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MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf's past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversation with founders and geniuses supporting the non-VC track startup community.
- 11 minutes 18 secondsMicroConf Tactics: How to Make SaaS Enterprise Sales (5 SIMPLE Steps)
One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table.
Links from the Pod:
The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea”
Craig Hewitt (@TheCraigHewitt) | X
Effective Marketing Starts With the Perfect Customer Persona
18 December 2024, 11:00 am - 10 minutes 47 secondsMicroConf Tactics: This Pricing Strategy is DISASTROUS (unless...)
Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it.
Links from the Pod:
MicroConf Masterminds Applications Close on December 4th
We are relaunching MicroConf Connect!
Get access to the full 9+ hour course today, The SaaS Launchpad
Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users
4 December 2024, 11:00 am - 11 minutes 29 secondsMicroConf Tactics: 6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS
In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Mastermind applications are open until December 4th
Startups for the Rest of Us YouTube Channel
Episode 729 | 9 Things I’ve Learned Investing in 170+ SaaS Companies
20 November 2024, 11:00 am - 20 minutes 34 secondsMicroConf Tactics: 7 CRUCIAL Things Every SaaS Landing Page Should Have (with examples)
A great landing page is a tool that you will use to convert your website visitors into paying customers. Tracy shares several key ingredients that you need on your landing page, why they are effective, and show many examples of each.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Remote goes live on November 20th
MicroConf Mastermind applications are open until November 29th
6 November 2024, 11:00 am - 12 minutes 35 secondsMicroConf Tactics: How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)
It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck.
Episode Sponsor:
Struggling with tech decisions?
Techstack, with over a decade of experience in startup software development, can help. They specialize in building proof of concepts, launching MVPs without a full team, and filling skill gaps with expert developers who integrate seamlessly.
One client's collaboration with Techstack led to unicorn status in just six years. Whether you're launching an MVP, expanding your team, or optimizing your codebase, Techstack has the expertise to accelerate your tech journey.
Exclusive offer for MicroConf listeners: 10% off your first month of development. The first 10 to reach out also get a free, in-depth tech assessment and expert consultation (a $3,000 value) in development, architecture, infrastructure, or project management.
Don't let tech challenges slow you down. Contact Techstack to supercharge your startup's growth today.
Links from the Pod:
Startups For the Rest of Us Podcast
Episode 717 | Bootstrapping to $1.3M ARR and 300,000 Free Users
23 October 2024, 10:00 am - 26 minutes 2 secondsMicroConf Tactics: 7 Surprising SaaS Trends Every Founder Must Know in 2024
Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report.
Links from the Pod:
TinySeed Applications Are Open Until Sept 15th
To get your copy of the full report, head to https://www.stateofindiesaas.com
9 October 2024, 10:00 am - 12 minutes 10 secondsMicroConf Tactics: 5 Small Changes To Improve Your SaaS Product FOREVER
Do you already have a validated SaaS idea, with some semblance of Product-Market Fit? In this video, Rob shares 5 tactical ways you can take your SaaS to the next level. Refining your pricing, adjusting your signup flow, and improving your onboarding are all powerful levers you can pull to unlock new growth for your SaaS business!
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
25 September 2024, 10:00 am - 4 minutes 1 secondLaunch a PROFITABLE SaaS - The SaaS Launchpad is Live!
Get all the details at https://www.saaslaunchpad.co
Building a startup is hard! What if you could avoid the pitfalls, mistakes, and setbacks that will derail your progress and motivation? I've put everything I know about starting a profitable SaaS into one place. Avoid the mistakes I've seen too many first time founders make.
Get access today to the full 9+ hour course today:https://www.saaslaunchpad.co
11 September 2024, 10:00 am - 10 minutesMicroConf Tactics: 8 Niche Problems To Solve with Your Next SaaS Idea
Your next SaaS idea starts with solving a problem. Here are 8 new, niche problems that we've discovered with some explanations for each. If they seem like a good fit for you, check out Rob's 5 PM Pre-Validation framework, and get down to work...
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
Episode 628 | The 5 PM Pre-Validation Framework
On-Prem Version of Google Web Tools
Better Software for Managing a Cleaning Business
State of Independent SaaS Report
Affordable Digital Asset Manager (DAM)
28 August 2024, 10:00 am - 11 minutes 17 secondsMicroConf Tactics: How To Plan Your MVP (Minimum Viable Product) in 5 Simple Steps
If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and build, and will help you avoid feature bloat in the early days.
Links from the Pod:
How To Create An MVP (Minimum Viable Product) - STEP BY STEP
14 August 2024, 10:00 am - 23 minutes 25 secondsMicroConf Tactics: 8 B2B Marketing Strategies That Got My Startup to $10 Million (and 1 that FAILED)
Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playbook.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
31 July 2024, 10:00 am - More Episodes? Get the App
About MicroConf On Air
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