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The Blogger Genius Podcast with Jillian Leslie

Jillian Leslie

From the founder of MiloTree, software to grow your social media followers and email subscribers

  • 49 minutes 23 seconds
    How to Build a Vibrant Community for Your Paid Membership

    I recently had the pleasure of sitting down with Summer Hammons from the crafting blog, Hammons Nest. In our conversation, we delve into the heart of building a successful online community and the nuances of running a paid membership.

    Building a Thriving Crafting Community

    Summer’s journey from a brick-and-mortar store owner to an online community leader is nothing short of inspiring. She launched “The Creative Nest,” her crafting membership that quickly gained traction with its initial 170 members (and has now grown to 300). This remarkable start was a testament to the demand for a space where crafters could connect, learn, and grow together.

    Show Notes: Subscribe to the Blogger Genius Podcast: The Sisterhood of Crafters

    One of the most striking aspects of Summer community is the warm vibe it exudes. Members refer to each other as “sisters” and “besties,” creating a warm and supportive environment. This sense of camaraderie has even extended beyond the digital realm, with members exchanging Christmas cards and engaging in other heartfelt activities. It’s a clear indication of the profound connections that can be fostered online.

    Content Delivery and Member Engagement

    Summer’s approach to content is both structured and engaging. She provides weekly live sessions, guest master classes, and themed craft tutorials that keep her members excited and involved. By offering a calendar of upcoming events and themes, she ensures that her members always have something to look forward to, which is crucial in maintaining engagement and preventing burnout.

    The Luxury of Membership and the Value of Community

    During our conversation, Summer shares her initial concerns about providing enough value and the feedback from those who left the group. She’s come to realize that her membership is considered a luxury, making the creation of a strong community even more important. The return of former members highlights the lasting impact of the connections made within her group.

    Understanding Member Needs

    Summer reflects on the revelation that some members feel overwhelmed by the content. It underscores the importance of recognizing the unique needs and expectations of her audience. Tailoring the experience to the members’ pace is a delicate balance that Summer navigates with care.

    Fostering a Family-Like Atmosphere

    Creating a community that genuinely cares about each other involves more than just shared interests; it requires a family-like atmosphere. Summer and I discuss the power of conversational interactions and the significance of making personal connections. From video calls to Christmas cards, these personal touches make members feel seen and heard, which is the cornerstone of a strong community.

    Creating Urgency and Excitement

    To keep the membership vibrant, Summer employs strategies like offering special bonuses and hosting virtual workshops. These tactics create a sense of urgency and excitement, drawing in new members and keeping the existing ones engaged. The role of VIP members as advocates for the community is also crucial, as they receive exclusive perks and help spread the word about the value of the membership.

    Embracing Technology and Authenticity

    A common misconception is that expensive online tools are necessary for success. Summer emphasizes the need to start simple and be adaptable. Our discussion highlights the value of authenticity and genuine connections over polished content. Embracing imperfection and being relatable resonates more with audiences and fosters a more authentic community.

    Conclusion

    My conversation with Summer Hammons was a deep dive into the essence of community building and content delivery in the online space. Her successful crafting membership serves as a shining example of how passion, creativity, and a structured approach can lead to a thriving community.

    Whether you’re a seasoned entrepreneur or just starting out, remember that connection, authenticity, and adaptability are your greatest assets. Join me on the Blogger Genius podcast for more insights and stories from the front lines of blogging and community creation.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy: MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    1 May 2024, 5:00 am
  • 1 hour 2 minutes
    Boost Your Blog Pageviews with Pinterest Now!

    Today I delve into the world of Pinterest marketing. I'm Jillian Leslie, the host of The Blogger Genius Podcast and co-founder of MiloTreeCart, and today I'm excited to share the insights from my recent conversation with Kayla Watkins, a Pinterest marketing expert who specializes in helping bloggers amplify their organic traffic and monetize their content.

    The Ever-Evolving World of Pinterest

    In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success.

    During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    The Art of Pinterest Optimization

    Pinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement.

    She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users.

    The Long Game: Building Sustainable Traffic from Pinterest

    One of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize.

    Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts.

    Leveraging Pinterest for Long-Term Stability

    Pinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm.

    Repurposing Blog Content for Maximum Impact and Pageviews

    During our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community.

    Key Takeaways and Next Steps

    My biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation.

    If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams.

    I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon.

    MiloTreeCart, the Easiest Way to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    24 April 2024, 5:00 am
  • 46 minutes 25 seconds
    Essential Traffic Strategies for Food Bloggers

    I'm Jillian Leslie, the host of The Blogger Genius Podcast and the founder of MiloTree. In my latest episode, I had the pleasure of sitting down with the incredibly talented Madison Wetherill, a food blogger, web designer, and podcaster at Grace + Vine Studios.

    Today, we're talking about the essential traffic strategies food bloggers (and other niche bloggers) need to know to compete in today's market.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    The Power of Niche Specialization and Personal Branding

    One of the key takeaways from our discussion is the significance of finding your niche. Madison emphasizes that by niching down, food bloggers can establish themselves as experts and cultivate a dedicated audience. Personal branding goes hand in hand with this, as it's crucial to connect with your audience on a personal level. By showcasing your human side and creating relatable content, you forge a stronger bond with your readers.

    Adapting to Industry Changes and Optimizing for E-E-A-T

    We delve into the concerns that come with shifts in ad networks, Google algorithms, and the advent of AI technology. Madison's advice? Focus on building personal connections and optimize your website for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). This not only helps in establishing credibility but also in gaining the trust of your audience.

    The Art of Crafting an Engaging About Page

    Your "About page" is more than just a biography; it's a strategic tool to convey authority and trustworthiness. Madison highlights the importance of including a personal photo and linking to a well-crafted about page. This balance showcases your expertise while also addressing your audience's needs and interests.

    Monetization Strategies: Beyond Traditional Ads

    The conversation also covers monetization strategies for food bloggers. We discuss the potential of diversifying income streams through digital products like paid meal plans, newsletters, and ebooks. The goal is to provide specific and valuable content that solves your audience's problems, thereby building a community of loyal supporters.

    Essential Tools for Food Bloggers

    Madison shares her favorite tools, which include Ahrefs for SEO and keyword research, Airtable for project management, and the Kadence framework for website customization. I also chimed in with the mention of ChatGPT and Canva as indispensable tools for bloggers.

    Building a Community and Offering Value

    Our discussion highlightsthe shift from relying solely on ad revenue to creating valuable digital products and nurturing a strong community. The key is to connect with your audience, address their problems, and build trust through personalized and niche-specific content.

    Remember, food blogging is now more than just recipes—it's about the stories, the expertise, and the connections we make.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank

    17 April 2024, 5:00 am
  • 44 minutes 42 seconds
    Master Google Updates: Essential Survival Guide for Niche Bloggers!

    Hello, fellow niche bloggers and digital marketing enthusiasts! Today I'm excited to share with you some invaluable insights from my latest Blogger Genius Podcast episode.

    We're diving deep into the recent Google updates and their impact on popular niche bloggers, like lifestyle bloggers, beauty bloggers, fitness bloggers, weight loss bloggers, interior design bloggers, personal finance blogs, and more.

    Think of this as your survival guide to the new Google updates and an exploration into the latest trends in the world of digital marketing.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    Adapting to Google Algorithm Updates

    As many of you know, Google's algorithm updates can significantly affect our traffic and income, especially for those of us who rely on ads and affiliate marketing to monetize our niche blogs. In fact, even popular niches, like food blogging, have taken big hits and lost tons of traffic. But bottom line, there's a silver lining! 

    I've been working with bloggers to pivot towards selling digital products, like digital downloads, workshops, memberships, online courses, coaching, etc., offering free 20-minute strategy calls to brainstorm and navigate this new income avenue. It's all about adapting and diversifying our monetization methods and traffic sources.

    SEO Expertise with SEO, Steve Weidman

    To give us a deeper understanding, I brought in SEO guru Steve Wiideman. Steve's expertise shed light on the necessity for bloggers to stay agile with Google's changing search algorithms and user behaviors. He stressed the importance of unique and helpful content, even in the age of AI-generated material.

    Beyond Traditional Web Search

    Steve urges us to look beyond the confines of traditional web search. Platforms like Google Discover, TikTok, and short-form media content are becoming increasingly important. It's about broadening our digital marketing horizons and embracing the platforms where our audiences spend their time.

    The Art of Keyword Research

    We also discuss the evolving role of keyword research in driving traffic and building brand awareness. Understanding user intent is crucial for creating content that truly resonates and provides value. For those hit by a drop in Google traffic, Steve recommended analyzing top-performing pages, studying competitors, and optimizing content for a variety of platforms and search engines. For new bloggers and experienced bloggers, it's no longer all about Google.

    Personalization and Marketing Channels

    The commoditization of content means we need to get personal. So even if you're in one of the most profitable blogging niches, like home improvement, personal development, fashion, mental health,  real estate, or travel etc. this is no longer enough to make a lot of money. It's a good idea to start using "I" and "me," and sharing your personal experiences to make our content more relatable. It will show your expertise and how well you know your specific niche. Steve also highlighted the need to stay on top of industry trends and utilize different marketing channels to remain competitive.

    Maximizing Marketing Vehicles

    In the latter part of our conversation, Steve emphasizes setting goals for increasing the utilization of various marketing vehicles. He suggests seeking expertise in platforms like LinkedIn and using AI to boost visibility and authority.

    The Rise of Generative AI

    Generative AI is revolutionizing how we interact and communicate. It's moving from providing solutions to taking actions, such as scheduling and content creation. This evolution opens up exciting opportunities for businesses in customer service, marketing data analysis, and content generation.

    Strategic Content Marketing for Niche Bloggers

    Steve encourages a strategic approach to content marketing. This includes reviving underperforming content through SEO reviews, UX assessments, and leveraging brand expertise. He also shared tips on using platforms like Reddit, Quora, and Medium effectively, focusing on providing value rather than self-promotion.

    A Granular Strategy for Success

    Finally, Steve advocates for a granular strategy. Start with one piece of content, measure the impact of each change, and continuously evolve. It's about being strategic, leveraging AI, and implementing a measured approach to content marketing and platform utilization.

    Embracing Creativity and Change

    To sum up, our digital marketing landscape is ever-evolving, and success lies in our ability to be creative, adapt to changes, and diversify our strategies. I hope these insights from the Blogger Genius podcast inspire you to explore new avenues like selling your own digital products and thrive in the digital space.

    Stay tuned for more episodes, and remember, I'm here to help you strategize your digital product journey. Let's embrace the change together!

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    10 April 2024, 5:00 am
  • 18 minutes 40 seconds
    How to Make Money Blogging in 2024 (New Trends)

    Today I want to talk about how to look up from your own blog with fresh eyes to see the changing landscape and new trends. And then I want to share the best ways to pivot I recommend you start implementing now to grow your blog income.

    The Changing World of Blogging

    Is Blogging Dead?

    The first question I get asked is “Is blogging dead?” And I’m going to say no, it’s not dead but the blogging world is changing.

    Drop in Google Traffic

    As you know I talk to professional bloggers all the time, in all different niches, and recently I talked to four who all lost between 70-90% of their site traffic during these March Google updates. 

    Now we all know that when Google pushes out updates we shouldn’t change anything for about a month to see where the dust settles, but I don’t think any of these bloggers have seen such big swings before. So to be honest they were all a bit shell-shocked. 

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    Google's Influence and SEO

    Shifts in Search Results

    So the first trend I expect to see is a decrease in overall traffic from Google for publishers or bloggers who are creating valuable content using best practices. Will we all be losing 70-90% of our traffic, my gut says no. In my experience, when Google makes changes they typically don’t reverse course.

    For example, when we launched Catch My Party, a lot of our users were Etsy sellers so we used their API and imported their products to our site, each product got a separate page. We did this for ease. We weren’t monetizing it. Google wasn’t seeing these pages as duplicate content so if people were searching for these products they could end up on our site. We were making really good affiliate income, the Etsy sellers were happy because of all the exposure they were getting, it was growing our traffic, and then one day it all went away. Google de-indexed those pages and that traffic and income were gone.

    My point is that Google changes usually move in one direction. And what is Google facing right now? Existential threats. Remember, all they care about is people coming to Google in need information and end up finding it and having a good experience.

    Recently though, the overall feel is the search experience has been deteriorating so Google has been making changes. Showing more results from Reddit and Quora. This is because they want answers from “real people.” Google has found that sites have been gaming SEO to make money with affiliate marketing, for example, and Google has been cracking down. 

    The Introduction of AI in Search

    Plus how is google going to implement AI in search. They are calling this the Google Search Generative Experience or SGE. Google is working on what this is going to look like, but one thing Google has said is their SGE will quickly provide users with the answers they need and not necessarily direct users to other sites or content. 

    If their AI, Gemini, can give you better results on their GSE page than sending you off to a site they don’t control, you better believe they will do that. In fact, I think it’s already happening in the travel space.

    Plus for successful bloggers monetizing with display ads, as 3rd party cookies get phased out,  advertisers not being able to track visitors, there will probably be downward pressure on ad revenue.

    Adapting to New Realities

    I was on a call with a food blogger this past week and I started painting this new picture for her and she couldn’t believe what I was saying. She’s an old school blogger. She doesn’t really use AI in her and feels like her readers could definitely tell the difference. 

    When I told her it’s all about her prompts and she could prompt her AI to sound like her, she got really upset. I told her she should start getting serious about learning how to use ChatGPT, she was shocked.

    When I told her that some people will be using AI for recipes and not going to blogs she didn’t believe me. She said, “Who’s going to get their recipe from a machine?” That's not high-quality content. Then over the next two days I heard of two people who get their recipes from ChatGPT and think it’s so easy.

    Do I believe everyone will be getting their recipes from AI, no. But it will become more common.

    I don’t mean to be painting a bleak picture for bloggers and they should not abandon creating great blog content. I just mean to point out that change is a foot and the more willing you are to embrace it, the more success you’ll have.

    What this really means is opening the aperture of how we see our business, our target audience, and our opportunities to serve them.

    I wouldn’t be surprised if the goal of cranking out blog posts, and getting them to rank in Google so you can make a full-time income from ad networks MediaVine or Raptive will shrink in the long run. 

    So I have 3 recommendations:

    1. Diversify Your Traffic Sources

    Start investing in Pinterest again if you had given up on it in the past. It might take a couple of months to see ROI on it, but Pinterest static pins still drive traffic. I’ve heard of people going back to Facebook and using it to drive page views. I think this is especially true and platforms like Facebook are deprioritizing news. If you can build engagement with what you post on Facebook, you can drive traffic. I’ve even heard that people are starting to see traffic coming from other search engines like Bing. Bing is growing in search.

    So Google should not be your only play.

    And another place to invest in is growing your email list. Besides your blog, your email list is one of your most valuable assets. Because you own your email list. And all these people have said yes, to you showing up in their inbox. Think of that as them inviting you into their living room, so use it wisely. Give them value and let them get to know you.

    Focus in Email Marketing

    And remember, email marketing is the best and easiest way to sell.

    This also includes showing up on social media. Even if these platforms don’t drive a lot of traffic, right now, it’s about getting know. For you.

    Which leads to my next recommendation. 

    2.) Start Building Relationships With Your Audience

    Don’t think of them as nameless, faceless, “traffic.” These are real people. Like you are a real person. And this is where your competitive advantage moving forward comes into play.

    With AI, even great content is becoming a commodity. I can get a recipe or DIY from AI now. But YOU are not a commodity. You are a problem solver. 

    Start Focusing on Your Brand

    I did a solo episode on how you are now not just a content provider. You are an expert, selling your “vibe.”

    A few of the bloggers I spoke to this past week, didn’t like this idea because they’re used to hiding behind their blogs. But I’m going to say, this is the new reality. Get used to putting yourself out there, so people can get to know you.

    This is why you want to figure out your personal brand based on your expertise and vibe and start sharing it.

    And finally, my last recommendation:

    3. Sell Solutions to Problems

    This is all about finding new income streams.

    We’re moving from an information economy (with AI, information is becoming a commodity) to a people-focused economy.

    Of course selling digital products is probably the easiest way to get started. If you want to talk to me about how to do it go to milotree.com and book a free 20-minute Zoo call with me. I’ll help you readjust your thinking as a blogger. I feel like this is what I do a lot of.

    And yes, starting with an ebook or guide or other types of digital downloads is a great place to start because they’re easy to create and they provide passive income.

    But what we see in our data at MiloTreeCart is the people making the most money are selling memberships, coaching, live 1-hour workshops. And notice something about each one of those products. It’s you showing up live with other people.

    Sure, if you want to create online courses go for it, but we're seeing mixed success with that. I feel like people are a little coursed out.

    Book a Call with Me to Talk About Digital Products

    And at MiloTreeCart, we have all the resources and step-by-step guides to launch these products with ease and without burnout. Just talk to me about it.

    There are opportunities out there. You just have to look for them. This is your time to connect with other bloggers in your niche, join Facebook groups, watch what bloggers in other niches are doing. 

    In addition to selling digital products, you could also look into selling physical products like if you're a crafter selling products on Etsy. And another thing you can sell are affiliate products. If you don’t want to start creating your own products and services, find affiliate products you can promote that will make you serious money. I’m not talking Amazon affiliate links.  But I recommend you find affiliate products that pay a lot of money. I'm talking about software products that have generous affiliate programs, so think about the tools you use and maybe you could be promoting them to other bloggers.

    In fact, we sell military card, as you may know, for a lifetime deal of $349 and we pay our affiliates $100 per sale.

    For example. We sell MiloTreeCart for $349 right now, lifetime deal. And we pay our affiliates $100 a sale. 

    April MiloTreeCart Affiliate Challenge

    And I’m even running a challenge in the month of April awarding an additional $250 bonus and a free hour-long coaching call for people who make 8 sales. You make 8 sales during the month you get over $1,350 in value.

    Here's how to join our MiloTreeCart affiliate program. 

    Look for Other Income Opportunities

    And there are other opportunities out there. For example, I had my friend Anca from The Butter Table on the show. She’s the food blogger who, like many new bloggers, didn’t want to grow her blog the traditional way and wait two years to get any traction, so she figured out how to create user generated content for brands, how to pitch to them, and she’s making a killing. She’s thinking outside the box. And btw, she’s teaching people how to do this.

    And if you say, I don’t have any marketable skills, I”m going to say, go learn a new skill that you can monetize. And if you know how to do anything with AI, you can sell that as a skill. Maybe you can teach other bloggers how to use AI to write blog posts or emails.

    How Blogging Is Changing and What to Do Now

    Yes, the world of blogging is changing. What’s worked so far, might not work as well in the future.

    Lean into your brand and your vibe. Your blog is not your brand. You are.

    Diversify your traffic sources and show up on social media even if it doesn’t drive traffic because you want people to know you and you get to know people. It’s no longer about traffic, it’s about people.

    Invest in growing your mailing list. Sending emails is the easy way to create your superfans who trust you and will buy from you.

    Diversify your revenue streams and start selling solutions. You don’t need millions of people. You just need a loyal audience who is interested in your blog niche.

    Find problems you can solve and charge for the solutions.

    It's a good idea to teach yourself new marketable skills that you can monetize.

    Find the opportunities (like great affiliate programs like MiloTreeCart) because there will be many new ways people will be making good money on the internet. And this is all good news.

    And show up as an empathetic human people can relate to.

    If you have any questions, reach out to me. I love hearing from you. If you’re having a rough time, reach out to me. If you want to start selling digital products, definitely reach out to me and we'll get on a free call. Now look, no one knows what the future holds if they say they do, do not trust them.

     But I'm actually really bullish about the future of online business because it might not be about our blogs at a certain point.

    I'm not sure in the future people are going to be going to static web pages for information. But if you can show up as a real person with real solutions and willing to put in the hard work, you will win. I hope you found this episode helpful.

    And just so you know, there are many nights when I'm lying there wide awake thinking about all of this stuff. So maybe I recorded this episode as much for me as I did for you. If you're liking this show, please subscribe. Please leave a review on iTunes. I would so greatly appreciate it and I will see you here again next week.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    3 April 2024, 5:00 am
  • 58 minutes 51 seconds
    How to Embrace Imperfection and Authenticity as a Blogger

    In today's episode, I sat down with Brooke Riley, the creative force behind the DIY blog Re-Fabbed, and the founder of Re-Fabbed Boutique, to delve into her entrepreneurial journey and the lessons she's learned along the way.

    The Power of Social Media and Personal Connection

    One of the pivotal moments in Brooke's journey was her decision to leverage Facebook live video content to connect with her audience. This strategic move allowed her to foster strong relationships with her followers, which translated into increased engagement and growth for her blog. It's a testament to the importance of authenticity and energy in every interaction, a principle that Brooke holds dear.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    Diversifying into E-Commerce with Re-Fab Boutique

    As Brooke's blog audience grew, so did their interest in her personal style. This unexpected demand led her to explore the world of e-commerce with Re-Fab Boutique. Starting with dropshipping, Brooke faced the challenges of long shipping times and logistical hurdles, but her transparency and authenticity won over her audience, leading to impressive sales.

    Embracing Imperfection and Taking Risks

    Throughout our conversation, Brooke emphasizes the importance of embracing imperfection and the willingness to take calculated risks. She shares her transition from dropshipping to managing inventory and the mindset shift required to start small and scale based on customer feedback and demand.

    Overcoming the Fear of Imperfection

    A common struggle for many aspiring entrepreneurs, especially women, is the fear of imperfection. Brooke and I discuss the need to overcome this fear and the power of taking action, even when things seem messy or unconventional. Brooke's approach to launching her coaching group and various businesses without waiting for the perfect timing is a powerful example of this principle in action.

    The Joy of Serving and Connecting with Your Audience

    Brooke also highlights the significance of serving and connecting with your audience. She urges entrepreneurs to personalize their approach, understand their community, and find joy in serving others. This, she believes, is the foundation for building authentic relationships and successful businesses.

    Consistency, Authenticity, and Adaptability

    Our discussion also touched on the challenges of maintaining consistency and the pressure to see immediate results. Brooke acknowledges the struggles but encourages entrepreneurs to stay committed to showing up consistently and focusing on the long-term impact of their efforts.

    The Unpredictability of Online Traction

    Brooke shares her experience of a two-year-old post suddenly going viral, reminding us of the unpredictable nature of online traction. She advises treating each viewer or customer as the most important person, as this can lead to exponential growth over time.

    The Entrepreneurial Journey: A Parallel to Motherhood

    Drawing a parallel between the challenges of building a business and the early stages of motherhood, I emphasize the need to prepare for difficulties, seek feedback, and be open to making adjustments. Both Brooke and I stress the importance of consistency and the willingness to adapt and pivot when necessary.

    Seeking Feedback and Building Relationships

    Brooke discusses the need for self-assessment and the willingness to change strategies if the current approach is not yielding results. We both underscore the value of seeking feedback, being open to constructive criticism, and building relationships within the business community.

    Embracing Challenges and Uncertainties

    In closing, I encourage entrepreneurs to embrace the challenges and uncertainties of business. Through MiloTreeCart, I offer support and guidance, emphasizing the normalcy of feeling uncertain and the potential for growth through experimentation and learning from others.

    An Invitation to Connect

    I invite you to connect with me for further assistance and reassurance on your entrepreneurial journey. Brooke Riley and I share our experiences and insights to empower you in navigating the complexities of building and growing a business, and I'm here to support you every step of the way.

    Remember, the path to success is paved with authenticity, service, perseverance, and the courage to embrace imperfection. Join us in celebrating these universal principles of entrepreneurship and take bold steps towards your dreams.

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    26 March 2024, 5:00 am
  • 30 minutes 11 seconds
    Advanced Coaching Tips for Food Bloggers

    The Ever-Changing Landscape of Blogging and Online Business

    Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It's a stark reminder of the importance of diversifying income streams. If you're considering selling digital products, I'm here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don't hesitate to reach out and book your call through milotree.com.

    A Conversation with Kayla Burton: From Baking to Blogging

    In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind Broken Oven Baking and a food blog coach. Kayla's journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she's turned her passion into a thriving business and now helps others do the same.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    The Struggles and Triumphs of Food Blogging

    Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience's questions. Kayla also shared her approach to personalizing content, making sure her readers know there's a real person behind the recipes.

    SEO for Food Bloggers: A Recipe for Success

    When it comes to SEO, Kayla advises focusing on user experience and providing a "warm hug" through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever.

    Crafting Your Unique Vibe

    Kayla's vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers.

    The Strategy Behind Recipe Selection

    Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what's ranking on Google, and figuring out how to create content that competes effectively.

    Final Thoughts

    My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it's clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-t

    20 March 2024, 5:00 am
  • 41 minutes 41 seconds
    How Email Marketing Helps Bloggers Increase Ad Revenue

    Today I'm thrilled to share with you some invaluable insights from my recent conversation with Cassie Noyes, a leading expert in email solutions at the ad network, Raptive (previously AdThrive). But before we dive into the heart of email marketing, let me extend an invitation to you.

    If you're looking to explore a new income stream through selling digital products without the tech hassle, I'm here to help. Join me for a free 20-minute strategy call, and let's unlock your digital product potential together. Head over to milotree.com to book your free slot!

    The Critical Role of Email in Today's Blogging Landscape

    In this episode, we're taking a detour from the usual topics like SEO and site optimization to focus on something that's becoming increasingly crucial for bloggers – email marketing. Cassie Noyes, who spearheads the email solutions team at Raptive, joins me to unravel why email is not just a tool but a vital asset in building a loyal audience and boosting ad revenue.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    The Journey to Email Expertise

    Cassie's journey into the world of email marketing began in the realm of traditional print magazine publishing, where she honed her skills in audience development. At Raptive, she now dedicates her expertise to helping creators grow their subscriber lists and engage their audience effectively, ensuring higher open and click rates, and ultimately, driving more views and engagement to their sites.

    Why Email Matters More Than Ever

    With the impending demise of cookies and the evolution of AI in search, owning your audience has never been more important. Cassie explains that while SEO remains a key driver of traffic, having a direct relationship with your audience through email can make you a go-to brand, encouraging direct site visits over incidental search engine discoveries.

    The Identity Factor in Email Marketing

    The shift away from cookies means advertisers are on the lookout for more reliable ways to identify and target audiences. Here's where your email list comes into play. Each time a subscriber visits your site, their identity can be captured, allowing advertisers to pay more for those visits. This direct identification translates into higher ad revenue for you as a publisher.

    Best Practices for Engaging Your Audience

    Cassie shares that the content of your emails should be actionable and immediately useful to your audience. Think recipes or tips that they can apply right away. A welcome series can be a powerful tool to introduce new subscribers to the breadth of your content.

    Monetizing Through Email

    Incorporating affiliate links or product recommendations in your emails can be a subtle yet effective way to monetize. The key is to ensure these inclusions add value to your subscribers' experience rather than feeling intrusive.

    The Art of the Newsletter

    Consistency is king when it comes to newsletters. Cassie recommends a regular cadence, ideally more than once a week, to keep your audience engaged. Keep your emails concise, visually appealing, and easy to navigate, with buttons for links and a moderate use of photos and emojis to draw the eye.

    Crafting Compelling Subject Lines

    Your subject line is your first impression. It should evoke emotion and curiosity while hinting at the content inside. A/B testing is your friend here, helping you discover what resonates best with your audience and improving open rates.

    Maintaining a Healthy Email List

    Periodically cleaning your email list is essential for maintaining its health. Re-engagement campaigns can help identify inactive subscribers, and if they remain unresponsive, it may be time to let them go.

    Embracing AI in Email Marketing

    Cassie sees AI as a promising tool for content creation and brainstorming, offering efficiency and a boost to creativity. However, it's important to balance AI use with a personal touch to ensure your emails remain authentic and engaging.

    Final Thoughts

    Email marketing is not just a strategy; it's a relationship-building journey with your audience. By leveraging the insights shared by Cassie Noyes, you can transform your email list into a thriving community and a profitable aspect of your business. Remember, the power of email lies in the personal connection you forge with each subscriber, turning them from casual readers into loyal fans and customers.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    13 March 2024, 2:48 pm
  • 51 minutes 52 seconds
    A New, Exciting Way to Make Money with Brand Collaborations

    west episode, I had the pleasure of interviewing Anca Toderic, the food blogger behind The Butter Table, who has turned her passion for cooking into a thriving business by creating user-generated content (short-form video) for brands.

    Her journey is not only inspiring but also filled with practical advice for anyone looking to monetize their video content. Let's dive into the lessons learned from Anca's experience.

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    The Pivot: From Struggle to Strategy

    Anca's story begins with a venture that many can relate to—a business that didn't take off as hoped. She and her sister-in-law poured their hearts into a meal plan business for seven years, only to make the tough call to shut it down. This setback, compounded by the surprise of a new baby, could have been the end of her entrepreneurial journey. But with her sister's encouragement, Anca found a new path: TikTok.

    Despite initial reservations, TikTok became a source of fun for Anca as she shared her recipes and cooking tips. This platform was the stepping stone she needed to gain confidence and see the potential for monetization, which led her to start a blog and consider brand partnerships.

    Crafting the Pitch: The Art of Negotiation and Content Creation

    Anca's approach to pitching and negotiating with brands was all self-taught. She started by creating a portfolio that showcased her content and pitched her ideas to potential partners. Her first brand deal came as a surprise, considering her small following and the fact that her blog and Instagram weren't even launched yet.

    When it comes to setting rates, Anca did her homework. She began charging $650 for a 30-second video and later increased her rate to $1,000, offering package discounts for multiple videos. Her key to success? Discussing budgets and deliverables with brands to tailor her pricing to each project's needs.

    The Creative Process: Authenticity Meets Professionalism

    In creating content for brands, Anca focuses on authenticity. She often showcases products in a natural setting, whether it's through recipe development or cooking demonstrations. Her tools of the trade are simple yet effective—smartphone apps for filming and editing, natural lighting, and minimal equipment. This approach resonates with brands looking for user-generated content that feels genuine and relatable.

    Growing the Blog and Instagram: The Power of Collaboration

    Anca's growth as a blogger and influencer has been significantly boosted by her work with brands. With about 20-30% of her collaborations coming through PR agencies and the rest from in-house contacts, she has seen the benefits of backlinks from real companies and the exposure that comes from being tagged and featured on Instagram.

    Embracing the Learning Curve: Just Start

    One of the most empowering takeaways from my conversation with Anca is her attitude towards learning. She advocates for jumping into opportunities and learning along the way, rather than waiting to become an expert first. This mindset has allowed her to focus on making money from her passion and to avoid getting bogged down in the minutiae of branding and marketing.

    Looking Ahead: Teaching and Sharing Knowledge

    Anca's down-to-earth approach and relatable vibe have not only made her a success in her own right but also position her as a potential mentor for others. She's open to sharing her experiences and helping others navigate the world of content creation and brand collaborations.

    Connect with Anca

    For those interested in reaching out to Anca or working with her, she's accessible via direct message on Instagram at The Butter Table or through email at [email protected]. She offers one-on-one coaching sessions, and for my listeners, she's providing a special discount—$100 for the first five people who sign up at ugccoaching.milotreecart.com.

    My Offer to You: Let's Talk Digital Products

    As I wrap up this post, I want to extend an offer to you, my readers. If you're a food blogger or content creator not yet selling digital products like ebooks of your top recipes, you're missing out on a significant revenue stream. I invite you to book a free call with me at milotree.com, where we can discuss how to start selling your knowledge directly to your audience.

    Anca's story is a testament to the power of resilience, creativity, and strategic partnerships. By sharing her journey, she not only provides a roadmap for others but also inspires us to pursue our passions and find success in unexpected ways. Join me next week for more insights and stories that can help elevate your blogging game.

    Other Related Blogger Genius Podcast episodes You’ll Enjoy:

    MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

    I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

    6 March 2024, 6:00 am
  • 14 minutes 49 seconds
    Unleashing the Power of Selling Ebooks: Your Gateway to a Digital Empire

    Welcome to another episode of the Blogger Genius Podcast. In today's episode, I'm diving deep into the realm of creating and selling digital products—especially ebooks—and how they can significantly bolster your income and help you future-proof your business.

    The Call to Diversify Your Income

    In the digital era, relying solely on ads and affiliates for monetization is a gamble. The need for multiple income streams has never been more critical, and here's where MiloTreeCart can help.

    Imagine effortlessly setting up unlimited memberships, digital downloads, workshops, coaching, and courses in under five minutes. Yes, you heard that right! Thanks to the newly rolled-out creator-friendly AI sales pages, setting up your digital products has become a breeze.

    Show Notes:

    Why MiloTreeCart?

    • Hassle-Free Checkouts: Ensures a smooth and straightforward purchasing process for your customers.
    • AI Sales Pages: These magic sales pages make setup a matter of minutes, not hours.
    • Intuitive Sales Dashboard: Keep track of your sales with ease, understanding your business at a glance.
    • Extensive Marketing Support: Over 100 marketing templates and guides to help with sales and marketing, ensuring you're never left guessing on your next move.
    • Dedicated Support: Real people offering real help, because your success is MiloTreeCart's success.

    The Gateway to Selling Digital: Ebooks

    Ebooks are the perfect entry point into selling digital products. With advancements in AI, creating a content-rich ebook in under three hours is now within reach. Ebooks not only serve as a passive income stream but also allow you to test the waters with your audience, providing valuable insights into their preferences and needs.

    The Benefits of Starting with an Ebook

    • Ease of Creation and Distribution: With tools like ChatGPT and Canva, creating and formatting your ebook is straightforward and efficient.
    • Low Risk, High Reward: Ebooks offer a low barrier to entry for both creators and consumers, making it an ideal starting point.
    • Builds Trust and Authority: By sharing your knowledge, you establish yourself as an expert in your niche, fostering trust with your audience.
    • Minimal Customer Service Required: Unlike physical products, ebooks require little to no post-sale customer service.

    Selling Made Simple

    MiloTreeCart isn't just about creating digital products; it's about selling them effectively. The platform offers a plethora of marketing materials and strategies, including a six-day launch calendar and email templates, to take the guesswork out of selling. Features like upsells and coupons are also part of the package, designed to maximize your earnings and enhance the customer buying experience.

    Final Thoughts on Selling Your Ebook

    Selling is about service, and with the right approach, it can feel less like a transaction and more like offering help. Embrace the mindset that your product offers a valuable solution, and don't shy away from promoting it. Remember, people value what they pay for, so put your ebook out there, and let MiloTreeCart handle the rest.

    Jumpstart Your Digital Product Empire

    Turning your expertise into income through digital products is not just a possibility; it's an opportunity waiting to be seized. With MiloTreeCart, the path to creating, marketing, and selling digital products is clearer and more accessible than ever. Start your journey today and future-proof your business with digital products.

    If the idea of building a digital product empire excites you, MiloTreeCart is ready to make that dream a reality. With a special lifetime deal of $349, you can secure your digital storefront and never worry about recurring fees. Plus, with a 30-day money-back guarantee, there's no risk in taking that first step towards securing your financial future in the digital space.

    28 February 2024, 6:00 am
  • 53 minutes 3 seconds
    Cutting-Edge Social Media Tactics for 2024!

    In my newest episode of the Blogger Genius Podcast, I had the pleasure of talking again with my friend and social media strategist, Lauren Litt, to discuss the current state of social media and what tactics you can put in place today to explode your business. It's not about followers anymore!

    Show Notes:

    Subscribe to the Blogger Genius Podcast:

    Building Authentic Connections on Social Media

    One of the key takeaways from our conversation is the importance of building real connections and relationships on social media. Lauren points out that social media success isn't just about going viral; it's about fostering a community and creating authentic connections with your followers. She emphasizes the marketing principles of repetition and the balance of giving versus taking, highlighting the need for consistent content and the importance of providing value to your audience.

    A Success Story: The Power of a Dedicated Audience

    Lauren shares an inspiring success story of a client who, instead of aiming for a vast audience, focused on a smaller group of engaged followers. This targeted approach led to a successful product launch, underscoring the power of relationship-building and engagement with a dedicated audience.

    Managing Social Media Stress

    We also touch on the potential stress and mental health impact of social media. It's common to feel overwhelmed, but Lauren reassures us that it's possible to approach social media in a manageable way. She advised starting with small, consistent efforts rather than succumbing to the pressure of doing too much at once.

    The Art of Engagement: Quality Over Quantity

    Lauren and I explore the nuances of engagement on social media, noting that it varies based on individual goals and content. She stresses that engagement is crucial, regardless of how often you post. For some, daily posting is necessary, while for others, like mom bloggers, one post a week with daily follower interaction can be enough.

    Three-Phase Engagement Strategy

    Here is Lauren's social media strategy:

    • Review your profile to ensure it resonates with your ideal audience.
    • Respond to comments and new followers to foster a sense of community.
    • Reach out to ideal followers to build authentic connections.

    She encouraged responding to those who regularly engage with your content, even if it's just to express gratitude for their support.

    Embracing the Personal Touch

    We discussed the personal nature of engagement, with Lauren urging me to connect with those who consistently interact with my content. Authenticity is key, and making genuine connections can be as simple as acknowledging someone you regularly see on the street.

    The Human Connection in a Digital Age

    Lauren highlights the irreplaceable value of the human connection and personal touch in an age where AI and automation are on the rise. Creating a warm and welcoming environment for followers is essential.

    From my own experience, I've seen the shift towards meaningful connections with followers. Authenticity and transparency in messaging are crucial for providing genuine and valuable content to your audience.

    The Significance of Real Connections

    As our conversation wraps up, both Lauren and I emphasize the importance of building real connections and relationships on social media, rather than focusing solely on metrics and numbers. The impact of genuine engagement and the value of showing up authentically cannot be overstated when it comes to creating a loyal and supportive community.

    Exploring Social Media Platforms: Facebook's Resurgence and Instagram's New Features

    We also discuss the resurgence of Facebook and Instagram's new community feature as potential tools for building community. While Facebook remains a staple for live events and group conversations, Instagram's Threads feature and the new community option offer additional touch-points for engaging with followers.

    TikTok vs. Instagram Reels

    The differences between TikTok and Instagram Reels were also a topic of discussion. Lauren explains that TikTok caters to shorter attention spans and a younger audience, making it a valuable platform for those targeting users under 30.

    Conclusion

    Our insightful conversation sheds light on the evolving landscape of social media and its implications for online entrepreneurs and bloggers. The key is to focus on authentic engagement and leverage the platforms that best suit your audience and goals.

    Remember, it's not just about the numbers; it's about the relationships you build and the community you foster. So, let's continue to navigate this digit

    21 February 2024, 6:00 am
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