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The Perfectionism Project

Sam Laura Brown

  • 4 hours 22 minutes
    Ep 462: Behind The Scenes Of A $250k Launch (best of the podcast)

    In this episode I’m sharing a detailed behind the scenes look over a $250k launch, because this is such a great example of the advanced work that you can do on releasing your perfectionism handbrake. This will help normalise the ups and downs of launching (regardless of what kind of business you have) and demonstrate the next-level mindset work perfectionists need to do once you’re showing up and putting yourself out there.

    Tune in to listen to ‘real-time’ updates that I recorded as we prepared for this launch and through the launch period. I talk through the launch plan and strategy, advanced Power Planning, advanced troubleshooting and more!

    What you will hear in this episode is an example of what we’re going to be doing in the PGSD Advanced Coaching Group. In PGSD Advanced, you're going to be working closely with me and a group of other like-minded perfectionist entrepreneurs to get out of your own way in a whole new way. I'm so excited because I haven't actually taught what I do behind the scenes for my mindset work before. I've been demonstrating it through podcast episodes like this launch debrief episode that so many people love, but I haven't actually had a way for you to do that work with me.

    We have already done early enrollment for the PGSD Advanced Coaching Group and spots have started filling, but we will announce the official enrollment dates soon. If you are ready for the advanced work, then stay tuned to the podcast. You’ll get all the details so you can decide whether or not it’s for you. 

    Find the full episode transcript and show notes at samlaurabrown.com/episode462.

    In This Episode You’ll Learn:

    • What our goal was for the PGSD launch and how I decided what our launch strategy would be

    • What I’m doing differently compared with our last launches

    • What my self-coaching looks like during launch week

    • The mindset shifts that kept me committed to my goal

    • The statistics we were tracking and why

    • What our final numbers were (sign ups, revenue, podcast ep downloads etc)

     

    Featured In The Episode:

     

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

    5 May 2024, 7:00 pm
  • 37 minutes 40 seconds
    Ep 461: Taking Care Of Yourself So You Can Be Resilient + Other Lessons From My Worst Flight Experience Ever

    In today’s episode, I’m sharing a recent travel experience I had (spoiler alert: my worst flight experience ever), because it’s a good example of how to approach your plans in business and life. You’ll hear me cover how to take care of yourself so you can be resilient in the face of challenges, how to ask for and receive support, and ultimately how to get to where you want to go.

    You have the power to create your own experience and your story about that experience, in a way that empowers you to achieve your goals. Listen in to learn how you can do that.

    Find the full episode transcript and show notes at samlaurabrown.com/episode461.

    In This Episode You’ll Learn:

    • How to approach things that don’t go to plan in an empowered way

    • Why taking care of yourself helps you be more resilient

    • How to use self-coaching to overcome challenges and fears

    • The value of asking for the support you need as you take action

    • Why you have the power to transform your experiences (and an example of how to do it)

    • How to own your experiences and learn from them

     

    Featured In The Episode:

     

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

    28 April 2024, 7:00 pm
  • 1 hour 11 minutes
    Ep 460: Using Power Planning To Get Into Creative Flow with Rachel Brown (best of the podcast)

    In this episode I’m talking to one of our PGSDers, Rachel, all about using Power Planning to get into creative flow.

    Rachel is an artist that enjoys capturing people and characters in her illustrations and loves to share her creative journey with others. She joined PGSD because she had spent years dreaming of pursuing art full time but was too afraid to put her work in front of potential customers and start selling.

    With the help of PGSD and Power Planning, Rachel finally opened her online art store and made her first sales – all while working fewer hours than she had before. I’m excited for you to hear how Rachel used Power Planning to grow her business and become the artist she wanted to be (without feeling stressed).

    Find the full episode transcript and show notes at samlaurabrown.com/episode460.

    In This Episode You’ll Learn:

    • How to never feel pressured or stressed when Power Planning

    • Rachel’s honest experience when she first started Power Planning

    • The practical things that Rachel does with her Power Planning to keep it flexible

    • What Rachel does when she feels inspired to create during her clean rest

    • How to stop resenting the time your full-time job is taking from your business

    • How to accurately estimate how long a creative task will take you

    • When Rachel checks in on her calendar and why it’s never stressful if she’s behind

     

    Featured In The Episode:

     

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

    21 April 2024, 7:00 pm
  • 58 minutes 14 seconds
    Ep 459: Creating The Emotional Capacity To Get Shit Done

    Two of my clients inside my program Perfectionists Getting Shit Done (aka PGSD) have given me permission to share this coaching call excerpt with you. In this call we are talking about emotional capacity and how to expand your emotional capacity so that you can do the things you need to do to build your business. If you resist and avoid doing things that are uncomfortable, this is for you.

    When it comes to taking action we perfectionists get really frustrated when we have all of the knowledge but we aren’t able to do the things we need to do. Why aren’t we able to follow through? Because there is a difference between your knowledge and what you’re physically capable of doing (e.g. typing words on a computer) and your ability to experience the uncomfortable emotions that are required to get shit done.

    Inside PGSD we support you fully with getting out of your own way and this call is a great example of some of the mindset and emotional work required to become someone who is taking consistent action towards their business goals without burning out.

    If you find this episode helpful I want to invite you inside my program Perfectionists Getting Shit Done. We have just opened enrollment at the time of this episode being released and I will be teaching a live bonus workshop to those inside PGSD called Your First Power Hour to help you start Power Planning. It’s happening this Sunday 21 April at 7pm New York Time. To find out more about the program and sign up visit samlaurabrown.com/pgsd.

    Find the full episode transcript and show notes at samlaurabrown.com/episode459.

    Featured In The Episode:

    • How to deal with overwhelm about the amount of work you have to do

    • Allowing and generating feelings so getting out of your own way feels safe

    • How to untangle your worthiness from your capability

    • Increasing your mental and emotional capacity to execute your plans

     

    Featured In The Episode:

     

    The doors to Perfectionists Getting Shit Done are now open:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist and get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.

    18 April 2024, 10:00 am
  • 1 hour 53 minutes
    Ep 458: How I Transitioned From Full-Time Work To Full-Time Entrepreneurship (best of the podcast)

    This episode was a long-time in the making. In 2019 I released an episode just after I’d officially gone full-time in my business sharing all of the nitty gritty details - the ups and downs, courage and self-sabotage, successes and setbacks. I’m sharing it again on the podcast, 5 years after it was initially released, in case you’re in the thick of this journey and you’re looking for something inspiring (and practical) to help you keep going. 

    When my goal was going full-time in my business, I was constantly searching for resources and advice to help me figure out how to transition from full-time work to full-time entrepreneurship. I didn’t have the confidence to take a blind leap of faith so I scoured the internet for wisdom on how to navigate it all. And to be honest, what I found was a little lacking! So I hope that by sharing the details of my experience I’m able to help you figure out when to take your own leap and how to do it.

    Find the full episode transcript and show notes at samlaurabrown.com/episode457.

    Featured In The Episode:

     

    In This Episode You’ll Learn:

    • Why I started my blog even though I didn’t feel confident

    • How I balanced full-time accounting and growing my blog

    • The investments that changed the trajectory of my business and career

    • How I knew the time was right to leave my full-time job and then my part-time job

    • Why resenting your day job will slow your entrepreneurial journey down

    • What my finances have looked like throughout this process

    • Why I was scared to go full-time in my business and how I overcame that fear

    • My next steps now that I’m full-time in my business

     

    14 April 2024, 7:00 pm
  • 46 minutes 53 seconds
    Ep 457: Self-Trust Versus Self-Policing

    Do you trust yourself with your business or are you constantly policing yourself so you get it right? Tune in to learn how to identify whether you’re in self-trust mode and the practical things you can do to get into self-trust and move yourself forward.

    Find the full episode transcript and show notes at samlaurabrown.com/episode457.

    Featured In The Episode:

     

    Free Training: How To Plan Properly As A Perfectionist With Power Planning

    If you want to get shit done without burning out, I invite you to watch the free training I’ve created on how to plan properly as a perfectionist with Power Planning. By the end of the series, you’ll be ready to start using Power Planning today to get your perfectionist mindset on your side so you can get out of your own way. Go to samlaurabrown.com/plan to watch the training today.

    Take The Perfectionism Quiz To Get Your Personalised Perfectionism Score

    If you’re not sure whether perfectionism is what’s making you get in your own way, I invite you to take The Perfectionism Quiz. 

    After working with over 1,000 perfectionist entrepreneurs, I created this free quiz so you can get your personalised perfectionism score and discover which of the 5 areas of perfectionism you would most benefit from working on overcoming the most: whether it’s overthinking, procrastination, burnout, all-or-nothing thinking or fear of judgement.

    It takes less than 3 minutes to get your unique result and be one step closer to getting shit done without burning out. If you love learning about yourself and you’re ready to get out of your own way, go to samlaurabrown.com/quiz to take the quiz today. 

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

    7 April 2024, 7:00 pm
  • 35 minutes 3 seconds
    Ep 456: 3 Practical Ways To Stop Getting Overwhelmed By All Of Your Ideas

    Today’s episode is for you if you get overwhelmed by how many ideas you have for making your life and your business better. I’m sharing 3 practical things you can do (beyond Power Planning) that will help you create positive constraints around your ideas so your brain doesn’t hold back your best ideas for fear of overwhelm.

    Find the full episode transcript and show notes at samlaurabrown.com/episode456.

    In This Episode You’ll Learn:

    • Why you’ll be more productive when you have positive time constraints

    • What to do with decisions and ideas that don’t need to be taken care of right now

    • How to pick a ‘theme’ for each quarter

    • Why you need a not-to-do list is and how to create one

    • Examples of all of the above from my life and my client’s lives too

     

    Featured In The Episode:

     

    Learn Power Planning Today

    If you want to get shit done without burning out, I invite you to watch the free training I’ve created on how to plan properly as a perfectionist with Power Planning. By the end of the series, you’ll be ready to start using Power Planning today to get your perfectionist mindset on your side so you can get out of your own way. Go to samlaurabrown.com/plan to watch the training today.

     

    Take The Perfectionism Quiz

    If you’re not sure whether perfectionism is what’s making you get in your own way, I invite you to take The Perfectionism Quiz. It takes less than 3 minutes to get your personalised perfectionism score and to be one step closer to releasing your perfectionism handbrake. If you love learning about yourself and you’re ready to get out of your own way, go to samlaurabrown.com/quiz to take the quiz today. 

     

    Sign Up For My Program

    My program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get shit done without burning out. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

    31 March 2024, 6:00 pm
  • 47 minutes 16 seconds
    Ep 455: How To Create Safe Visibility In 3 Simple Steps

    You have probably heard business advice around just doing the things you know you need to do, including putting yourself out there and telling people about your business (e.g. social media, another visible channel). And if you’re a perfectionist, it’s likely that you haven’t been able to do it.

    This is something I’ve helped perfectionist entrepreneurs with, and I’ve also had to work on it a lot for myself when starting my business. In fact, I was so scared of putting myself out there that it took three years for me to make my first dollar in my business and six years to get to six figures!

    If this struggle is something you can relate to, this episode is going to be a relief. Because I want you to know that there isn’t anything wrong with you - it’s just one of the ways perfectionism can stop your business from growing.

    I share more about why that is + the three practical steps that you can follow to create safe visibility for yourself in your business. You can use those steps today to be able to show up and start putting yourself out there without freaking your brain out, or burning yourself out either.

    Find the full episode transcript and show notes at samlaurabrown.com/episode455.

    In This Episode You’ll Learn:

    • What safe visibility is and how it will help you put yourself out there

    • The 3 steps to creating safe visibility

    • The specific challenges that perfectionist entrepreneurs have with social media

     

    Featured In The Episode:

     

    Free Training: How To Plan Properly As A Perfectionist With Power Planning

    If you want to get shit done without burning out, I invite you to watch the free training I’ve created on how to plan properly as a perfectionist with Power Planning. By the end of the series, you’ll be ready to start using Power Planning today to get your perfectionist mindset on your side so you can get out of your own way.

    Watch the Power Planning training here: samlaurabrown.com/plan

    Take The Perfectionism Quiz To Get Your Perfectionism Score

    If you’re not sure whether perfectionism is what’s making you get in your own way, I invite you to take The Perfectionism Quiz. It takes less than 3 minutes to get your unique result and be one step closer to getting shit done without burning out. If you love learning about yourself and you’re ready to get out of your own way, take the quiz today.

    Take The Perfectionism Quiz today: samlaurabrown.com/quiz

     

    Work With Me:

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and be the first to know when the doors open, join the waitlist today: samlaurabrown.com/pgsd.

    24 March 2024, 6:00 pm
  • 31 minutes 19 seconds
    Ep 454: Releasing The Pressure To Do Power Planning Perfectly

    Coaching is so valuable for perfectionists because we often don’t see the perfectionist thinking that makes us give up right when we’re about to see results. When we think we’re not doing good enough or we’re tempted to quit, coaching helps you identify what’s going on so you can get out of your own way.

    To see how powerful coaching can be for perfectionists, I’m sharing a snippet of a PGSD coaching call where I coached PGSDer Arielle on how to use Power Planning as a tool to support yourself to get things done (regardless of what comes up during the week).

    I wanted to share this with you, because it might be the case that you hear about Power Planning and feel pressure to do it perfectly. You might be thinking ”I want to try Power Planning, but I don’t know if I’m going to be able to do it right.” And that leads to feeling like Power Planning will be hard to do and using it against yourself.

    That struggle is exactly what I coach Arielle on. On this call, coaching helps her drop the mental drama and exhaustion around planning perfectly and use Power Planning to intentionally plan in a way that works best for her.

    Every week inside Perfectionists Getting Shit Done there is a group coaching call where you can watch other PGSDers get in-depth coaching on the same planning, productivity and persistence problems that have been making you get in your own way in your business. And you’ll have the opportunity to get coached too!

    The weekly group coaching calls give you the opportunity to get the support you need to get out of your own way so you don’t stay stuck or fall off the wagon.

    Thank you Arielle for giving me permission to share this call on the podcast.

    Find the full episode transcript and show notes at samlaurabrown.com/episode454.

    Featured In The Episode:

     

    PGSD is open! From 14 March to 21 March 2024.

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. 

    The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 14 March and closing at 11:59pm New York time on 21 March 2024. To find out more about the program click here: samlaurabrown.com/pgsd.

    19 March 2024, 6:00 pm
  • 48 minutes 24 seconds
    Ep 453: Creating Work-Life Balance While Making More Money With Olivia Fox

    In this episode, I’m interviewing PGSDer Olivia Fox. Olivia walks us through the practical ways that she’s used the tools inside PGSD to help her increase her business revenue while having a better work-life balance at the same time.

    Olivia experienced an impressive 181% increase in revenue from the previous year, all while enjoying a better work-life balance and a healthier relationship with herself. 

    This episode gives you an idea of what’s possible when you stop using advice that doesn't work for your perfectionist brain. You may not realise it, but traditional productivity methods like to-do lists and time blocking make you procrastinate, overthink, hold yourself back, and make it harder to move past the fear of judgment. 

    There are so many subtle ways we can procrastinate. Olivia shares what she does in her power planning each day to stop procrastinating, complete the courageous tasks and finish work at the time she said she would.

    If you have courageous tasks you know you need to do right now and you're just not doing them, then this episode is for you. Olivia and I talk about how she gets herself to do those courageous tasks. We discuss how you actually go from being someone who intellectually understands what is required to build a business, to being that person who feels safe enough emotionally to build your business the way you want to. 

    I'm so passionate about giving perfectionist entrepreneurs the tools that help them create a healthy work-life balance, feel safe to show up, be seen and trust themselves throughout their journey, even when things don’t go perfectly. 

    Find the full episode transcript and show notes at samlaurabrown.com/episode453.

    Thank you Olivia for joining me on the podcast.

    In This Episode You’ll Learn:

    • How procrastination and burnout showed up for Olivia Fox

    • Olivia’s practical experience of using the tools inside of PGSD to create better work-life balance

    • How power planning helps you identify tasks that are going to grow the business and drive revenue

    • How to actually get yourself to do your courageous tasks

    • The difference between your specific skill set and the skillset to build a successful business

    • How Olivia went from feeling uncomfortable to talk about money to having an 181% increase in revenue from the previous year

    • How to prioritise your health and well-being while you work towards your goals

     

    Featured In The Episode:

     

    PGSD is open! From 14 March to 21 March 2024.

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business.

    The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 14 March and closing at 11:59pm New York time on 21 March 2024. To find out more about the program click here: samlaurabrown.com/pgsd.

    17 March 2024, 6:00 pm
  • 53 minutes 33 seconds
    Ep 452: PGSD Misconceptions + Frequently Asked Questions

    In this episode I’m answering your questions and discussing misconceptions about my group program Perfectionists Getting Shit Done. Since the doors to PGSD are closing at 11:59pm New York time on 21 March 2024, I want to make sure you have everything you need to decide whether PGSD is a good fit for you.

    PGSD is my group coaching program for perfectionists who are building businesses. It will have you planning properly and getting out of your own way. If you’re someone who has been doing a lot of procrasti-learning and you know a lot about what you need to do to build your business but you’re just not able to get yourself to do it - that is where PGSD comes in.

    Tune in to learn more about PGSD, how it will help you get out of your own way and whether it’s a good fit for you.

    The doors to PGSD close soon. You can sign up at samlaurabrown.com/pgsd.

    Questions Answered:

    I’m not sure if I’m a perfectionist but I can relate to what you talk about on the podcast.

    Does PGSD help me get clear about exactly what I want to do? I’m unsure about the direction I want to take and how to make it come together.

    Is PGSD a good fit for me if I’m not sure about my niche yet?

    Is PGSD just for coaches/other kinds of entrepreneurs or do you have members who are creatives/artists making money from their art?

    Is PGSD a good fit for me if the tasks that trip me up in my business are different from the examples you share on the podcast?

    How do I know PGSD won’t just be more procrasti-learning?

    I have ideas to start a business, but haven’t started yet. Will PGSD be a good fit for me?

    Can I pay for PGSD in another currency?

    How much time would you recommend dedicating to PGSD per week, if I was going to join this program?

    Does PGSD help you stay accountable?

    When teaching Power Planning, do you go over a framework that can be followed? Do you provide ones for us to ‘try on’ until we find what works best for us?

    What platform is the course hosted on?

    Do we have time to get to know you directly and/or others on the programme or is it mostly self study?

    Is this a program to help someone who is already a coach stop procrastinating or is this for someone who isn’t a coach learn how to be a coach as well? Is this the right program to take if I want to be a coach?

    I am interested in PGSD and power planning, but I don’t run my own business or plan to work on starting one. What would you recommend?

    Do you have a short version or intensive version of PGSD? I’m not sure lifetime access is the right fit for me.

    I’m specifically interested in learning more about power planning and getting assistance/ more insight into it from a shorter course.

    Can you please share more information about the coaching process/experience? And the sorts of things people get coached on - is it specific to their business or moreso to their behaviors and habits?

    What does lifetime access actually mean?

    Do we have access to one on one Q&A for help if needed beyond the group? 

    I’m in another program - should I wait until it’s over before I join PGSD?

    Find the full episode transcript and show notes at samlaurabrown.com/episode452.

    Featured In The Episode:

     

    PGSD is open! From 14 March to 21 March 2024.

    My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. 

    The PGSD Process will get you out of your own way in your business and have you making more money more easily. The doors to Perfectionists Getting Shit Done will be opening at 6am New York time on 14 March and closing at 11:59pm New York time on 21 March 2024. To find out more about the program click here: samlaurabrown.com/pgsd.

    15 March 2024, 9:00 am
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