The Friday Podcast

Makna Talks

A weekly podcast with well known subjects every week talking about what's behind the facts. Hosted by Iyas Lawrence.

  • 1 hour 4 minutes
    Pod. 291 Reza Fitriano TALKS ABOUT THE SUNSET OF MEDIA AND ADVERTISING

    In today’s episode of The Friday Podcast, Reza Fitriano talks about the changes in advertising landscape, being treated as partners by clients and Citra Pariwara.

    Amid the constant evolution and fierce race for innovation in advertising, we found ourselves asking, “Why not sit down with one of the brightest minds in the industry?” That’s exactly what led us here to chat with Reza Fitriano, Chairman of Citra Pariwara and Chief Business Officer at Future Creative Network.

    Reza delves into his strategies for navigating shifts in marketing, sharing his philosophy on how FCN stays on top on things and highlights the importance of fostering a good and healthy relationship with clients. We also spoke about the impact of Citra Pariwara, Indonesia’s leading advertising event, highlighting how it champions creativity and pushes emerging talents to craft beyond the conventional. ---------------

    Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast!Makna Talks is available on Spotify and Youtube. Twitter: @maknatalksInstagram: @maknatalksBusiness: [email protected]

    1 November 2024, 10:00 am
  • 46 minutes 47 seconds
    Pod. 290 Norisa Saifuddin TALKS ABOUT CREATING MOVEMENTS NOT ADS

    In today’s episode of The Friday Podcast, Norisa Saifuddin talks about true leadership, balancing work and family, and what it actually means to create a powerful story that can drive collective movement through YouTube.


    Norisa Saifuddin is a Senior Vice President of Marketing Communications at Bank Central Asia (BCA). Alongside her demanding professional role, she is currently pursuing her master's degree and is a mother of three! This showcases her dedication to both personal and professional growth, alongside nurturing a family. Her passion and commitment highlights her unstoppable drive as a women leader.


    She played a key role in BCA's "Don't Know? Kasih No!" campaign, which aims to combat cybersecurity risks for Indonesians. The initiative is not just a promotional effort, but a movement that encourages people to protect their personal data and information by being cautious about suspicious activities.


    Leveraging YouTube's extensive reach and diverse content formats, including the popular short-form video favored by 91% of Indonesians, the "Don't Know? Kasih No!" campaign effectively conveyed its message across demographics and ultimately earned BCA the "Force for Good" award at the YouTube Works Awards Southeast Asia 2024.

    25 October 2024, 10:00 am
  • 51 minutes 1 second
    Bumbu Rahasia BBQ Mountain Boys | Makna Talks Specials

    Tidak ingin dikenal sebagai entrepreneur, Hedi Rusdian adalah seorang creative director dengan visi inovatif dan semangat untuk terus berkarya. Di episode Makna Talks Specials kali ini, kami duduk bersama Co-founder BBQ Mountain Boys di HQ mereka, menggali kisah Hedi sebagai pionir gaya hidup "Modern Outdoor". Dengan pendekatan farm-to-table, BBQ Mountain Boys menghadirkan setiap hidangan dengan hasil dari apa yang mereka tanam sendiri. Lebih dari sekadar kuliner, Hedi memiliki misi besar: menanamkan mindset agriculture kepada anak muda, mengajak mereka untuk mendukung pertanian berkelanjutan yang berdampak positif bagi masyarakat. #MaknaTalksSpecials#maknatalks ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]

    20 October 2024, 10:00 am
  • 1 hour 4 minutes
    Pod. 289 Dochi Sadega TALKS ABOUT CONFESSING LOVE THROUGH MUSIC

    In today’s episode of The Friday Podcast, Dochi Sadega talks about a burnt flag, time away from PWG, and Libra.


    Widely regarded as one of the few individuals who genuinely shaped his generation's cultural landscape. As the co-founder of Pee Wee Gaskins (PWG), he didn’t just build a band—he helped create a movement that defied mainstream expectations. PWG became an emblem in mainstream music, rejecting the sanitized norms of the music industry. His words resonate because of their raw and unadulterated honesty. Whether it’s through his blunt, often irreverent interviews or his willingness to tackle issues like mental health in PWG's lyrics, Dochi has earned his status as a cult hero of a generation.

    18 October 2024, 10:00 am
  • 54 minutes 29 seconds
    Pod. 288 Mahalini TALKS ABOUT THE WAY TO THE TOP

    In today’s episode of The Friday Podcast, Mahalini talks about an audition, finding love and a love letter.

    We sat down with the incredibly talented Mahalini and have a conversation about living the life as one of Indonesia's biggest star, from her early days as a hopeful contestant on Indonesian Idol to becoming a beloved voice in the industry, she takes us through the highs and lows of her journey. It's not always sunshine and rainbows, Mahalini opens up about the challenges she’s faced, the moments of doubt, and how she stays grounded despite the fame. She also dives into self-discovery, balancing her personal, professional, and love life in the demanding world of entertainment. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]

    11 October 2024, 10:00 am
  • 56 minutes 4 seconds
    Pod. 287 Jay Subyakto TALKS ABOUT THE BEAUTY OF HERITAGE

    In today’s episode of The Friday Podcast, Jay Subyakto talks about Chirsye's legacy, political impact, and behind Forestra. Today we sit down with a man who 's creativity is considered legendary in the industry, who is for a long-time one of the main creative force behind Indonesian music legend, Chrisye. Not just a director for digital outlet he is also the Creative Director of Forestra, the groundbreaking outdoor concert series that merges music and nature. Jay conceptualized a concert in nature, where the audience connects not only with music but with Indonesia's rich natural heritage.

    4 October 2024, 10:00 am
  • 39 minutes 36 seconds
    Pod. 286 Kartika Guerrero TALKS ABOUT THE EVOLUTION OF DIGITAL MARKETING

    In today’s episode of The Friday Podcast, Kartika Guerrero talks about content creators’ growth, influential ads and YouTube Works Awards. In the digital era of advertising, the limit to creativity is endless. With the boom of innovation on video platforms like YouTube, the growth of creative ways to market a product is at an all-time high. We dive into how influential ads are reshaping consumer behavior, particularly through strategic content partnerships with YouTube creators, which is important in Indonesia considering 85% of Indonesia's population use YouTube daily. Additionally, Kartika touches on the significance of the YouTube Works Awards, highlighting innovative campaigns that are pushing creative boundaries on the platform and setting new benchmarks in digital advertising. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]

    27 September 2024, 1:42 pm
  • 48 minutes 42 seconds
    Pod. 285 Surjanto Yasaputera TALKS ABOUT START UP SUCCESS

    In today’s episode of The Friday Podcast, Surjanto Yasaputera talks about winning strategies, starting a company and the biggest entrepreneurial challenge As the Director of Wismilak Group and Head Commissioner of the Diplomat Success Challenge (DSC), Surjanto emphasize the importance of developing a deep understanding of your market and honing your skills. Great idea alone is not enough, you also have to be experts in your field and effectively communicate your vision. If you are an aspiring Entrepreneur this episode is for you! also checkout Diplomat Success Challenge to get a chance to win a funding for your business and receive mentorship from experts. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube.

    20 September 2024, 10:00 am
  • 56 minutes 15 seconds
    Awal Mula "Ratu Dangdut" Elvy Sukaesih | Makna Talks Specials

    Ikon, legend, panutan, pelopor... Banyak sebutan yang telah diberikan untuk menggambarkan Umi Elvy Sukaesih dalam panggung musik Indonesia, tetapi satu sebutan yang sangat melekat dengan nama Elvy Sukaesih adalah "Ratu Dangdut" Indonesia. Hits seperti "Sekuntum Mawar Merah" dan "Pesta Panen" adalah beberapa contoh lagu yang tak lekang oleh waktu dan masih terus diputar hingga hari ini, ia menjadi simbol musik dangdut yang tak tergantikan.

    Bukan hanya seorang penyanyi, tetapi juga sosok yang membawa dangdut ke panggung utama musik Indonesia, menjadikannya lebih dari sekadar genre hiburan rakyat. Pada Makna Talks Special kali ini kami mendapat kehormatan untuk ngobrol dan mendengarkan langsung kisah karir seorang legenda tanah air, Umi Elvy Sukaesih.

    Elvy Sukaesih akan turut meramaikan panggung Synchronize Festival day 2 pada 5 Oktober 2024, sekaligus merayakan 60 tahun Elvy Sukaesih berkarya di panggung musik Indonesia.

    #MaknaTalksSpecials#MaknaTalks

    13 September 2024, 10:00 am
  • 58 minutes 48 seconds
    Pod. 284 Ariyo Wahab TALKS ABOUT WHAT IT TAKES TO BE A ROCK STAR AT 50

    In today’s episode of The Friday Podcast, Ariyo Wahab talks about being a parent, almost creating a boyband and a mother's prayers. "Papa gak pulang baby, Papa gak bawa uang baby" who doesn't know this rock anthem? today the lead vocalist of the supergroup formed consisting of well-known Indonesian musicians is here! Ariyo has also made a name for himself as an actor, starring in various Indonesian films and television series. Being a rock star and a movie star there's a certain lifestyle that comes to it, which usually doesn't align to the lifestyle of being a parent, Ariyo shares how being married changed him for the better and help him juggle between being a rock star and a parent to his children. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]

    30 August 2024, 10:00 am
  • 39 minutes 39 seconds
    Pod. 283 Warren Hue TALKS ABOUT A LIFE CHANGING DM

    In today’s episode of The Friday Podcast, Warren Hue talks about making music for Marvel, Soundcloud era, and Hip-hop culture. From SoundCloud to worldwide stardom, from making music with school friends to making music for a blockbuster film, from asking his mom to help make a music video to performing at Coachella, all this started after a DM from a certain music label called 88rising, maybe you've heard of them? Being the talented musician that he is, Warren Hue is poised to continue making an impact in the music industry, both in Asia and globally. ---------------- Thank you for watching, don't forget to subscribe and turn on notifications on these videos to be the first to know our next episodes. Also, if you're reading until this section, comment down below your favorite part from this podcast! Makna Talks is available on Spotify and Youtube. Twitter: @maknatalks Instagram: @maknatalks Business: [email protected]

    16 August 2024, 10:00 am
  • More Episodes? Get the App
© MoonFM 2024. All rights reserved.