Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute?

In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you exactly how to create it. Don’t miss this episode if you’re ready to stop winging it and start winning with a strategic sales plan!

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.

Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

 

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?

In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.

But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people can’t resist? Where should you promote them? And how do you make them work for your specific farm business?

In this episode, you’ll discover:

• Why weekly or daily specials are a secret weapon for building loyalty and excitement.
• The key elements of a great offer that keeps people talking (and buying).
• How to promote your specials so they actually drive results.
• Simple ideas for farm-specific specials that work across seasons and products.

If you’re ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!

Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

January 7, 2025 by Corinna

Have you ever had an experience so profound it shifted how you think about connection and loyalty?

In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger.

But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer.

What made this event so effective? How did it spark pride, build community, and inspire long-term loyalty? And how can you create similar moments for your customers?

Tune in to uncover:

• A key marketing concept I felt in action that day.
• Why making your customers feel seen and celebrated is a game-changer.
• How to use simple strategies to foster loyalty, belonging, and pride in your farm business.

This episode will make you rethink how you connect with your customers—and how small, intentional touches can elevate your brand in their eyes.

Don’t miss this one! Press play and get inspired to build deeper loyalty with your audience.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses.

This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes into creating a marketing plan for a U-Pick operation—or even if you just want to sharpen your own farm marketing skills—this episode is packed with insights you can’t afford to miss.

You’ll get a peek into the questions we ask to help shape this farmer’s vision, including:

• How to build buzz and get eyes on your brand before opening day.

• Creative ways to grow an email list fast—and why it matters.

• Ideas for crafting U-Pick packages and offers that attract more customers and increase spending.

• The importance of Google SEO and what topics to focus on in weekly emails.

• How to leverage value-added products and a product ladder to turn a single visit into repeat sales.

Whether you’re a seasoned farmer looking to refine your marketing game, or you’re brand new to selling direct-to-consumer, this episode will spark new ideas for how to approach your own promotions, no matter what you grow or sell.

And if you’re curious about what it’s like to be part of a community like Farm Marketing School—where farmers share real-world advice and cheer each other on—this episode is your invitation to experience it for yourself.

Don’t miss this candid conversation that could change how you think about your farm marketing strategy.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious?

I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist designed to make January feel a whole lot less overwhelming. Wondering what’s on my list? Here’s a hint: it’s all about laying a rock-solid foundation for next year’s success—and a few of these tasks might just surprise you.

I’ll also share the mindset shifts that make these tasks more than just “to-dos” and turn them into opportunities to identify what’s working, what needs tweaking, and where my energy should flow next. Whether it’s about cleaning house or connecting with key people in my network, these tasks are my secret weapon for staying focused and intentional.

Here’s what you’ll take away from this episode:

• Why carving out time to reflect on your marketing data is not optional.
• How to build a marketing calendar that works with your energy, not against it.
• The power of saying thank you—and how it can grow your network in unexpected ways.

Don’t let January catch you off guard. Instead, join me as I share my end-of-year process so you can start 2025 with clarity and confidence.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure

Farm Marketing School - my monthly online marketing school membership for beginning and intermediate farmer entrepreneurs who need help building out their marketing systems. Farm Marketing School is an on-demand library of marketing workshops and project plans that will show you how to build some of the most important parts of your marketing system. There are classes on building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

 

What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well?

Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is packed with inspiration.

What You’ll Learn in This Episode:

• The irresistible offer that drove 80% of my CSA members to renew.
• How I created a sense of urgency that made this promotion impossible to ignore.
• The “event-like” energy I built around the campaign using contests, giveaways, and prizes.
• The surprising ways I kept members engaged and active in my Facebook group.
• Key principles for running a strong CSA renewal promotion—and what patterns to watch for.

This episode is a follow-up to my earlier episode where I walked through the step-by-step process of creating an early bird campaign. If you missed that one, go back and listen for the full strategy breakdown! Listen here ==> Episode 283 CSA Early Renewal Promotions: My Process

Whether you’re planning your own CSA renewal promotion or looking to refine your existing strategy, this episode is packed with practical tips and inspiration to help you take it to the next level.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Enroll in my course: Early Bird Campaigns that Convert -- my online course that teaches you the step-by-step process for how to get your own CSA Early Bird Promo ready to launch! I include a swipe file of my exact emails I used, as well as my social media posts/copy, and my daily checklist planner to keep me organized.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime. NOTE: FMS will  include my course Early Bird Campaigns that Convert, beginning January 5, 2025.

Subscribe and Review in Apple Podcast

I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].

 

Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday.

In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-day marketing campaign. All it took was a little inspiration, some quick thinking, and leveraging the content I already had in my back pocket.

You’ll hear the behind-the-scenes of how I pulled from existing resources like customer photos, testimonials, and even a PDF guide I created last year. I’ll also walk you through the key elements of my process—from targeting the right audience to scheduling posts efficiently—and show you how you can rinse and repeat this strategy for your own farm promotions.

If you’ve ever wondered:

• How to repurpose your old marketing assets to save time
• What makes a marketing promo truly engaging
• Or how to document your process so you can repeat it next year...

...this episode is for you.

Plus, I’ll share some quick tips for turning last-minute inspiration into a content machine that works for you. Whether you’re selling fish boxes, CSA shares, or holiday bundles, this framework will help you simplify and scale your efforts.

Ready to create smarter, faster marketing promos? Tune in now!

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy?

In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Need, and Timeline—a powerful tool that top sales professionals use to zero in on their ideal customers. But how does this framework apply to selling directly to consumers, especially when they’re deciding whether to commit to a CSA membership or buy bulk meat from a local farm? And what practical steps can you take to use B.A.N.T. in your day-to-day sales conversations?

Tune in to discover:

• Why "Budget" isn’t just about numbers: How do you uncover what a customer is really willing to spend without making things awkward?
• The art of finding the true decision-maker: Who holds the purchasing power in a family or household, and why does it matter for your pitch?
• How to uncover your customer’s "Need" without sounding pushy: What key questions reveal if your product truly solves their problem?
• Why "Timeline" can make or break the sale: What’s the best way to gauge when your prospect is ready to buy, and what should you do if they’re not?

Through real-world examples—like working with a customer who’s considering buying a side of beef or thinking about a CSA membership—this episode will help you see how B.A.N.T. can be applied practically to your farm’s sales. Whether you’re a seasoned seller or just getting started, you’ll walk away with strategies you can implement right away.

Curious about how to use B.A.N.T. to qualify leads more effectively? Listen in, and let’s start turning your prospects into committed customers with a smart, targeted approach.

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

 

Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between" times. Whether you're waiting to go full-time, reach a new revenue milestone, or snag that big wholesale gig, there's a lot happening beneath the surface—and it's all happening for you.

In this episode, we discuss:

• Why waiting is a universal part of life—and business
• How to find progress even when it feels like nothing is moving
• What lessons might be waiting for you in this season
• Ways to harness this time to rest, innovate, and build resilience
• The art of letting go of "how" and "when" your goals should happen

✨ Call to Action: Take a moment to journal through these reflection questions, and discover what you can learn from your current season of waiting.

FIND THE JOURNALING QUESTION PDF HERE (link on Canva)

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

I mention giving you some journaling prompts to help you work through this episode. You can grab those here. You'll need a Canva account to access it.

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, building your website home page, writing your first email nurture sequence, acquiring and deploying testimonials, composing great weekly email promotions, onboarding emails, and building compelling offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Start with my marketing crash course or take the onboarding assessment tool to help you identify what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it.  As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines).

In this episode, I break down the Corporate Transparency Act and its implications for business owners, especially small farms. With insights from my lawyer Richard Chamberlain, we dive into the federal reporting requirements designed to identify your beneficial owners and prevent money laundering and fraud. Learn what your business needs to do to comply and avoid hefty penalties.

• What critical information must you report to the government by the fast-approaching deadline?
• Who exactly qualifies as a "beneficial owner," and why does it matter?
• The surprising exemptions to the Corporate Transparency Act—could your business be off the hook?
• How you could face daily fines or even jail time for missing a simple filing.
• Can you file on your own, or is a lawyer necessary to navigate this new law?

Tune in to find out how this law impacts your business and the steps you need to take before December 31, 2024! Your homework is to TAKE CARE OF THIS by the end of the year! It only takes 10 minutes. Do it this week!

Meet my Lawyer: Richard Chamberlain. Richard Chamberlain is the founder and managing attorney of Legacy Law Group in Perrysburg, Ohio. He is admitted to practice law in both Ohio and Michigan. He earned his undergraduate degree in Economics from Tulane University in New Orleans, LA in 1989 and his law degree from Florida State University in Tallahassee, FL in 1992. After working at different law firms in Florida, North Carolina and Ohio, Richard founded the Legacy Law Group in 2007 and focuses primarily on serving clients in estate planning, legacy planning, asset protection and estate administration matters. Richard’s first book, Protecting your Family’s Future – All about Wills, Trusts & Probate, was published in September of 2020. Richard also hosts a podcast, Protecting Your Family’s Future, which is available on all major podcast platforms. Richard and his wife Kelly have been married for 30 years and they have 4 daughters and 1 granddaughter. They enjoy spending time together going to the lake, boating, hanging out with their dogs, watching movies, and traveling.   To learn more about Richard Chamberlain's law firm:  www.PlansThatWork.net   To get Richard's free ebook PDF about estate planning, wills, and probate to help you navigate this topic for your farm: https://plansthatwork.net/ep-book   Richard’s podcast, Protecting Your Family’s Future, is available on all major podcast platforms.   Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Financial Crimes Enforcement Network (FinCEN): www.Fincen.gov/boi

FAQs on Beneficial Owners - https://fincen.gov/boi-faqs

The Small Entity Compliance Guide: https://fincen.gov/boi/small-entity-compliance-guide

Create a FinCEN ID - https://fincenid.fincen.gov/landing

Where to file your BOI report - https://boiefiling.fincen.gov/

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.

November 6, 2024 by Corinna

Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it for both paid and organic campaigns, and why this metric is critical to understanding the value of each lead. By tracking EPL, you'll learn how to make data-driven decisions to boost your farm’s revenue, whether you’re running a CSA, selling farm products, or hosting events. 

Listen in to discover:

• Why EPL is more than just a number—it’s a window into the value of your marketing efforts.
• How to calculate EPL even if you're not spending a penny on ads.
• The key difference between EPL and CPL (Cost Per Lead) and why both metrics matter for profitability.
• What to do with this EPL statistic once you have it

Podcast Sponsor:

This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. Projects include: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. For the month of November, we are doing a 4-week live book study of "Building a Storybrand" by Donald Miller to help you write your farm's brandscript! And in January, I'll be releasing my "Farm Business Metrics" project to help you track the 5 most important farm metrics for your marketing and sales.

Each project is designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder in each project to help you jumpstart your work. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at www.mydigitalfarmer.com/fms  Start and cancel your membership anytime.