It’s our annual mailbag episode! We get a lot of wonderful reader emails suggesting topics for the show — and at the end of the year we try to answer some of them. This year, we’re tackling four fascinating questions. Why do grocery stores keep live lobsters in tanks, unlike any other animal? How did candy get rebranded as “fruit snacks” when fruit is already a snack? Whatever happened to perfumed ads in magazines? And what was the waterbed all about? We’ll get an answer from the waterbed’s inventor who still has four of them.

You’ll hear from Ray Shalhoub of Joray Fruit Rolls, consumer lawyer Steve Gardner, Jessica Murphy, aka the “Perfume Professor,” inventor Charlie Hall, restaurant historian Jan Whitaker, and the CEO of Crustacean Compassion, Dr. Ben Sturgeon.

This episode was produced by Max Freedman and Sofie Kodner. Decoder Ring is also produced by Willa Paskin, Evan Chung, and Katie Shepherd. Derek John is Executive Producer. Merritt Jacob is Senior Technical Director.

If you have any cultural mysteries you want us to decode, email us at [email protected].

Want more Decoder Ring? Subscribe to Slate Plus to unlock exclusive bonus episodes. Plus, you’ll access ad-free listening across all your favorite Slate podcasts. Subscribe now on Apple Podcasts by clicking “Try Free” at the top of the Decoder Ring show page. Or, visit slate.com/decoderplus to get access wherever you listen.

Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.

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That damned jingle! In that infernal commercial trying to sell you cars, sneakers, soda, gum! Can’t get it out of your head? Well, what if we made it longer, had a famous singer perform it, and put it on the radio? How would you like it then?

A surprising number of hits across chart history got their start in advertisements: the Carpenters song that was originally a promo for a California bank. The ’70s country-pop smash by a character who didn’t exist, and was selling you sliced bread. The Sting song that began as a Japanese beer jingle. The Chris Brown song that sneaked a chewing-gum slogan into the chorus.

And that’s beyond all the songs and artists whose trajectories were changed by an ad placement—whether it was the R&B classics licensed to sell you Levi’s jeans or the indie-rock songs anointed by Apple to make iPod-wearing silhouettes bop.

Join Chris Molanphy as he explains how Madison Avenue finds its way into the Hot 100’s penthouse. We may think we don’t want the hard sell—but an army of Don Drapers are working day and night to buy the world a Coke and keep it company.

Podcast production by Kevin Bendis.

Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.

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This week, Christina Cauterucci explores the intimate connections between queer identity and the natural world with Bryn Mawr professor Kate Thomas. In this episode, we journey through the lives of Florence Blood and Princess Ghika, two enigmatic lesbians who found self-expression, love, and freedom renovating their Italian Renaissance estate at the turn of the 20th century- creating an enchanting landscape to host lesbian artists and thinkers of the time. Thomas unpacks how their landscapes reflect their identities and what they can teach us about the enduring relationship between queerness and the environment.

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You know her honorific: Queen of Soul. And heavy is the head that wears the crown. In her lifetime, Aretha Franklin didn’t just want to be revered. She wanted hits. But Franklin made pop come to her, not the other way around.

When showtunes and standards didn’t work in the ’60s, Aretha switched to gritty R&B and gospel harmonies—and started topping the charts. When she recorded a live album in a church in the ’70s, it became her best-seller. When the MTV era changed the game in the ’80s, she did New Wave synthpop her way—and topped the charts again. In the ’90s, she tried house, hip-hop and New Jack Swing, scoring hits deep into her fifties.

Join Chris Molanphy as he explains how Aretha Franklin earned her regal title, one hit at a time. She won our respect by infusing the charts with a holy spirit and amazing grace—and she always remained a natural woman.

Podcast production by Kevin Bendis.

Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, host Jules Gill-Peterson speaks with the co-founders of Invisible Histories about their groundbreaking work preserving the rich, often overlooked history of queer life in the American South. At a time when LGBTQ+ communities face growing threats, safeguarding these stories is more urgent than ever. Together, they discuss how archiving resilience, joy, and everyday lives challenges erasure and ensures these vital narratives inspire future generations.

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You know her honorific: Queen of Soul. And heavy is the head that wears the crown. In her lifetime, Aretha Franklin didn’t just want to be revered. She wanted hits. But Franklin made pop come to her, not the other way around.

When showtunes and standards didn’t work in the ’60s, Aretha switched to gritty R&B and gospel harmonies—and started topping the charts. When she recorded a live album in a church in the ’70s, it became her best-seller. When the MTV era changed the game in the ’80s, she did New Wave synthpop her way—and topped the charts again. In the ’90s, she tried house, hip-hop and New Jack Swing, scoring hits deep into her fifties.

Join Chris Molanphy as he explains how Aretha Franklin earned her regal title, one hit at a time. She won our respect by infusing the charts with a holy spirit and amazing grace—and she always remained a natural woman.

Podcast production by Kevin Bendis.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s show, Slate senior editor Rebecca Onion sits in for Julia Turner. First, the hosts examine Dahomey, an audacious new documentary by acclaimed filmmaker Mati Diop (Atlantics.)‌ With a one hour, eight minute run time, Dahomey is an incredibly rich text in a very small package, and contemplates the repatriation of 26 royal treasures plundered from the Kingdom of Dahomey as they journey back to their homeland, which now lies within the Republic of Benin.

Then, the three dive into Netflix’s Death, Let Me Do My Special, a one-woman show performed and written by Rachel Bloom (Crazy Ex-Girlfriend.)‌ The special is perceptive, macabre, and whimsical, as Bloom reflects on the pandemic years and the loss of her close friend and collaborator, Adam Schlesinger. Finally, what is Mark Zuckerberg wearing?‌ That is the question Brendon Holder asks in a recent Substack essay and that is bewildering the panel. Is the Meta CEO simply trying to beat the dweeb allegations through oversized t-shirts and a boyish haircut? Or is there something more sinister going on here?

In the exclusive Slate Plus segment, the panel discusses the role TV plays in their lives, inspired by a recent mega-article published by GQ, “How to Watch TV.” 

Email us at [email protected]. 

Endorsements:

Dana:‌ The AOC‌ and Tim Walz Twitch stream, specifically, the moment when Walz calls Tony Hinchcliffe a “jackwad” following a racist comment. 

Rebecca:‌ The Voyage Home by Pat Parker.

Stephen:‌ Todd Gitlin’s 2001 essay, “Unsafe in any state.”

Podcast production by Jared Downing. Production assistance by Kat Hong.

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U2 have millions of admirers—and haters: from the fans who regard them as rock’s conscience, to the cynics who blanch at lead singer Bono’s self-importance. Here’s the thing: U2 want to play to both crowds. They know why the haters can’t stand them. After a decade of earnestness in the ’80s, Bono, The Edge, Adam Clayton and Larry Mullen called BS on themselves, rebooting their sound and image for the ’90s age of irony.

This shouldn’t have worked. Instead, U2 became as big as ever, and kept scoring hits. Then, when the whole sardonic thing stopped working for them, at the turn of the millennium, they went back to anthemic U2—and the hits kept coming. Their ability to pivot so many times and keep scoring hits over multiple decades is rare in pop history.

Join Chris Molanphy as he explains how U2 pulled this off. How did they balance cool and cringe? How did they outlast new wave, college rock, hair metal and grunge to remain chart-toppers into the era of teenpop and hip-hop? And…what exactly were they thinking when they forced an album onto your iPhone? They don’t mean to bug ya, but…why can’t we live with or without U2?

Podcast production by Kevin Bendis.

Disclosure in Podcast Description: A Bond Account is a self-directed brokerage account with Public Investing, member FINRA/SIPC. Deposits into this account are used to purchase 10 investment-grade and high-yield bonds. As of 9/26/24, the average, annualized yield to worst (YTW) across the Bond Account is greater than 6%. A bond’s yield is a function of its market price, which can fluctuate; therefore, a bond’s YTW is not “locked in” until the bond is purchased, and your yield at time of purchase may be different from the yield shown here. The “locked in” YTW is not guaranteed; you may receive less than the YTW of the bonds in the Bond Account if you sell any of the bonds before maturity or if the issuer defaults on the bond. Public Investing charges a markup on each bond trade. See our Fee Schedule. Bond Accounts are not recommendations of individual bonds or default allocations. The bonds in the Bond Account have not been selected based on your needs or risk profile. See https://public.com/disclosures/bond-account to learn more.

Learn more about your ad choices. Visit megaphone.fm/adchoices

On December 4th, the Supreme Court will hear arguments for U.S. v. Skrmetti, a case that could decide the fate of gender-affirming care for trans people across the country. Outward’s own Jules Gill Peterson contributed to an amicus brief for the case, a document that provides expertise and historical context to assist the court in making it’s decision. In this episode, Bryan and Christina reunite with Jules to break down her contributions to the document and dive into the history of transition and the powerful voices of trans youth from across time.

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The 2004 presidential race would be the first fully Fox News election—a contest that was framed by Fox, and fought on its terms. But the fight over Fox News was about more than just partisan politics. It also launched covert ops against reporters and let loose a secret army of online trolls. And when a Fox producer made serious allegations against Bill O’Reilly, the network showed just how far it would go to defend its biggest star—no matter the cost.

To read our full reporting on the most recent legal actions between Bill O'Reilly and Andrea Mackris, and learn more about how a non-disclosure agreement from two decades ago has kept Mackris silent, go to slate.com/foxnda.

Want more from Slow Burn? Join Slate Plus to unlock full access to all seasons, including members-only bonus episodes from The Rise of Fox News. You'll also enjoy ad-free listening to all of your favorite Slate podcasts. Subscribe now by clicking "Try Free" at the top of the Slow Burn show page on Apple Podcasts. Or, visit slate.com/slowburnplus to get access wherever you listen.

Season 10 of Slow Burn was written and reported by Josh Levin. It was executive produced by Lizzie Jacobs.

Slow Burn is produced by Sophie Summergrad, Joel Meyer, and Rosie Belson with help from Patrick Fort, Jacob Fenston, and Julia Russo. 

Derek John is Slate’s executive producer of narrative podcasts.

This season was edited by Susan Matthews and Hillary Frey.

Merritt Jacob is our senior technical director. Mix and sound design by Joe Plourde. 

Our theme music was composed by Alexis Cuadrado. Derreck Johnson created the artwork for this season. Episode artwork by Ivylise Simones.

Learn more about your ad choices. Visit megaphone.fm/adchoices

As Fox News gathered strength, progressive activists turned to comedian Al Franken and fledgling online communities to punch back. But could the left put up a real fight without a Fox News of its own? And what did Fox’s critics miss when they focused only on its politics?

Want more from Slow Burn? Join Slate Plus to unlock full access to all seasons, including members-only bonus episodes from The Rise of Fox News. You'll also enjoy ad-free listening to all of your favorite Slate podcasts. Subscribe now by clicking "Try Free" at the top of the Slow Burn show page on Apple Podcasts. Or, visit slate.com/slowburnplus to get access wherever you listen.

Season 10 of Slow Burn was written and reported by Josh Levin. It was executive produced by Lizzie Jacobs.

Slow Burn is produced by Sophie Summergrad, Joel Meyer, and Rosie Belson with help from Patrick Fort, Jacob Fenston, and Julia Russo. 

Derek John is Slate’s executive producer of narrative podcasts.

This season was edited by Susan Matthews and Hillary Frey.

Merritt Jacob is our senior technical director. Mix and sound design by Joe Plourde. 

Our theme music was composed by Alexis Cuadrado. Derreck Johnson created the artwork for this season. Episode artwork by Ivylise Simones.

Learn more about your ad choices. Visit megaphone.fm/adchoices