It’s that time again—our annual deep dive into the National Association of Realtors’ Profile of Home Buyers and Sellers! This is your chance to learn what’s really going on in the real estate market and how it impacts your business.

We’re covering:

• Why the typical first-time homebuyer is now 38 years old.

• How buyers are adjusting to higher interest rates and home prices.

• What’s driving sellers to move (and where they’re going).

• Key takeaways for Realtors about repeat and referral business.

• FSBO stats that will make you feel great about your job security.

Plus, we take a hard look at the numbers behind agent income, transactions, and tenure in the business. Spoiler alert: If you’re feeling like the market’s been tough, you’re not alone!

This episode is packed with actionable insights and the data you need to prepare for 2025. Don’t miss it!

Key Quotes/Takeaways

1. “The typical first-time buyer is now 38 years old, and first-time buyers make up the smallest share of the market since 1981.”

2. “90% of sellers used a real estate agent this year, and FSBO sales hit an all-time low at just 6%.”

3. “The median income for Realtors is $55,800, with 41% of agents still relying on a second source of income.”

4. “Buyers are using the internet 100% of the time in their home search. Professional photos and a mobile-friendly website are non-negotiable.”

5. “Only 21% of repeat buyers used the same agent they worked with before. If you’re not staying in touch with your clients, they’re moving on.”

Products, People & Previous Episodes Mentioned

1. Profile of Home Buyers and Sellers Report – Available on NAR’s website: nar.realtor/research-and-statistics

2. Forever Home Episode – Learn why no home is truly forever: hustlehumblypodcast.com/forever-home

3. Agent Systems Course – Stay organized and grow your business: hustlehumblypodcast.com/agent-systems

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It’s time to tackle one of our most requested topics: MONEY. How do you manage it? How do you save it? And how do you plan for the future? 

In this episode, we’re answering YOUR questions about real estate finances, including:

• How much to save in your emergency fund?

• What percentage of your income to allocate for taxes, marketing, and fun?

• When and why to consider an LLC or S Corp?

• How to structure your commission checks and plan for quarterly taxes?

• Why it’s okay to start small when building your financial safety net?

Whether you’re in your first year or your fifteenth, this episode will give you practical tips to feel more in control of your money. 💵

Key Quotes/Takeaways

1. “The most important thing you can do is track your numbers. Know how much you’re making and spending.”

2. “Start small. You don’t have to do everything perfectly from the beginning, but you have to start.”

3. “It’s okay to take time to figure out your financial goals—just make sure you’re moving in the right direction.”

4. “Pay yourself first, set aside for taxes, and keep your business account separate. Simplicity is key.”

5. “Don’t fall for every shiny object in real estate marketing. Keep your spending intentional.”

Products, People & Previous Episodes Mentioned

1. Episode 76: CPA Karen Bahn on Realtor Taxes – A must-listen for tax strategies: hustlehumblypodcast.com/76

2. Who Do You Know? List – Perfect for building a database: hustlehumblypodcast.com/start-here

3. Agent Systems Course – Get your business (and finances) organized: hustlehumblypodcast.com/agent-systems

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The holidays are over, and it’s time to hit the ground running! If you’re looking for a meaningful, non-salesy way to reconnect with your database, we’ve got you covered with this genius strategy: The Vendor List Campaign.

In this episode, we walk you through:

• How to create and update a vendor list your clients will love.

• The exact script to use when reaching out to your database for input.

• Why this campaign is perfect for adding value without “selling.”

• How this campaign helps you fill in gaps in your database (addresses, emails, and more).

• Tips for collecting recommendations and presenting your final list in a professional way.

This is hands-down one of the best ways to stay top of mind while showing up as a resource—not a salesperson. Plus, it works any time of year, so there’s no excuse not to get started today!

Grab the vendor list campaign for free at hustlehumblypodcast.com/vendor

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🎉 Happy New Year! It’s the perfect time to spruce up your business, and we’ve got the ultimate checklist to help you refresh, reorganize, and reset for success. This is a replay of one of our very favorite episodes, #178 Spruce Up Your Business! 

In this episode, we’re talking about:

• Cleaning up your database, email, and digital files.

• How to refresh your branding, headshots, and marketing materials.

• The importance of setting routines, organizing your workspace, and creating efficient systems.

• Easy ways to revamp your social media and client follow-up plans.

• Why small changes can lead to big results in your mindset and business.

Whether you’re feeling overwhelmed or ready to tackle it all, this episode is packed with actionable tips to help you get organized and stay motivated. Take it one step at a time, and you’ll be amazed at how far you can go in 2025.

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Happy Holidays! We’re keeping it light and festive with a special replay of one of our favorite past episodes: Our Favorite Things(episode 72)!

We’re sharing everything from holiday traditions to snacks, gift-giving tips, and even our favorite tools for keeping life (and work) simple. Whether you’re wrapping presents or just need a breather during the busy season, this episode is perfect for bringing some cheer to your day.

In this episode, we chat about:

• Christmas traditions we love (and some we’ve let go).

• Go-to holiday foods (and why marshmallows belong on sweet potato casserole).

• How we organize holiday decor for stress-free decorating.

• Thoughtful gift ideas (including a 2-tier Lazy Susan and homemade cookies).

• Why simple joys, like clean countertops and naps, are our ultimate favorites.

🎧 So grab your cocoa, turn on the holiday lights, and join us for this lighthearted episode. We’re so grateful to celebrate another year with you.

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🎄 It’s the middle of December, and we’re bringing you a light and funny episode perfect for listening while you wrap gifts or sip hot cocoa.

This week, we’re diving into the world of hilarious and over-the-top real estate listing descriptions. From unhaunted homes to properties with “bizarre and ominous energy,” these descriptions had us laughing, cringing, and scratching our heads. Plus, we’re decoding common phrases like “charming” and “needs TLC” to reveal what they really mean.

We’ll also share:

• The worst house on the street (and why it’s still worth buying).

• A pumpkin spice-themed listing that went all in on the fall vibes.

• How ChatGPT can help you write better listings (with a big dose of caution).

• Tips for making your listing descriptions stand out without crossing the line.

This episode is packed with laughs and a few valuable takeaways, so grab your gift wrap and tune in!

📩 Have a funny listing description you’ve come across? Send it to us! We’d love to include it in a future episode.

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Welcome to Hustle Humbly University! 🎓

Whether you’re new here or a longtime listener, we’ve put together the ultimate orientation episode to help you navigate everything Hustle Humbly has to offer. With 279 episodes (and counting), we know it can feel overwhelming, so we’re breaking it down to make things easier for you.

Here’s what we’re covering in this episode:

• A quick intro to your hosts, Katy and Alissa, and how the podcast started.

• Why you should start with episodes 1–3 and how mindset is the thread that ties it all together.

• How to find episodes by category on hustlehumblypodcast.com/categories and how this can simplify choosing your next episode to listen to.

• A tour of our free resources, including the database template, staging tips, and more.

• The Hustle Humbly Community breakdown: monthly live sessions, a referral network, and AI-powered podcast search to make finding answers a breeze.

• An overview of our courses, templates, and other tools designed to simplify your real estate business.

Whether you're here to learn, connect, or just laugh along with us, this episode will give you the lay of the land and ensure you don’t miss any of the tools or freebies that can help you build a sustainable, successful business.

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Join us today as we ask ourselves a very important question to check the pulse of our business…If you hired yourself as a client, would you fire yourself? It's time for a candid end-of-year accountability check. In this episode, we dive into the hard questions you need to ask yourself as a real estate agent. 

From communication missteps to lack of follow-through, we share stories and practical advice to help you own your mistakes, fix them, and move forward stronger. Alissa opens up about a tough situation where she dropped the ball and had to face her clients honestly. We also talk about why the only way to feel better after a mistake is to take action.

You’ll learn:

• Why avoiding difficult conversations makes things worse.

• How to handle mistakes without damaging your reputation.

• The importance of transparent communication with your clients.

• Why contracts should never be a “gotcha” moment.

• Practical ways to keep yourself accountable and improve your systems.

We also explore why being a good co-op agent, setting boundaries, and following through on commitments are essential to long-term success in real estate. Plus, stick around for a fun segment on how different Enneagram types might get fired—don’t worry, it’s all in good fun!

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This week, we’re keeping it real and cozy with a short and sweet pep talk. It’s time to be thankful, recharge, and get ready to close out the year. We’re talking about letting go of work expectations, setting priorities, and the importance of being truly present with loved ones. Work isn’t everything, and sometimes, you need permission to unplug—this week, we’re here to remind you to do just that!

In this lighthearted episode, we dive into how to balance your real estate business with some much-needed downtime, plus our favorite quotes to get you in a reflective, grateful mood. Let’s talk about how to embrace the “don’t miss twice” rule, lower those holiday expectations, and celebrate our successes without burnout. Grab your pie, turn off your phone, and join us for a Thanksgiving moment of gratitude, laughter, and self-care.

Here’s what we’re covering:

• How to set boundaries and truly relax over the holiday

• Why your work is not your identity—and why that matters

• How “don’t miss twice” can help you keep up with goals without guilt

• Quotes that remind us to focus on family, friends, and gratitude

• The best advice for finishing the year strong and setting realistic goals

• Why it’s okay to lower your expectations and simplify the season

Happy Thanksgiving, y’all! We’re so thankful for you and can’t wait to finish the year strong—together.

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If you’re getting ready to sell a home, this episode is for you! Today we’re going all in on staging tips for sellers—from what to clean to what to add (and what to hide!). Join us as we break down the most effective ways to prepare your home for the market, help buyers imagine themselves living there, and ultimately, get the best possible sale. Whether it’s clearing clutter, freshening up with neutral colors, or staging each room with intention, these strategies can mean the difference between “For Sale” and “Sold!”

Some of the tips we cover:

• The checklist of “must-dos” for any seller to make a great first impression

• Why your online listing photos matter and how to prep for them

• Levels of staging: occupied vs. vacant homes and what to consider for each

• Budgeting for staging and the impact of making simple updates

• How to manage smells, lighting, and even music during showings

• Specific tricks to make kitchens, bathrooms, and closets feel open and fresh

• Outdoor must-haves: making sure the landscaping enhances the home, not detracts

• When to invest in upgrades like carpet replacement or fresh paint

Don’t let your home go on the market without this advice! It’s all about setting the right mood and creating a space that invites buyers to see their future home.

Leave us a review at ratethispodcast.com/hustlehumbly

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With the holidays right around the corner, it's the perfect time to revisit the ever-challenging topic of boundaries—especially when your schedule feels maxed out. In this episode, we dive deep into finding the balance between capacity and demand as business heats up and life gets even busier. We share one listener’s personal struggle with managing her calendar, especially when new clients throw off her well-laid plans (we’ve all been there, right?).

We’ll explore the concept of capacity vs. demand, a lesson borrowed from physical therapy that translates perfectly to real estate. Your capacity is how much you can handle before hitting burnout, while demand covers everything from client needs to family responsibilities. The key takeaway? If you want to handle a busier season without losing your sanity, you've got to increase your capacity—whether that’s by adding systems, streamlining processes, or getting help.

Plus, hear how Alissa found her own capacity sweet spot and tips for differentiating between real demands and the ones we create in our minds. Get ready to set some boundaries and approach this holiday season with more clarity and calm!

Tune in, take a breath, and let’s tackle this together! 💪

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