Marketing platforms have come and gone, launching strategies have changed from being very formal to a much more casual atmosphere, and social media in general continues to evolve and change. 

However, there are some pieces of marketing and client conversion that have remained consistent through the years and that’s what we’re sharing today which is The Formula for Getting New Clients Consistently in 2024.

In this episode, you’ll discover:

• The 4 main components that make up our business growth formula and how you can implement them into your coaching practice
• The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of time
• Why planning ahead, at least 30 days before a launch, can significantly increase the number of clients you enroll during the open cart period

The doors are open to The Wellness Business Accelerator, and you can SAVE $100 through April 25th.  

Find out more here:  www.wellnessbusinessaccelerator.com

Links mentioned on this episode:

The Wellness Business Accelerator Program - www.wellnessbusinessaccelerator.com

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We often hear from coaches that one of their biggest challenges comes when they try to figure out the tech in different aspects of their business. A question that we received from a coach recently actually was our inspiration for this episode. She said, “How do I actually DO the technical aspect of a freebie? Connecting the online pieces?” 

That’s why we knew we had to dedicate an episode to this topic to make it super simple for you to have a flawless freebie delivery. Each step that we cover builds on the last step and by the time we finish this episode you’ll discover that it isn’t nearly as complicated or technical as you may have thought.

In this episode, we tackle the technical process necessary to deliver a freebie to a new email subscriber. By breaking down each step, we demystify the technical aspects, revealing a straightforward path to successful freebie implementation in any coaching business.

In this episode you’ll discover – 

• The 7-step tech-friendly freebie delivery process that we personally use in our businesses and teach our clients for flawless delivery
• The purpose of a follow-up email sequence and why, when designed correctly, it’ll lead to more paying clients
• Why this rinse-and-repeat process, once implemented the first time, makes future lead magnets a breeze to set up

Ready to design your freebie delivery process? Let’s dive in!

Links included – 

wbwaitlist.com - https://www.thewellnessbusinesspodcast.com/enroll/

Episode 314 - Supercharging Your List Building: 5 Vital Elements for High-Converting Freebies - https://www.karenpattock.com/high-converting-freebies-episode-314/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the most impactful ways I attracted clients when I was a health coach was by hosting a monthly live online wellness workshop. It was truly one of the foundational pieces of my marketing strategy back then and in my opinion it’s still a very viable strategy for coaches looking to grow their email list and consistently enroll clients into their paid programs.  

In this episode, we delve into the strategy of transforming live online wellness workshops into evergreen assets for marketing and client enrollment. We’re covering a common question about pre-recording workshops for an evergreen model, exploring the benefits and considerations associated with this decision. 

In this episode you’ll discover – 

• The two most common evergreen workshop options and the pros/cons to each
• The single most overlooked ‘must-have’ before implementing either option to increase overall conversion rates
• Understanding the benefits and considerations of each approach in terms of list building, conversion rates, and setup complexity.

Let’s dive in. Grab your earbuds and let’s chat all things evergreen workshops.

Links mentioned in episode:

Karen’s done-for-you Workshops - https://www.karenpattock.com/workshops-the-ultimate-fast-track/

Coupon Code: PODCAST25

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Confidence is the cornerstone of success, and this is certainly the case for health coaches who want to help people reach their goals and overcome challenges.  It’s easy to feel a lack of confidence when you’re starting something new, and it’s quite normal, so today we’re sharing 5 strategies you can use to boost your confidence as you work on building your business.  

Here's what you’ll discover in this episode: 

• One of the top mistakes coaches make that stifle their confidence 
• The most important thing you can do right now if you want to feel more confident 
• How to tap into the power of others who understand what you are trying to do, so you have a support system
• How to get a boost of confidence on the days when you feel like you need it the most

As health coaches, we empower others to make positive changes, but it's equally important to nurture our own personal growth along the way. 

Tune in to learn our top 5 strategies for feeling more self-assured as a health coach. 

Links/Resources:

Wellness Business Accelerator VIP Wait List: 

www.wbwaitlist.com

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We haven’t done an Ask Us Anything episode in a while, so we thought this would be a good time to bring it back. This is where we answer questions health coaches either posted in our Facebook groups, on social media or emailed us about.  

We have 3 questions we’re answering today including:

1. How much content to share without giving away everything for free
2. How we work as business partners when it comes to sharing income, expenses, etc. 
3. Is it better to offer a free or paid in-person workshop  

We hope one of these questions have been on your mind too or maybe our answers will help you in the future with some of your plans as you create content to share, run workshops or possibly form a collaboration or partnership down the road.   

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many coaches fall into the trap of creating a lead magnet that is designed for the masses for the sake of list growth vs. a niche-specific option that will only attract the right people that are perfect for their program.

In this week’s episode, we’re discussing the lead magnet-niche connection. More specifically how to audit your lead magnet to confirm it is closely aligned with your ideal clients so it’s an attractive way of getting them on your email list. 

When we work with our clients more often than not we help the coach make tweaks that not only quickly attracts their dream clients but also improves their overall list-building conversion rates within 30 days. 

We thought it would be a good idea to share our process with you here so you can quickly do your own audit to improve your list-building results.

In this episode you’ll discover:

• How to determine on your niche to ensure clarity on who you help, how you help, and the transformation you offer
• The key to align your lead magnet by choosing one that specifically resonates with your niche audience, serving as a stepping stone towards enrolling in your coaching services
• Our 6-step audit process that you can use to evaluate your lead magnet against five key criteria: awareness of client challenge, relevance to your program, potential for quick wins, connection to your program, and clarity in title and promotion. 
• The key to monitoring your results for consistency and conversions 

Tune in to find out how you can audit your own lead magnet and take the necessary steps to improve it for higher conversions.

Links mentioned during the episode:

Wellness Business Accelerator VIP Waitlist – wbwaitlist.com

3 Simple Steps to Nailing Your Niche https://www.thewellnessbusinesspodcast.com/episode216/

Create an Irresistible Client-Attracting Freebie in 60 Minutes – A Lead Magnet Template for Coaches

https://www.karenpattock.com/lead-magnet-template

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business. 

If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger. 

A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her. 

It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.

In this episode, you’ll discover –

• A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible
• Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period
• Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement
• Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign

Ready to dive in? Let’s do this!

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 30 days - so it’s an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you. 

Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.  

Here’s what you’ll discover: 

• The critical element that is often missing that sets the stage for the success of your entire program
• How to create momentum and motivation with your program
• How to create desire for your longer-term program as the next step in the customer journey

Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.

Links/Resources mentioned on the show:

30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen]

https://www.healthcoachsolutions.net/30-day-jump-start/

Episode 341: How to Find Out What Your Ideal Clients Want

https://www.thewellnessbusinesspodcast.com/episode341/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?   

We always love having a formula to follow because we feel like there is a plan to guide us in the right direction. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business. 

Here’s what you’ll discover:

• How to set clear and actionable goals, so you know where to focus your time and effort
• A common mistake we see when it comes to reaching your ideal clients that’s keeping people from enrolling in your programs
• 6 proven strategies for marketing your wellness business
• One of our favorite goal setting and planning apps

Tune in to find out how to successfully navigate running and building your coaching business by following our 4-part blueprint. 

Resources mentioned: 

6-Part Formula for Growing Your Wellness Business

https://resources.healthcoachsolutions.net/6_part

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message.

https://www.healthcoachsolutions.net/niche-marketing-message/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you ever feel overwhelmed in your business, you are definitely not alone. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it’s a LOT!  We’ve been there too and there are still times we feel overwhelmed, but we’re much better at managing it and dealing with it now. Today we’re sharing Our Top Tips for Conquering Overwhelm in Your Coaching Business,

Sometimes, feeling overwhelmed can prevent you from taking action or making decisions, so by implementing our 4 tips, you’ll feel less stressed and be more productive.   

Here’s what you’ll discover: 

• How prioritizing tasks can reduce stress and help you get more done 
• How simplifying can be your best friend
• How to come up for air when you’re buried in a long to-do list 

Tune in if you’re ready to kick overwhelm to the curb and feel more in control of your business.  

Links/Resources mentioned on this episode:

Episode 308: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant

https://www.healthcoachsolutions.net/hiring-virtual-assistant-coaching-business/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the things we hear often from coaches when we ask what’s holding them back from reaching their goals – IS tech. 

Most often we hear them say that they are not techy or they refer to themselves as tech-challenged. 

While having an online business does require a certain amount of tech, the platforms that you do need for the most part are as simple as can be to navigate once you familiarize yourself with the parts that make them work.

That said, we’ve often found that while we could probably figure out the tech that is challenging us, it isn’t always the best idea to spend the time to do so. In a lot of situations hiring a VA to take on that one-off project makes more financial sense than trying to figure it out on our own. 

In this episode of The Wellness Business Podcast, you’ll discover –

• A 5-step strategy that will help you determine whether it makes financial sense to stick it out to overcome the tech-challenge yourself or instead, hire a virtual assistant
• The importance of analyzing the cost implications of choosing between DIY solutions and seeking external assistance
• A super-simple strategy that allows you to hire someone to help you that won’t cost you a single penny
• The best approach when hiring a virtual assistant to guarantee that you get the results you’re looking for within your allotted budget

Okay, time to click into your favorite podcast app and let’s dive in!

Links mentioned in this episode:

Free Guide: 10 Steps to Hiring Virtual Support That Save You Time and Money.

 https://www.karenpattock.com/outsourceguide/

Virtual Assistant Savvies Facebook Group:  

https://www.facebook.com/groups/vasavvies

Link for episode 308 - Getting Help Sooner Rather Than Later; 5 Steps to Take When Hiring a Virtual Assistant

https://www.thewellnessbusinesspodcast.com/episode308/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/