Teacher Hustle Podcast

Alissa McDonald

Teachers! How can you take your passion and turn it into a business that creates more impact in classrooms around the world while also generating more income? Welcome to The Teacher Hustle Podcast! Every week, host Alissa McDonald, fifth-grade teacher, mom, and business owner, answers all your burning questions about business (without being overly complicated). She'll talk marketing, social media tips and tricks, mindset shifts, copy, content creation, and how to balance all of that with life! You do NOT need to be smarter than a fifth-grader to understand the marketing tips in this podcast. You know that one thing you can't stop talking about? We're going to share it with the world! So grab a cup of coffee, and let’s bring your wildest ideas to life!

  • 30 minutes 28 seconds
    Gaining a Following and Running a Successful Membership Without Reading Business Books with Heidi Jane

    Heidi is the go-to resource for hundreds of thousands of parents and educators on TikTok and Instagram, and she leads a membership where she shares resources and trainings on the Science of Reading. In this episode, Heidi talks to us about how she's built a successful business by following her own instincts. Heidi tells the story of how she put herself out there even when faced with criticism and push back, and how she used that push back to create more content and find the exact right resources her people needed. Like so many educators, Heidi is driven by her mission and uses that to guide her business as well. Let's dive in!

    Connect with Heidi:

    https://droppinknowledge.com/

    https://www.scienceofreading101club.com/



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    25 September 2023, 1:00 pm
  • 34 minutes 18 seconds
    Brand Partnerships and Breaking in to EdTech with Rebekah Poe

    This is the first time on this podcast that we've done a deep dive into brand partnerships, UGC, and affiliates. This income stream helped Rebekah supplement her teaching income and eventually led her to her full-time job in edTech. She drops all the tips for getting started with partnerships, even if you don't have a large following. She also shares how to keep building your personal brand to welcome new opportunities you might not have otherwise seen coming!

    Follow Rebekah on Instagram (@RebekahPoeTeaching)



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    5 June 2023, 1:00 pm
  • 50 minutes 17 seconds
    How to Find Your True Zone of Genius in Your Online Business with Laura Petix

    Laura posted an IG story the other day saying she was having a pinch me moment because she's running her own business, writing a children's book, launching a new online program, feeling like she's winning motherhood, sharing her authentic, unfiltered life with 122k strangers that feel like besties, and is the strongest she's felt mentally and physically. She started this journey in 2019, and in this episode she walks us through exactly how she ended up here today, including her successes and her struggles. One thing I love about Laura is how willing she is to get vulnerable and tell her story. There's something powerful about hearing someone's story when they're just as willing to walk us through the bad times as they are through the good. How to be yourself and find your people in the online space, even when your views and style aren't for everyone. In this episode, Laura talks about finding your internet besties on IG stories, what to do when you have all the ideas and not enough time or resources to get everything done, and how to build a business that allows you to show up fully in your zone of genius. Laura's episode on the Teacher Hustle Podcast made it into the hall of fame for being the top 5 episodes on the podcast, so I know you'll love this one, too!

    @TheOTButterfly

    www.theotbutterfly.com

    Sensory Processing 101



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    22 May 2023, 10:00 am
  • 44 minutes 1 second
    The Solopreneur's Guide to Authentic, Scalable Growth on Instagram

    Megan has a large following on Instagram that still feels like a tight-knit community thanks to a few of her authentic marketing strategies.

    We love her impact-driven focus for her business, and how she uses her community to get feedback and ideas for her products.

    Megan talks about a few of her strategies for staying in touch with her audience, how she finally decided to monetize her expertise, and what it's been like to grow her following with perfectionism and comparison by her side.

    After listening to this episode with Megan, we know you'll be motivated to take the next step in your leadership pathway, even if you're scared.

    Episode Links:

    Instagram: @theliteracydive

    Website: theliteracydive.com



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    8 May 2023, 10:00 am
  • 39 minutes 53 seconds
    Why Instagram is STILL the Platform That Shines with Asia Hines

    Asia Hines from The Sassy Teacher gives us the scoop on how she went from only publishing free resources to figuring out a marketing strategy and showing up as her authentic self online.

    Asia helps us understand how to use both TikTok and Instagram to show up for your people and share your experiences and expertise, even if you're terrified to get started.

    She drops all the tips on how to show up consistently on Instagram to connect with your community and chats about the importance of balancing spontaneity with strategy on the socials.

    Asia’s Links:

    Website

    Instagram

    PowerPoint Made Easy Free Guide

    PopPD Links:

    Visit PopPD here

    Get on the Waiting List for Version 2



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    24 April 2023, 10:00 am
  • 40 minutes 36 seconds
    Pivots in Business and Finding Your Place Online with Caitie Cupples

    Caitie shares how she decided it was time to start her online business, and how she decided on the topic she'd talk about online.

    She dives deep into the parts of her business that weren't working for her, and she shares how one thing led to another to bring her full circle into an online business that feels very authentic to who she is. Yes, Caitie had a major pivot in her business very recently when she came to work for PopPD as our marketing lead, and she's giving us a look behind the curtain at how that all played out.

    If your business has been feeling out of alignment, this is the {very relatable} episode for you!

    Caitie Cupples Creative on IG

    PopPD

    PopPD Beta Waiting List

    PopPD Podcast Community



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    11 April 2023, 4:14 am
  • 42 minutes 32 seconds
    New Beginnings and Your Pathway to Leadership as an Educator

    In this first episode of the BRAND NEW podcast "That Teacher" (formerly the Teacher Hustle Podcast), you'll hear what Alissa has been up to this last year, and you'll meet the co-founder of her new company, PopPD. You'll hear the story of how they found a path to leadership beyond the classroom, and how you can, too!

    Important Links:

    PopPD - A peer learning platform for K12 educators!

    PopPD Coach Waiting List

    PopPD Podcast Community - The community space for all listeners of That Teacher Podcast & Extra Curricular Podcast

    Extra Curricular Podcast

    Teacher Hustle University - The place to learn how to implement a simple, innovative marketing strategy for your online teacher business, brought to you by Alissa and the THU Team.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    20 March 2023, 10:00 am
  • 1 minute
    That Teacher Trailer

    Welcome to the podcast for anyone who has been known as "That Teacher".

    That teacher who is always dreaming up new ideas...

    That teacher who has an Instagram account...

    That teacher who goes on TikTok to share the latest teaching trends...

    That teacher who isn't afraid to try new things...

    If you're an educator who's been looking for something MORE...

    More opportunities to lead, grow, and inspire others...

    We're here to show you the newest pathways to leadership for modern educators.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    17 March 2023, 4:06 pm
  • 29 minutes
    The End.

    Yes, this is the LAST episode of The Teacher Hustle Podcast. BUT... this isn't goodbye! We can still hang out over on Instagram, on my YouTube channel, and inside all of my programs. Thank you for being a loyal listener, and please connect with me in one of these ways:

    Connect on Instagram

    Watch on YouTube

    Join Teacher Hustle University (Members' Only Podcast!!)

    Join Course Creator's Intensive



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    16 May 2022, 10:00 am
  • 26 minutes 4 seconds
    Answering the Top 10 Questions I Get About Creating an Online Course

    In today’s episode of the Teacher Hustle Podcast, I'm answering the most frequently asked questions I receive about creating an online course.

    So many of you send me dms on Instagram, or you're in my program, Course Creator's Intensive, and you have some really great questions that are getting in the way of putting that idea that you have out into the world.

    It's easy to let perfectionism, indecision, or some of the other unknowns of course creation stop you from taking the leap, but creating an online course changed my life and business for the better, so hopefully this episode will help clear things up for you so you feel ready to take the next step forward.


    Episode-At-A-Glance

    • (2:10) How do I come up with an idea for my online course?
    • (3:32) How do I know if my idea is a good one?
    • (6:30) How big of an audience do I need to create an online course?
    • (9:40) Should I only launch if I have open/close cart products?
    • (10:41) More ways to add urgency to your launches
    • (12:15) What tools do I need to create an online course?
    • (15:00) I have an idea for a course, but I don’t feel like an expert. Should I still create an online course?
    • (17:45) Should I run Facebook ads?
    • (19:05) Do I have to launch?
    • (21:20) What trends do you notice in course creation in 2022?

    Links mentioned:



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    2 May 2022, 11:00 am
  • 25 minutes 22 seconds
    How I Make Money in My Online Business

    In today’s episode of the Teacher Hustle Podcast, I'm sharing how I make money in my business.

    This was inspired by a question that came through my Teacher Hustle University community.  We're talking about how and when to hire, how to build up your programming and product suite, how to optimizing your time so you don't have to work 60-hour work weeks, build multiple streams of income, and more! So let's get into it...

    Episode-At-A-Glance

    • (3:05) How did you know to hire (and who)?
    • (8:10) How I knew what programs to create and when
    • (9:51) My biggest piece of advice for creating successful programs
    • (14:00) How I developed my programs while still keeping everything else running smoothly .
    • (16:10) How to NOT work 60-hour work weeks
    • (21:05) Breaking down my income streams

    Links Mentioned in the Episode:



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit poppd.substack.com
    18 April 2022, 11:00 am
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