Maximize your brand partnerships and create a holistic marketing strategy.

Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. 

How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.

00:01:34 - Maximizing Social Media and PR

00:02:48 - Combining Tactics for Success

00:07:17 - Creator's Guide to PR Outlets

00:09:09 - Scaling Social Presence: Strategy Tips

00:11:15 - Focus on Revenue Growth Strategies

00:14:02 - Social Media Do's and Don'ts

00:20:24 - Aligning Brand with Trend Tracking

00:21:39 - Building Strong Brand Partnerships for Success

00:25:03 - Crafting a Successful Social Media Strategy

00:26:33 - Data as Compass, Not a Map

Follow Milou:

LinkedIn: https://www.linkedin.com/in/miloupietersz/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Unlock the power of creators for your B2B brand. 

Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. 

How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. 

Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more.

00:03:17 - Utilizing Creators in Marketing Strategies

00:09:34 - Testing Partnerships with Content Creators

00:18:19 - Building Personal Brands Within Companies

00:27:23 - Overcoming Consistency Challenges in Starting

00:31:13 - Take Ownership of Data for Revenue Growth

00:38:18 - Find Darek on LinkedIn! Stay Connected

Learn More About ConvertKit: 

Website: https://convertkit.com

Follow Derrick: 

LinkedIn: https://www.linkedin.com/in/derrickhicks/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Like a good neighbor…

Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.”

But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom? 

Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction…

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

To: [email protected]

From: “The Person in the Stall Next to You”

Subject: ONLY Read This During Your Bathroom Break 🚽

Make people open your emails.

Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line.

With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper. 

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? 

Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies? 

Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more.

Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans. 

00:02:04 - Unleashing Your Marketing Superpowers for Success

00:05:23 - The Power of Polarization in Branding

00:09:06 - Start Building Your Business Early

00:16:03 - Rapid Rise: Brands and Influencers

00:17:51 - Growing a Podcast Audience Consistently

00:24:14 - Early Podcasting Yields Huge Networking Benefits

00:29:36 - Building Community Through Organic Engagement

00:30:55 - Crafting a Unique Unifying Belief

00:32:03 - Harnessing the Power of Organic Marketing

Follow Jon:

Website: https://marketingsuperpowersbook.com/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? 

Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. 

Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work? 

Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

If he’s wearing boat shoes to a yacht party… à la poubelle. 

If he’s making marketing videos without a sense of humor… à la poubelle. 

Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? 

Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest? 

Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.

 Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. 

After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth.

Less repetition, more growth. Visit https://www.wix.com/studio for more information.

Follow Aidan:

LinkedIn: https://www.linkedin.com/in/aidanbrannigan/

Twitter: https://twitter.com/BranniganAidan

TikTok: https://www.tiktok.com/@aidan_brannigan

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Why isn’t there a webinar about how to market a better webinar? 

Seems like a missed opportunity, no? 

Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals.

We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates? 

00:01:40 - Increase Webinar Attendance with FOMO

00:07:28 - Creating a Consistent Webinar Series for Engagement

00:00:56 - How to Revamp Your Webinar Promotions for Success

00:02:01 - Leveraging Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Good vs Bad Marketing.

Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing.

What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?

Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.

Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!

If content makes the world go round, then meet the woman who keeps it spinning.

In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively. 

Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar. 

Plus, are webinars the secret weapon your company needs to start using today? 

Yes. Yes. AND YES.

00:00:30 - Content Marketing KPIs and Trends

00:02:24 - Refresh Your Content Strategy Annually

00:03:17 - Revamp Webinars for Modern Audiences

00:03:56 - Balancing Evergreen and Trending Content

00:05:04 - Creating Content that Resonates with Audiences

00:06:42 - Importance of Evergreen Video Content

00:09:08 - Repurposing Content for Search Success

00:10:14 - Aligning Content Marketing Goals Strategically

00:11:40 - Integrated Marketing in Large Organizations

00:13:19 - Creating Impactful Content as a Marketer

00:14:18 - Underrated Content Marketing Tips Revealed

00:15:09 - Increase Content Speed to Market

Follow Tracey: 

LinkedIn: https://www.linkedin.com/in/traceyrwallace/

Newsletter: https://workweek.com/brand/contentment/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. 

This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. 

Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance. 

Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY? 

Hint: It always comes down to networking (sorry, introverts). 

00:00:56 - How to Revamp Your Webinar Promotion for Success

00:02:01 - Leverage Guests for Distribution Success

00:07:22 - Targeting with Titles in Email Marketing

00:10:32 - More Tips for Successful Marketing

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do THIS, Not THAT

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: 

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com