Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. 

It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. 

Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software prepped and get your team rallied around when time is limited?

If you’re a technical marketer looking to sharpen your skills, this is the episode for you. 

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Ellen:

LinkedIn: https://www.linkedin.com/in/ellenrockdale/

Follow Daniel:

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. 

In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment?

And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity campaigns. What should your campaign look like if your product is the star?

If you’re a brand loyalist, a skincare girlie, or even just love hearing about how marketing is changing, this is the episode for YOU. 

Follow Tara:

LinkedIn: https://www.linkedin.com/in/tara-loftis-3635652/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes?

Basically, it all depends. (Also, Jay says waffles.)

Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator. 

Plus, what’s the difference between a micro-influencer package and just being an affiliate influencer? How do you tell an influencer your company just isn’t the right fit? Daniel and Jay break it down. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content? 

Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing?

If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you. 

Follow Jen:

LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter?

These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse. 

Plus, we all know we gotta do research, but you should DEFINITELY research before you create a quiz. If you don’t, you risk disconnecting from your audience and not getting concrete answers. 

If you’re a marketer who’s short on time, this episode of Bathroom Break is for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Let’s get real: marketing for non-profits is an underserved category and not talked about enough. 

In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. 

What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country?

Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation. 

If you’re ready to learn something new about marketing, this is the episode for you.

Follow Vivian:

LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you do when headcount is reduced, but growth goals keep climbing?

In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources. 

Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when this happens. 

Plus, we talk about burnout. And for many people, burnout can come fast if you’re taking on a larger workload. How do you power through? How can you put things in perspective? 

If you’re a marketer who's been impacted by changing organizational numbers and duties, you’re not alone. This episode is for you. 

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/glanzerr/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There’s a new disruptor in advertising and marketing…

And it’s two millennials going after Gen Z. 

In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me. 

Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences? 

Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this?

If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you. 

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Luke:

LinkedIn: https://www.linkedin.com/in/lukedewilde/

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samobletz/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

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Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So, what’s your Instagram brand strategy? What should marketers do on the app?

Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content.

Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement. 

If you’re a marketer who’s short on time, this episode of Bathroom Break is for you. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Here’s something readers don't really want to admit…

TikTok helps books remain relevant today. 

In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse. 

Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success. 

Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward. 

If you love marketing, books, research, and social media trends, this is the episode for you. 📚

Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more.

Follow Lindsey:

LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. 

In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities?

Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed. 

Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Jasper:

LinkedIn: https://www.linkedin.com/in/jaspermartens/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com