. You may decide further down the track that a different business formation, such as limited company, suits you better for tax reasons, for example. But for now, you're just trying to get set up and your first few clients through the door. So it's a good idea to take advantage of how easy it is to do that in the UK and just get going. Then when you've got some money coming in, you can use that money to pay an accountant to give you advice. 

    The only exception to this is if you're still working in the NHS or in any other form of employment, in which case it usually makes good sense to be a limited company straight away. If that's you, then book that consultation with an accountant because it's likely to be worth it early on. So get that in the diary for September. Or, if you want extra brownie points, get it sorted now so that you've got your company formation. It makes it much easier for you to then progress with the other things that you need to do to get your business off the ground.

    DBS certificate

    Next thing is get a DBS certificate if you don't have one already through your employment. For anyone that doesn't know, a DBS certificate is simply a document that proves that you haven't had any relevant criminal convictions or investigations in a particular time period. So there's nothing very complicated about it, but it is a requirement if you're going to be working with vulnerable people or children, so it's very much something that we need to have in place in independent practice. 

    If you do already have one through your employment, then make sure that you're signed up to the update service. Because that means that you can just pay a renewal fee every year and your DBS certificate will never run out.

    They're a bit of a faff to get if you don't already have one. If you don't have one already, don't panic. If you're a psychologist, you can use the BPS service in order to get your DBS certificate through them, and I will link to that in the show notes.

    If you're not a member of the BPS, there are other umbrella companies that will help you apply, because you do need to apply through a company. So I'll give you links to those in the show notes so that you can find the solution that works best for you. But just make sure that you get that sorted. 

    Week one task

    So that is all you have to worry about for week one of the summer school. And I know that some of those things will seem daunting, but I promise you if you set a timer and you're intentional about it, this can be done in 30 minutes. Just don't overthink it, okay? Because none of these things need to be perfect at the beginning.

    None of these things need to be perfect. They just need to be good enough at the beginning of your practice. You will continuously update your systems and change things as your business grows and develops. For now, we just don't want anything to be holding you back in September. So set that timer, 30 minutes, and get it done.

    Alright, so your task for this week is just to sort out all of the above. It's boring, but knowing that you have this stuff in place will allow you to get on with the more interesting stuff in September. You don't want to be faffing around with this when you want to be working with clients. So, set timer, 30 minutes, go!

    22 July 2024, 5:00 am
  • 3 minutes 31 seconds
    PBS Summer School Trailer

    PBS Summer School Trailer

    Hello! Just a quick note from me today to let you know about something really cool that we're doing in Psychology Business School over the summer. And this is something you're going to want to be part of if you are planning to start your independent practice in September. 

    Maybe you're thinking, new academic year, new me, new pencil case, and a new practice! And if that is you then PBS Summer School is here to make sure that you use the time over the summer to start laying those foundations for the practice that you deserve and want to work in, in September. So we're not going to stagnate over the summer, we're going to use the summer to do something really productive that's going to improve your quality of life in September.

    If you join the PBS Summer School You're going to get the foundations of your practice in place so you hit that ground running in September. We're going to cover the legal essentials. We're going to cover the tools that are helpful and what is not so helpful in independent practice, so you don't waste any money. We're going to get your fees right. We're going to get your marketing strategy right to get your first clients. We're going to talk a bit about directory site profiles and navigating work as an associate or working through insurance companies. 

    You'll also get an email and a podcast episode each week, giving you a simple and digestible action to take in just 30 minutes.

    I've designed this to be sun lounger friendly. So, don't worry if you're like me and you're juggling kids and holidays and all kinds of responsibilities over the summer, this is not going to be a big time sucking thing. We're just going to take incremental action each week that gets you closer to that practice that you want to be running, so you're ready to take big action when you have more time in September. 

    You'll also get a downloadable workbook to help you implement all of this, so you can see your progress as you work through. There'll be a wrap up live Q& A session with me at the end of the summer, so that anything that's holding you back at all, we've got a chance to address in person, but also throughout the summer you'll have access to a private pop up community where you've got help from each other and from me to address any roadblocks that might come up. So I think this is a really great opportunity for you if you're just starting out in independent practice, come and join us in PBS Summer School to create the practice that you want to work in for September: PBS Summer School

    And I can't wait to see you there. Sun lounges at the ready!

    Links:

    PBS Summer School Sign Up

    PBS Start and Grow

    Rosie on instagram: @rosiegilderthorp

    15 July 2024, 5:00 am
  • 59 minutes 26 seconds
    Endometriosis and Using Personal Experience for Work with Dr Kirsty Harris

    Endometriosis and Using Personal Experience for Work with Dr Kirsty Harris

    Welcome to the Business of Psychology podcast. Today's episode is the final episode in our series about different ways of working. It's an unusual one for me, as Dr Kirsty Harris isn't here talking about her private work. In fact, she doesn't even have a private practice. But she has written a much needed book about endometriosis and how to support your mental health if you know or suspect that you have the condition. I'm really glad to be concluding this series with Kirsty's story as I found our conversation enlightening, but also troubling, as this is another example of a group that isn't receiving the support that they deserve from public services, and it's a really great example of how our work as mental health professionals can make a big difference, even when it's outside our official role.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Kirsty:

    Instagram: @dr_k_harris

    Book: Coping With Endometriosis: Bringing Compassion to Pain, Shame and Uncertainty by Dr Kirsty Harris

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Kirsty talks about her career as a clinical psychologist 01:46
    • Kirsty tells us why she felt her book was needed and who it’s for 10:21
    • Kirsty explains why it takes so long to get diagnosis for endometriosis 13:54
    • Kirsty talks about her decision to have a hysterectomy 21:58
    • Kirsty discusses the challenges for people with endometriosis, particularly psychologically 30:34
    • I ask Kirsty what about her experience was different or changed by her professional background 38:28
    • Kirsty gives us her advice for anyone wanting to write about their own story 50:28

    If you'd like support with a more than therapy project, I take on a small number of one to one coaching clients each month, and I'd be absolutely delighted to help you. You can book a free discovery call with me here: https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/

    If you're getting set up in private practice and you want to make sure you build a business that makes the impact and the income that you want to achieve, then come on over and take a look at my Start and Grow group coaching program: https://psychologybusinessschool.com/psychology-business-school/

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    24 May 2024, 5:00 am
  • 54 minutes 9 seconds
    Data Protection for Psychologists in 2024 with Clare Veal

    Data Protection for Psychologists in 2024 with Clare Veal

    Welcome to the Business of Psychology podcast. Today we're joined by Clare Veal, a commercial lawyer from Aubergine Legal. Lots of you listening will already be familiar with Clare, as she is the legal eagle behind our legal templates, which are bringing peace of mind to hundreds of mental health professionals right this second. She also teaches in my Start and Grow course, giving our students a really solid understanding of what we need to do and why we need to do it, to protect ourselves and our clients in our independent work. But today we have Clare on this podcast because I think it's really important that everyone that's seeing clients independently has a good grasp of data protection and specifically how it applies to us. I find that once you understand that, then things like contracts and policies that we need to create, or that we've created for you in the legal pack if you have that, they just don't seem so scary anymore.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links:

    Data Protection Workshop: Sign up for the June 17th data protection workshop (recording available)

    Clare:

    Website: www.auberginelegal.co.uk

    LinkedIn: ​​Clare Veal

    Facebook: Aubergine Legal

    The legal pack of contracts and policies for psychologists and therapists

    Try out WriteUpp (practice management software)

    Psychology Practice - Data Retention Period Guide | Aubergine Legal Limi

    Clinical Psychologist Legal Services | Aubergine Legal

    Checklist for launching a website (auberginelegal.co.uk)

    Psychology Practice - Data Retention Period Guide | Aubergine Legal Limited

    BizCoach + Legal Toolkit for Business Coaches

    What UK Businesses Need To Know About The UK Data Protection And Digital Information Bill (DPDI) (auberginelegal.co.uk)

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Clare tells us about the main areas of law that we need to consider when we start to work independently 01:39
    • Clare explains the basic principle behind GDPR 12:16
    • Clare talks about getting consent 17:54
    • Clare talks about data retention periods 22:32
    • We discuss what differs when providing services to organisations 29:04
    • Clare gives us examples of the common mistakes people make 35:46
    • Clare tells us about the changes that are coming to the data protection laws 43:40
    • Clare summarises the main points our Data Protection Workshop will cover 49:47

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    17 May 2024, 5:00 am
  • 31 minutes 1 second
    The Twenty-something Treatment with Dr Meg Jay: How we can better serve young adults

    The Twenty-something Treatment with Dr Meg Jay: How we can better serve young adults 

    Welcome to the Business of Psychology podcast. Today, I'm happy to welcome Dr Meg Jay, developmental clinical psychologist from Virginia in the US. Meg writes and speaks about the importance of mental health for young people, focusing on the twenty-somethings.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Meg:

    Instagram: @drmegjay

    LinkedIn: Meg Jay PhD

    X/Twitter: @drmegjay

    Ted Talk: Why 30 is not the new 20

    Books:

    The Defining Decade

    Twentysomething Treatment

    Other links/references:

    ​​Bird by Bird: Instructions on Writing and Life by  Anne Lamott

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Meg tells us how here career in psychology began 00:52
    • I ask Meg what problems twenty somethings are coming to therapy for 03:21
    • We discuss the impacts of social media 05:17
    • Meg talks about what her working life looks like now 09:35
    • I ask Meg what we miss when we’re working with this age group 15:16
    • Meg talks about the inspiration for her books 22:03
    • Meg gives us her advice for getting started with writing 24:26

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    10 May 2024, 5:00 am
  • 44 minutes 12 seconds
    Educational Psychology and Disability with Dr Kirstie Rees

    Educational Psychology and Disability with Dr Kirstie Rees

    Welcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. I've been talking to a lot of authors recently, and it's always a real pleasure to do so because the passion and commitment that it takes to author a book is infectious, so I've been really looking forward to our interview with Dr Kirstie Rees today. Dr Kirstie Rees is a child and educational psychologist, specialised in the areas of disability, neurodiversity and mental health and wellbeing. She is also the author of a new book, The Mental Health and Wellbeing of Children and Young People with Learning Difficulties.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Kirstie:

    Website: www.kirstiereespsychology.com

    LinkedIn: ​​Dr Kirstie Rees

    Book: The Mental Health and Wellbeing of Children and Young People with Learning Difficulties: A Guide for Educators - by Dr Kirstie Rees

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Kirstie tells us how she got started in educational psychology 00:51
    • We discuss the language used around disability 12:05
    • Kirstie talks about her move into independent work 16:13
    • Kirstie tells us about what sparked the idea for her book 22:03
    • I ask Kirstie about the writing process 26:52
    • We discuss going direct to a publisher, rather than using an agent 32:42
    • Kirstie gives us her advice for psychologists and therapists wanting to write a book 37:50

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    3 May 2024, 5:00 am
  • 19 minutes 23 seconds
    What Mental Health Professionals Should Know About Passive Income

    What Mental Health Professionals Should Know About Passive Income

    Hello and welcome to the Business of Psychology podcast. In this episode, I'm going to talk about the realities of passive and semi passive income for mental health professionals by dispelling some of the myths that you've probably heard. 

    Full show notes of this episode are available at The Business of Psychology

    Links & References:

    Episode 136: Dr Jo Mueller, The Guilty Parent Club 

    Episode 142: TikTok, Group Programmes and EMDR Intensive with Dr Claire Plumbly 

    Warren Larkin: warrenlarkinassociates.co.uk

    Lauren Sawyers: serendipitypsychology.co.uk

    Book a Coaching Discovery Call: https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    What Mental Health Professionals Should Know About Passive Income

    I get a lot of rubbish in my inbox about online courses and how creating one is going to allow me to live a “laptop lifestyle” working from anywhere and having oodles of money and free time. It’s annoying because I think I've made a really successful job of passive and semi passive income over the last few years, but that still isn't anywhere near the lifestyle that I lead. Partly that is because I'm a mental health professional, so the passive and semi passive income that I've created reflects that. I haven't just decided to move into an industry which is particularly lucrative for this stuff, although my things have done well, I have made money from them, and I continue to do so. But I think maybe some of the gurus that are in our inboxes are selling a story which may have felt true to them, but perhaps it isn't the most self reflective story and perhaps doesn't reflect the circumstances in which they started their business, and certainly doesn't reflect the values and ethical considerations that I know everybody listening to this shares. So in this episode, I'm going to talk about the realities of passive and semi passive income for mental health professionals by dispelling some of the myths that you've probably heard. 

    Myth 1: You can make a lot of money with little or no investment.

    For example, many of the people that land in my inbox talking about passive income had a lot of money to invest in their business at the beginning, or maybe they were in a position where they didn't need to take a salary from it for a long time because perhaps they'd left a very highly paid corporate job in order to pursue their dream, or maybe they had a very wealthy partner so they didn't have that pressure to bring an income in early.

    This is really important because reaching profitability from an information product like an online course or a digital download, largely depends on scale. If you're selling a £47 course, and you managed to sell it to 10 people, that is a massive achievement. Those sales for a low cost product are really hard to make, especially when you're starting out, but you'll only have made £470 from that. If you have bought one of these courses that often lands in your inbox, and if you have invested in all the tech that they recommend and made a multi modular, all singing and all dancing experience, that isn't going to cover your costs, but reaching those 10 customers every month is a big ask when you're starting out. You're going to be doing a lot of marketing activity for that and it's going to really eat into the time that you have to see clients or do other aspects of your work, so that would actually be a very ambitious target. So the reality is something's got to be different there hasn't it? You know either you're going to have to spend money on advertising to reach that scale sooner or you're going to have to invest more time because you're not going to be able to afford to use all the tools and the tricks that make it all easier for you.

    In my view, when you're selling a passive income product, you have to decide whether you're willing to invest time or money or a bit of both. A significant investment is always required. If you have some money to invest, then you'll still need to invest a lot of time in order to know how to use that money to best propel your project forward. It is so easy to sink a load of money into something like Facebook Ads and never actually make any progress from it if you don't understand the platform properly. Investing time is never optional. You will need to spend time researching, creating, networking, promoting, devising marketing strategy, creating content, providing customer service… The list just goes on and on and on.

    If you do have money, you can outsource some of those tasks, but not until you really understand what is required and what good looks like. I really think it's disingenuous of people to claim that you can create passive income with very little investment because you are going to be making a big investment of your time, your passion, and if you have it, a little bit of money too.

    Myth 2: Organic marketing is possible and preferable for a side hustle.

    I know that what I'm going to say here is a bit controversial, but I honestly believe that in 2024 the amount of content that you would need to create to make a good income solely from organically marketing your information product just means that it's impossible for anyone that isn't a professional full time content creator. Of course, there will be exceptions. And if you're only aiming for a small income boost from your information product, you might be able to generate that, but it'll be a lot of work. In general, I don't think it is possible with the way social media platforms work in 2024. The people who really proudly boast that they haven't paid for advertising, but have made millions, usually grew their audience 10 years ago, when algorithms were more favourable and social media was less crowded.

    Also, I don't really understand why they're proud of failing to invest in their business by exploring paid advertising, especially as a lot of them are teaching business strategy. And to be honest, it shows a real lack of business strategy to just proudly say you're never going to explore a paid advertising marketing strategy. One of the great things about paid advertising is that it's a lot more measurable. So if you're a professional marketer or really interested in marketing, paid advertising is a great way to go and can be really fascinating because you can see exactly what you get back for what you put in. Whereas with organic marketing, you're always doing a little bit of guesswork. Did somebody see my Instagram post and then see my blog post and then decide to buy the product? You can't actually see that journey, whereas you can track it much more directly from paid advertising. So to be honest, it does make me question somebody's credentials a bit if they're boasting a lot about not using any paid ads.

    Myth 3: Information products are the best form of passive income. 

    So far in this episode I have assumed that we've been talking about information products like online courses, because this is what is most commonly associated with passive income in the online world. But there are actually many types of passive income available to you as a mental health professional, and a lot of them are not talked about widely online because they're not available to people that don't have that core professional background. So what you choose to do in order to generate passive or semi passive income, it needs to fit your objective for your business, your abilities and capabilities, and your values. Sometimes information products are great and they're the best way to add an additional income stream into your business, but at other times, other models fit better. Some of those models include associate practice, licensed training or franchise, training other professionals, and even things like property rental.

    I'd really encourage you not to get sucked into that tunnel vision that you've created, that is very present in the online space at the moment, where passive income equals online courses or other information products. It doesn't have to. 

    Myth 4: Passive income is pure profit

    I have heard this said so many times and I really don't know how anybody who has any experience of a passive income product can say something which is just patently untrue. Creating a passive income information product costs time and it costs money, as we've seen. For example, it wouldn't be unusual for you to need to invest in some training, or some new software for email marketing, or maybe new landing page software and some editing software, and maybe some design software too. I am all for keeping it as lean as possible when you're starting out. I really don't believe in investing in loads of things in order to make your passive income product sparkly and shiny and multi modular. A passive income product can be a really simple recording of a live webinar that you've done, but you will need to host it somewhere, and usually that costs a few pounds a month. You're also going to need to collect email addresses and email people, so you are going to have to pay for email marketing software. And if you don't have a website that's easy to manipulate, you are probably going to pay for landing page software too. Often people want to invest in design software too, to make their handouts look nice. None of these are massive costs, but they do add up. Plus you really need to factor in the hours you spend creating this thing because you can't be with clients in that time, so you are losing money by investing your time in creating this product.

    If your course takes you one day to create (which is very ambitious by the way, I've never successfully created even a complete webinar slide deck in just one day) and you normally charge your clients £120 per client hour, then that means that the minimum cost for creating that product for you is £600. On top of that, there's the time that you're going to invest each week on marketing and customer service, which could add up to at least £1,200 a month, which across the year is a whopping £14,400. Plus you've got your software expenses, which go up the more that you sell. So you might start off with just a couple of hundred pounds a month in software expenses, and that is going to be largely made up of your email marketing software that tends to be the most expensive bit. But even if you keep it pretty lean, you're still going to be looking at about £2000 for the year. If you then need to invest in some coaching or a course to help you get started, that's probably going to be another £1000, and if you invest in one of these courses that drop into my inbox all the time from one of the big american gurus It's more likely £3-4000 plus. So that means that even if you keep it really lean and you're very thoughtful about what you invest in, and you only invest in the right support, your product is still going to have cost you about £1,600 to create, and then about £16,000 to maintain. So to make profit in year one, you would have to make more than £17,000 from the product. In year two, that goes down a bit, and that's why passive income products do become more profitable the longer that you have them, because those set up expenses aren't there every year, but the maintenance expenses do go up. For example, when you get more people on your email list, your email marketing software will become more expensive. And if you start needing to host multiple videos, that's going to cost you more as well. So it is an absolute myth to say that passive income products are pure profit.

    Just to work this through a little bit further for this example, let's assume that we've done all our calculations and you want to make a minimum of £18,000 in your first year to cover your time and financial investment and maybe give you a couple of hundred pounds of extra profit for the year. In that case, if you go for a low cost product, say £47 like the workshops that I run, then you need to make 383 sales to reach your target. That's a lot, isn't it? If you go for a mid range product, say £97, then you need to make about 186 sales across the year to reach your target. And if you go for a premium product, say £495, then you need to sell 37 across the year to make your target. So you can see from that, that passive and semi passive income can definitely be profitable, but it is not pure profit and you're going to work very, very hard to reach the profitability point. It's a different kind of work, it's not less work. 

    I don't mean to sound in any way negative about passive or semi passive income at all. I just want people to go in with the facts so that you're able to make the best decisions for your business and feel the amazing successes when they come. What gets to me the most about the stuff I see in my inbox from online course gurus is that it makes normal people feel like failures when actually they're massively successful. If you create and sell a passive income product that reaches profitability in year two, that is it. Bloody amazing. But if you thought it was going to be profitable in week one, it's not going to feel amazing, is it?

    So I just want to reinforce before we go that there are real mental health professionals making a success of this, and I've linked a few of my coaching clients in the show notes who are doing wonderful work with passive and semi passive products. We've got Jo Mueller with the Guilty Parents Club; I interviewed her in the last series of this podcast, so do go back and listen to Jo's story. We've got Claire Plumley with her online courses and workshops for women experiencing burnout; I interviewed her last week. I've also linked there Warren Larkin, who provides training to organisations and has a Train the Trainer model, so that's another type of passive income that might be interesting to you. And Lauren Sayers at Serendipity who runs a really successful associate practice. These are all great examples of how a realistic strategy can help your passive or semi passive income flourish. And of course, I should probably mention me! So in the first quarter of this year, I've already made more in passive and semi passive revenue than I expect to make for the whole year from my therapy practice. It's taken four years to get to that point, but it's a large part of how I'm able to maintain my business and my therapy practice around the challenges that we have at home, which I've talked about a bit on the podcast. So I'm extremely grateful for my passive and semi passive income, and I'd encourage anyone to to build an income stream that can provide that flexibility.

    I absolutely love the fact that I can reach different audiences with passive and semi passive products. I love the fact that I can work on them anytime that suits me, that it doesn't necessarily always need to be quiet and calm and serene when I'm working on them, and I can fit it into what is a very hectic schedule. So I fully, fully recommend it. I really endorse it. There are real people just like you out there doing it and doing it really well. I just don't want you to fall into any of the traps that we've talked about today and start to feel unsuccessful when actually you're doing a really good job. So I will step off my soapbox now, and if you do want any support creating a strategy for passive or semi passive income in your practice, I would love to support you with my coaching for growth package. You'll find the link to book a free discovery call with me when we can discuss your goals for coaching and come up with a plan together in the show notes.

    26 April 2024, 5:00 am
  • 44 minutes 58 seconds
    TikTok, Group Programmes and EMDR Intensive with Dr Claire Plumbly

    TikTok, Group Programmes and EMDR Intensive with Dr Claire Plumbly 

    Welcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. Today I'm here with Dr Claire Plumbly. Claire is a clinical psychologist and director of Good Therapy Limited, an online therapy centre for trauma focused therapies. As well as one to one therapy, including EMDR intensive therapy, she runs regular workshops on burnout, boundaries, anxiety, and overthinking. Claire has an active presence on social media, her TikToks and Reels are great, where she aims to make psychological ideas and resources more accessible to the public to help improve well being and debunk those all too common therapy misconceptions.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Claire:

    Website: www.drclaireplumbly.com

    Instagram: @drclaireplumbly

    TikTok: @drclaireplumbly

    YouTube: @drclaireplumbly

    Facebook: DrClairePlumbly

    LinkedIn: ​​drclaireplumbly

    You can buy/pre-order Claire's book "Burnout: Why an Overwhelmed Nervous System Takes Over Your Life and how to reclaim it" here.

    https://www.amazon.co.uk/Burnout-overwhelmed-nervous-system-reclaim/dp/1399733419/ref=sr_1_1?crid=32LG4D43LJ8ET&dib=eyJ2IjoiMSJ9.-5OSVCNZPOcWP1ROPVvSUA.pDnBAfxB4BThSW0whqsUls1DHmDbpPKu4obK_rWWjCQ&dib_tag=se&keywords=dr+claire+plumbly&qid=1714143131&sprefix=dr+claire+pl%2Caps%2C78&sr=8-1

    EMDR Intensive Service Therapist Checklist: subscribepage.io/JHkvuP

    References:

    Burnout: Solve Your Stress Cycle by Emily Nagoski and Amelia Nagoski

    ACT for Burnout: Recharge, Reconnect, and Transform Burnout with Acceptance and Commitment Therapy by Debbie Sorensen

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Claire tells us about how her career in clinical psychology began 01:06
    • I ask Claire what encouraged her to move away from working just in the NHS and strike out independently 06:35
    • Claire talks about what her business looks like now 11:09
    • Claire tells us about her marketing and social media 21:31
    • Claire gives us her advice for people that might want to try EMDR intensives or think about starting them 26:38
    • I ask Claire about the book she’s written about Burnout 31:40

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    19 April 2024, 5:00 am
  • 48 minutes 14 seconds
    Emotion Focused Therapy with Dr Anna Oldershaw

    Emotion Focused Therapy with Dr Anna Oldershaw

    Welcome to the Business of Psychology podcast. In this series, we're exploring the different ways that psychologists and therapists can work in independent practice. 

    One thing I've come to appreciate over the past few years is how beneficial it can be for professional fulfilment and building your personal authority to maintain connections to a university. Dr. Anna Oldershaw is a clinical psychologist working independently and as a reader in clinical psychology at the Salomons Institute for Applied Psychology, which is part of Canterbury Christchurch University, and it's where I trained as a clinical psychologist. I've known Anna for a little while, as we've been working together on the marketing strategy for the emotion focused therapy courses that Anna convenes and teaches on at Salomons. Before I met Anna, I really didn't know very much about EFT, but when I started reading up on emotion focused therapy and I heard Anna describe the difference that it's made to clients, I got really excited about the possibility that it holds, especially for clients that might not get the most benefit from some of the talking therapies. So I'm really pleased to have Anna here today to talk to us about emotion focused therapy, EFT.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Anne:

    Website: emotionspeaks.co.uk

    Email: [email protected]

    EFT Links:

    Salomons; Emotion Focused Therapy

    Emotion Focused Therapy (emotionspeaks.co.uk)

    Training in Emotion Focused Therapy (emotionspeaks.co.uk)

    The next Core Skills Training runs at Salomons from 17th -20th June 2024 and can be directly booked here. Early bird discount is available until 31st March. 

    The Advanced Empathy Workshop which focuses on how we communicate empathy and use our empathic resonance in therapy is useful for those who want to explore how to maximise the impact of their therapist empathy on client process. It is online on 25th and 26th April and can be booked here

    People can contact the EFT Institute on [email protected]

    Passive Income Workshop:

    The Passive Income Workshop is happening on Monday the 25th of March at 7pm live.

    I'm running the workshop on how to bring passive income into your practice, so you can create more space. It's honest, with no get rich quick promises, but I will share what's worked for me and the many psychologists and therapists that I've supported to bring passive income into their practice. Crucially, I'll also share what you need to have in place to make it work so that you can create a realistic plan.

    Don't worry if you can't make it live, there will be a recording, but if you can come along I'll make sure that there is a good chunk of time to answer questions, so you'll leave with a plan to bring more flexibility, financial stability and freedom into your practice. If that sounds good, follow the link and I'll see you there:

    Creating passive income in your practice: A guide for psychologists and therapists

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Anna gives us an overview of what her working life looks like at the moment 01:27
    • Anna talks about how her interest in EFT began 03:40
    • I ask Anna about the similarities between EMDR and EFT 12:38
    • Anna talks about the groups that benefit the most from EFT 14:48
    • I ask Anna about the availability of EFT 18:26
    • We discuss how EFT could work for people who struggle to engage with CBT 20:48
    • We talk about the benefits of therapy during training 30:12
    • Anna talks about the benefits of training and specialising in this area 33:55
    • Anna talks about the challenges and support she has balancing her work 38:44
    • Anna tells us about the next training cohort for EFT at Salomons 42:09

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    22 March 2024, 5:00 am
  • 27 minutes 33 seconds
    Making Changes in Your Practice: How to Make Sure Your Independent Practice Meets Your Needs

    Making Changes in Your Practice: How to Make Sure Your Independent Practice Meets Your Needs

    Hello and welcome to the Business of Psychology podcast. Today for our final episode of the current series we're going to be talking about how to adapt your practice when your needs as a business owner change, or you realise that your practice isn't meeting your needs anymore.

    Full show notes of this episode are available at The Business of Psychology

    Psychology Business School: Start & Grow and Coaching

    Is this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. 

    https://psychologybusinessschool.com/psychology-business-school/

    For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.

    https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/

    Links & References:

    'But What Can I Do? Why Politics Has Gone So Wrong, and How You Can Help Fix It' by Alastair Campbell

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    Getting What You Need From Your Practice

    One of the joys of private practice is being able to adapt your work to suit your life and the challenges that you might be facing. Many of us go into private practice because we really need that flexibility, maybe because of caring responsibilities or something else. Certainly for me, that has always been the driving force behind my practice.

    And recently, I've had to become more flexible than I ever thought was possible in my work. I've thought really long and hard about what I want to share about that, and why I want to share anything about it at all, and I've debated this back and forth a lot in my mind. But I've decided that I do want to share some of that particular struggle with you, because, frankly, I know a lot of us go through similar struggles, and it can feel so isolating.

    I know that I found myself looking at other people's content on social media and just feeling really sad and a bit lonely because I can't help but assume that their lives are so different to mine. I get that comparisonitis, and I want to make sure that I'm not contributing to that problem, because I'm sure if you look at my social media, or you read my emails, or you look at my website, it might seem like everything's rosy in my life, and like my business is always flourishing. And I don't think that's helpful, and I don't think it's healthy, and it's not a culture that I particularly want to contribute to.

    So I'm hoping that by honestly sharing with you some of the struggles that I've been going through in my personal life, and how that's impacted on the business, that I can give you a bit of hope if  you're going through a difficult time, or you have been through a difficult time, and you're wondering how your professional life can emerge from something that's quite challenging.

    The first thing I'm going to do is say a little bit about what's been going on for me, and then I'm going to talk you through a framework that I've used with my coach and that you can use for making decisions about what to do in your business when you need or want to make a change, either in response to stuff in your life changing or just every year as you adjust your goals and your priorities.

    Okay, the personal bit. The bit I'm probably going to edit loads of times! I'm not going to go into too much detail because it concerns my children and they're not really old enough to give their consent for that, but the bit that I want to be honest about here is the impact on my business, so you need to understand a little bit about the context. My two older children, quite simply, are not fine in school. Really, really not fine. And to be honest, that came as a real shock to me. But it probably shouldn't have, because looking back to when I started this business, it actually was because my eldest was never fine in nursery, she just couldn't tell me that was, why she was ill all the time and not eating. So, in a lot of ways, this business has always been about the fact that my children need me to be around a lot and they're not necessarily able to make use of full time school or other child care options that might be available to some families.

    Now my kids are seven and five and a half and I've got a two year old as well. The older two are really struggling to attend school regularly and that has meant that my working time has become really, really erratic. In the first year of them struggling, I could never really predict when I was going to have a day like today, where I've got a quiet house and I can record podcast episodes and speak to my coaching clients and do high quality teaching and therapy work. Or when I was going to have a day when my whole day would need to be spent making sure that they were safe, trying to regulate them, and putting a lot of energy into my kids. I didn't know what to do about that lack of predictability, and if you've been a coaching client of mine over the past 18 months or so, you've probably been aware that I've had to cancel things quite often. I've had to move things around at short notice. And if you know me in any capacity, personal or professional, you will know that that's immensely stressful for me. I really value customer service in my business. Whatever I'm doing on whatever side of my business, whether you're a therapy client or whether you're a member of my alumni membership in Psychology Business School, I always prioritise being there when my clients need me, being able to respond to emails, being able to turn up for appointments on time, all of that stuff that, when you analyse your business values, certainly for me, they're really core to what I care about in my business. 

    Because I was taken by surprise by how much my kids struggled, and there's a lot of toxic positivity out there (a lot of people kept saying to me “oh it will get better next week because we've got less disruptive stuff happening at school” or “oh it'll be all right in a few weeks time once they settle”, there was a lot of “it'll be all right  in…” such a short time frame) and because I don't like making a fuss, and I really hoped it would be alright, I kept going along with that for longer than I should have. And instead of making some difficult decisions in the business, I just kept trying to reschedule things, rearrange things, and make it work, without making fundamental changes to the business. And that was terrible for my clients, it was terrible for my stress levels, and ultimately, it was terrible for the income in the business.

    This is something which not that many people who talk publicly about business will talk to you about, but my business took a real hit. Because I was unable to see people when I was supposed to see people, I was having to give refunds out. I suddenly had to cut back all of my therapy client work. It just was a mess, and it really wasn't good for anybody. So I about six months ago, I realised that I needed to take control of this situation and I needed to fundamentally change my business to fit with this new pattern of life. That meant having some really difficult conversations.

    Essentially, I've managed to create space that is protected, so I know that my husband or my parents will be around to provide childcare in the event that the children are not in school, on a day and a half per week. That is the time when I do all of the work which other people are depending on. That's when I see all of my therapy clients, it's when I see my coaching clients, and it's when I do calls for my members within Psychology Business School. That's really alleviated the stress for me because I know now that that time will not be compromised. I will not have to reschedule. And it means that if the children are unable to go to school on the days of the week that I don't have that back up childcare, yes, it's inconvenient because I don't have time to do the paperwork or maybe record a podcast episode that I wanted to do, but nobody's getting let down as a result of it. I've got that freedom to just take a deep breath and give them what they need on those days, and that has been massive for me. 

    The business is now getting back on track in all respects. Everything is growing again, but it has meant that I've had to change the way that I approach the clinical side of my business. And you might have seen that I have started  rebranding my practice. It's now much less about me and more about the brand, which is Know Your Mind Consulting or Know Your Mind Psychology, so you can go and check that out if you're curious. 

    I've really leant into the corporate side of my work, and the reason for that is twofold. Firstly, corporates don't really mind whether it's me or one of my associates delivering the work, whether that's training or individual work. Secondly, I recognise that I do have a lot of skills in marketing and selling and building the relationships that you need to make corporate work successful, but what I'm really short on is the protected time to deliver that work myself. So doing corporate work allows me to do the creative side, I get to do the marketing, which I'm quite good at, I get to do the creative bit of creating trainings and proposals and packages that will meet the needs of those organisations, but it doesn't necessarily matter whether it's me or another psychologist that goes on to deliver that work.

    It meets my needs in a lot of ways, but it took me quite a long time to actually figure out what would meet my needs and how I could have a business that fits into the really limited resources that I have at the moment, so I wanted to share today the framework that I used to get my head straight and figure out what changes I could make and what levers I could pull in order to get the business back on track.

    Also, I need to say that this isn't a short term fix and one of the hardest things for me was making decisions that I knew would lose money in the short term. I'm mentioning money a lot in this because my income is crucial to our family and that means that I always have to think about protecting that income. I know that's not always the case, so although I'll talk about income a lot during this, income doesn't need to be your objective, but it may be, and it's okay, and you should never feel ashamed if you really need to prioritise that and think about that. But I did need to make some decisions which would bring a short term reduction in income, and I knew that they would, and they did, in order to bring in longer term gains. That has been really frightening, and I'd really recommend, if you're going through something like this, seeking out support for yourself through that process, whether that is honest and frank discussions with your partner or other important people in your life, or whether it's a business coach or a therapist that can help you deal with that anxiety and create a plan, where you really look at the finances and work out what you can afford to do and how quickly you can afford to do it. Because working that through was really important to me and I think my mental health would have suffered much more than it did if I hadn't taken the time to do that.

    The Framework

    The framework that I used to make these big decisions, and that I use with my own coaching clients when they're looking to make a big change in their practice, is loosely based on the Objective Strategy Tactics Framework, which you will probably have heard talked about in lots of different contexts. It's out there in business literature quite a lot, if you read Alistair Campbell's book, ‘But What Can I Do?’ which I really recommend, but I think we have to adapt it for the context of our particular type of small business.

    The Objective Strategy Tactics Framework is just another way of making sure that your actions match your values, but that distinction between strategy and tactics is really useful. Like I said, I've added a little bit to it, so I'm going to talk you through it now and share a bit about how you might be able to apply it in your practice if you're making a big decision.

    Objective

    This part is all about why you're considering making a change or taking any action at all. What do you want more of or less of in your business? For example, do you want more income? Do you want more time for self care? More flexibility? And you can combine objectives, so long as they affect each other directly. For example, you might want more income and more flexibility. Or you might want more income and to prepare for your EMDR accreditation. Objectives don't always need to be about money; another one that I often see is around maintaining income while doing more fulfilling work.

    Those are some good examples of objectives and it is so crucial to be really clear on why you're taking this action before you go any further at all. 

    Capabilities

    This next step is one that I've added into the framework and I've called it capabilities. This is about evaluating your current capabilities. What are your skills? What are your abilities? For example, are you really good at tech, graphic design? Do you have past experience that can help you now in this particular situation? Is it that, like me, you're quite good at marketing? Are you good at writing? What do you have already within you or within the business that you can use to support your ideas?

    Also think about resources. Have you created something in the past that you could repurpose and use in a different way now? Have you got systems and processes in your business that work really well? Do you have team members that have particular skills and abilities that you could use in a different way going forward?

    You also need to think about what's possible for you at the moment. What barriers are you facing right now or what enabling factors do you have going on for you at the moment? I often find it helpful to think about this in terms of seasons. Is this a season of my life in which I should be expanding and enthusiastically growing my business? Or is this a season for consolidating, maybe prioritising self care and enjoying what I've already built? 

    Also under capabilities, I like to think about how much financial resource I have available. How much do you have available at the moment for investing in developing new or building on existing capabilities? For example, are you in a position where you could hire somebody to help you? Or are you in a position where you could book in some coaching sessions or attend a course that would enable you to develop a new capability within the business?

    Once you've evaluated your capabilities, and you know what your objective is, you're then in a position to choose a strategy.

    Strategy

    A strategy is just a statement of the simplest way of achieving this broad objective that you have. For example, if the objective is more income, then you could choose a strategy of gaining more therapy clients, of developing a passive income stream, or taking on associates. These are all different strategies and you have to pick the one that best matches your objective and your capabilities.

    For example, if your objective was more income and flexibility, and one of your capabilities is that you have great management skills and great admin processes, then it might be simplest for you to look at building an associate practice. If however, you have the same objective but your capabilities are around marketing and social media, then you might consider creating an information product instead.

    If your capability evaluation shows very low capacity at the moment because there's something major going on in your life, like there was for me, it's really important to choose a strategy that's going to be easy for you to implement and then set your goals according to that situation so that you're not setting yourself up to try and do something which is not right for the season that you're in at the moment.

    Tactics

    The final stage is tactics. This is the bit which most people jump into far too quickly, because this is the practical steps that you take to make the strategy happen. For example this could be your marketing plan, your practical steps that you need to take to get that online course up and running. Basically anything that you need to do to make the strategy a reality. That could be your plan for posting on TikTok, but it could also be your plan for building the capabilities that you need. So it could be training courses that you need to go on, research you need to do to find the right coach, any steps you need to take in order to make the strategy happen.

    Mistakes

    Now this all sounds really simple when you lay it out like a framework, but most people, myself included, make mistakes when we try to do this. The biggest one which I see most often in my coaching clients, and that I have done most often personally, is failing to review honestly what our objective needs to be in our practice, maybe because we don't want to accept it.

    I am very, very guilty of believing that I am the bionic woman, and that I can keep going with something which might be working in lots of ways but is actually completely unsustainable given what's happening in my life. I've done that many times and it has led me to the brink of burnout many times.

    What I've really learned from that is that we need to spend a lot of time getting the objective right and being really clear and honest with ourselves about what we need from our business, because if you skip over that bit, you will end up with a strategy and a tactical plan which just drains you completely.

    The other common big mistake that people make is struggling to say no to stuff that doesn't fit the strategy and the tactics that you've chosen. An example for me might be, if I'm talking to a corporate stakeholder about something and they've got an idea of what they would like and it's something that I would love to deliver myself, I would really enjoy going in and doing that work. Maybe they want face to face coaching sessions in their office building in London and I know I would love that, I know I would really enjoy that work. I know I could do a good job of that work and they're willing to pay a lot of money for that work, which would make a big difference to the bottom line of the business. But it doesn't match my capabilities...

    23 February 2024, 5:00 am
  • 1 hour 46 seconds
    Finding Purpose and Meaning Through Trauma with Dr Yvonne Waft

    Finding Purpose and Meaning Through Trauma with Dr Yvonne Waft

    Hello and welcome to the Business of Psychology podcast. Today I'm here with Dr Yvonne Waft, a clinical psychologist, EMDR consultant, and author of her new book, Coping with Trauma. Yvonne has a unique perspective on trauma, having lived through life changing trauma in her teens to becoming a Paralympic athlete and helping others through clinical psychology and sports coaching.

    Full show notes and a transcript of this episode are available at The Business of Psychology

    Links for Yvonne:

    Website: www.catalystclinpsy.co.uk

    LinkedIn: Dr Yvonne Waft

    Facebook: @catalystclinpsy

    Twitter/X: @catalystclinpsy

    Instagram: @waftyvonne

    Book: Coping With Trauma: Surviving and Thriving in the Face of Overwhelming Events by Dr Yvonne Waft www.sequoia-books.com/catalog/waft

    Rosie on Instagram:

    @rosiegilderthorp

    @thepregnancypsychologist

    The highlights

    • Yvonne tells us what sparked her interest in psychology 01:13
    • Yvonne talks about why she thinks she took decisions to try and seek out insight and meaningful activity post trauma 04:40
    • We discuss EMDR training 18:00
    • Yvonne tells us how her psychology career evolved 22:38
    • Yvonne talks about her move to private practice 38:15
    • I ask Yvonne about her book 44:42
    • Yvonne tell us where we can connect with her 55:30

    Thank you so much for listening to the Business of Psychology podcast. I'd really appreciate it if you could take the time to subscribe, rate and review the show. It helps more mental health professionals just like you to find us, and it also means a lot to me personally when I read the reviews. Thank you in advance and we'll see you next week for another episode of practical strategy and inspiration to move your independent practice forward.

    Psychology Business School: Start & Grow and Coaching

    Is this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. 

    https://psychologybusinessschool.com/psychology-business-school/

    For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible.

    https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/

    Mentioned in this episode:

    Psychology Business School

    Is this the year that you take your private practice seriously? Maybe you are just starting out or perhaps you want to grow your practice with a team or passive income. Whatever stage you are at, I would love to support you. For new practices, I have our group coaching programme, Start and Grow where you will find all the support, resources and knowledge you need to create an impactful and rewarding practice. https://psychologybusinessschool.com/psychology-business-school/ For more established practices come and take a look at my coaching for growth packages. I have a couple of spots left for individual coaching so let me help you get 2024 off to the best start possible. https://psychologybusinessschool.com/1-to-1-coaching-for-mental-health-professionals/

    Start and Grow

    2 February 2024, 5:00 am
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