The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Matt McWilliams, Award-Winning Affiliate Manager

  • 1 hour 9 minutes
    The 10 Commandments of Building a Winning Affiliate Program

    Today, I'm sharing my 10 Commandments for building a winning affiliate program. After 20 years of experience, I've distilled the essentials of affiliate management into these must-do principles that can make a huge impact. And thou must followest these commandments. Trust me, you won't want to miss #6 – it might sound crazy at first, but you'll see why it works.

    LINKS MENTIONED IN THIS EPISODE TEXT ME - +1 260-217-4619

    17 December 2024, 10:41 am
  • 31 minutes 15 seconds
    Should Your Affiliate Program be on a Network or In-House?

    Trying to decide whether to run your affiliate program on a network or keep it in-house? It’s a HUGE decision that can make or break your program. In this episode, I’ll share the pros and cons of both options and help you figure out what’s right for YOUR business. LINKS MENTIONED IN THIS EPISODE XP Affiliate Network

    TEXT ME - +1 260-217-4619

    9 December 2024, 8:57 pm
  • 11 minutes 4 seconds
    Should we Stop Using the Term "Affiliate Manager"?

    Managers are for burger joints, not affiliate programs. Seriously, I can’t stand...no, scratch that...I HATE the term "Affiliate Manager." In this episode, I’m sharing why it drives me crazy…and what we should be calling ourselves instead. LINKS MENTIONED IN THIS EPISODE

    Your First 100 Affiliates: mattmcwilliams.com/first100

    TEXT ME - +1 260-217-4619

     

    3 December 2024, 10:22 am
  • 31 minutes 44 seconds
    Oops! This Affiliate Program Totally Blew It (Here’s How to Avoid Their Mistake)

    Running an affiliate program? Most mistakes aren’t fatal…except this one. I recently witnessed a program make a colossal error, and it was painful to watch. In this episode, I’ll break down what went wrong...and how to make sure you avoid it.

    LINKS MENTIONED IN THIS EPISODE

    How to Determine the Right Commission Structure for Your Affiliate Program: https://youtu.be/wHYgeRCh7tE

    TEXT ME: 260-217-4619

    26 November 2024, 12:27 pm
  • 22 minutes 11 seconds
    7 Things Every Affiliate Manager Needs to Know About the Holiday Season

    The holiday season is just around the corner, and affiliate managers everywhere are gearing up for the busiest (and potentially most profitable) time of year. For some programs, we’re talking 40%, 50%, even 60% of their entire year’s sales crammed into just a few hectic weeks! So, if you’re not prepared…it’s gonna be a rough ride. In today’s episode, I’m sharing the seven essential things every affiliate manager needs to know to absolutely crush it this holiday season. From prepping your affiliates to maximizing those last-minute sales, let’s make sure you’re ready to make this the best holiday season yet!

    19 November 2024, 9:02 am
  • 24 minutes 20 seconds
    How Great Affiliate Programs Stand Out in the Holiday Clutter

    Welcome to the holiday season—the busiest, noisiest time in the affiliate world! Every program out there is cranking up their promotions, their recruiting, their emails…and let’s be real, it can feel like trying to shout over a crowd of holiday shoppers. So how do you make sure your affiliate program doesn’t get lost in all the holiday clutter? In today’s episode, I’m breaking down exactly what it takes to make your program stand out this season. Let’s cut through the noise and make this your best holiday season yet!

    LINKS MENTIONED IN THIS EPISODE

    How to Activate Affiliates (How to Run an Affiliate Program in One Hour a Day): https://www.mattmcwilliams.com/how-to-run-an-affiliate-program-in-under-an-hour-a-day/

    Get my email templates for activating affiliates: mattmcwilliams.com/bestemail The Ultimate Guide to Holiday Affiliate Marketing Promotions: https://www.mattmcwilliams.com/ultimate-guide-holiday-affiliate-marketing-promotions/

    Warm Up Your Audience Guide: http://mattmcwilliams.com/warmlist

    12 November 2024, 4:48 pm
  • 19 minutes 35 seconds
    7 Keys to Successful Affiliate Management During the Holidays

    The holiday season is here and your affiliates need special attention. As an affiliate manager, it's your job to provide them with the support they need. In this episode, I’ll reveal the 7 key strategies to ensure your affiliates thrive during the holidays. Tune in to discover what your affiliates need to make their holiday promotions a hit. 

    5 November 2024, 10:00 am
  • 26 minutes 22 seconds
    How to Help Your Affiliates Write Better Emails

    One of the best ways to level up your affiliate program and make everyone more money is to help your affiliates write better emails. In today’s episode, I’ll share proven strategies and tips for guiding your affiliates to write compelling emails that actually convert.

    29 October 2024, 9:00 am
  • 48 minutes 52 seconds
    7 Affiliate Management LIES That Will Kill Your Program

    Today, I’m pulling back the curtain on the 7 biggest lies people buy into about affiliate management. These myths? They’re program killers. Believing them can sabotage your entire affiliate strategy. But don’t worry—I’m here to debunk them all and share the truth you need to keep your program thriving. Buckle up…you’re about to rewire the way you think about affiliate success!

    22 October 2024, 9:00 am
  • 26 minutes 5 seconds
    How to Get Hired as an Affiliate Manager

    Ever thought about getting a job as an affiliate manager? It’s a role that has a lot of people curious...great earning potential, flexibility, and, let’s be honest, it’s a pretty cool gig. If you’ve ever wondered how to get hired as an affiliate manager, this episode is for you. I’m sharing the exact steps to get hired, the skills you need to develop, and who knows...there might even be a job opportunity waiting for you at the end.

    15 October 2024, 9:00 am
  • 25 minutes 52 seconds
    The MASSIVE Shift in Affiliate Programs is Here: Are You Ready?

    There is a massive shift taking place in the affiliate marketing world. The old way of running affiliate programs is broken. For years, we've seen the signs of change, but now there's a fundamental change happening in how the most successful programs are run. In today’s episode, I’m revealing the new model that's shaping the future of affiliate marketing. Ignore these changes, and you risk being left behind.

    8 October 2024, 9:00 am
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