The Sniff Perfume Podcast

Nicola Thomis

Stop wearing boring scents

  • 53 minutes 58 seconds
    S2 E22 Ormonde Jayne

    Linda Pilkington, founder of UK house Ormonde Jayne talks to us about her globetrotting adventures, what keeps her interested in the industry, and teases a brand new announcement about the future of the brand. 

    21 October 2023, 11:27 am
  • 33 minutes 54 seconds
    S2 E21 Commodity Fragrances: Refounding a brand

    Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon. 

    1 September 2023, 5:36 am
  • 42 minutes 24 seconds
    S2 E20 - Oud perfumes with Strangelove

    Strangelove make fragrances centred on oud. We discuss how a career in sustainable farming got founder, Elizabeth Gaynes, hooked on the scent and thinking about her own brand; how supermodel Helena Christensen got involved; and how perfumer Christophe Laudamiel helped bring the vision to life. If oud is your thing then this episode is a must!

    28 November 2022, 2:31 pm
  • 46 minutes 30 seconds
    S2 E19 Perfume punk: Freddie Albrighton

    Freddie Albrighton is embracing a punk aesthetic with perfumery. This tattooist turned perfumer launched a brand at the height of the pandemic to community acclaim. We discuss how he turns the smell of beef broth into custard, and how he is intrigued by the smell of a dead body doused in perfume, as well as his brand and their new release, Someone Else's Flowers. 

    7 November 2022, 3:00 pm
  • 54 minutes 19 seconds
    S2 E18 Luxury fragrance brand Electimuss

    We talk to Claire Sokell Thompson from luxury fragrance brand Electimuss to discover what it takes to build a high class, high price brand from the ground up. What do your customers want when they are paying a high price for the scent? And how do you ensure that they remain satisfied? Is the market over saturated, and if so, how do you ensure that your brand stands out? We discuss all this and more in this wide-ranging discussion. 

    23 May 2022, 6:00 pm
  • 44 minutes 42 seconds
    S2 E17 Fragrance and Art with Sarah Baker

    We speak to multimedia artist, perfumer and brand owner Sarah Baker about her extraordinary life. She's worked with Jackie Collins and recently collaborated with Donatella Versace and Helena Christensen. We discuss what her art is, how she creates, and just what these superstar celebrities were like on set. This revealing conversation is a glimpse inside the world of super luxury but also high creativity. 

    4 April 2022, 5:00 pm
  • 43 minutes 20 seconds
    S2 E16 - The Scent of Space with Marina Barcenilla

    We talk to Marina Barcenilla, a renowned indie perfumer and space scientist. We discover what space smells like and discuss her two lines, Marina Barcenilla Perfumes and AromAtom which is all about the scents of space. So, if you have ever found yourself wondering what the moon might smell of (spoiler alert: it isn't cheese) then this episode is a must listen!

    7 March 2022, 6:00 pm
  • 31 minutes 56 seconds
    S2 E15 Hidden fragrance careers: Brand Manager

    There are many careers within the fragrance industry that most people won't have ever even heard of. In today's episode we are joined by Laetitia Sida, a brand manager with Per Scent. We discuss what her work entails, how she takes brands from concept to launch, and what her average Monday is like! Through our conversation, we uncover this hidden facet of the fragrance industry and get a glimpse into the brand manager's world. 

    10 January 2022, 6:00 pm
  • 33 minutes 35 seconds
    S2 E14 Fragrant travel with Nick from Gallivant

    Gallivant make perfumes inspired by charismatic cities from around the world. We meet with founder, Nick Steward, to find out which cities have had the biggest impact on him, why he chooses the cities he does for his line, and what might come next for this exciting young brand. 

    3 January 2022, 6:00 pm
  • 47 minutes 14 seconds
    S2 E13 Layering fragrance with Ilk

    Layering: is it just marketing or can it be a genuine way of personalising your scent? We speak to Bella from Contradictions in Ilk about what it was like launching a brand in the middle of Brexit and a pandemic, what Cassanova's pants smelled like, and that all important layering question.

    8 November 2021, 6:00 pm
  • 38 minutes 54 seconds
    S2 E12 Superstar perfumer Aurelien Guichard

    Aurelien Guichard is one of France's top-flight perfumers. He has worked for brands like Nina Ricci, Guerlain, Gucci, Issey Miyaki and many more. Coming from a family who have been in and around the perfume industry for several generations, Aurelien talks about his life as a perfumer, as a grower of rose centifolia on his organic farm in Grasse, and as the head of his own perfume company, Matiere Premiere. We discover what is next for this vibrant brand, which showcases and overdoses a single main ingredient in each of their compositions and learn about life as one of the world's hottest talents today. 

    12 July 2021, 5:00 pm
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